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THE GOOGLE PROBLEM IN ITS OWN WORDS, HOW GOOGLE  THREATENS COMPETITION AND CHOICE.
Source:  “ Statement of Interest of the United States of America Regarding Proposed Amended Settlement Agreement,” United  States Department of Justice, Antitrust Division (February 4, 2010), available at www.justice.gov/atr/cases/f255000/255012.htm#f. GOOGLE DOMINATES SEARCH IN THE U.S. In 2010, the Antitrust Division of the U.S. Department of Justice, in commenting on Google’s infamous books settlement, stated that: “ Google  already  holds a relatively dominant market share in [online search].”
Source:  Owen Thomas, Is Google Heading for an Antitrust Train Wreck, Valleyway, 5/7/09 GOOGLE EXTENDS ITS DOMINANCE IN SEARCH “ Google has a plan to  extend its dominance in search and online advertising into every part of the information economy .  It’s no secret – it’s in the company’s mission statement.”
IN GOOGLE’S OWN WORDS: THE THREAT  While students at Stanford,  Larry Page and Sergey Brin  wrote an academic paper,  “Anatomy of a Large-Scale Hypertextual Web Search Engine”  outlining the prototype of a large-scale search engine:  GOOGLE.  The following series of quotations from Page and Brin’s paper demonstrates the  concerns they had about the future of search .
[object Object],GOOGLE: BIAS IS DIFFICULT TO DETECT ,[object Object],[object Object]
[object Object],BIAS CAN SIGNIFICANTLY AFFECT THE MARKET ,[object Object]
[object Object],SO CAN ADVERTISING… ,[object Object]
TAKE TRAVEL FOR EXAMPLE ,[object Object],[object Object]
TODAY’S SEARCH REALITY IN GOOGLE’S  OWN WORDS
Source:  Udi Manber, VP Engineering, Search Quality, The Official Google Blog, May 20, 2008 GOOGLE: WE ARE QUITE SECRETIVE “ For something that is used so often by so many people,  surprisingly little is known about ranking at Google.  This is entirely our fault, and it is by design .  We are, to be honest,  quite secretive  about what we do.”
Source:  Eric Schmidt, Google CEO, September 7, 2010, keynote at IFA Consumer Electronics Show (Berlin) GOOGLE THINKS IT KNOWS BEST  “ We can suggest what you should do next, what you care about. Imagine:  We know where you are, we know what you like .”
Source:  Jonathan Rosenberg, Google VP of Product Management & Marketing, Inside the Black Box: Technology & Innovation at Google, Speech to Claremont McKenna College GOOGLE: THE ENGINE THAT CAN’T BE STOPPED “ So,  more users more information, more information more users, more advertisers more users , it’s a beautiful thing, lather, rinse, repeat, that’s what I do for a living. So that’s what someone alluded to  the   engine that can’t be stopped .”

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The google problem 1.13

  • 1. THE GOOGLE PROBLEM IN ITS OWN WORDS, HOW GOOGLE THREATENS COMPETITION AND CHOICE.
  • 2. Source: “ Statement of Interest of the United States of America Regarding Proposed Amended Settlement Agreement,” United States Department of Justice, Antitrust Division (February 4, 2010), available at www.justice.gov/atr/cases/f255000/255012.htm#f. GOOGLE DOMINATES SEARCH IN THE U.S. In 2010, the Antitrust Division of the U.S. Department of Justice, in commenting on Google’s infamous books settlement, stated that: “ Google already holds a relatively dominant market share in [online search].”
  • 3. Source: Owen Thomas, Is Google Heading for an Antitrust Train Wreck, Valleyway, 5/7/09 GOOGLE EXTENDS ITS DOMINANCE IN SEARCH “ Google has a plan to extend its dominance in search and online advertising into every part of the information economy . It’s no secret – it’s in the company’s mission statement.”
  • 4. IN GOOGLE’S OWN WORDS: THE THREAT While students at Stanford, Larry Page and Sergey Brin wrote an academic paper, “Anatomy of a Large-Scale Hypertextual Web Search Engine” outlining the prototype of a large-scale search engine: GOOGLE. The following series of quotations from Page and Brin’s paper demonstrates the concerns they had about the future of search .
  • 5.
  • 6.
  • 7.
  • 8.
  • 9. TODAY’S SEARCH REALITY IN GOOGLE’S OWN WORDS
  • 10. Source: Udi Manber, VP Engineering, Search Quality, The Official Google Blog, May 20, 2008 GOOGLE: WE ARE QUITE SECRETIVE “ For something that is used so often by so many people, surprisingly little is known about ranking at Google. This is entirely our fault, and it is by design . We are, to be honest, quite secretive about what we do.”
  • 11. Source: Eric Schmidt, Google CEO, September 7, 2010, keynote at IFA Consumer Electronics Show (Berlin) GOOGLE THINKS IT KNOWS BEST “ We can suggest what you should do next, what you care about. Imagine: We know where you are, we know what you like .”
  • 12. Source: Jonathan Rosenberg, Google VP of Product Management & Marketing, Inside the Black Box: Technology & Innovation at Google, Speech to Claremont McKenna College GOOGLE: THE ENGINE THAT CAN’T BE STOPPED “ So, more users more information, more information more users, more advertisers more users , it’s a beautiful thing, lather, rinse, repeat, that’s what I do for a living. So that’s what someone alluded to the engine that can’t be stopped .”