2. Faith H. Bennett
406 Birchwood Avenue
Akron, OH 44310
(312) 576-6944
Fbaldwin@kent.edu
Education
BS, Fashion Merchandising, Minor in Marketing, Kent State University, Kent, OH, August, 2015.
Related Coursework
Computer Apps in Retailing, Consumer Behavior, Global Apparel Analysis, and International
Marketing
Work Experience
P.A. Sales Floor Team Member, Target, Cuyahoga Falls, OH
August 2011-Present
*Responsible for maintaining a fresh, neat, stocked, and friendly grocery department
*Helps to maintain consistently Green weekly scores for customer satisfaction in our department
*Assists guests whenever and wherever possible to make sure their Target experience is great
*Places produce orders and locates merchandise using PDA system
*Sets up merchandise displays according to planograms
*Handles cash, credit, check, EBT, and gift card transactions
Team Member, Burger King, Tallmadge, OH
August 2007-March 2012
*Handled cash, credit, and gift card sales using touch screen registers
*Prepared food
*Cleaned, stocked, and made sure the store was ready for the next day’s business at closing
*Helped our store become one of the top three overall stores in the district and number one in
Customer Service
Cafe Lead, Wild Bean Cafe, Stow, OH
October 2005-September 2007
*Managed Profit & Loss, Sales, Purchases, Waste, and Inventory control statements for the cafe
*Ordered all food, paper, and other supplies
*Executed monthly company promotions and developed own sales concepts
*Made weekly schedule and all hiring decisions for the café
*Prepared food, served guests, and trained new team members
Skills
Experience in using Excel, PowerPoint, Photoshop, and Illustrator
Management Experience
3. Contents
Part 1 Market Research Part II Line Development
-Code of Conduct -Target Customer Sandra
-Lane Bryant Then and Now - Fall Trend
-Target Market -Color Story
-Lane Bryant Apparel -Fabric Story
-Apparel Sources -B*B Line
-Marketing Tactics
-Competitors
-SWOT Analysis
4. Contents
Part III Merchandising Plan Part IV Retail Line Presentation
-Quick Costing -Research Orders
-Formulas -Store Planograms
-B*B Distribution Ratios -Store Window Display
-Assortment Plan
-Purchase Order
5. Part 1: Market Research
Parent Brand
Lane Bryant is part the Ascena Retail Group Incorporated. The Ascena Retail Group was formed in
January 2011 and includes the brands Maurices, Catherines, Dressbarn, Justice, and Lane Bryant. Part of
the Charming Group, Lane Bryant joined Ascena in 2012 and has made a strong presence. Its -
headquarters are located at 933 MacArthur Boulevard in Mahwah, NJ 07430. They can be reached at
551-777-6700 or emailed at investor.relations@ascenaretail.com, Consumers can also find additional
information by going to http://www.ascenaretail.com/lanebryant.jsp. (Ascena, 2015)
The name Ascena represents ascending to new heights and Lane Bryant has great potential to take the
Ascena Retail Group there in the future with their successful business model. Despite the slow economy
of 2008 and 2009, Lane Bryant saw steady sales just over the one billion dollar mark but saw a slight
decline in 2010 to $945 million. In 2011 revenue began to pick up again and reached nearly $978 million
and has grown steadily since. In 2012 the merger of Charming Shops, which included Lane Bryant and
Catherines, helped Ascena see a 27% growth in sales and a 30% increase in their online sales. Last year
Lane Bryant continued to grow and saw a 3% rise in performance despite the closure of many stores.
The Ascena Retail Group as a whole reported net sales of $4,790.6. (Ascena annual report, 2015)
Although Ascena offers five distinct brands they have one common mission, to make people feel good
about themselves. Their statement is that “through an engaging store experience, convenient locations,
and of course offering fashion at a great value, we dress her from tween years into adulthood, and help
her look and feel her very best every step of the way.” They realize that women want to feel and look
great and clothing can definitely give her the confidence to do so. This statement also encompasses all
of their brands well since they offer apparel choices for tweens to mature ladies in items from
sportswear to designer inspired dresses. (Ascena, May 26, 2015).
Code of Conduct
Ascena Retail Group strives to live by a code of engagement. It states that “With Integrity: Honest,
fairness, and transparency guide our every action. With Excellence: We continuously elevate, improve
and have the highest expectations for ourselves and our fellow associates. With Respect: We respect
everyone, value differences and look for opportunities to collaborate. With Passion: We serve as a
catalyst for positive impact and change. With community: We demonstrate and live the principles of
care and giving back.” (LinkedIn, May 26, 2015).
Lane Bryant Then and Now
Lane Bryant got its start in New York by founder Lena Bryant. In 1900 she started the line as the first
apparel retailer dedicated to the plus size woman. Four years later she opened the first store on Fifth
Avenue which was the beginning of a national chain of stores throughout the years. In the 90s Lane
6. Bryant began a transformation into offering a more fashionable selection of plus sized clothing and
hasn’t looked back. Today they are still on the top of the charts when it comes to plus size apparel.
Today they are known as the most famous plus size retailer and you can’t look at any blog, magazine, or
news article related to plus apparel without seeing their name mentioned.
Lane Bryant currently offers a stylish selection of plus sized apparel from sizes 14 to 28. They also have a
selection of accessories and shoes in wider widths from sizes 7 to 12. One of their best sellers is their
Cacique line of intimate apparel. Everything is on trend and tailored to the plus size woman so that she
does not feel left out of current styles offered by regular sized brands. Their styles range from casual
sporty offerings to career wear to designer gowns that can be worn for a night out on the town.
Lane Bryant currently has 805 stores nationwide in 46 states. These include outlet stores which offer
past season’s and overstocked merchandise as well as some current items at a discount compared to
the regular stores. The majority of stores are located on the eastern half of the United States from
Minneapolis down to Texas and spread over to the east coast. There are also several in California and a
few each in Washington, Oregon, Arkansas, New Mexico, Colorado, Utah, and Wyoming. As of this figure
they have opened a few more stores and have been successful in moving out of malls and into strip mall
settings. So far they have not expanded overseas, but they do offer international shipping on their
website to continents such as Africa, Australia, and South America. (Lane Bryant, 2015).
Map of Lane Bryant Locations:
(Yahoo Images, June 19, 2015).
Lane Bryant has remained competitive and on top of the plus size industry since the beginning and
today their sales compared to their competition reflect that. A few of their competitors are Ashley
Stewart and Avenue which both filed for bankruptcy in recent years and are still struggling with sales.
Although Lane Bryant saw an 11.8 percent drop in net income to $133.4 million they gained 1.6 percent
7. in revenue to $4.79 billion which still put them ahead of their plus size competitors. (Business Source
Complete, 2015).
Target Market
The main categories of merchandise offered at Lane Bryant are career wear, casual wear, dresses, and
their popular Cacique line of intimate apparel. Women can find blouses, trendy pants, and even suits
that flatter the figure and make them look professional for work. Their average work pant is around $60
and for around $80 you can find a matching jacket. They also offer jeans, tees, and sports apparel that
range from $20 to around $70. In the past few years they have collaborated with designers such as
Isabel Toledo, Lela Rose, and Sophie Theallet to create beautiful gowns and other apparel that range
from $70 to $160. Their Cacique brand which is known for its quality in plus size bras ranges in price
from around $10 to $50. As for the quality of Lane Bryant’s apparel, a lot of plus size blogs give positive
reviews. Most think the prices are a little steep but are willing to pay for the stylish looks and quality. On
their website you can also find numerous four and five star reviews on most of their items. (Lane Bryant,
June 19, 2015).
Geo Lace cami bra (20 reviews)product details
Overall Rating:
"Love this bra, I love how I feel in it and it looks great. This is my go to bra now."... (read full
reviews)
Essential Ribbed Tank (367 reviews)product details
Overall Rating:
"I bought a couple colors online not sure of the fit beforehand. I like shirts to go below my waist
but I am top heavy. These are the perfect length."... (read full reviews)
(Lane Bryant.com, June 18, 2015).
The target market of Lane Bryant is plus sized women ages 35-55. Their target also includes women who
are established in their career who are willing to spend a little more on their apparel because they know
it will fit right and want quality items. In the past they have tried to target younger women with more
youthful designed clothing but it did not work out because their true target market was turned off.
(Personal Conversation, May, 2015).
8. Lane Bryant’s Apparel
The designs Lane Bryant offers its customers range from basic to designer items. Lane Bryant has several
styles of basic tees and bottoms which are designed with more length than average garments so that
they fit the plus size figure better. They have also designed their own runway inspired line called 6th
&
Lane which is “dedicated to the fearlessly modern woman.” As they state “The world is our runway and
we own it.” (Plus Model Magazine, May 26, 2015). While most of their designs are done in-house, as
mentioned previously, they have been ramping up their designs with their collaborations to create a
more haute couture feel for customers. Their designs are based off of what is on trend at the moment
and they do a good job of keeping up to date with them.
Apparel Sources
Lane Bryant’s apparel is sourced from many different manufacturers. One place they get their denim
jeans from is Sunrise Brands. (Hoovers, May 26, 2015). Sunrise Brands offers a full service experience
from merchandising, sourcing, manufacturing, to marketing support. Their headquarters are in Los
Angeles, CA while their sourcing office is located in Hong Kong. (Sunrise Brands, nd) The majority of their
items are made in China. (Hoovers, May 26, 2015). Another manufacturer of clothing for Lane Bryant is
Assoluto, Inc. They have factories in the USA, Mexico, Turkey, Peru, and Bangladesh. Assoluto also offers
design, sourcing, and all aspects of pre and final production. Their California facility performs cutting,
first and final pattering, fit approvals, fabric testing, and has a design and product management team.
(LexisNexis, May 26, 2015).
Last year Ascena Retail Group opened a new services office and national distribution center in Pataskala,
OH. The offices handle sourcing and centralized procurement services to all of Ascena’s retail brands
and the distribution center also serves all brands. (Zacks, May 26, 2014). The new facility is a hub for
distribution since most Lane Bryant stores are located on the eastern half of the country. Most
shipments can be made within two days to 70% of their stores. (Reuters, May 26, 2012).
Marketing Tactics
Lane Bryant’s current marketing plan is one of the most recognized for a plus size retailer. Last month
they launched their “I’m No Angel” campaign and it has been a big hit. They took to social media to air
mini segments of plus sized models baring their bodies in an effort to come back at Victoria’s Secret’s
angels being seen as having the perfect bodies. Each week they unveil a new model and show her
personal segment about why she is not an angel. They also have a contest going on where customers
and fans can post a selfie that fits with the theme to win a trip to NYC and a $2,000 gift card. They are
also great at communicating to their customers by showing outfits each day and keeping up with posts
on their social media sites. They post current sales and emails can be sent to customers who sign up to
receive them. In the stores Lane Bryant associates are usually great at being attentive to customers and
figuring out what they need. (Facebook, May 27, 2015),(Huffington Post, June 18, 2015).
