The document outlines the 7 Cs of effective communication: completeness, conciseness, consideration, clarity, concreteness, courtesy, and correctness. It provides examples and exercises for each C to demonstrate how to effectively communicate by being complete yet concise, showing consideration for the reader, using concrete and clear language, displaying courtesy, and ensuring factual and grammatical correctness.

1. 7 CS OF EFFECTIVE
COMMUNICATION
A practical perspective

2. 7 Cs OF EFFECTIVE
COMMUNICATION
• COMPLETENESS
• CONCISENESS
• CONSIDERATION
• CLARITY
• CONCRETENESS
• COURTESY
• CORRECTNESS

3. COMPLETENESS
• Answer all questions that are asked
• Give something extra when desirable
• Check for five Ws and one H
Who What When Where Why and How

4. Exercise-1
• Your Business Communication
teacher wants to take leave from
the next class. How will you
communicate the message to your
classmates keeping the five Ws and
one H in mind?

5. Exercise-2
• You are the president of an industry association
and have received the following inquiry from an
out of town member, “I think I would like to
attend my first meeting of the association, even
though I am not acquainted with your city. Will
you please tell me where the next meeting is
being held?
How would you reply to this letter keeping in
mind Completeness of the message?

6. CONCISENESS
1. Eliminate wordy expressions
2. Include only relevant statements
• Be focused
• Prune and avoid long explanations
• Avoid gushing politeness
3. Avoid unnecessary repetitions
• Use short forms the second time
• Use pronouns

7. Exercise-3
Find single word substitutes for the phrases
Along these lines During the time of the day
At this time Allow me to say
Consensus of opinion In due course
Date of policy Few and far between
Due to the fact that During the year of

8. Exercise-4
• Rewrite the following by omitting articles,
trite expressions, rambling sentences and
repetitions:
We hereby wish to let you know that we fully
appreciate the confidence you have reposed
in us.

9. CONSIDERATION
• Focus on YOU instead of I and WE
• Show reader benefit and interest
• Emphasize on positivity and pleasantries
• Apply integrity and ethics

10. Exercise-5
Rewrite the sentences with a ‘YOU’ attitude to
show consideration.
•I want to send my congratulations for ---
•We will ship soon the goods your May 4 order----
•We pay eight percent interest on -----

11. Exercise-6
Avoid negative – unpleasant words to show
consideration
• It is impossible to open an account for you today.
• We don’t refund if the returned item is soiled and
unusable.
• When you travel on company expense, you will not
receive approval for first class fare.

12. CONCRETENESS
• Use specific facts and figures
• Put action into verbs
• Choose vivid image building words by comparison
and figurative language (?)
• Use more adjectives and adverbs

13. Exercise-8
• This computer reproduces campaign letters fast.
• Our product has won several prizes.
• These brakes stop a car within a short distance.
Rewrite the following in concrete form as
the sentences are too general and vague.

14. CLARITY
• Choose short, familiar and conversational words.
• Construct effective sentences and paragraphs by
unity of idea and sequencing.
• Achieve appropriate readability by using formal and
informal language.
• Include examples, illustrations and visual aids.

15. Exercise-9
Circa(L)
Subsequent
Promulgate
Inadvertence
Domicile
Remuneration
Use simple words

16. COURTESY
• Be sincere , tactful, thoughtful and appreciative.
• Omit expressions that hurt, irritate or insult.
• Grant apologies graciously.

17. Exercise-10
• Your letter is not clear at all.
• Obviously, if you would read your policy carefully
you will be able to answer these questions yourself.
• Apparently you have already forgotten what I wrote
you two weeks ago.
Show courtesy by avoiding tactless and
blunt language

18. Exercise-11
• Mankind
• The best man for the job
• Manmade
• Manpower
• Businessman
• Sales man
• Chairman
Use gender friendly substitutes

19. CORRECTNESS
• Use the right level of language.
• Check accuracy of facts, figures and words.
• Maintain acceptable writing mechanics.
• Choose non-discriminatory language.