How do you acknowledge t2-lovers who love to party? You come up with Party Pictionary, the partystic way to give away party passes.
Go through the doc to learn more about Party Pictionary!
3. Party Pictionary
Pictionary is a guessing word game invented by Robert
Angel with graphic design by Gary Everson.
Pictionary - Wikipedia, the free encyclopedia
en.wikipedia.org/wiki/Pictionary
A Party Pictionary is a guessing word game invented by FPS
for all party-related terms.
4. Objective?
With party season round the corner, we desired to do a campaign
for t2 audience so that the festive mood spirit gets through to
everyone.
Thus was Party Pictionary born.
5. Modus?
We had 3 distinct phases:
Pre-event: Hype
Event: Christmas & New Year
Post-event: Round-up
24. On facebook and twitter:
The page population was at 193873 when we started off the journey.
We ended up at 211432 in the end.
The average organic reach per post went up to 6773 from 2574.
The average paid reach per post went up to 13703 from 2085.
The average total organic reach went up from 2754 to 7142.
The average total paid reach went up from 3030 to 18225.
On twitter, we gained around 1000 followers through this activity.
25. On Instagram:
The average Like / media went up from 45.05 to 80.63
The average Comments / media went up from 1.26 to 3.19
The total followers count went up from 2811 from an earlier base of 1881.