Competitors
A few of Lane Bryant’s competitors are Avenue and JC Penney. (Hoovers, May 27, 2015). Avenue stores
offer apparel on par with Lane Bryant and their stores are set up similarly. Like Lane Bryant one side is
9. dedicated to career wear while the other has casual pieces. Shoppers can also find wide width shoes,
accessories, and intimate apparel in plus sizes near the back of the stores. On one of the most popular
plus size fashion blogger’s site, the Curvy Fashionista, you can find her updates on many plus size
retailers including Avenue, Lane Bryant, and more of their competitors. (Curvy Fashionista, May 27,
2015). JCPenney, while not solely a retailer of plus sizes, offers a plus size section that also competes
with Lane Bryant. Their Worthington line of career wear has comparable styles and quality to that of
Lane Bryant’s.
Formerly under the name United Retail Group, Avenue stores were bought out by the private equity
firm Versa Capital Management in 2013 after declaring bankruptcy. Versa is based in Philadelphia and
specializes in restructuring firms. Most recently they acquired The Wet Seal Retail Operations which
declared bankruptcy earlier this year. Other brands affiliated with Versa Capital Management are bell
Howell, Bob’s Stores, and Standard Parking. Since they are a private group, very little financial
information was available for public viewing. (Versa Capital Management, 2015)
(Avenue, June 20, 2015).
Avenue
Avenue is a plus size only retailer that offers fashionable merchandise in the mid-price point range. Like
some Lane Bryant stores they are found in strip malls and can also be shopped online. Avenue has
around 300 stores in 35 states and have opened at least four more recently. They have not opened any
stores overseas as of today but do offer shipping from their online store to Australia, the United
Kingdom, and Canada.(Hoovers, May 27, 2015). Avenue stores carry an assortment of stylish work
staples, casual tops and bottoms, wide width shoes, accessories, and like Lane Bryant they have their
own line of intimates known as Avenue Body. Unlike Lane Bryant they do offer sizes up to 32 and also
offer petites.
(JCPenney, June 20, 2015).
JCPenney
On the other side of the spectrum Lane Bryant’s department store competitor JCPenney is a publicly
held corporation. JCP is headquartered in Texas and currently operates department stores, an online
site, catalogs, and is a partner with Sephora. As of today they have 1,062 stores in 49 states and in
Puerto Rico. They are mostly found in mall settings but can also be standalone stores. (S&P Capital IQ,
May 27, 2015). JCPenney is also an American based company with no stores overseas but they will ship
merchandise to over 80 countries. (JCPenney, May 29, 2015).
The target market for JCP is women ages 25 to 55. I believe that it has been hard for them to identify
with their target market in recent years but that they are aiming to attract middle income women who
search for deals on quality merchandise. They strive to offer their customers an upscale department
store feel but with price points in the moderate range. Their main selection of merchandise ranges from
home décor and bedding to apparel for the whole family. They have a selection of brand names but the
10. majority of their items are sold under their own private labels. When I need a specific item such as a nice
button down blouse or work pants and have no luck at Lane Bryant, I usually head to JCPenney where I
can often find what I need for an even better price. Their plus size department is a good rival to Lane
Bryant.
JCPenney has had its share of sales slumps in the past five years. After trying to rebrand and changing
their sales concept they saw a decline from $17.6 billion in 2011 to $11.8 billion in 2014. Last year’s sales
did see a rise to $12.3 billion. (Marketwatch, May 28, 2015). So far this year JCP has reported first
quarter sales of $2.86 billion which was a 3.4% increase from last year’s sales which may mean that
customers are now starting to return after being alienated during the changes. (JCPenney, May 28,
2015).
Swot Analysis: Lane Bryant
Strengths Weaknesses
Strong brand name
Creative marketing
Years in business
High prices compared to competitors
Negative perceptions
Declining sales
Opportunities Threats
Expanded shoes and accessories selections
More fresh ideas
Fast fashion retailers
New plus size retail options
Strengths
Lane Bryant has its biggest strength in its name. It has been one of the largest and well known specialty
retailers of plus sizes since its beginning. Their name is strong enough that nearly every piece of
merchandise in the store is labeled with it and they don’t have to depend on brand names to draw
shoppers in. Compared to Lane Bryant, Avenue’s brand is almost unrecognizable to those who aren’t
seeking out plus size options. JCPenney does have a strong name but not particularly for plus size
apparel. Another strength is the marketing done by Lane Bryant compared to its competitors. Although
they do have such a strong brand name, Lane Bryant is also pretty aggressive at their attempts to reach
its customers. They have stirred up controversy with their commercials featuring plus size models in
lingerie, attractive catalogs, and direct mail campaigns, regular emails featuring sales and new
merchandise, and an active social media presence.
11. Weaknesses
A weakness of Lane Bryant is that their price points are often seen as too high for a lot of shoppers. In
today’s economy most consumers want the most bang for their buck and are constantly seeking out
deals and sales. With a pair of jeans retailing for around $60, Lane Bryant may drive away some women
who would like to make their money stretch further than just buying one or two pieces. Although
Avenue’s prices have risen over the years, they are still overall cheaper than Lane Bryant and offer more
sales promotions. Most apparel is also cheaper at JCPenney and their quality is nearly just as good as
Lane Bryant’s. These two competitors, along with a score of others have created another weakness for
the retailer. With better prices and discounts being offered at other plus size stores Lane Bryant has
seen a drop in revenue over the years.
Another weakness that Lane Bryant has is that since they have been around for so long their name may
be associated with negative stereotypes of plus size women. Negative attitudes about plus size apparel
could potentially deter customers who are afraid to give them a try. They also have a reputation of being
boring or old lady like in style but they are striving to improve their image all the time. Joining the
Ascena Retail Group could have been the boost they need to gain a fresh prospective on their customer
base and for their customers to also get the chance to see them in a new way.
Opportunities
One way that Lane Bryant could get a better leg up on competitors is to offer a bigger selection of shoes
and accessories in store. They already sell shoes in wide widths which draws some customers in but
their assortment is pretty limited. Their competitor Avenue features a full sized shoe section with plenty
of stylish shoes compared to the one or two racks offered by Lane Bryant.
Another opportunity for Lane Bryant to stay ahead of competitors is to keep doing what they do best
but perhaps also add more excitement to their brand. Their current I’m No Angel campaign has been
very successful and their line of Cacique intimates is one of the best-selling lines in plus size apparel
which proves that their target customer wants to feel just as stylish and also as sexy as regular sized
women. Plus size apparel sales have been on the rise in recent years and last year in the 12 months
ending in April, sales rose 4.7% to $17.5 billion outpacing the growth of women’s apparel overall which
only rose 1%. (Karr, A., 2014) Moving forward, in order to capture the potential billions of dollars that is
out there, Lane Bryant will have to keep holding the attention of their loyal shoppers plus attract new
ones with more fresh, trendy, and sexier ideas.
Threats
A threat that Lane Bryant faces is competition from newer retailers that cater to plus size women and
offer stylish apparel at more affordable prices. Lane Bryant might be the first name most think of when
they need something but aside from their designer pieces, customers can find similar items at Fashion to
Figure, Ashley Stewart, or even Torrid. All three of them have stores as well as online sites and Fashion
to Figure and Ashley Stewart both have lower price points. Torrid has definitely grown over the years
and has become quite popular with more stores opening up in profitable areas. These three retailers
have the potential to take away Lane Bryant shoppers who seek a younger and trendier look sometimes.
They also bring to mind a second threat of fast fashion. With technology changing the pace of everything
today consumers always want the latest trend. Lane Bryant will also have to keep up with retailers that
12. offer their shoppers a constant fresh assortment of merchandise such as Forever 21 which also a plus
size section.
Comparing Competitor’s Offerings
Looking at Lane Bryant’s and its competitors, JCPenney and Avenue’s websites they do have several
things in common. One big trend that I found was that all three prominently feature apparel in the
colors black, white, blue, and a coral shade for their newest merchandise. Most pieces are flowy and an
asymmetrical hemline is popular with both Lane Bryant’s and Avenue’s collections. JCPenney has more
offerings with regular hemlines, and also features more assorted colors in their apparel which tends to
be more basic. . (Lane Bryant, May 28, 2015). For transitioning into the fall, Lane Bryant and JCPenney
both feature a wide leg pant in solids and prints, while Avenue’s options are more traditional. All three
sites will still offer several options of midi and maxi dresses. (Avenue, June 19, 2015), (JCPenney, June
19, 2015), (Lane Bryant, June 19, 2015).
JCPenney’s website offers lots of information to any consumer who wishes to know more about the
brand. From details on financial figures to their latest press release about how first quarter sales have
risen, they keep their customers up to date. On the other hand Avenue’s website leaves a lot to be
desired on information. While they do feature a great selection of clothing and accessories their
company information is pretty nonexistent and very difficult to find even on other sites. Although
information is also hard to find on Lane Bryant’s page consumers can dig deeper on their parent
company Ascena Retail Group’s site. Their latest press release touts there acquisition of Ann Inc.
(Ascena, May 29, 2015).
Some choices Lane Bryant could consider for the upcoming fall season are more color options such as
their competitors are offering. Looking at their new merchandise it is mostly black and white and
offering apparel in more colors will give their customers more choices and potentially lead to more
purchases. Also offering more silhouettes will give their customers more choices to find looks best on
their fuller figure. One example shown below is a printed dress with several colors that breaks up the
black and white in it. It also comes with a cardigan which customers can wear into the fall. Denim is also
a category that they could excite their customers more with. They already offer wide leg options in
prints but a denim one would also keep them on trend for the season. The third example shown
expands on the black and white theme of their new merchandise but does it in a sleeker silhouette than
the dresses currently offered.
Potential Fall Offerings:
From http://www.jcpenney.com/
15. Target Customer Sandra:
Sandra represents the everyday Lane Bryant shopper. She is 45 years
old, lives in the suburbs of Chicago, and is an administrative assistant
for a local marketing company. She is married, has three children, and
owns her home. After several years of experience, Sandra makes around
$55,000 a year. Her husband also works and on the weekends and they
are active with family, friends, and the community. They enjoy going to
concerts and other events downtown, having friends over for dinner,
and just spending time with the family whenever they can. Overall
Sandra is a busy, working, and active mom that also likes to keep up
with the latest trends but also look professional.
