The Global Fragrance Market: Regional Analysis of Africa and the Middle East

FRAGRANCE IN
THE WORLD
Evolution, forecasts and analysis
Marketing PARFEX CBE-0320

THE GLOBAL MARKET
FRAGRANCE IN THE WORLD

THE GLOBAL MARKET
Perfume shares within Beauty and Personal Care in 2018
* Others : colour cosmetics, baby care, oral care, depilatories, sun care
8%
5%
10%
16%
10%
28%
23%
Bath & shower
Deodorants
Fragrances
Hair care
Men's Grooming
Skin care
Others*
Billion Euros – 2018
413 +5,6%
BEAUTY & PERSONAL CARE
B€
43,2
+5,5%
B€
114
+7,5%
B€
65
+4,5%
B€
43
+4,9%
B€
34
+4,4%
B€
19
+5,8%
20%
4%
1%
33%
8%
8%
26%
Billion units– 2018**
187 +3,1%
** Number of packs sold, based on the average pack size sold
B
2,1
+3,9%

THE GLOBAL MARKET
Global sales of perfumes - growth and forecast
Billion Euros 2018
00,0
10,0
20,0
30,0
40,0
50,0
60,0
70,0
2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023
Mass Premium
Billion€
58,1
43,2
34,4
Mass
40%
Mass
42%
Mass
39%
* Cumulated annual growth rate
2013-2018
Period growth : 22,3%
CAGR* : 4,1%
2018-2023
CAGR* : 5,6%
2013-2018
Period growth : 31%
CAGR* : 5,5%
2018-2023
CAGR* : 6,9%2013-2018
CAGR* : 4,7%
2018-2023
CAGR* : 6,1%
Premium Mass

THE GLOBAL MARKET
Shares of global fragrance sales per category in 2018
28%
55%
8%
9%
Men's Fragrances
Women's Fragrances
Unisex Fragrances
Fragrance Sets/Kits
40%
53%
1%
6%
Premium Mass

THE GLOBAL MARKET
Global sales of perfumes - growth and forecast per region
Asia Pacific
9%
Australasia
2%
Estern
Europe
7%
Latin America
25%
Africa / Middle-
East
11%
North America
18%
Western
Europe
28%
Market sales in value per region in 2018 :
52%
27%
29%
51% 50%
21% 20%
Asia Pacific North America Western Europe Latin America Africa / Middle-East Estern Europe Australasia
00
2 000
4 000
6 000
8 000
10 000
12 000
14 000
16 000
18 000
Sales, growth and forecast per region 2018-2023 (in M€) :
Mass 2018
Premium 2018
Mass 2023
Premium 2023
Latin America + 11%
Asia Pacific + 10,4%
2017-2018

THE GLOBAL MARKET
Country ranking 2018, market shares in value
USA 16%
Brazil 14%
Germany 5%
France 5%
United Kingdom 5%
Spain 3%
Saudi Arabia 3%
Russia 3%
Italy 3%
Mexico 3%
China 2%
Canada 2%
South Africa 2%
Argentina 1%
Colombia 1%
Australia 1%
Poland 1%
UAE 1%
Chile 1%
Japan 1%
USA 24%
United Kingdom 7%
France 7%
Germany 6%
Saudi Arabia 5%
Spain 4%
Italy 4%
China 3%
Russia 3%
Canada 2%
Australia 2%
UAE 2%
Netherlands 2%
South Korea 2%
Belgium 1%
Mexico 1%
Japan 1%
Brazil 1%
Switzerland 1%
South Africa 1%
Brazil 32%
USA 5%
Mexico 5%
Germany 4%
Russia 3%
Spain 3%
Argentina 2%
Peru 2%
Colombia 2%
South Africa 2%
Poland 2%
France 2%
Chile 2%
Indonesia 2%
Turkey 1%
United Kingdom 1%
Italy 1%
Ecuador 1%
Romania 1%
China 1%
ALL FRAGRANCES PREMIUM MASS

THE GLOBAL MARKET
Top 20 countries : sales, forecast and evolution
21%
62%
11%
8%
34%
31%
15%
21%
15%
25%
73%
19%
56%
115%
19%
30%
27%
14%
25%
32%
0%
20%
40%
60%
80%
100%
120%
140%
SalesinM€
2018 ventes 18 - 23 % évol
3%
9%
1%
0%
4% 5%
-1%
2% 1%
5%
22%
2%
7%
31%
3%
5% 3%
-1%
4% 6%
Evol 2017-18 %

