Game design is the art of applying design and aesthetics to create a game for entertainment or for educational, exercise, or experimental purposes. Increasingly, elements and principles of game design are also applied to other interactions, in the form of gamification.

1. GAME DESIGN

2. FUNDAMENTALS OF GAME DESIGN
1. Game Design Definitions
2. Moment Based Design
3. Experience Architecture

3. WHAT IS GAME DESIGN?
Game design is the craft
of designing experiences
that will evoke a specific
emotional response.

4. THREE PRIMARY PRINCIPLES OF GAME
DESIGN
1. Build around a core game mechanic
2. Easy to learn but fun to master
3. Reward the player

5. EXAMPLE
Pac Man
T-Rex Game

6. WHAT IS MOMENT BASED DESIGN?

7. WHAT IS EXPERIENCE ARCHITECTURE?
Experience architecture is the art of
articulating a clear user journey through
an information architecture, interaction
design and experience design that an end
use navigates across products.

8. INTEREST CURVES
The quality of an entertainment experience is determined by how well
the sequence of events is able to hold the interest of the audience.

9. GOODVS BAD INTEREST CURVES

10. CONCLUSION
Game
Fun
InteractionChallenge
Three elements that
allow for interesting, fun,
moving, emotional and
challenging moments.