MEGT Middle East General Trading Company is expanding its operations in eastern Libya by opening a third showroom for Samsung products in Benghazi. The document describes MEGT's new showroom, including its large prominent signage located on a busy road, store layout and visual merchandising techniques used to influence customer purchases and showcase Samsung products. MEGT aims to display products using fixtures, racks and settings that present the store as a story and guide customers through discovery.

1. MEGTMIDDLE EAST GENERAL TRADING COMPANY
OFFICIAL BUSINESS PARTNERS OF SAMSUNG – EAST LIBYA
Islamic Research Block 8th floor –Office no. 811 tel : +218 61 9090232
www.hdagha.ly

2. MEGT heading for
expansion in EAST
LIBYAN MARKET
OFFICIAL BUSINESS PARTNERS OF SAMSUNG – EAST LIBYA

3. • MEGT - heading for expansion
OFFICIAL BUSINESS PARTNERS OF SAMSUNG – EAST LIBYA
After the successful execution of the proper retail branding
In our two showrooms at SHARA – AL-PEPSI & SOUQ-AL-HADIQA
MEGT IS EXPANDNG by opening the third showroom at ISTAQLAL St.
(JAMAL ABDULNASIR St.) BENGHAZI - EAST LIBYA ZONE working on our
chain stores strategy.

4. RETAIL DISPLAY :
OFFICIAL BUSINESS PARTNERS OF SAMSUNG – EAST LIBYA
Store Layout, Design and Visual Merchandising :

5. MEGT SHOWROOM – mighty
signage
OFFICIAL BUSINESS PARTNERS OF SAMSUNG – EAST LIBYA
The outside branding :
• Located at one of the most
busiest road crossed by
almost half a million cars
every day, in the area
populated by the Upper
middle class locality
• Located right behind the
5 Star Hotel facing the main
road

6. MEGT SHOWROOM – mighty
signage
OFFICIAL BUSINESS PARTNERS OF SAMSUNG – EAST LIBYA
KILLING THE COMPETATORS
SIGNAGE :
• The huge signage
increased the prominence
of the Samsung brand, set
with the highest priority has
almost killed the first look
of brand show of the
competitors branded
showroom located few
meters away from our outlet

7. Three major store design objectives :
 Consistent with our brand market image, positioning, strategy
 Positive influence on purchase behavior
 Cost effective – space productivity with in our Samsung outlet

8. GRID VIEW –MEGT SHOWROOM

9. Tradeoffs in MEGT Store Design

10. MEGT SHOWROOM - as a good
story
OFFICIAL BUSINESS PARTNERS OF SAMSUNG – EAST LIBYA
Entrance sets up
the story , creates
expectations, contains
promises, entices,
hints.
Entrance :

12. While Entering the Showroom :
 Positively influencing purchase behavior
 Allow a transition zone
 the WM are equally priorities along with the AV products
 Place high-margin merchandise to each of side of
transitions
 Using all standards of signs, fixtures, displays to draw
customers
 Vary the tempo of music to achieve goals

15. Ways to Display
 Outer Window Displays
 Interior Window Displays
 Wall Assortment Displays
 Focal Point/Aisle End Displays

17. Fixtures

18. Capacity Fixtures
 Hold large quantities
 Shows a single style in
depth of selection.
 The maximum display of
the maximum models of
the front loaders type
washing machines

19. Feature Fixtures
 Used for highlighting the
Smart TV series
 Best used as lead-in
fixture

20. Signature
Fixtures
 One-of-a-Kind units.
 Positioned at store or
department entrance.
 Reflects brand image
 Designed specifically for
the store to catch
shoppers’ interest.

21. Following the Standard Rack
Display techniques :

22. Following the standard rack
display :

23. Following the standard rack
display :

24. Following the standard rack
display :

25. Inside the store is the middle
of the story
 to allow consumers to
orient themselves
 should lead customers on
a journey of
discovery, using
layout, lighting, visuals, ot
her atmospherics

26. Display Settings
 Realistic
 Environmental
 Vignette/Semi realistic
 Fantasy
 Abstract

27. Opening of the showroom
16th May, 2013.

29. Visit of the CEO of MEGT to Showroom :

30. Being MEGT we
Know…

33. “Demo your Product instead of describing it”
A. HDAGHA

34. THANK YOU
FOR
YOUR PRECIOUS TIME
Marketing Depart.
MEGT Co. EAST LIBYA.
sales@hdagha.ly
May 17th ,2013.OFFICIAL BUSINESS PARTNERS OF SAMSUNG – EAST LIBYA