THE GLOBAL MARKET
Average spending 2018 per capita in €
UAE 57 €
Switzerland 48 €
Saudi Arabia 42 €
Belgium 40 €
Israel 37 €
France 34 €
United Kingdom 32 €
Denmark 32 €
Spain 31 €
Kuwait 30 €
Netherlands 29 €
Chile 29 €
Brazil 28 €
Germany 28 €
Ireland 27 €
Singapore 25 €
Hong Kong, China 25 €
Portugal 24 €
Austria 23 €
Australia 23 €
UAE 48 €
Switzerland 40 €
Saudi Arabia 38 €
Belgium 34 €
Israel 30 €
France 29 €
United Kingdom 29 €
Kuwait 26 €
Denmark 24 €
Netherlands 24 €
Hong Kong, China 24 €
Ireland 24 €
Singapore 23 €
Spain 21 €
USA 19 €
Germany 18 €
Australia 18 €
New Zealand 17 €
Oman 17 €
Canada 16 €
Brazil 26 €
Chile 17 €
Costa Rica 13 €
Peru 12 €
Slovakia 11 €
Ecuador 10 €
Spain 10 €
Panama 10 €
Bolivia 10 €
Argentina 10 €
Guatemala 10 €
Czech Republic 10 €
Germany 9 €
Poland 9 €
UAE 9 €
Austria 9 €
Uruguay 9 €
Romania 9 €
Hungary 9 €
El Salvador 8 €
ALL FRAGRANCES PREMIUM MASS

THE GLOBAL MARKET
Top 5 brands per region
1 2 3 4 5
World CHANEL 4% NATURA 4% AVON 3%
CHRISTIAN DIOR
3%
PACO RABANNE
3%
Europe de l’Ouest Paco Rabanne 6% Chanel 6% Christian Dior 6% Hugo Boss 3%
Giorgio Armani
%
Latin America Natura 16% Avon 6% Malbec 3% Esika 2% Hinode 2%
North America Chanel 7% Giorgio Armani 5% Estée Lauder 4% YSL 3%
Victoria’s Secret
3%
Africa / ME Arabian Oud 12% Al Qurashi 5% Chanel 3% Christian Dior 2% Avon 2%
Asia Pacific Chanel 6% Christian Dior 4% Jo Malone 3% Calvin Klein 2% Avon 2%
Estern Europe Avon 15% Oriflame 5% Chanel 5% Christian Dior 3%
Giorgio Armani
2%
Australasia Chanel 6% Christian Dior 5% Giorgio Armani 3% Elizabeth Arden 3% YSL 3%
Leadership in their home country
TOP 5 WORLDWIDE GROUPS
11%
8,4%
7,5%
7,2%
5,5%

THE GLOBAL MARKET
Top 20 premium perfume shares in 2018, in value
FEMININE FRAGRANCES
Chanel N°5 (Chanel SA) 2,8
Chanel Coco Mademoiselle (Chanel SA) 2,3
Christian Dior J'adore (LVMH Moët Hennessy Louis Vuitton SA) 2,0
Lancôme La Vie est Belle (L'Oréal Groupe) 1,7
Chanel Chance (Chanel SA) 1,4
Dolce & Gabbana Light Blue (Shiseido Co Ltd) 1,4
Chanel (Chanel SA) 1,3
Christian Dior (LVMH Moët Hennessy Louis Vuitton SA) 0,9
Yves Saint Laurent Black Opium (L'Oréal Groupe) 0,9
Calvin Klein Euphoria (Coty Inc) 0,8
Christian Dior Miss Dior (LVMH Moët Hennessy Louis Vuitton SA) 0,8
Chloé by Chloé (Coty Inc) 0,8
Thierry Mugler Angel (Clarins SA) 0,8
Giorgio Armani Sì (L'Oréal Groupe) 0,8
Carolina Herrera (Puig SL) 0,8
Marc Jacobs (Coty Inc) 0,7
Viktor & Rolf Flowerbomb (L'Oréal Groupe) 0,7
Paco Rabanne Lady Million (Puig SL) 0,7
Lancôme Trésor (L'Oréal Groupe) 0,7
Nina Ricci (Puig SL) 0,6
Giorgio Armani Acqua di Giò Homme (L'Oréal Groupe) 3,2
Paco Rabanne 1 million (Puig SL) 3,1
Paco Rabanne Invictus (Puig SL) 2,4
Jean Paul Gaultier Le Mâle (Puig SL) 2,3
Chanel Bleu de Chanel (Chanel SA) 2,2
Ralph Lauren Polo (L'Oréal Groupe) 1,9
Giorgio Armani Code Pour Homme (L'Oréal Groupe) 1,7
Hugo Boss (Coty Inc) 1,4
Christian Dior Sauvage (LVMH Moët Hennessy Louis Vuitton SA) 1,4
Hugo Boss Boss Bottled (Coty Inc) 1,4
Paco Rabanne (Puig SL) 1,1
Davidoff Cool Water for Men (Coty Inc) 1,0
Dolce & Gabbana The One For Men (Shiseido Co Ltd) 1,0
Giorgio Armani (L'Oréal Groupe) 0,9
Hermès Terre D'Hermès (Hermès International SCA) 0,9
Burberry (Coty Inc) 0,9
Dolce & Gabbana Light Blue pour Homme (Shiseido Co Ltd) 0,8
Hugo Boss Hugo (Coty Inc) 0,8
MASCULINE FRAGRANCES