16. Sandra shops at her local Lane Bryant located in a strip mall near her home and
also online when her busy schedule doesn’t permit her to shop during normal
hours or when she just wants to relax in the comfort of her home. She visits the
store at least once each season to find out what is new and what pieces she can
add to her wardrobe. She also visits the online site during the holidays for gifts for
family members and when special sales are happening. Sometimes she stops in the
store out of necessity when she needs to replace a worn out pair of work pants or
blouse because it is so convenient to her home. During her average visit to Lane
Bryant she usually spends around $150. She is right on par with what the average
woman her age spends on clothing each year. According to a chart by Goldman
Sachs, women Sandra’s age spend the most on clothing out of women ranging
from 20 to 75 years of age. (Business Insider, 2013) In 2012 women in her
income range spent an average of $556 on apparel annually, but because plus size
women normally spend more for clothing than average size women I believe it
might be slightly higher for them. (The, N.S.E.. 2014)
When Sandra shops her local Lane Bryant store or online she takes ideas with her
that she’s seen on her social media feeds. One popular plus size page that she
follows is Daily Venus Diva which shows her stylish pieces from various plus size
retailers several times a day and includes links to where she can purchase them. It
also keeps her updated on the latest news from the plus size model industry and
blogs so that she can see what other women are wearing and be inspired. Another
site Sandra may look for fashion advice is The Curvy Fashionista. Because she is a
fan of Lane Bryant she can also view posts with their latest merchandise. She also
follows competitors such as Ashley Stewart, Avenue, JCPenney, and Macy’s where
she can see and compare looks that interest her.
Image from Flikr
17. For fall 2015 Sandra is seeking looks that she’s seen on the runway,
on social media, and on her favorite celebrities which she can adapt
to fit her own lifestyle. Since she works in an office she wants to
look professional but stand out with unique and fashionable pieces.
After checking out the DailyVenusDiva site and seeing that the
Gap’s spinoff line of Plus sizes called Eloquii has launched a new
look book, Sandra decides she wants to look for dresses with bold
prints and midi skirts that she can wear from work and perhaps
after work hours to events. (Dailyvenusdiva, 2015) For work she
thinks that high waist pants with wider legs would suit her because
they will even out her fuller figure and still look on trend. She likes
the idea of pairing them with longer cut blazers for a lean feminine
silhouette. She also will be seeking basics that she can pair with the
trendy pieces.
Dress by City Chic.com
Suit, Skirt, Jackets by Eloquii.com
18. Trend Fall 2015
Fall 2015 will continue the trend of bold prints, lace details, and wider leg pants.
Clothes will have a tailored look inspired by menswear but with feminine details that
will complement the figure. Lengths for tops, jackets, and coats will be longer rather
than the cropped trends of past seasons. A few must have items for the fall will be
sharp tailored looking pants, long length jackets, pleated midi skirts, tailored jumpsuits,
structured handbags, and menswear inspired shoes. (WGSN, 2015) (Donegar,2015)
(Fashionising, 2015)
As the season changes so will some of the fabrics being used. Fall’s featured fabrics will
include tweed, leather, cotton, polyester blends, and suede. These fabrics will have bold
prints inspired by ethnic prints, geometric designs, and nature. Houndstooth and plaid
patterns will also be prominent this season. The colors offered will be earthy and
mineral inspired. Classic tones in nudes, black, gray, and even metallic will dominate
women’s apparel. Also deep hues of reds, blues, and greens will add a pop of color to
outfits. (WGSN, 2015) (Fashionising, 2015)
Photos from Fashionising, 2015, WGSN, 2015, and Donegar, 2015
19. In WGSN one trend that attracted me and inspired my line was Essence. It was
inspired by small details that make a statement such as pleats, perforations, and
unique closures. Materials such as leather, lace, and textured woven fabrics were
used. The lookbook featured patterned suits influenced by menswear, extra-long
coats, knit sweaters, and overall timeless classic pieces. (WGSN, 2015) Maker, a
2016 Fall/Winter theme in Doneger also helped support the mood of my line.
They described it as “quiet refinement” which I think says it perfectly. In both
trends the color palette was very similar and were perfect fall shades for everyone.
(Donegar, 2015)
Sketches from WGSN, 2015. Photo from Donegar, 2015.
20. The theme for my Fall 2015 line for Lane Bryant is career wear
inspired by the runway trends but toned down for the office called
B*B which stands for Be Beautiful . Based on the theme of Essence
in WGSN which had earthy tones with clean lines and lots of details
such as quilting, perforations, grommets, and pleats. I also was
inspired by the women’s pieces featured on Doneger and
Fashionising so I included long tailored pants, blazers, and longer
cut blouses. The silhouette for B*B’s tops are slightly fitted and
longer cut for the coverage that plus size women desire. Pants are
also long with wider legs with a tailored look and feel.
B*B’s fall line features fabrics suited for the season and for the
career minded woman. Fabrics such as tweed, poplin, oxford cotton,
textured knits, and pleather used for a fun zipper detailed blazer will
be seen. Prints found will include a houndstooth pattern that is
always a classic look. Plaids and stripe prints will also found on
some of the key pieces in the line. The color palette used will range
from toned down earthy shades which will complement lots of
pieces our customers already own to reds, greens, and blues which
will add a pop of color to the working woman’s day at the office.
B*B
for
37. B*B Key Pieces
B*B’s five key pieces for Fall 2015 are the Flaunt It Skirt which is a feminine and
flirty mid length skirt with pleated front details. It comes in a poplin or pleather
version and can be dressed up or down for work and afterhours. Pleats also are
featured in the Pleats Please Dress which will look great paired with the longer
cut Suits Me Blazer or the Bold Blazer. Finally the Hello Pant will go great paired
with any of the tops and blazers in the line and are a definite basic essential this
fall. Customers can match colors or patterns to create matching suits for work or
mix it up. Either way they are sure to be beautiful!
B*B
for
45. Quick Costing
• By performing Quick Costing of B*B’s Fall line we can estimate the costs of producing each
garment and decide if they can be produced within the set budget. Using the unit cost of
each item and factoring in that we aim to spend 60% of that on the fabric, we can get the
target cost of the materials. (Unit cost*.60=Target cost) Compare this with the Fabric quick
cost (Yardage*Wholesale cost) to determine if the item will be profitable or not.
• Since B*B is designed for the plus size figure one yard of fabric was added to each
recommended yardage to accommodate the needed length and width of each item.
47. 6 Month Merchandise Plan
Formulas
• With planned sales of $270,000 for the sixth months of August to January B*B has calculated its fall/winter merchandise plan.
• For November:
Planned Sales = Total Season Sales x Nov. LY % of Sales
$48,600 = $270,000 x .17
BOM plan = Nov. Plan sales x Nov. Stock-to-sales ratio
$97,200 = $48,600 x 2.0
Markdown = Nov. Plan sales x MD %
$972 = $48,600 x 2%
Retail Purchases = Plan sales + EOM Stock + MD – BOM Stock
$87,372 = $48,600 + $135,000 + $972 - $97,200
Markup Plan = Retail purchases x (100% - MU%)
$34,949 = $87, 372 x (100% - 60%)
EOM = BOM for the next month
48. 6 Month Merchandise Plan
Formulas (Cont.)
• Stock to Sales Ratio = Retail Stock BOM/Monthly Planned Sales
2.0 = 97,200/$48,600
• Retail planned purchases for the month of November will be $87,372.
49. SEASON
August September October November December January TOTAL
SALE Last Year % 17% 17% 15% 18% 25% 8% 100%
LY $$
$ Plan $45,900 $45,900 $40,500 $48,600 $67,500 $21,600 $270,000
Percent of Increase
Revised
Actual
RETAIL Last Year
STOCK Plan $142,290.00 $114,750.00 $93,150.00 $97,200.00 $135,000.00 $75,600.00 $657,990
(BOM) Percent of Increase
$ Revised
Actual
MARKDOWNS Last Year
Plan (dollar) $918 $918 $810 $972 $1,350 $432 $5,400
$ Plan (%) 2% 2% 2% 2% 2% 2% 2%
Percent of Increase
Revised
Actual
RETAIL Last Year
PURCHASES Plan $19,278 $25,218 $45,360 $87,372 $9,450 $99,432 $286,110
Percent of Increase
Revised
Actual
PERCENT OF Last Year
INITIAL Plan $7,711 $10,087 $18,144 $34,949 $3,780 $39,773 $114,444
MARKUPS Percent of Increase 60% 60% 60% 60% 60% 60% 60%
Revised
Actual
ENDING Last Year
STOCK Plan $114,750 $93,150 $97,200 $135,000 $75,600 $153,000
(EOM) Percent of Increase
31-Jan Revised
Actual
Stock-Sales Ratio 3.1 2.5 2.3 2.0 2.0 3.5 2.4
PLAN 2015
SIX-MONTH
MERCHANDISING
50. B*B Fall 2015
Distribution Ratios
Style Distribution
Size Percentage
14/16 10%
18/20 40%
22/24 30%
24/26 20%
Size Distribution
This fall B*B’s merchandise distribution will consist of 45% Tops
that can be paired with any of our assorted bottoms. Skirts and
pants will make up 35% which will reflect the upcoming trend of
tailored wide leg pants and mid length skirts. The rest of the line
will offer two choices of dresses and blazers which will round out
the last 20%. (Doneger, 2015.)
Sizes will be distributed based on what has sold best in Lane Bryant
stores. According to sales associates in Chapel Hill Mall of Akron,
OH, the best selling size overall is the 18/20. Since their main
shoppers come in seeking plus sizes the least popular is the 14/16
which they can find in many other department stores. The sales
associates also noted that they markdown quite a bit of apparel in
the 24/26 range. (Personal Conversation, June 4, 2015.) Their
observations coincide with the fact that the average American
woman is now 166lbs and has a waist size measuring 37.5 inches so,
including the instance that most stores carry sizes 14 and 16, their
size distribution is a fair reflection. (CDC, 2012.)
Class # Class Percentage
1 Bottoms 35%
2 Dresses 10%
3 Tops 45%
4 Jackets 10%
51. Color Distribution
Color Percentage
New Nude 20%
Bold Brown 10%
Smoke Signal 20%
Barely Brown 15%
Ravishing 10%
Go Deep 15%
Beauty 10%
Based on this season’s earth tones and neutral
shades, the line will be dominated by pieces in
Smoke Signal, New Nude, and Barely Brown.
Pants and matching jackets will be on trend but
in shades that will make classic investment
pieces for our customers.
Our tops will add a pop of color to the rest of
the line by being prominent in Ravishing, Go
Deep and Beauty but also available in the
neutral shades. (WGSN, 2013.)
