SlideShare ist ein Scribd-Unternehmen logo
1 von 16
Customer   loyalty
Customer loyalty ,[object Object]
การวัดความจงรักภักดีของลูกค้า ,[object Object],[object Object],[object Object],[object Object]
ระดับความจงรักภักดีของลูกค้า ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
ระดับความจงรักภักดีของลูกค้า ,[object Object],[object Object],[object Object]
พฤติกรรมการซื้อ   ,[object Object]
พฤติกรรมการซื้อ   ,[object Object]
พฤติกรรมการซื้อ ,[object Object],[object Object]
พฤติกรรมการรับสื่อ ,[object Object],และสื่อโทรทัศน์
พฤติกรรมการตอบสนองต่อกิจกรรมการตลาด ,[object Object],[object Object],[object Object]
ตัวอย่างบริษัทที่ทำการตลาดกับกลุ่ม  Customer loyalty ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
กลุ่มเป้าหมายทางการตลาด  ( Targeting )   ,[object Object]
การวางตำแหน่งผลิตภัณฑ์   ( Positioning )   ,[object Object]
 
คำถาม ,[object Object],[object Object],[object Object],[object Object]
The  End

Weitere ähnliche Inhalte

Andere mochten auch

2014 10-isots16949-training-tyk
2014 10-isots16949-training-tyk2014 10-isots16949-training-tyk
2014 10-isots16949-training-tykSirisin Thaburai
 
Convergence of Internet of Things and ECM to Build the Connected Enterprise
Convergence of Internet of Things and ECM to Build the Connected EnterpriseConvergence of Internet of Things and ECM to Build the Connected Enterprise
Convergence of Internet of Things and ECM to Build the Connected EnterpriseNuxeo
 
Actif signal – iso 14001
Actif signal – iso 14001Actif signal – iso 14001
Actif signal – iso 14001Actif Signal
 
Transition agile et accompagnement au changement - SoftShake 2011
Transition agile et accompagnement au changement - SoftShake 2011Transition agile et accompagnement au changement - SoftShake 2011
Transition agile et accompagnement au changement - SoftShake 2011Romain Couturier
 
ISO TS 16949 and the Auto Industry
ISO TS 16949 and the Auto IndustryISO TS 16949 and the Auto Industry
ISO TS 16949 and the Auto Industryquality_management
 
ISO/TS 16949 Rules 4th edition training
ISO/TS 16949 Rules 4th edition trainingISO/TS 16949 Rules 4th edition training
ISO/TS 16949 Rules 4th edition trainingDQS Inc.
 
ISO/TS 16949:2009 to IATF 16949:2016
ISO/TS 16949:2009 to IATF 16949:2016ISO/TS 16949:2009 to IATF 16949:2016
ISO/TS 16949:2009 to IATF 16949:2016Toyo Gustaman
 
04 12 INSA INNOVATIONS ANALYTIQUES ET RÉVOLUTION EN CHIMIE VERTE RETOUR D EXP...
04 12 INSA INNOVATIONS ANALYTIQUES ET RÉVOLUTION EN CHIMIE VERTE RETOUR D EXP...04 12 INSA INNOVATIONS ANALYTIQUES ET RÉVOLUTION EN CHIMIE VERTE RETOUR D EXP...
04 12 INSA INNOVATIONS ANALYTIQUES ET RÉVOLUTION EN CHIMIE VERTE RETOUR D EXP...Yvon Gervaise
 

Andere mochten auch (12)

Intro to TS-16949
Intro to TS-16949Intro to TS-16949
Intro to TS-16949
 
Eau embouteillee
Eau embouteilleeEau embouteillee
Eau embouteillee
 
2014 10-isots16949-training-tyk
2014 10-isots16949-training-tyk2014 10-isots16949-training-tyk
2014 10-isots16949-training-tyk
 
Convergence of Internet of Things and ECM to Build the Connected Enterprise
Convergence of Internet of Things and ECM to Build the Connected EnterpriseConvergence of Internet of Things and ECM to Build the Connected Enterprise
Convergence of Internet of Things and ECM to Build the Connected Enterprise
 
Actif signal – iso 14001
Actif signal – iso 14001Actif signal – iso 14001
Actif signal – iso 14001
 
Transition agile et accompagnement au changement - SoftShake 2011
Transition agile et accompagnement au changement - SoftShake 2011Transition agile et accompagnement au changement - SoftShake 2011
Transition agile et accompagnement au changement - SoftShake 2011
 
Iqa iso9001 dark style
Iqa iso9001 dark styleIqa iso9001 dark style
Iqa iso9001 dark style
 
ISO TS 16949 and the Auto Industry
ISO TS 16949 and the Auto IndustryISO TS 16949 and the Auto Industry
ISO TS 16949 and the Auto Industry
 
Training of trainer
Training of trainerTraining of trainer
Training of trainer
 
ISO/TS 16949 Rules 4th edition training
ISO/TS 16949 Rules 4th edition trainingISO/TS 16949 Rules 4th edition training
ISO/TS 16949 Rules 4th edition training
 
ISO/TS 16949:2009 to IATF 16949:2016
ISO/TS 16949:2009 to IATF 16949:2016ISO/TS 16949:2009 to IATF 16949:2016
ISO/TS 16949:2009 to IATF 16949:2016
 
04 12 INSA INNOVATIONS ANALYTIQUES ET RÉVOLUTION EN CHIMIE VERTE RETOUR D EXP...
04 12 INSA INNOVATIONS ANALYTIQUES ET RÉVOLUTION EN CHIMIE VERTE RETOUR D EXP...04 12 INSA INNOVATIONS ANALYTIQUES ET RÉVOLUTION EN CHIMIE VERTE RETOUR D EXP...
04 12 INSA INNOVATIONS ANALYTIQUES ET RÉVOLUTION EN CHIMIE VERTE RETOUR D EXP...
 

Customer Loyalty