AFRICA / MIDDLE-EAST
Africa and Middle-East includes 68 countries :
Algeria, Angola, Bahrain, Benin, Botswana, Burkina Faso, Burundi, Cameroon,
Cape Verde, Central African Republic, Chad, Comoros, Congo, Democratic
Republic, Congo-Brazzaville, Côte d'Ivoire, Djibouti, Egypt, Equatorial Guinea,
Eritrea, Ethiopia, Gabon, Gambia, Ghana, Guinea, Guinea-Bissau, Iran, Iraq,
Israel, Jordan, Kenya, Kuwait, Lebanon, Lesotho, Liberia, Libya, Madagascar,
Malawi, Mali, Mauritania, Mauritius, Morocco, Mozambique, Namibia, Niger,
Nigeria, Oman, Qatar, Réunion, Rwanda, Sao Tomé e Príncipe, Saudi Arabia,
Senegal, Seychelles, Sierra Leone, Somalia, South Africa, South Sudan, Sudan,
Swaziland, Syria, Tanzania, Togo, Tunisia, Uganda, United Arab Emirates,
Yemen, Zambia, Zimbabwe.

12%
6%
18%
19%
11%
14%
20%
Bath & shower
Deodorants
Fragrances
Hair care
Men's Grooming
Skin care
Others*
Billion euros– 2018
26,3 +9%
€ B
4,7
+4%
€ B
5
+11%
€ B
3,6
+9%
€ B
3,1
+11%
€ B
1,6
+7%
25%
3%
1%
7%
5%
4%
55%
19,8 +1%
B
0,2
+0%
The share of perfume in Africa/Middle East within total PCB is
significantly higher than the global distribution (18% vs. 10%).
€ B
2,9
+7%
* Others : colour cosmetics, baby care, oral care, depilatories, sun care ** Number of packs sold, based on the average pack size sold

Fragrance Sales, evolution and forecast
00,0
01,0
02,0
03,0
04,0
05,0
06,0
07,0
08,0
2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023
Premium
Mass
Milliardseuros
Milliards d’Euros 2018
4,7
Premium
69%
3,6
Premium
68%
7
Premium
65%
2013-2018
Evolution période : 29,5%
CAGR* : 5,3%
2018-2023
CAGR* : 8,4%
2013-2018
CAGR* : 4,1%
2018-2023
CAGR* : 6,5%
2013-2018
CAGR* : 8,4%
2018-2023
CAGR* : 12,1%
Premium Mass
Total parfum Afrique / MO
A premium-dominated market (70%) but
forecasts show that the mass will grow
strongly, 2 times more than the global trend.

Shares of fragrance sales by category in 2018
24%
40%
33%
3%
Men's Fragrances
Women's Fragrances
Unisex Fragrances
Fragrance Sets/Kits
29%
64%
7%
Premium Mass
Premium unisex fragrances have a bigger share than premium male fragrances, this is a regional
aspect compared to the global distribution (33% vs. 9%). For the mass the women are above the global
distribution (64% vs 53%).

