Content is still the king. FPS explains to Cordlife how they can be benefitted through proper content marketing solutions and still generate quality leads.

1. Discussing opportunity areas

2. We had a basic discussion regarding lead generation through SEM and
related processes
However, any lead generation process demands a proper content plan so that the audience may consume
these content and then decide to turn into brand-loyal individual.

3. Why Content is King?
- A Study by SAP.

4. Content is important. But why?

8. What can quality content do?

9. Any good content serves the following purposes:
• Earns confidence of potential customers through trust building.
• Content is shared on social media network.
• Good content thus, packs in a strong viral quotient too.
• Viral content urges people to turn to loyal followers and brand advocates.

10. What will be the content cycle for Cordlife?

11. Informative and
shareworthy content
on stem cell banking.
People like it and
share it among their
social connections.
Content goes viral.
Viral content
generates trust.
Trust leads to brand
advocacy and more
people come looking
for information.
Content Cycle for Cordlife is Shown Below:

12. How will FPS create content for Cordlife?

13. How will FPS Create Share-worthy Content?
Treat keywords
as hot sauce
and create
content
around them.
Create
contextual
content that
follows latest
Google
Algorithm
updates.
Create
content using
a voice or
tone that is
unique to
CordLife.
Create catchy
headlines that
will
immediately
grab attention.
Use latest
new about
the industry
to create
fresh
content.
Create
sequential
content and
use one
content to
promote
another.
Recycle the
content
pieces that
have
maximum
shares.
Work as per
content
calendar to
provide a
steady flow of
free
information.

14. How will content help to capture leads?

15. Content will drive traffic back to website of Cordlife or to the landing page
where leads are captured.
It is then up to the sales team to convert the captured leads into customers.
As per the study of SAP, 14.6% of organic traffic is converted into customers compared to 1.7%
conversions through outbound marketing.

16. Nature of content we are looking at

17. • Informative articles - Important for article marketing.
• Informative videos - Can be used for YouTube marketing.
• Slideshare presentations - These can be highly effective as people use the platform
for serious information.
• Online PR marketing - Online press releases also play a vital role in creating a brand
identity and generating a trust factor. There are several high Page Rank PR sites that send
quality traffic which end up either as direct leads or as brand advocates.

18. Content is the present – and future – of marketing
If you agree with us, lets have another cup of coffee.