Prepared this short presentation as an introduction to Facebook Page Analytics.

1. Facebook Page Insights
What Different Statistics Mean

2. People Who Like Page: Demographics, Location

3. People Reached: No. of people who have seen
anything associated with the Page

4. Reach: Organic + Virality; Unique Users
Organic: Posts by page seen by page fans
Viral: When someone interacts with your Page and that interaction is
published in their feed and ultimately their friends/followers seeing
it.
Chart shows no. of people seeing page content 1, 2 or more times.

5. A Viral Content: 83 Shares

6. People Are Talking About
Talking about this: Total number of unique people who created a
story of any kind about your page or on your page.

7. Page Views
Page Views: The number of times your Page was viewed.
Unique Visitors: The number of unique people who visited your Page.

8. ‘X’ People Saw This Post
For the recent posts, admin can
view the no. of people who saw
the particular post, which means
it appeared on their screens,
timeline, ticker, or while they
were on the page.
Organic : Appeared on your
subscribers’ timeline.
Viral: Appeared on peoples’
timeline when a page subscriber
shared or talked about it in
his/her post.