MS
Saudi Arabia 29,9%
South Africa 14,5%
United Arab Emirates 11,3%
Israel 7,1%
Iran 4,0%
Kuwait 2,7%
Qatar 2,4%
Oman 2,3%
Morocco 2,2%
Egypt 2,1%
Yemen 1,5%
Jordan 1,4%
Lebanon 1,4%
Algeria 1,3%
Tunisia 1,3%
Iraq 1,3%
Kenya 1,3%
Nigeria 1,2%
Angola 1,0%
Ghana 0,8%

0%
56%
14%
22%
97%
-1%
31%
5%
64%
56%
-20%
0%
20%
40%
60%
80%
100%
00
200
400
600
800
1 000
1 200
1 400
1 600
Saudi
Arabia
South
Africa
UAE Israel Iran Kuwait Qatar Oman Morocco Egypt
sales 2018 forecast 2023 evol 18/23
SalesinMillion€ Iran and Morocco are the two countries with the highest growth
forecast. It should be noted that South Africa, the second largest
country in this region, also has very strong growth forecast.

Average spending per capita in 2018 and forecast 2023, in €
MASS
2018 2023 évol
Africa /ME 03 04 33%
UAE 56 60 6%
Saudi Arabia 42 44 7%
Qatar 40 46 16%
Israel 37 42 13%
Kuwait 30 28 -8%
Oman 22 20 -7%
South Africa 12 17 48%
Lebanon 11 13 25%
Jordan 07 07 11%
Tunisia 05 07 31%
Morocco 03 04 54%
Algeria 02 02 53%
Angola 02 02 53%
Iraq 02 01 -7%
Ghana 01 02 69%
ALL FRAGRANCES PREMIUM
Average per capita spending is expected to increase the most in South Africa, Ghana and Morocco.
2018 2023 évol
UAE 47 51 7%
Saudi Arabia 38 41 8%
Qatar 35 40 15%
Israel 30 34 13%
Kuwait 26 24 -8%
Oman 17 15 -8%
Lebanon 09 11 28%
Tunisia 03 04 29%
Jordan 03 03 10%
Iraq 01 01 0%
Algeria 01 01 56%
Angola 01 01 63%
Morocco 01 01 83%
2018 2023 évol
UAE 09 09 3%
Israel 07 08 9%
Oman 05 05 -4%
Qatar 05 06 18%
Jordan 04 04 11%
Kuwait 04 04 -3%
Saudi Arabia 04 03 -11%
Morocco 02 03 52%
Lebanon 02 02 5%
Tunisia 02 03 42%
Ghana 01 02 64%
Côte d'Ivoire 01 01 11%
Kenya 01 01 25%

Share of fragrance sales in 2018 by distribution channel, , in value
Outlet Type 2018 évol
Store-Based Retailing 91,8 -0,5%
Grocery Retailers 15,4 -1,3%
Modern Grocery Retailers 11,2 -0,9%
Convenience Stores 0,3 0,0%
Discounters 0,1 0,0%
Forecourt Retailers 0,0
Hypermarkets 4,8 -2,0%
Supermarkets 6,0 0,0%
Traditional Grocery Retailers 4,2 0,0%
Non-Grocery Specialists 56,6 -0,7%
Apparel and Footwear Specialist Retailers 0,4 0,0%
Electronics and Appliance Specialist Retailers -
Health and Beauty Specialist Retailers 54,3 -2,0%
Beauty Specialist Retailers 47,1 -2,7%
Chemists/Pharmacies 1,5 7,1%
Drugstores/parapharmacies 5,7 3,6%
Other Health and Beauty Specialist retailers 0,0
Home and Garden Specialist Retailers -
Homewares and Home Furnishing Stores -
Other Non-Grocery Specialists 1,8 50,0%
Outdoor Markets 1,0 -9,1%
Other BPC Non-Grocery Specialists 0,7 600,0%
Mixed Retailers 19,8 0,5%
Department Stores 18,2 0,6%
Mass Merchandisers -
Variety Stores 1,6 0,0%
Warehouse Clubs -
Non-Store Retailing 8,2 6,5%
Direct Selling 5,0 4,2%
Homeshopping 0,1 0,0%
Internet Retailing 3,1 10,7%
Vending -
Non-retail channels -
Hair Salons -
In-store sales account for almost 92% of
perfume purchases, the biggest in the world.
The share of Hyper and Supermarkets is also
higher than in other parts of the world.
Beauty Specialist Retailers alone account for
almost 50% of total sales.
Another regional specificity is that the
"Other Non-Grocery Specialists" are strongly
increasing.
Online sales are still weak but growing
strongly.
Other Non-Grocery Specialists
Other non-grocery retailers are chained or
independent retail outlets, kiosks, market stalls or
street vendors and with a primary focus on selling
non-food merchandise. Other non-grocery retailers
include Charity shops, Second-hand shops and Market
stalls.