53. Class# 1 1 = Bottom 2 = Dress 3 = Top 4= Jacket
Class Style # Description Color Size
Total
Quantity Unit cost
Unit
Retail Total Cost Total Retail
1 7011-S1 Zippered Skirt Smoke Signal 14/16 20 24.00$ 60.00$ 480.00$ 1,200.00$
1 7011-S2 Zippered Skirt Smoke Signal 18/20 35 24.00$ 60.00$ 840.00$ 2,100.00$
1 7011-S3 Zippered Skirt Smoke Signal 22/24 30 24.00$ 60.00$ 720.00$ 1,800.00$
1 7011-S4 Zippered Skirt Smoke Signal 26/28 25 24.00$ 60.00$ 600.00$ 1,500.00$
1 7011-G1 Zippered Skirt Go Deep 14/16 30 24.00$ 60.00$ 720.00$ 1,800.00$
1 7011-G2 Zippered Skirt Go Deep 18/20 35 24.00$ 60.00$ 840.00$ 2,100.00$
1 7011-G3 Zippered Skirt Go Deep 22/24 30 24.00$ 60.00$ 720.00$ 1,800.00$
1 7011-G4 Zippered Skirt Go Deep 26/28 30 24.00$ 60.00$ 720.00$ 1,800.00$
1 7011-N1 Zippered Skirt New Nude 14/16 25 24.00$ 60.00$ 600.00$ 1,500.00$
1 7011-N2 Zippered Skirt New Nude 18/20 40 24.00$ 60.00$ 960.00$ 2,400.00$
1 7011-N3 Zippered Skirt New Nude 22/24 35 24.00$ 60.00$ 840.00$ 2,100.00$
1 7011-N4 Zippered Skirt New Nude 26/28 30 24.00$ 60.00$ 720.00$ 1,800.00$
Totals 365 8,760.00$ 21,900.00$
Assortment Plan Style #7011
54. Class# 1 1 = Bottom 2 = Dress 3 = Top 4= Jacket
Class Style # Description Color Size
Total
Quantity Unit cost
Unit
Retail Total Cost Total Retail
1 7025-R1 Pleated Skirt Ravishing 14/16 15 26.00$ 65.00$ 390.00$ 975.00$
1 7025-R2 Pleated Skirt Ravishing 18/20 35 26.00$ 65.00$ 910.00$ 2,275.00$
1 7025-R3 Pleated Skirt Ravishing 22/24 30 26.00$ 65.00$ 780.00$ 1,950.00$
1 7025-R4 Pleated Skirt Ravishing 26/28 25 26.00$ 65.00$ 650.00$ 1,625.00$
1 7025-G1 Pleated Skirt Go Deep 14/16 20 26.00$ 65.00$ 520.00$ 1,300.00$
1 7025-G2 Pleated Skirt Go Deep 18/20 40 26.00$ 65.00$ 1,040.00$ 2,600.00$
1 7025-G3 Pleated Skirt Go Deep 22/24 35 26.00$ 65.00$ 910.00$ 2,275.00$
1 7025-G4 Pleated Skirt Go Deep 26/28 30 26.00$ 65.00$ 780.00$ 1,950.00$
1 7025-B1 Pleated Skirt Barely Brown 14/16 20 26.00$ 65.00$ 520.00$ 1,300.00$
1 7025-B2 Pleated Skirt Barely Brown 18/20 40 26.00$ 65.00$ 1,040.00$ 2,600.00$
1 7025-B3 Pleated Skirt Barely Brown 22/24 35 26.00$ 65.00$ 910.00$ 2,275.00$
1 7025-B4 Pleated Skirt Barely Brown 26/28 30 26.00$ 65.00$ 780.00$ 1,950.00$
1 7025-PR1 Pleated Skirt- Pleather Ravishing 14/16 15 32.00$ 80.00$ 480.00$ 1,200.00$
1 7025-PR2 Pleated Skirt- Pleather Ravishing 18/20 30 32.00$ 80.00$ 960.00$ 2,400.00$
1 7025-PR3 Pleated Skirt- Pleather Ravishing 22/24 25 32.00$ 80.00$ 800.00$ 2,000.00$
1 7025-PR4 Pleated Skirt- Pleather Ravishing 26/28 20 32.00$ 80.00$ 640.00$ 1,600.00$
1 7025-PG1 Pleated Skirt- Pleather Go Deep 14/16 10 32.00$ 80.00$ 320.00$ 800.00$
1 7025-PG2 Pleated Skirt- Pleather Go Deep 18/20 30 32.00$ 80.00$ 960.00$ 2,400.00$
1 7025-PG3 Pleated Skirt- Pleather Go Deep 22/24 25 32.00$ 80.00$ 800.00$ 2,000.00$
1 7025-PG4 Pleated Skirt- Pleather Go Deep 26/28 20 32.00$ 80.00$ 640.00$ 1,600.00$
Totals 355 14,830.00$ 37,075.00$
Assortment Plan Style #7025
55. Class# 2 1 = Bottom 2 = Dress 3 = Top 4= Jacket
Class Style # Description Color Size
Total
Quantity Unit cost
Unit
Retail Total Cost Total Retail
2 7269-S1 Short Sleeve Dress Smoke Signal 14/16 15 28.00$ 70.00$ 420.00$ 1,050.00$
2 7269-S2 Short Sleeve Dress Smoke Signal 18/20 30 28.00$ 70.00$ 840.00$ 2,100.00$
2 7269-S3 Short Sleeve Dress Smoke Signal 22/24 25 28.00$ 70.00$ 700.00$ 1,750.00$
2 7269-S4 Short Sleeve Dress Smoke Signal 26/28 20 28.00$ 70.00$ 560.00$ 1,400.00$
2 7269-R1 Short Sleeve Dress Ravishing 14/16 10 28.00$ 70.00$ 280.00$ 700.00$
2 7269-R2 Short Sleeve Dress Ravishing 18/20 20 28.00$ 70.00$ 560.00$ 1,400.00$
2 7269-R3 Short Sleeve Dress Ravishing 22/24 15 28.00$ 70.00$ 420.00$ 1,050.00$
2 7269-R4 Short Sleeve Dress Ravishing 26/28 10 28.00$ 70.00$ 280.00$ 700.00$
2 7269-G1 Short Sleeve Dress Go Deep 14/16 10 28.00$ 70.00$ 280.00$ 700.00$
2 7269-G2 Short Sleeve Dress Go Deep 18/20 25 28.00$ 70.00$ 700.00$ 1,750.00$
2 7269-G3 Short Sleeve Dress Go Deep 22/24 20 28.00$ 70.00$ 560.00$ 1,400.00$
2 7269-G4 Short Sleeve Dress Go Deep 26/28 15 28.00$ 70.00$ 420.00$ 1,050.00$
2 7269-BY1 Short Sleeve Dress Beauty 14/16 10 28.00$ 70.00$ 280.00$ 700.00$
2 7269-BY2 Short Sleeve Dress Beauty 18/20 20 28.00$ 70.00$ 560.00$ 1,400.00$
2 7269-BY3 Short Sleeve Dress Beauty 22/24 15 28.00$ 70.00$ 420.00$ 1,050.00$
2 7269-BY4 Short Sleeve Dress Beauty 26/28 10 28.00$ 70.00$ 280.00$ 700.00$
Totals 215 6,020.00$ 15,050.00$
Assortment Plan Style #7269
56. Class# 3 1 = Bottom 2 = Dress 3 = Top 4= Jacket
Class Style # Description Color Size
Total
Quantity Unit cost
Unit
Retail Total Cost Total Retail
2 7356-R1 Pleated Dress Ravishing 14/16 10 26.00$ 65.00$ 260.00$ 650.00$
2 7356-R2 Pleated Dress Ravishing 18/20 20 26.00$ 65.00$ 520.00$ 1,300.00$
2 7356-R3 Pleated Dress Ravishing 22/24 15 26.00$ 65.00$ 390.00$ 975.00$
2 7356-R4 Pleated Dress Ravishing 26/28 15 26.00$ 65.00$ 390.00$ 975.00$
2 7356-G1 Pleated Dress Go Deep 14/16 10 26.00$ 65.00$ 260.00$ 650.00$
2 7356-G2 Pleated Dress Go Deep 18/20 25 26.00$ 65.00$ 650.00$ 1,625.00$
2 7356-G3 Pleated Dress Go Deep 22/24 20 26.00$ 65.00$ 520.00$ 1,300.00$
2 7356-G4 Pleated Dress Go Deep 26/28 15 26.00$ 65.00$ 390.00$ 975.00$
2 7356-S1 Pleated Dress Smoke Signal 14/16 15 26.00$ 65.00$ 390.00$ 975.00$
2 7356-S2 Pleated Dress Smoke Signal 18/20 35 26.00$ 65.00$ 910.00$ 2,275.00$
2 7356-S3 Pleated Dress Smoke Signal 22/24 30 26.00$ 65.00$ 780.00$ 1,950.00$
2 7356-S4 Pleated Dress Smoke Signal 26/28 20 26.00$ 65.00$ 520.00$ 1,300.00$
Totals 230 5,980.00$ 14,950.00$
Assortment Plan Style #7356
57. Class# 1 1 = Bottom 2 = Dress 3 = Top 4= Jacket
Class Style # Description Color Size
Total
Quantity Unit cost
Unit
Retail Total Cost Total Retail
1 4212-N1 Pleat Pant New Nude 14/16 20 28.00$ 70.00$ 560$ 1,400$
1 4212-N2 Pleat Pant New Nude 18/20 40 28.00$ 70.00$ 1,120$ 2,800$
1 4212-N3 Pleat Pant New Nude 22/24 35 28.00$ 70.00$ 980$ 2,450$
1 4212-N4 Pleat Pant New Nude 26/28 25 28.00$ 70.00$ 700$ 1,750$
1 4212-BB1 Pleat Pant Bold Brown 14/16 10 28.00$ 70.00$ 280$ 700$
1 4212-BB2 Pleat Pant Bold Brown 18/20 25 28.00$ 70.00$ 700$ 1,750$
1 4212-BB3 Pleat Pant Bold Brown 22/24 20 28.00$ 70.00$ 560$ 1,400$
1 4212-BB4 Pleat Pant Bold Brown 26/28 15 28.00$ 70.00$ 420$ 1,050$
1 4212-S1 Pleat Pant Smoke Signal 14/16 15 28.00$ 70.00$ 420$ 1,050$
1 4212-S2 Pleat Pant Smoke Signal 18/20 35 28.00$ 70.00$ 980$ 2,450$
1 4212-S3 Pleat Pant Smoke Signal 22/24 30 28.00$ 70.00$ 840$ 2,100$
1 4212-S4 Pleat Pant Smoke Signal 26/28 20 28.00$ 70.00$ 560$ 1,400$
Totals 290 8,120$ 20,300$
Assortment Plan Style #4212
58. Class# 1 1 = Bottom 2 = Dress 3 = Top 4= Jacket
Class Style # Description Color Size
Total
Quantity Unit cost
Unit
Retail Total Cost Total Retail
1 4211-N1 Wide Leg Pant New Nude 14/16 15 26.00$ 65.00$ 390.00$ 975.00$
1 4411-N2 Wide Leg Pant New Nude 18/20 40 26.00$ 65.00$ 1,040.00$ 2,600.00$
1 4411-N3 Wide Leg Pant New Nude 22/24 35 26.00$ 65.00$ 910.00$ 2,275.00$
1 4411-N4 Wide Leg Pant New Nude 26/28 25 26.00$ 65.00$ 650.00$ 1,625.00$
1 4411-G1 Wide Leg Pant Go Deep 14/16 15 26.00$ 65.00$ 390.00$ 975.00$
1 4411-G2 Wide Leg Pant Go Deep 18/20 35 26.00$ 65.00$ 910.00$ 2,275.00$
1 4411-G3 Wide Leg Pant Go Deep 22/24 25 26.00$ 65.00$ 650.00$ 1,625.00$
1 4411-G4 Wide Leg Pant Go Deep 26/28 20 26.00$ 65.00$ 520.00$ 1,300.00$
1 4411-S1 Wide Leg Pant Smoke Signal 14/16 15 26.00$ 65.00$ 390.00$ 975.00$
1 4411-S2 Wide Leg Pant Smoke Signal 18/20 40 26.00$ 65.00$ 1,040.00$ 2,600.00$
1 4411-S3 Wide Leg Pant Smoke Signal 22/24 35 26.00$ 65.00$ 910.00$ 2,275.00$
