Social media has been termed as the fastest growing marketing tool of the decade, as it gives companies the power to access millions of customers at the touch of a button. With over 91% of Internet users using at least one social networking tool, it has become imperative for every business to build an effective strategy. http://www.youtube.com/watch?v=S2KWv6d6RQI

1. 7 Amazing Steps to Building a Successful
Social Media Strategy
Social media has been termed as the fastest growing marketing tool of the
decade, as it gives companies the power to access millions of customers at the
touch of a button. With over 91% of Internet users using at least one social
networking tool, it has become imperative for every business to build an
effective strategy. Here are 7 key steps towards developing a successful social
media strategy for your business.
1. Establish your goals
Object1
The launch of a strategy is similar to any other marketing strategy. Determine
what exactly your goals are before opening accounts in major social networks.
An important point to be kept in mind is that social media is a long-term
strategy aimed at building and strengthening relationships and brand identity as
opposed to a quick selling marketing gimmick.
2. Create a plan

2. Your marketing plan should include choosing the number of social networks to
get started with, determining the number of times each account will be updated
and deciding on whether the updates will be announcements or conversations.
You will also have to decide on how to integrate your social media strategy with
your company's overall communication's strategy.
3. Appoint a social media manager
If you have adequate resources it is preferable to appoint a social network
manager, with previous experience, to handle the regular updating of the
different social networks. If not, you can delegate the updating task to a few of
your employees who are familiar and comfortable with the domain.
4. Determine your niche
Facebook, Twitter, LinkedIn, Digg, StumbleUpon, YouTube, Reddit, Yelp; the
list keeps growing day by day. Each network comes with its own strengths and
weaknesses and opportunities and threats. You have to research and determine
as to which network will work best with your target audience. Remember that
your niche will vary depending upon whether your business is local, regional,
national or global.
5. Engage with your contacts
This can be termed as the most important aspect of a social media strategy. Your
contacts are the main influence you have in building and sustaining a positive
corporate identity. Engage with your contacts through both online and offline
events. For example, social microblogging site Twitter offers opportunities for
online engagement through TweetChat and offline events through Tweetup.
6. Evaluate and analyze your progress
Keep track of important statistics like the number of updates, new number of
followers/fans that have been added, number of comments/feedback and other
significant actions that were taken. Objectively measure and analyze these vital
metrics against your social media goals on a weekly or monthly basis.
7. Adapt and improve when necessary
In conclusion, it is important to remember that there is no precise science where
social media strategy is concerned. Strategies vary in accordance with business
type and industry. It is only as you keep using the media, that you will be able to
grasp what particular strategies work well for your company and what don't.
For example, you may have learnt that while holding contests on Facebook may

3. get you more 'likes', it may not necessarily help you connect with your preferred
target audience. The secret is to not give up but to keep adapting and making
improvements to your social media strategy whenever needed.
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