Top 20 : Company and brand shares (premium and mass combined), in 2018, in value
Arabian Oud Co 12,1
Coty Inc 6,7
Abdul Samad Al Qurashi Co 5,5
Estée Lauder Cos Inc 5,2
Puig SL 4,5
LVMH Moët Hennessy Louis Vuitton SA 4,3
L'Oréal Groupe 3,1
Chanel SA 2,7
Revlon Inc 2,3
Shiseido Co Ltd 2,2
Avon Products Inc 2,1
Ajmal International Trading Co LLC 1,7
Rasasi Perfumes Industry LLC 1,3
Mahmood Saeed Group 1,2
Inter Parfums Inc 0,8
AVI Ltd 0,8
Al-Majed for Oud 0,7
Oriflame Cosmetics SA 0,7
Euroitalia Srl 0,5
Zohoor Al Reef Co 0,5
COMPANIES BRANDS
Arabian Oud (Arabian Oud Co) 12,1
Al Qurashi (Abdul Samad Al Qurashi Co) 5,3
Avon (Avon Products Inc) 2,1
Revlon (Revlon Inc) 1,6
Dolce & Gabbana (Shiseido Co Ltd) 1,5
Ajmal (Ajmal International Trading Co LLC) 1,4
Rasasi (Rasasi Perfumes Industry LLC) 1,3
Mahmood Saeed (Mahmood Saeed Group) 1,1
Calvin Klein (Coty Inc) 1,0
Lancôme (L'Oréal Groupe) 0,7
Adidas (Coty Inc) 0,7
Al-Majed for Oud (Al-Majed for Oud) 0,7
Oriflame (Oriflame Cosmetics SA) 0,7
Yardley (AVI Ltd) 0,6
Arabian Oud is the most powerful company in the Africa/Middle East region. Chanel and Dior are
the top two Western brands.

FEMININE FRAGRANCES
Dolce & Gabbana Light Blue (Shiseido Co Ltd) 2,1
Dolce & Gabbana The One (Shiseido Co Ltd) 1,8
DKNY Be Delicious (Estée Lauder Cos Inc) 1,6
Chanel Allure (Chanel SA) 1,2
Givenchy (LVMH Moët Hennessy Louis Vuitton SA) 1,1
Guerlain (LVMH Moët Hennessy Louis Vuitton SA) 1,0
Bvlgari (LVMH Moët Hennessy Louis Vuitton SA) 1,0
Elizabeth Arden Red Door (Revlon Inc) 1,0
Clinique Aromatics Elixir (Estée Lauder Cos Inc) 0,9
Montblanc (Inter Parfums Inc) 1,7
Versace (Euroitalia Srl) 1,3
Dolce & Gabbana pour Homme (Shiseido Co Ltd) 1,1
Roberto Cavalli (Coty Inc) 1,0
Davidoff (Coty Inc) 1,0
Carolina Herrera 212 for Men (Puig SL) 0,9
Dunhill (Inter Parfums Inc) 0,9
Paco Rabanne Black XS (Puig SL) 0,9
Arabian Oud dominates the women's and men's top rankings. Chanel is the first Western brand
for women (probably Coco Mademoiselle but unspecified) and 1 Million by Paco Rabanne is the
most popular Western male perfume.

UAE
FEMININE FRAGRANCES
Chanel Coco Noir (Chanel SA) 4,7
Arabian Oud Woody Blanc (Arabian Oud Co) 3,9
Al Qurashi Furusiyya White Incense (Abdul Samad Al Qurashi Co) 3,1
Prada (Puig SL) 2,8
Hugo Boss Nuit Pour Femme (Coty Inc) 2,6
Al Qurashi Furusiyya Pink Incense (Abdul Samad Al Qurashi Co) 2,4
Allure (Chanel SA) 1,9
Calvin Klein Downtown (Coty Inc) 1,8
DKNY (Estée Lauder Cos Inc) 1,7
Dahn Oudh Al Shams (Ajmal International Trading Co LLC) 1,3
Emporio Armani (L'Oréal Groupe) 0,9
Paco Rabanne Black XS for Her (Puig SL) 0,9
Khunja for Women the Ultimate Weapon of Desire (Designer Shaik Inc) 0,8
Escada (Coty Inc) 0,8
Arabian Oud Arabian Legend Silver (Arabian Oud Co) 4,6
Prada (Puig SL) 4,4
Boss Bottled Night (Coty Inc) 4,0
Al Qurashi Furusiyya Black Incense (Abdul Samad Al Qurashi Co) 3,6
Al Qurashi Safari Extreme (Abdul Samad Al Qurashi Co) 3,1
Montblanc (Inter Parfums Inc) 2,7
Roberto Cavalli Just Cavalli (Coty Inc) 2,5
Gucci Guilty (Coty Inc) 2,5
Arabian Oud Gentleman Secret (Arabian Oud Co) 2,5
Christian Dior Homme Intense (LVMH Moët Hennessy Louis Vuitton SA) 2,5
Tom Ford (Estée Lauder Cos Inc) 2,3
Carolina Herrera CH Men Sport (Puig SL) 2,2
Paco Rabanne Invictus (Puig SL) 1,6
Christian Dior Higher (LVMH Moët Hennessy Louis Vuitton SA) 1,4
Dahn Oudh Al Shams (Ajmal International Trading Co LLC) 1,3