1 4411-S4 Wide Leg Pant Smoke Signal 26/28 25 26.00$ 65.00$ 650.00$ 1,625.00$
Totals 325 8,450.00$ 21,125.00$
Assortment Plan Style #4411
59. Class# 1 1 = Bottom 2 = Dress 3 = Top 4= Jacket
Class Style # Description Color Size
Total
Quantity Unit cost
Unit
Retail Total Cost Total Retail
1 4455-N1 Bootcut Pant New Nude 14/16 15 28.00$ 70.00$ 420.00$ 1,050.00$
1 4455-N2 Bootcut Pant New Nude 18/20 30 28.00$ 70.00$ 840.00$ 2,100.00$
1 4455-N3 Bootcut Pant New Nude 22/24 20 28.00$ 70.00$ 560.00$ 1,400.00$
1 4455-N4 Bootcut Pant New Nude 26/28 15 28.00$ 70.00$ 420.00$ 1,050.00$
1 4455-S1 Bootcut Pant Smoke Signal 14/16 15 28.00$ 70.00$ 420.00$ 1,050.00$
1 4455-S2 Bootcut Pant Smoke Signal 18/20 30 28.00$ 70.00$ 840.00$ 2,100.00$
1 4455-S3 Bootcut Pant Smoke Signal 22/24 25 28.00$ 70.00$ 700.00$ 1,750.00$
1 4455-S4 Bootcut Pant Smoke Signal 26/28 20 28.00$ 70.00$ 560.00$ 1,400.00$
1 4455-BB1 Bootcut Pant Bold Brown 14/16 10 28.00$ 70.00$ 280.00$ 700.00$
1 4455-BB2 Bootcut Pant Bold Brown 18/20 20 28.00$ 70.00$ 560.00$ 1,400.00$
1 4455-BB3 Bootcut Pant Bold Brown 22/24 15 28.00$ 70.00$ 420.00$ 1,050.00$
1 4455-BB4 Bootcut Pant Bold Brown 26/28 10 28.00$ 70.00$ 280.00$ 700.00$
Totals 225 6,300.00$ 15,750.00$
Assortment Plan Style #4455
60. Class# 3 1 = Bottom 2 = Dress 3 = Top 4= Jacket
Class Style # Description Color Size
Total
Quantity Unit cost
Unit
Retail Total Cost Total Retail
3 2521-B1 Embellished Top Barely Brown 14/16 10 18.00$ 45.00$ 180.00$ 450.00$
3 2521-B2 Embellished Top Barely Brown 18/20 25 18.00$ 45.00$ 450.00$ 1,125.00$
3 2521-B3 Embellished Top Barely Brown 22/24 20 18.00$ 45.00$ 360.00$ 900.00$
3 2521-B4 Embellished Top Barely Brown 26/28 15 18.00$ 45.00$ 270.00$ 675.00$
3 2521-S1 Embellished Top Smoke Signal 14/16 20 18.00$ 45.00$ 360.00$ 900.00$
3 2521-S2 Embellished Top Smoke Signal 18/20 40 18.00$ 45.00$ 720.00$ 1,800.00$
3 2521-S3 Embellished Top Smoke Signal 22/24 35 18.00$ 45.00$ 630.00$ 1,575.00$
3 2521-S4 Embellished Top Smoke Signal 26/28 25 18.00$ 45.00$ 450.00$ 1,125.00$
3 2521-BY1 Embellished Top Beauty 14/16 25 18.00$ 45.00$ 450.00$ 1,125.00$
3 2521-BY2 Embellished Top Beauty 18/20 40 18.00$ 45.00$ 720.00$ 1,800.00$
3 2521-BY3 Embellished Top Beauty 22/24 35 18.00$ 45.00$ 630.00$ 1,575.00$
3 2521-BY4 Embellished Top Beauty 26/28 30 18.00$ 45.00$ 540.00$ 1,350.00$
Totals 320 5,760.00$ 14,400.00$
Assortment Plan Style #2521
61. Class# 3 1 = Bottom 2 = Dress 3 = Top 4= Jacket
Class Style # Description Color Size
Total
Quantity Unit cost
Unit
Retail Total Cost Total Retail
3 2147-S1 Petal Sleeve Top Smoke Signal 14/16 20 18.00$ 45.00$ 360.00$ 900.00$
3 2147-S2 Petal Sleeve Top Smoke Signal 18/20 45 18.00$ 45.00$ 810.00$ 2,025.00$
3 2147-S3 Petal Sleeve Top Smoke Signal 22/24 30 18.00$ 45.00$ 540.00$ 1,350.00$
3 2147-S4 Petal Sleeve Top Smoke Signal 26/28 25 18.00$ 45.00$ 450.00$ 1,125.00$
3 2147-R1 Petal Sleeve Top Ravishing 14/16 25 18.00$ 45.00$ 450.00$ 1,125.00$
3 2147-R2 Petal Sleeve Top Ravishing 18/20 40 18.00$ 45.00$ 720.00$ 1,800.00$
3 2147-R3 Petal Sleeve Top Ravishing 22/24 45 18.00$ 45.00$ 810.00$ 2,025.00$
3 2147-R4 Petal Sleeve Top Ravishing 26/28 30 18.00$ 45.00$ 540.00$ 1,350.00$
3 2147-BY1 Petal Sleeve Top Beauty 14/16 25 18.00$ 45.00$ 450.00$ 1,125.00$
3 2147-BY2 Petal Sleeve Top Beauty 18/20 45 18.00$ 45.00$ 810.00$ 2,025.00$
3 2147-BY3 Petal Sleeve Top Beauty 22/24 35 18.00$ 45.00$ 630.00$ 1,575.00$
3 2147-BY4 Petal Sleeve Top Beauty 26/28 30 18.00$ 45.00$ 540.00$ 1,350.00$
Totals 260 4,680.00$ 11,700.00$
Assortment Plan Style #2147
62. Class# 3 1 = Bottom 2 = Dress 3 = Top 4= Jacket
Class Style # Description Color Size
Total
Quantity Unit cost
Unit
Retail Total Cost Total Retail
3 2254-S1 Long Sleeve Top Smoke Signal 14/16 25 22.00$ 55.00$ 550.00$ 1,375.00$
3 2254-S2 Long Sleeve Top Smoke Signal 18/20 40 22.00$ 55.00$ 880.00$ 2,200.00$
3 2254-S3 Long Sleeve Top Smoke Signal 22/24 35 22.00$ 55.00$ 770.00$ 1,925.00$
3 2254-S4 Long Sleeve Top Smoke Signal 26/28 30 22.00$ 55.00$ 660.00$ 1,650.00$
3 2254-N1 Long Sleeve Top New Nude 14/16 10 22.00$ 55.00$ 220.00$ 550.00$
3 2254-N2 Long Sleeve Top New Nude 18/20 25 22.00$ 55.00$ 550.00$ 1,375.00$
3 2254-N3 Long Sleeve Top New Nude 22/24 20 22.00$ 55.00$ 440.00$ 1,100.00$
3 2254-N4 Long Sleeve Top New Nude 26/28 15 22.00$ 55.00$ 330.00$ 825.00$
3 2254-G1 Long Sleeve Top Go Deep 14/16 25 22.00$ 55.00$ 550.00$ 1,375.00$
3 2254-G2 Long Sleeve Top Go Deep 18/20 40 22.00$ 55.00$ 880.00$ 2,200.00$
3 2254-G3 Long Sleeve Top Go Deep 22/24 35 22.00$ 55.00$ 770.00$ 1,925.00$
3 2254-G4 Long Sleeve Top Go Deep 26/28 30 22.00$ 55.00$ 660.00$ 1,650.00$
3 2254-BY1 Long Sleeve Top Beauty 14/16 25 22.00$ 55.00$ 550.00$ 1,375.00$
3 2254-BY2 Long Sleeve Top Beauty 18/20 45 22.00$ 55.00$ 990.00$ 2,475.00$
3 2254-BY3 Long Sleeve Top Beauty 22/24 40 22.00$ 55.00$ 880.00$ 2,200.00$
3 2254-BY4 Long Sleeve Top Beauty 26/28 35 22.00$ 55.00$ 770.00$ 1,925.00$
Totals 330 7,260.00$ 18,150.00$
Assortment Plan Style #2254
63. Class# 4 1 = Bottom 2 = Dress 3 = Top 4= Jacket
Class Style # Description Color Size
Total
Quantity Unit cost
Unit
Retail Total Cost Total Retail
4 3255-N1 Long Blazer New Nude 14/16 15 32.00$ 80.00$ 480.00$ 1,200.00$
4 3255-N2 Long Blazer New Nude 18/20 30 32.00$ 80.00$ 960.00$ 2,400.00$
4 3255-N3 Long Blazer New Nude 22/24 25 32.00$ 80.00$ 800.00$ 2,000.00$
4 3255-N4 Long Blazer New Nude 26/28 20 32.00$ 80.00$ 640.00$ 1,600.00$
4 3255-S1 Long Blazer Smoke Signal 14/16 10 32.00$ 80.00$ 320.00$ 800.00$
4 3255-S2 Long Blazer Smoke Signal 18/20 25 32.00$ 80.00$ 800.00$ 2,000.00$
4 3255-S3 Long Blazer Smoke Signal 22/24 20 32.00$ 80.00$ 640.00$ 1,600.00$
4 3244-S4 Long Blazer Smoke Signal 26/28 15 32.00$ 80.00$ 480.00$ 1,200.00$
4 3255-G1 Long Blazer Go Deep 14/16 10 32.00$ 80.00$ 320.00$ 800.00$
4 3255-G2 Long Blazer Go Deep 18/20 20 32.00$ 80.00$ 640.00$ 1,600.00$
4 3255-G3 Long Blazer Go Deep 22/24 15 32.00$ 80.00$ 480.00$ 1,200.00$
4 3255-G4 Long Blazer Go Deep 26/28 10 32.00$ 80.00$ 320.00$ 800.00$
Totals 215 6,880.00$ 17,200.00$
Assortment Plan Style #3255
64. Class# 4 1 = Bottom 2 = Dress 3 = Top 4= Jacket
Class Style # Description Color Size
Total
Quantity Unit cost
Unit
Retail Total Cost Total Retail
4 3385-B1 Pleather Blazer Barely Brown 14/16 15 22.00$ 55.00$ 330.00$ 825.00$
4 3385-B2 Pleather Blazer Barely Brown 18/20 25 22.00$ 55.00$ 550.00$ 1,375.00$
4 3385-B3 Pleather Blazer Barely Brown 22/24 20 22.00$ 55.00$ 440.00$ 1,100.00$
4 3385-B4 Pleather Blazer Barely Brown 26/28 15 22.00$ 55.00$ 330.00$ 825.00$
4 3385-R1 Pleather Blazer Ravishing 14/16 10 22.00$ 55.00$ 220.00$ 550.00$
4 3385-R2 Pleather Blazer Ravishing 18/20 20 22.00$ 55.00$ 440.00$ 1,100.00$
4 3385-R3 Pleather Blazer Ravishing 22/24 15 22.00$ 55.00$ 330.00$ 825.00$
4 3385-R4 Pleather Blazer Ravishing 26/28 10 22.00$ 55.00$ 220.00$ 550.00$
4 3385-G1 Pleather Blazer Go Deep 14/16 10 22.00$ 55.00$ 220.00$ 550.00$
4 3385-G2 Pleather Blazer Go Deep 18/20 20 22.00$ 55.00$ 440.00$ 1,100.00$
4 3385-G3 Pleather Blazer Go Deep 22/24 15 22.00$ 55.00$ 330.00$ 825.00$
4 3385-G4 Pleather Blazer Go Deep 26/28 10 22.00$ 55.00$ 220.00$ 550.00$
Totals 185 4,070.00$ 10,175.00$
Assortment Plan Style #3385
65. B*B Purchase Order
Fall 2015 - November
November Budget = $87,372
Total Cost = $87,110
This invoice reflects the fact that B*B is able to produce and supply the Homewood,
Illinois Lane Bryant store with all the items listed within budget for the month of
November.
