Social Media 101 for the Automotive Industry

SOCIAL MEDIA 101 FOR THE AUTOMOTIVE INDUSTRY

[object Object],[object Object],[object Object],WHAT IS SOCIAL MEDIA?

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],WHAT IS SOCIAL MEDIA?

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],WHY SHOULD I CARE?

SOCIAL EXPLOSION ,[object Object],[object Object]

[object Object],[object Object],SOCIAL VS. TRADITIONAL MEDIA

WHO’S TALKIN’ TIRE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],FOOLS RUSH IN

[object Object],[object Object],[object Object],[object Object],POPULAR SM VEHICLES

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],WHAT IS A BLOG?

ONLY GEEKS BLOG, RIGHT? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],WHY DO BLOGS MATTER?

[object Object],[object Object],[object Object],[object Object],[object Object],HOW CAN A BLOG WORK FOR ME?

[object Object],ARE YOU ON FACEBOOK? More than 350 million active Facebook users and companies, 105 million from the United States

[object Object],WHAT IS FACEBOOK?

[object Object],[object Object],[object Object],[object Object],WHY DOES FACEBOOK MATTER?

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],HOW CAN FACEBOOK WORK FOR ME?

[object Object],WHAT IS TWITTER?

[object Object],[object Object],[object Object],WHO WOULD DO THIS?

[object Object],A LANGUAGE ALL ITS OWN “ Twaggle” “ Tweet” “ Twoosh” “ Tweeter” “ Twitosphere” “ Tweeple” “ Tweeps” “ Twead” “ Tweet-back” “ TweetUp” “ Twofor”

[object Object],[object Object],[object Object],[object Object],[object Object],HOW CAN TWITTER WORK FOR ME?

[object Object],[object Object],[object Object],[object Object],FIRST THINGS FIRST

[object Object],[object Object],[object Object],[object Object],MORE THAN JUST FUNNY VIDEOS

[object Object],[object Object],[object Object],[object Object],HOW CAN YOU TUBE WORK FOR ME?

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],NOW WHAT?

[object Object],[object Object],[object Object],[object Object],[object Object],REMEMBER TO INTEGRATE

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],NOW WHAT?

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],FOOD FOR THOUGHT

QUESTIONS? Kelly Malone Ray Hancart @kelPR on Twitter @rhancart on Twitter kelly.malone@fahlgren.com [email_address] 614-383-1620 614-383-1615

Social Media 101 for the Automotive Industry

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Social Media 101 for the Automotive Industry