SAUDI ARABIA
FEMININE FRAGRANCES
Dior (LVMH Moët Hennessy Louis Vuitton SA) 5,1
Oud Milano (Abdul Samad Al Qurashi Co) 3,6
Zohoor Al Reef (Zohoor Al Reef Co) 3,4
Yves Saint Laurent (L'Oréal Groupe) 3,1
Guerlain (LVMH Moët Hennessy Louis Vuitton SA) 2,2
Gucci (Coty Inc) 1,8
Fendi (LVMH Moët Hennessy Louis Vuitton SA) 1,7
Lancôme (L'Oréal Groupe) 1,7
Dior (LVMH Moët Hennessy Louis Vuitton SA) 7,1
Dunhill (Inter Parfums Inc) 3,8
Roberto Cavalli (Coty Inc) 2,4
Zohoor Al Reef (Zohoor Al Reef Co) 1,4

ASIA PACIFIC
Asia Pacific includes 46 countries :
Afghanistan, American Samoa, Armenia, Azerbaijan, Bangladesh, Bhutan,
Brunei, Cambodia, China, Fiji, French Polynesia, Guam, Hong Kong, China, India,
Indonesia, Japan, Kazakhstan, Kiribati, Kyrgyzstan, Laos, Macau, Malaysia,
Maldives, Mongolia, Myanmar, Nauru, Nepal, New Caledonia, North Korea,
Pakistan, Papua New Guinea, Philippines, Samoa, Singapore, Solomon Islands,
South Korea, Sri Lanka, Taiwan, Tajikistan, Thailand, Tonga, Turkmenistan,
Tuvalu, Uzbekistan, Vanuatu, Vietnam.

ASIA PACIFIC
8%
1%
3%
15%
6%
43%
24% Bath & shower
Deodorants
Fragrances
Hair care
Men's Grooming
Skin care
Others*
Billion euros– 2018
138,2 +8%
€ B
4
+8%
€ B
21
+4%
€ B
59,3
+8%
€ B
11,1
+5%
€ B
2
+11%
18%
1% 0%
51%
6%
9%
15%
95,4 +3%
B
0,4
+33%
Asia Pacific is the region of the world for which perfume has the
smallest share within the total PCB compared to other regions studied.
€ B
7,8
+5%
* Others : colour cosmetics, baby care, oral care, depilatories, sun care ** Number of packs sold, based on the average pack size sold

ASIA PACIFIC
Fragrance Sales, evolution and forecast
00,0
01,0
02,0
03,0
04,0
05,0
06,0
07,0
2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023
Premium
Mass
Milliardseuros
Billion euros 2018
4
Premium
68%
2,8
Premium
61%
6,1
Premium
72%
2013-2018
Period growth: 45,9%
CAGR* : 7,9%
2018-2023
CAGR* : 8,7%
2013-2018
Period growth : 56%
CAGR* : 9,3%
2018-2023
CAGR* : 10%
2013-2018
CAGR* : 5,2%
2018-2023
CAGR* : 5,7%
Premium Mass
All fragrance in Asia Pacific
A market that is becoming more premium.

ASIA PACIFIC
Shares of fragrance sales by category in 2018
21%
67%
7%
5%
Men's Fragrances
Women's Fragrances
Unisex Fragrances
Fragrance Sets/Kits
23%
69%
8%
Premium Mass
Feminine fragrances which largely dominate the market account for almost 70% of sales in
value. Note also the weight of premium unisex fragrances, Asia Pacific is the 2nd region of the
world behind Africa / Middle East.