Class Style # Description Total Quantity Unit Cost Unit Retail Total Cost Total Retail
1 7011 Zippered Skirt 365 24.00$ 60.00$ 8,760.00$ 21,900.00$
1 7025 Pleat Skirt 355 26.00$ 65.00$ 14,830.00$ 37,075.00$
1 4212 Pleat Pant 290 28.00$ 70.00$ 8,120$ 20,300$
1 4411 Wide Leg Pant 325 26.00$ 65.00$ 8,450$ 21,125$
1 4455 Bootcut Pant 225 28.00$ 70.00$ 6,300.00$ 15,750.00$
2 7269 Short Sleeve Dress 215 28.00$ 70.00$ 6,020.00$ 15,050.00$
2 7356 Pleated Dress 230 26.00$ 65.00$ 5,980.00$ 14,950.00$
3 2521 Embellished Top 320 18.00$ 45.00$ 5,760.00$ 14,400.00$
3 2147 Petal Sleeve Top 260 18.00$ 45.00$ 4,680.00$ 11,700.00$
3 2254 Long Sleeve Top 330 22.00$ 55.00$ 7,260.00$ 18,150.00$
4 3255 Long Blazer 215 32.00$ 80.00$ 6,880.00$ 17,200.00$
4 3385 Pleather Blazer 185 22.00$ 55.00$ 4,070.00$ 10,175.00$
Total 87,110.00$ 217,775.00$
67. B*B
for
This Fall B*B will partner with Lane Bryant
to give you a new line of clothes that will
update your work wear. We strive for our
customers to be stylish and professional but
also give you options that look great for your
busy lifestyle after work. B*B stands for Be
Beautiful and we are certain that you will feel
this way in all of our apparel!
68. Zip Skirt - $60
Item#7011
A flirty spin on the classic pencil skirt! Pair
with one of our tops and a blazer for the office
or dress down for after hours!
Front zipper detail with hidden zipper closure in
back.
Fabric: Cotton Texture Knit
93% Poly, 7% Spandex
Sizes:
Colors: Smoke Signal
Go Deep
New Nude
14/16 18/20 22/24 26/28
B*B
69. Flaunt It Skirt - $65-$80
Item#7025
A midi with style! Ladylike pleats give this skirt just
enough flair! Comes in a soft poly poplin or take it up
a notch with our pleather version! Hidden zipper closure.
Fabric: Poplin; 100% Polyester
Pleather; 100% Polyester
Sizes:
Colors: Ravishing
Go Deep
Barely Brown
14/16 18/20 22/24 26/28
B*B
70. Work It Dress - $70
Item#7269
Take the shift dress to a new level! Figure
flattering fit with work appropriate length.
Pair with our blazers to add a pop of color!
Fabric: Cotton Textured Knit
93% Polyester, 7% Spandex
Sizes:
Colors: Smoke Signal
Ravishing
Go Deep
Beauty
14/16 18/20 22/24 26/28
B*B
71. Pleats Please Dress - $90
Item#7396
Pleats for days that will move with your
Curves! Generous length and a fitted waist.
Perfect for summer days and paired with a
Blazer or cardigan this fall! Hidden zipper
closure in back.
Fabric: Poly Poplin; 100% polyester
Skirt; Sheer Polyester overlay
Sizes:
Colors: Ravishing
Go Deep
Smoke Signal
14/16 18/20 22/24 26/28
B*B
72. Popular Pant - $70
Item#4212
A must have basic! Tailored look and feel wide
leg pant in a soft tweed. Complete your look
with the matching Suits Me Blazer! Front zipper
and tab closure.
Fabric: Tweed
70% Wool, 30% Acrylic
Sizes:
Colors: New Nude
Smoke Signal
Bold Brown
14/16 18/20 22/24 26/28
B*B
73. Hello Pant - $65
Item#4411
Add new heights to your work wardrobe with
these high waist tailored trousers! The fitted
waist and wide legs will flatter your figure this
Fall. Hidden side zipper closure.
Fabric: Poly Poplin
100% Polyester
Sizes:
Colors: New Nude
Smoke Signal
Go Deep
14/16 18/20 22/24 26/28
B*B
74. Lovely Lengths Pant - $70
Item#4455
Classic trouser pant that will be a staple
in your fall wardrobe! Looks great paired with
a blazer or on their own with our Work Flow
Blouse! Slight bootcut leg and hidden zipper
closure.
Fabric: Tweed
70% Wool, 30% Acrylic
Sizes:
Colors: New Nude
Smoke Signal
Bold Brown
14/16 18/20 22/24 26/28
B*B
75. Shine Blouse - $45
Item#2521
Make your day a bit brighter in this fitted
embellished blouse! Features hand sewn details
on the collar and a button down placket on
back. Awesome paired with our Flaunt It
Skirt!
Fabric: Poly Poplin
100% Polyester
Sizes:
Colors: Barely Brown
Smoke Signal
Beauty
14/16 18/20 22/24 26/28
B*B
76. Plain Pretty Blouse - $45
Item#2147
Be pretty as can be in this petal sleeve
detail blouse! Princess seams give this
a fitted look that is sure to flatter any figure.
Button down front.
Fabric: Pinpoint Oxford
100% Cotton
Sizes:
Colors: Smoke Signal
Beauty
Ravishing
14/16 18/20 22/24 26/28
B*B
77. Work Flow Blouse - $55
Item#2254
An update on the classic button down!
Soft pinpoint oxford that forms to your
Figure. Long sleeves with a mandarin collar.
Fabric: Pinpoint Oxford
100% Cotton
Sizes:
Colors: New Nude
Go Deep
Beauty
14/16 18/20 22/24 26/28
B*B
78. Suits Me Blazer - $80
Item#3255
Top off your wardrobe with this long,
Lean, but ladylike blazer! Tailored tweed
pairs perfectly with our Popular Pant.
Lightly padded shoulders and front button
closures.
Fabric: Tweed
70%Wool, 30%Acrylic
Sizes:
Colors: New Nude
Smoke Signal
Go Deep
14/16 18/20 22/24 26/28
B*B
79. Bold Blazer - $55
Item#3385
Give your work wardrobe an edge
with this pleather blazer! Zipper
pocket details and princess seaming
for a fitted look. Will go great over one
of our dresses this fall!
Fabric: Pleather
100%Polyester
Sizes:
Colors: Barely Brown
Ravishing
Go Deep
14/16 18/20 22/24 26/28
B*B
80. Customer #1
Item # Item Name Color Size Price
4455-S2 Lovely Lengths Pant Smoke Signal 18/20 70.00$
3255-S2 Suits Me Blazer Smoke Signal 18/20 80.00$
Total 150.00$
Customer #2
Item # Item Name Color Size Price
3385-G1 Bold Blazer Go Deep 14/16 55.00$
2147-R1 Plain Pretty Blouse Ravishing 14/16 45.00$
2147-BY1 Shine Blouse Beauty 14/16 45.00$
Total 145.00$
Customer #3
Item # Item Name Color Size Price
4411-S4 Hello Pant Smoke Signal 26/28 65.00$
7269-S4 Work It Dress Smoke Signal 26/28 70.00$
Total 135.00$
Customer #4
Item # Item Name Color Size Price
4211-S2 Popular Pant Smoke Signal 18/20 70.00$
2254-BY2 Work Flow Blouse Beauty 18/20 55.00$
Total 125.00$
Customer #5
Item # Item Name Color Size Price
2147-R2 Plain Pretty Blouse Ravishing 18/20 45.00$
7025-G2 Flaunt It Skirt Go Deep 18/20 65.00$
4211-S2 Popular Pant Smoke Signal 18/20 70.00$
Total 180.00$
Customer #6
Item # Item Name Color Size Price
7396-S3 Pleats Please Dress Smoke Signal 22/24 90.00$
3385-R3 Bold Blazer Ravishing 22/24 55.00$
Total 145.00$
Customer #7
Item # Item Name Color Size Price
7269-R4 Work It Dress Ravishing 26/28 70.00$
3385-R4 Bold Blazer Ravishing 26/28 55.00$
Total 125.00$
Customer #8
Item # Item Name Color Size Price
4455-S3 Lovely Lengths Pant Smoke Signal 22/24 70.00$
3385-R3 Bold Blazer Ravishing 22/24 55.00$
Total 125.00$
Customer Orders
81. Item # Item Name Color Size Quantity Unit Cost Retail Cost
4455-S2 Lovely Lengths Pant Smoke Signal 18/20 1 28.00$ 70.00$
4455-S3 Lovely Lengths Pant Smoke Signal 22/24 1 28.00$ 70.00$
3255-S2 Suits Me Blazer Smoke Signal 18/20 1 32.00$ 80.00$
3385-G1 Bold Blazer Go Deep 14/16 1 22.00$ 55.00$
3385-R3 Bold Blazer Ravishing 22/24 2 44.00$ 110.00$
3385-R4 Bold Blazer Ravishing 26/28 1 22.00$ 55.00$
2147-R1 Plain Pretty Blouse Ravishing 14/16 1 18.00$ 45.00$
2147-R2 Plain Pretty Blouse Ravishing 18/20 1 18.00$ 45.00$
2521-BY1 Shine Blouse Beauty 14/16 1 18.00$ 45.00$
4411-S4 Hello Pant Smoke Signal 26/28 1 26.00$ 65.00$
7269-S4 Work It Dress Smoke Signal 26/28 1 28.00$ 70.00$
7269-R4 Work It Dress Ravishing 26/28 1 28.00$ 70.00$
4212-S2 Popular Pant Smoke Signal 18/20 2 56.00$ 140.00$
2254-BY2 Work Flow Blouse Beauty 18/20 1 22.00$ 55.00$
7025-G2 Flaunt It Skirt Go Deep 18/20 1 26.00$ 65.00$
7396-S3 Pleats Please Dress Smoke Signal 22/24 1 36.00$ 90.00$
Total 18 452.00$ 1,130.00$
Order Total
Results
Eight women were given $150 gift certificates to
Lane Bryant and asked what items from the B*B fall
line they would purchase. The most popular piece
chosen was the Bold Blazer. The Zip Skirt was not
purchased at all which may mean that it is not a
viable option for work.
