Presentation

1. NATURE AND PURPOSE OF RESEARCH TECHNIQUES
FAHIM ZEB

2. THE PURPOSE OF RESEARCH
 Audience research is when an institution engages with people and research their attitudes, knowledge,
interests or preferences. Segments may be based on various groups such as age, race, gender, income
and ethnicity. This type of research is heavily relied upon as this is what mass institutions as well as niche
ones rely when pitching content or an product. Methods such as questionnaires , surveys, online forums,
ratings and interviews help to market content/products to a specific audience.
 Market research is an systematized way to gather and analyse to make business decisions. There are two
types of market research, primary and secondary research. Primary research is when you directly gather
research from the source. Secondary research is when you use information that has already been
compiled.
 Production research is to help establishments to decide on a number of aspects that will affect how they
produce their final product. One of the factors that the institution/company will have to research is how
it would be best to present their product to their particular target audience. This is very important as the
product must be presented in the best and correct possible way that their target audience will mostly
use, whether this is and the product on the web displaying broadcasting the product

3. TYPES OF RESEARCH
 Qualitative Research is mainly examining research. It is used to gain an understanding of core reasons,
views, and motivations. It provides insights into the problem or helps to develop ideas for potential
quantitative research. This method is also used to uncover trends in thought and opinions, and dig
deeper into the problem. Furthermore the data collection methods vary. Some common methods
include focus groups, individual interviews, and participation/observations. The sample size is typically
small.
 Quantitative research is about asking the public for their opinions in a organized way so that you can
produce facts and statistics to guide you. To get realistic and reliable results, it is important to survey
people in fairly vast numbers and to make sure they are a representative sample of your target market.
For example the product you are trying to promote to or aim at. By asking a large amount of people the
same questions, it is possible to build up a clearer image of how customers act or behave.