ASIA PACIFIC
MS
China 25%
Japan 13%
South Korea 13%
India 8%
Indonesia 8%
Hong Kong, China 5%
Thailand 5%
Azerbaijan 3%
Kazakhstan 3%
Malaysia 3%
Philippines 3%
Singapore 3%
Taiwan 3%
Vietnam 3%

ASIA PACIFIC
73%
32%
22%
107%
50%
38%
45%
38%
15%
30%
0%
20%
40%
60%
80%
100%
00
200
400
600
800
1 000
1 200
1 400
1 600
1 800
2 000
sales 2018 forecast 2023 evol 18/23
Salesinmillion€ While China is expected to maintain its leading position in Asia
Pacific in 2023, India, which is 4th in 2018, may take 2nd place in
2023 by doubling its perfume sales.

ASIA PACIFIC
Average spending per capita in 2018 and forecast 2023, in €
MASS
2018 2023 évol
Asia Pacific 1,0 1,4 40%
Singapore 25,2 27,9 11%
Hong Kong, China 24,5 34,3 40%
South Korea 08,8 10,6 20%
Azerbaijan 7,1 10,4 46%
Taiwan 6,0 7,8 30%
Kazakhstan 5,9 8,0 36%
Japan 4,0 5,4 35%
Malaysia 4,0 5,3 33%
Thailand 3,4 4,7 38%
Philippines 1,3 1,7 31%
Indonesia 1,2 1,7 42%
Vietnam 1,0 1,5 50%
China 0,7 1,2 71%
Sri Lanka 0,6 0,9 50%
India 0,3 0,5 67%
ALL FRAGRANCES PREMIUM
Asia Pacific is the region of the world with the largest increase in average per capita spending. China,
Vietnam, Sri Lanka, India and Indonesia are expected to make the most progress.
2018 2023 évol
Singapore 23,4 26,2 12%
Taiwan 5,4 7,2 33%
Japan 2,9 3,9 34%
Vietnam 0,7 1,2 71%
China 0,6 1,1 83%
India 0,2 0,4 100%
2018 2023 évol
Singapore 1,7 1,8 6%
Japan 1,2 1,5 25%
Taiwan 0,6 0,6 0%
Sri Lanka 0,3 0,5 67%
Uzbekistan 0,3 0,4 33%
Vietnam 0,2 0,3 50%

ASIA PACIFIC
Share of fragrance sales in 2018 by distribution channel, in value
Outlet Type 2018 évol
Store-Based Retailing 78,7 -1%
Grocery Retailers 9,1 -4%
Modern Grocery Retailers 7,9 -4%
Convenience Stores 1,1 0%
Discounters 0,0
Forecourt Retailers 0,0
Hypermarkets 2,9 -6%
Supermarkets 3,9 -3%
Traditional Grocery Retailers 1,2 -8%
Non-Grocery Specialists 30,7 0%
Apparel and Footwear Specialist Retailers 00,3 -25%
Electronics and Appliance Specialist Retailers -
Health and Beauty Specialist Retailers 29,6 -1%
Beauty Specialist Retailers 24,8 -1%
Chemists/Pharmacies 0,6 -14%
Drugstores/parapharmacies 4,2 5%
Other Health and Beauty Specialist retailers 0,0
Home and Garden Specialist Retailers 0,2 0%
Homewares and Home Furnishing Stores 0,2 0%
Other Non-Grocery Specialists 0,7 40%
Outdoor Markets 0,4 33%
Other BPC Non-Grocery Specialists 0,2 0%
Mixed Retailers 38,9 0%
Department Stores 38,5 1%
Mass Merchandisers 0,2 0%
Variety Stores 0,2 0%
Warehouse Clubs 0,1 0%
Non-Store Retailing 21,3 2%
Direct Selling 9,4 -7%
Homeshopping 0,5 0%
Internet Retailing 11,3 10%
Vending -
Non-retail channels -
Hair Salons -
In-store sales account for almost 79% of
perfume purchases.
Department stores are the leading perfume
retailers, accounting for nearly 40% of sales.
Beauty Specialist Retailers account for 1/4 of
total sales, and sales in drugstores are growing
well.
Another regional aspect is that the "Other
Non-Grocery Specialists" are making strong
progress.
Online sales account for more than 11% of
sales, the third largest distribution channel in
Asia, ahead of direct sales, which is declining.
Other Non-Grocery Specialists
Other non-grocery retailers are chained or
independent retail outlets, kiosks, market stalls or
street vendors and with a primary focus on selling
non-food merchandise. Other non-grocery retailers
include Charity shops, Second-hand shops and Market
stalls.

