2. First advert – Pampers:
Key shots:
Hand held camera – The hand held camera has been used, as the camera man is holding it, and recording the babies
playing.
Editing:
CGI – Computer generated imagery has been used a few times, to show how the nappy works in detail, and how
useful it is. Writing has also been added, and both them editing skills have been used, to make the advert more
interesting.
Cut – A lot of scenes have been cut and put together, to make it faster, so the viewers don’t get bored. They put a
number of shots with different babies, to show how every baby wears it.
Mice - en - scene:
Lighting - They didn’t use any lighting, as there was natural sunlight coming through.
Props - They had many props out such as: a few shoes, clothes, teddies, a rug, nappies, and a cot. That is to show how
the babies would play with what's in front of them, and so they could make the advert as natural as possible.
Click on the following link, to view the advert yourself: https://www.youtube.com/watch?v=imVHHPWFGvM
3. Second advert - Macmillan cancer support:
Key shots:
Zoom – The camera zoomed into 2 two people talking.
Establishing shot – the establishing shot has been used a few times, to show where they are. It was
used at the doctors/hospital, to show how serious the situation is.
Extreme close up: This shot has been used, to show how much tension there is, in the mans eyes.
And to show how serious the doctor is, as it zooms into his mouth.
Match cut: The match cut has been used a few times, to show how dramatic it is, as the man falls
onto his knees, the woman falls in the super market and the little girl falls in the park.