The colors Smoke Signal and Ravishing were an
overall success which went against B*B’s purchase
order of more items in the neutral earth tones than
the brighter colors. Go Deep also was a color that
was bought by the customers. even more than all of
the neutrals. These findings show that plus size
women of all ages would prefer more color choices
than just plain neutral shades.
The Popular Pant and Lovely Lengths Pant outsold
the trendier Hello Pant which features a wide leg and
high waist so this may show that these women would
rather wear a more traditional cut leg for work. Sizes ordered were a
good reflection of the merchandise plan with only one customer
needing a size 14/16 and the rest of the sizes fairly evenly represented.
A few suggestions from the customers were that B*B offer more colors,
petite sizes, and edgier pieces which will be taken into consideration in
the future.
85. Wall A Wall B
Style # Items Colors Sizes Placement
7396-S Pleat Dress Smoke Signal 14/16-26/28 Wall B, 1
7396-R Pleat Dress Ravishing 14/16-26/28 Wall B, 1
7396-G Pleat Dress Go Deep 14/16-26/28 Wall B, 1
3385-B Pleather Blazer Barely Brown 14/16-26/28 Wall B, 2
3385-R Pleather Blazer Ravishing 14/16-26/28 Wall B, 2
3385-G Pleather Blazer Go Deep 14/16-26/28 Wall B, 2
2521-R Embellished Blouse Barely Brown 14/16-26/28 Wall B, 2
2521-S Embellished Blouse Smoke Signal 14/16-26/28 Wall B, 2
2521-BY Embellished Blouse Beauty 14/16-26/28 Wall B, 2
7011-S Zip Skirt Smoke Signal 14/16-26/28 Wall B, 3
7011-G Zip Skirt Go Deep 14/16-26/28 Wall B, 3
7011-N Zip Skirt New Nude 14/16-26/28 Wall B, 3
7025-R Midi Skirt Ravishing 14/16-26/28 Wall B, 3
7025-G Midi Skirt Go Deep 14/16-26/28 Wall B, 3
7025-B Midi Skirt Barely Brown 14/16-26/28 Wall B, 3
7269-S Short Sleeve Dress Smoke Signal 14/16-26/29 Wall B, 4
7269-R Short Sleeve Dress Ravishing 14/16-26/28 Wall B, 4
7269-G Short Sleeve Dress Go Deep 14/16-26/28 Wall B, 4
7269-BY Short Sleeve Dress Beauty 14/16-26/28 Wall B, 4
Clutches Various Wall B, 5
Shoes Various 9W-12W Wall B, 6
Sign 2, 6x4 Wall B, 7
Style # Items Colors Sizes Placement
3255-N Long Blazer New Nude 14/16-26/28 Wall A, 1
3255-G Long Blazer Go Deep 14/16-26/28 Wall A, 1
3255-S Long Blazer Smoke Signal 14/16-26/28 Wall A, 1
4411-N Hello Pant New Nude 14/16-26/28 Wall A, 2
4411-G Hello Pant Go Deep 14/16-26/28 Wall A, 2
4411-S Hello Pant Smoke Signal 14/16-26/28 Wall A, 2
2147-R Petal Blouse Ravishing 14/16-26/28 Wall A, 3
2147-S Petal Blouse Smoke Signal 14/16-26/28 Wall A, 3
2147-BY Petal Blouse Beauty 14/16-26/28 Wall A, 3
4212-N Popular Pant New Nude 14/16-26/28 Wall A, 4
4211-S Popular Pant Smoke Signal 14/16-26/28 Wall A, 4
4211-BB Popular Pant Bold Brown 14/16-26/28 Wall A, 4
2254-N Long Sleeve Blouse New Nude 14/16-26/28 Wall A, 5
2254-G Long Sleeve Blouse Go Deep 14/16-26/28 Wall A, 5
2254-BY Long Sleeve Blouse Beauty 14/16-26/28 Wall A, 5
4455-N Lengths Pant New Nude 14/16-26/28 Wall A, 6
4455-S Lengths Pant Smoke Signal 14/16-26/28 Wall A,6
4455-BB Lengths Pant Bold Brown 14/16-26/28 Wall A, 6
Sign 1, 6x4 Wall A, 7
Handbags Various Wall A, 8
Handbags Various Wall A, 9
86. Planograms
The two planograms are separated into two walls. This would create ample space for the larger pieces to
be displayed such as the longer dresses, blazers, and wide pants, but also leaves room for coordinating
accessories. Since all the pieces are for work wear and meant to have a crisp clean appearance, they will be
hung.
Wall A features a traditional work theme with an assortment of pants in all styles and sizes. Above the
pants customers can mix and match blouses and blazers to create their own suit. The overall theme will be
professional yet welcoming to women who would like to try our line. Additional signage will promote the
various looks and suits that our customers can tailor to their needs and lead them to take a look at Wall B.
Wall B features the skirts and dresses of the line. It emphasizes items that could be worn for work and for
even a date night or other events after work. Pieces can also be mixed and matched with all items from
Wall A. The overall theme of Wall B will be professional and trendy. It will encourage our customers to
take their work wear basics up a notch with more color or with our pleather options.
88. Window Display
Lane Bryant’s window display will feature key pieces from the
B*B line. Using plus size mannequins so that our shoppers can
get a better feel of how our clothes will look on them, the
Popular Pant will be shown in two outfits paired with our Work
Flow Blouse and as a suit with the Suits Me Blazer. They showed
positive results with the customers so showing them in the
window should draw in customers who want to see more of the
line. One skirt and one dress will also be shown to give our
customers more options in their work wardrobe. Since Smoke
Signal and Go Deep were popular colors among the test market
they will be displayed as well as New Nude and Bold Brown for
neutrals for women who may be looking for a more traditional
palette. As with the planograms, pieces can be mixed to create
new looks. To introduce the line window signs will advertise
“Workday Wonderful from $45!”
Style Items Color Size Placement
2147-S Shine Blouse Smoke Signal 18/20 1
7025-G Flaunt It Skirt Go Deep 18/20 1
2254-G Work Flow Blouse Go Deep 18/20 2
4212-BB Popular Pant Bold Brown 18/20 2
7396-S Pleats Please Dress Smoke Signal 18/20 3
3255-N Suits Me Blazer New Nude 18/20 4
4212-N Popular Pant New Nude 18/20 4
1, 2, 3, 4
5,6
Size 18 Plus Size Mannequin x 4
Window Signs x 2
89. References
• Ascena Retail Group, http://ascenaretail.com/, Retrieved May 24, 2015.
• Lane Bryant, http://www.lanebryant.com/, Retrieved May 24, 2015.
• Avenue, http://www.avenue.com/, Retrieved May 24, 2015.
• JCPenney, http://www.jcpenney.com/, Retrieved May 24, 2015.
• Ascena Retail Group. (May 22, 2015). 2014 Annual Report. Retrieved from http://www.ascenaretail.com/investors.jsp
• Ascena Retail Group. (May 22, 2015). Ascena Retail Group inc. Retrieved from http://www.ascenaretail.com/investors.jsp
• Hoovers. (2015). Avenue Stores, LLC Revenue and Financial Data. Retrieved from http://www.hoovers.com/company-information/cs/revenue-
financial.Avenue_Stores_LLC.489976b91099df70.html
• Avenue. (2015). All about Avenue. Retrieved from http://www.avenue.com/en_US/about-us/about-us.html
• JCPenney. (May 22, 2015). Annual Reports & Form 10-k. Retrieved from http://ir.jcpenney.com/phoenix.zhtml?c=70528&p=irol-reportsAnnual&cm_mmc=Affiliates-_-XdSn0e3h3*k-
_-1-_-10&utm_medium=affiliate&utm_source=XdSn0e3h3*k&utm_campaign=1&utm_content=10&cvosrc=affiliate.XdSn0e3h3*k.1_10&siteID=XdSn0e3h3*k-
koX68zz2GiVWH8wBfbzjbg
• Lane Bryant. (2015). Lane Bryant homepage. Retrieved from http://www.lanebryant.com/
• Linkedin. (2015) Ascena Retail Group, Inc. Careers. Retieved from https://www.linkedin.com/company/ascena-retail-group-inc-/careers?trk=top_nav_careers
• Ascena Retail Group, Inc. (2015). Ascena Retail Group, Inc. MarketLine Company Profile. Retrieved from
• Hoovers. (2015). Sunrise Brands, LLC Company Information. Retrieved from http://www.hoovers.com/company-information/cs/company-
profile.Sunrise_Brands_LLC.50ccd4833c7be9bf.html. May 22, 2015
90. References
• Sunrise Brands LLC. Company. Retrieved from http://sunrisebrands.com/company/
• Zoom Information. (May 16, 2015). Assoluto Inc. Retrieved from http://www.lexisnexis.com/hottopics/lnacademic/. May 20, 2015.
• The Curvy Fashionista, (May 22, 2015). 31+ Must Shop Plus Size Sales for Memorial Day! Retrieved from http://thecurvyfashionista.com/category/plus-size-shopping/. May 22, 2015.
• Zacks Equity Research, (August 15, 2014). Ascena Opens Shared Services and Distribution Center in Ohio. Retrieved from http://www.zacks.com/stock/news/144019/ascena-opens-shared-
services-and-distribution-center-in-ohio. May 19, 2015.
• Business Wire, (Dec. 18, 2012). Ascena Retail Group Celebrates 760,000-Square-Foot Distribution Center Expansion. Retrieved from http://www.reuters.com/article/2012/12/18/ny-ascena-
retail-idUSnBw6M080Fa+122+BSW20121218. May 19, 2015.
• Versa Capital Management, LLC, (May 20, 2015), Portfolio, Retrieved from http://www.versa.com/portfolio.php. May 20, 2015.
• S&P Capital IQ, (May 21, 2015). Penney (J.C.), Retrieved from http://www.netadvantage.standardandpoors.com/NASApp/NetAdvantage/cp/companyOverView.do. May 21, 2015.
• Marketwatch, (2015). J.C. Penney Co. Inc., Retrieved from http://www.marketwatch.com/investing/stock/jcp/financials. May 22, 2015.