ASIA PACIFIC
Top 20 : Company and brand shares (premium and mass combined), in 2018, in value
Coty Inc 10,2
Estée Lauder Cos Inc 8,2
LVMH Moët Hennessy Louis Vuitton SA 7,9
Chanel SA 6,0
L'Oréal Groupe 3,2
Puig SL 2,8
Avon Products Inc 2,1
Oriflame Cosmetics SA 1,8
Mandom Corp 1,4
Natura&Co 1,3
Kino Sentra Industrindo PT 1,3
Revlon Inc 1,1
Shiseido Co Ltd 1,1
Salvatore Ferragamo SpA 1,0
Fits Corp KK 1,0
Better Way (Thailand) Co Ltd 0,9
Bio Consumer Co Ltd 0,8
Osotspa Co Ltd 0,7
Inter Parfums Inc 0,7
Mary Kay Inc 0,6
SOCIETES MARQUES
Jo Malone London (Estée Lauder Cos Inc) 2,7
Avon (Avon Products Inc) 2,1
Oriflame (Oriflame Cosmetics SA) 1,8
Marc Jacobs (Coty Inc) 1,4
The Body Shop (Natura&Co) 1,3
Eskulin (Kino Sentra Industrindo PT) 1,0
Salvatore Ferragamo (Salvatore Ferragamo SpA) 1,0
Mistine (Better Way (Thailand) Co Ltd) 0,9
Nina Ricci (Puig SL) 0,9
Ralph Lauren (L'Oréal Groupe) 0,8
Prada (Puig SL) 0,8
Coty is Number 1 in Asia Pacific with 6 brands within the top 20.
Chanel is the best-selling brand, followed by Dior and Jo Malone (niche). Another regional aspect :
the weight of Avon and Oriflame, leaders in direct sales.

ASIA PACIFIC
FEMININE FRAGRANCES
Christian Dior Miss Dior (LVMH Moët Hennessy Louis Vuitton SA) 2,4
Chanel Chance (Chanel SA) 2,1
Marc Jacobs Daisy (Coty Inc) 1,9
Chanel Coco Mademoiselle (Chanel SA) 1,2
Chanel Coco Chanel (Chanel SA) 1,1
Chanel Chance Eau de Fraiche (Chanel SA) 0,9
Chloé by Chloé (Coty Inc) 0,8
Christian Dior Dior Addict (LVMH Moët Hennessy Louis Vuitton SA) 0,8
L'Occitane (L'Occitane International SA) 0,8
Miss Dior Cherie EdT (LVMH Moët Hennessy Louis Vuitton SA) 0,8
Lancôme Miracle (L'Oréal Groupe) 0,7
Calvin Klein Eternity (Coty Inc) 0,6
Prada (Puig SL) 0,6
Gucci Envy (Coty Inc) 0,6
Lanvin Eclat D'Arpege (Inter Parfums Inc) 0,5
Davidoff Cool Water Woman (Coty Inc) 0,5
Hugo Boss Hugo Woman (Coty Inc) 0,5
Davidoff Cool Water for Men (Coty Inc) 1,9
Chanel Allure Homme (Chanel SA) 1,8
Bvlgari BLV pour Homme (LVMH Moët Hennessy Louis Vuitton SA) 1,7
Hugo Boss Boss Bottled (Coty Inc) 1,6
Calvin Klein Eternity for Men (Coty Inc) 1,4
Calvin Klein Obsession for Men (Coty Inc) 1,4
John Varvatos Artisan (VF Corp) 1,3
Bvlgari Aqva Pour Homme (LVMH Moët Hennessy Louis Vuitton SA) 1,1
Kenzo pour Homme (LVMH Moët Hennessy Louis Vuitton SA) 1,0
Ralph Lauren Polo Sport (L'Oréal Groupe) 0,9
Giorgio Armani Acqua di Giò Homme (L'Oréal Groupe) 0,7
Gucci Guilty (Coty Inc) 0,7
Chanel Egoïste (Chanel SA) 0,7
Azzaro Chrome (Clarins SA) 0,7
Prada (Puig SL) 0,6
Burberry London Edt (Coty Inc) 0,6
Kouros YSL (L'Oréal Groupe) 0,6
Chanel has 5 fragrances within the women's top 10 and Dior 3. On the men's side, Coty's brands,
including Davidoff, Hugo Boss and Calvin Klein, dominate.

The Global Fragrance Market: Regional Analysis of Africa and the Middle East

The Global Fragrance Market: Regional Analysis of Africa and the Middle East

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