1. By Fatima Iftikhar
Codes & Conventions of a
Newspaper

2. List Of Codes & Conventions
 Logo: A logo is used to show the name of the publishing company or the newspaper itself.
 Slogan: A Slogan is a catchphrase for a newspaper something that can easily be identified with a
newspaper.
 Masthead: The tittle of the newspaper.
 Headlines or Crossheads: Tittle of the story which also helps locating a particular story.
 Bylines: Credits/the reports name.
 Date line: The date or information like website address and the issue number etc. allocated with the
mast head in small font size.
 Lead Story: This is seen as the most important story featured in the newspaper and this will be the
most coverage. The story will also be of interest for the audience.
 Lead Paragraph: A Lead paragraph is at the beginning of an article and it provides the readers with
information on what the article is about.
 Images and captions: Images related to the story with a small heading usually placed at the bottom
border of the image.
 Columns: They help to display text in a neat and a representable manner across the page in order
to make it easier for the reader to read it.

3.  Reversed Type: A white or light color type font placed on a black back ground.
 Kicker: Headlines in smaller fonts which are often underlined.
 Hammer: Large headline place above the main headline of the page.
 Deck: Summery of articles and stories usually at the edge of the newspaper.
 Font Types, Colors & Sizes: The Style chosen particularly for a newspaper as its signature font it
after some times becomes its signature.
 Initial & Drep Caps: Stylize the text into something different.
 Pull Quotes: Quotes within an article to attract the readers e.g. advertisements
 Push Quotes: Awareness Quotes, A Quote to repel the readers to do a particular thing e.g.
Smoking, taking drugs etc.
 Display Advertisement: This is an advertisement included in a newspaper which includes writing
about the service or product and along tis will be a photo.
 Small Advertisement: This is a different and a less important advertisement then the Display
advertisement.

4. History, Ideology & Dissection
of
5 Different Local News
Paper’s

5. The News
History & Ideology

6. Masthead
Headline
Date Line
Image
Display Advertisement
Columns
Deck
Bayline
Reversed Type
Lead Column
Small Advertisement

7. Jung Newspaper
History & Ideology

8. LOGO &
Masthead all in
one.
SLOGON
Headline
Credits
Date Line
Lead Story
Lead Photograph
Images & Captions
Columns
Reversed TypeHammer

9. Pakistan Today Newspaper
History & Ideology

10. Masthead
Headline
Credits
Date Line
Lead Story
Columns
Reversed Type
Kicker
Deck

11. Dawn Newspaper
History & Ideology

12. Headline
Masthead
Date Line
Sub Headings
Bay Line
Lead Story
Lead Paragraph
Reversed Type
Images
Columns
Deck
Display Advertisement

13. The Nation
History & Ideology

14. Small Advertisements
Masthead
Heading
Subheading
ColumnsDate Line
By Line
Lead Story
Deck
Images
Reversed Type

15. Masthead
Headline
Credits
Date Line
Lead Story
Lead Photograph
Image & Caption
Columns
Deck
Small
Advertisement