• Karr, A. (2014). Plus Size Apparel Purchases Rise, WWD: Women’s Wear Daily, Vol. 208(Issue 2), 9-1. Retrieved from
http://web.a.ebscohost.com/bsi/detail/detail?vid=7&sid=ec8b9841-a525-48ef-abd2-
3ad0f6fa5d29%40sessionmgr4003&hid=4204&bdata=JnNpdGU9YnNpLWxpdmU%3d#db=bth&AN=96963496. May 23, 2015.
• Penn, S. (May 27, 2015). Plus Retailer Eloquii Launches New Size 26+28 Lookbook Starring Blogger Sarah Conley, Retrieved from http://dailyvenusdiva.com/2015/05/27/plus-retailer-eloquii-
launches-new-size-26-28-lookbook-starring-blogger-sarah-conley/. May 26, 2015.
91. References
• Lutz, A. (Nov. 19, 2013). This Chart Shows How Much Women Spend On Clothes At Different Ages. Retrieved from http://www.businessinsider.com/how-much-women-spend-on-clothes-
2013-11 May, 26 2015
• Glassdoor. (2015). Administrative Assistant Salaries in Chicago, IL., Retrieved from http://www.glassdoor.com/Salaries/chicago-admin-assistant-salary-SRCH_IL.0,7_IM167_KO8,23.htm.
May 26, 2015.
• Denee, M. (2015). A Dollar Will Make You Holla: The Rise of the Plus Size Shopper. Retrieved from http://thecurvyfashionista.com/2013/06/a-dollar-will-make-you-holla-the-rise-of-the-
plus-size-shopper/. May 26, 2015
• Parascan, N. (April 23, 2015). Fall 2015 fashion trends: everything you need to know. From clothes to shoes to accessories, womenswear to menswear, get in the know about all the
upcoming fashion trends for the fall/winter 2015 season. Retrieved from http://www.fashionising.com/trends/b--fall-2015-fashion-trends-autumn-winter-2015-fashion-75173.html.
May 27, 2015.
• The, N. S. E. (Ed.). (2014). Who's Buying Apparel (9th Edition). Amityville, NY, USA: New Strategist Press, LLC. Retrieved from http://www.ebrary.com. May 30, 2015.
• Ryan. (Photographer). (2013). Lane Bryant store. [photo]. Retrieved from https://www.flickr.com/photos/ryanrules/8736903820/?ytcheck=1. May 31, 2015.
• Stencil 1. (2015). Houndstooth repeat pattern. [image]. Retrieved from http://www.stencil1.com/stencils/2831/houndstooth-repeat-pattern.html. May 27, 2015.
• City chic. (2015). Floral Dress. [photo] Retrieved from https://www.facebook.com/citychiconline?fref=ts. May 31, 2015.
• Joann. (2015). Outdoor Fabric-Sunbrella Furn Renata Hemp. [image]. Retrieved from http://www.joann.com/outdoor-fabric-sunbrella-furn-renata-
hemp/12204012.html#q=striped+fabrics&start=45. May 27, 2015.
• Joann. (2015). Fashion Suitings – Suit Stripe Tweed Brown & Black Wool Blend. [image]. Retrieved from http://www.joann.com/fashion-suitings--suit-stripe-tweed-brown-black-wool-
blend/13421318.html#prefn1=prod_type&q=tweed&prefv1=Product&start=9. May 27, 2015.
92. References
• Velchev, Y. (2015). Royalty Free Stock Images: Plaid Patterin. [Image]. Retrieved from http://www.dreamstime.com/royalty-free-stock-images-plaid-pattern-image11099149. May 27, 2015.
• Eloquii. (2015). Windowpane Front Zip Pencil. [Image]. Retrieved from http://www.eloquii.com/windowpane-front-zip-
pencil/1201488.html?ppid=c9&start=9&dwvar_1201488_colorCode=1&cgid=skirts. May 27, 2015.
• Eloquii. (2015). Georgette Scuba Midi Skirt. [Image]. Retrieved from
http://www.eloquii.com/georgettescubamidiskirt/1191188.html?ppid=c27&dwvar_1191188_colorCode=22&start=27&cgid=skirts. May 27, 2015.
• Eloquii. (2015). Crepe Wideleg Pant. [Image]. Retrieved from http://www.eloquii.com/crepe-wideleg-
pant/1170510.html?ppid=c44&start=44&cgid=pants&dwvar_1170510_colorCode=100. May 27, 2015.
• Eloquii. (2015). Luxe Doubleweave Paley Fit Pant. [Image]. Retrieved from http://www.eloquii.com/luxe-doubleweave-paley-fit-
pant/1150505.html?ppid=c44&start=44&dwvar_1150505_colorCode=47&cgid=pants. May 27, 2015.
• Torrid. (2015). High-Waisted Palazzo Pant. [Image]. Retrieved from http://www.torrid.com/torrid/Bottoms/Pants/High-Waisted+Palazzo+Pant-10313443.jsp. May 27, 2015.
• Eloquii. (2015). Colorblock Pleated Dress. [Image]. Retrieved from http://www.eloquii.com/colorblock-pleated-
dress/1221092.html?ppid=c79&start=79&cgid=dresses&dwvar_1221092_colorCode=150. May 27, 2015.
• Torrid. (2015). Mandarin Collar Tunic Blouse. [Image]. Retrieved from http://www.torrid.com/torrid/Tops/ShirtsBlouses/Mandarin+CollarTunic+Blouse-10227025.jsp. May 27, 2015.
• Ashley Stewart. (2015). Striped Petal Sleeve Top. [Image]. Retrieved from http://www.ashleystewart.com/striped-petal-sleeve-poplin-shirt/AS-024394_AB0904S.html?dwvar_AS-
024394__AB0904S_color=blue#start=55&sz=21. May 27, 2015.
• JCPenney. (2015). Worthington 3/4 –Sleeve Button Front Shirt – Plus. [Image]. Retrieved from http://www.jcpenney.com/worthington-34-sleeve-button-front-shirt-
plus/prod.jump?ppId=pp5003310132&catId=cat100250043&subcatId=cat100240005&deptId=dept20000013&N=1004630005&extDim=true&topDim=Categories&topDimvalue=b
utton-front&dimCombo=Categories|&dimComboVal=buttonfront|¤tDim=Categories¤tDimVal=button-front&N=1004630005&_dyncharset=UTF-
8&colorizedImg=DP0524201317022624M.tif. May 27, 2015.
93. References
• Eloquii. (2015). Luxe Doubleweave Sydney Fit Blazer. [Image]. Retrieve from http://www.eloquii.com/luxe-doubleweave-sydney-fit-
blazer/1260467.html?dwvar_1260467_colorCode=48&ppid=c25&start=25&cgid=jackets. May 27, 2015.
• Torrid. (2015). Zipper Blazer. [Image]. Retrieved from http://www.torrid.com/torrid/Outerwear/Blazers/Zipper+Blazer-10201691.jsp. May 27, 2015.
• Torrid. (2015). Gemstone Stretch Bracelet. [Image]. Retrieved from http://www.torrid.com/torrid/Accessories/Jewelry/Gemstone+Stretch+Bracelet-10335183.jsp. May 27, 2015.
• Torrid. (2015). Chevron Quilted Chain Link Bag. [Image]. Retrieved from http://www.torrid.com/torrid/Accessories/Handbags/Chevron+Quilted+Chain+Link+Bag-10314291.jsp. May
27, 2015.
• Ashley Stewart. (2015). Bauble Bead Statement Necklace. [Image]. Retrieved from http://www.ashleystewart.com/bauble-bead-statement-necklace/402008772338.html#start=3. May 27,
2015.
• Ashley Stewart. (2015). Large Wood Handle Tote. [Image]. Retrieved from http://www.ashleystewart.com/large-wood-handle-tote/402008827281.html#start=4. May 27, 2015.
• JCPenney. (2015). Sensitive Ears Two-Tone Hoop Earrings. Retrieved from http://www.jcpenney.com/sensitive-ears-two-tone-hoop-
earrings/prod.jump?ppId=pp5003720690&catId=cat100260190&subcatId=cat1003450013&deptId=dept20000020&Nao=72&pN=4&_dyncharset=UTF-8. May 27, 2015.
• JCPenney. (2015). Buxton Keira Leather Tote. [Image]. Retrieved from http://www.jcpenney.com/buxton-keira-leather-
tote/prod.jump?ppId=pp5004660326&catId=cat100320073&deptId=dept20000019&Nao=72&pN=4&_dyncharset=UTF-8&colorizedImg=DP0922201420432310C.tif. May 27,
2015.
• Eloquii. (2015). Geometric Diamond Necklace. [Image]. Retrieved from http://www.eloquii.com/geometric-diamond-
necklace/1361401.html?ppid=c14&start=14&cgid=jewelry&dwvar_1361401_colorCode=20. May 27, 2015.
• JCPenney. (2015). Infinite Gold 14K Yellow Gold 3-Ball Drop Earrings. Retrieved from http://www.jcpenney.com/infinite-gold-14k-yellow-gold-3-ball-drop-
earrings/prod.jump?ppId=pp5004451016&catId=cat100240094&deptId=dept20000020&&_dyncharset=UTF-8. May 27, 2015.
94. References
• JCPenney. (2015). Xoxo Quilted Snake Satchel Bag. [Image]. Retrieved from http://www.jcpenney.com/xoxo-quilted-snake-satchel-
bag/prod.jump?ppId=pp5005211125&catId=cat100640112&deptId=dept20000019&Nao=24&pN=2&_dyncharset=UTF-8. May 27, 2015.
• CDC. (November 2, 2012). Body Measurements. Retrieved from http://www.cdc.gov/nchs/fastats/body-measurements.htm. June 4, 2015.
• Doneger Creative Services. (2015). Development Fall/Winter 2015. Retrieved from
http://www.donegercreativeservices.com/en/merchandising_fw14.htm. June 4, 2015.
• WGSN. (October 22, 2013). Color Premiere – Essence. Retrieved from http://www.wgsn.com/content/board_viewer/#/38896/page/1. May 24,
2015.
95. References
• Joann. (2015). Fashion Suede Textured Solid Black Pleather. [image]. Retrieved from
http://www.joann.com/fashion-suede-textured-solid-black-
pleather/13421664.html#start=55&q=pleather+fabric&sz=54&prefn1=prod_type&prefv1=Pro
duct. May 27, 2015.
• Fabric.com. (2015). 120’’ poly poplin black. [image] Retrieved from
https://www.fabric.com/buy/ee-840/120-poly-poplin-black. May 27, 2015.
• Fabric.com. (2015). Kaufman Pinpoint Oxford Shirting Cloud. [image]. Retrieved from
https://www.fabric.com/buy/0363876/kaufman-pinpoint-oxford-shirting-white. May 27, 2015.
• Joann. (2015). Sew Classics Cotton Textured Knit Turquoise Fabric. [image]. Retrieved from
http://www.joann.com/sew-classics-cotton-textured-knit-turquoise-
fabric/13413372.html#start=55&q=cotton+blend+fabric&sz=54. May 27, 2015.
