s

1. Topic 4 - Output:
Explore howmediaorganisationscreate differenttypesof mediaproductswithunique
characteristics,bylookingatspecificexamplesof these productsinordertounderstandthe
advantagesof disadvantagesof these productsandthe implicationsforthe organisations.
Mainstreamarea: Hollywood
 Look at the characteristicsof a mainstreamproduct
 Look at the characteristicsof independentproducts
 Look at the characteristicsof niche products.
Understandthe identityasa keycharacteristicof a mediaproductsandthe organisationandthe
implications,purpose andbenefitsof astrongidentityfora mediaproductor organisation.Be able
to give relevantexamplesof mediaproductsandorganisationintermsof identity.
Characteristicsofa mainstreammovie (Hollywood):
 Highbudget,
 Highproductionvalue
 Distribution –it’sgoingto be verypopularandviewedincinemas
 Widerplatformstoview – worldwide
 Accessto Hollywoodstars/actors/actresses
 Productplacement(pizzahutbox,pizzahutpaysthe studioforit to be shown)
Characteristicsofan independentfilm:
 Lowerproduction
 Notmuch resources/equipment
 Might notbe able tobe available oncinema
 No well-knownactorsandactresses
 Selectamountof cinemas(notmuch)
 Notcompetingwithbiggermainstreammovies
Characteristicsofa niche movie:
 Niche – differentandunique
 Directedat a specifictargetaudience
 Unique piece of film
 Notmuch funds
 Opposite of amainstream
Choose a filmfromeachsector:mainstream, independentandniche.Andobserve it,pickoutthe
keycharacteristics,whothe organiseris:forEg, warnerbrothers,Pixaretc.how itis relatedtothe
studio?