The user experience teardown covers the first user experience and usability of the pakistani startup touch'd . A relationship manager. The presentation is part of an on going series of usability teardowns of Pakistani Startups by Fahim Akhter . To get the next teardown you can have a look at the website: http://www.fahimakhter.pk/user-experience-touchd-pakistan-startup/

1. touch’d
USER EXPERIENCE TEARDOWN
Touch’d is a relationship manager. Which helps you stay
connected and improve your relationship with a selected group.
Pakistani Startups user experience series by Fahim Akhter

2. The teardown is for an older version of touch’d right now they are in the middle of releasing a
wonderful new version with some great usability upgrades.
So let’s boot up...
NOTE TIME!

3. The clouds move, I love it. And it’s
not jittery that’s a fun intro to have.
Since it takes a little time to boot up.
It would be cool to have a line
telling us about touch’d.

4. Boom Headshot!
But I thought I was going to go in the app.
What be this?
This is a simple yes/no popup. But the
question is why? Am I going to see some
dirty dirty stuff? Is it because it’s a legal
age somewhere to own a phone?
It’s always good to tell the users why
before proceeding.

5. ‘but why?’
Whenever asking for permissions it with
the right context. e.g Android sms asking for
voice permission when you click on sms.
Right now, I know I’m installing a
relationship manager and it wants to make
phone calls. Is it going to make a phone call
right now? Will I be charged? I don’t know.
Maybe it uses for a confirmation call. it can
say we need to verify x,y,z and then show
the popup.

6. More permissions alrighty.

7. Got it.

8. Me likey!
So my country is needed so all my
contacts are formatting. perfect.

9. Working and stuff

10. Happy people everywhere, happy people
everywhere!
Having smiley faces never hurt anyone.
Copy is clear and precise. And I see how
many people are selected.
But I don’t know what’s the limit is it
limitless?
I like the sizes that the third row is a bit
visible so i know I can scroll.
Also my family appears first which is
great design. Since those are the first
relationships everyone should have.
The pagnav what if it were dots or all
sizes. This to me it feels its clickable
which it isn’t

11. All the folks selected. Let’s do it, let’s build
me some relationships.
But how do I do that?
There are two buttons I could press. But
are the same color. It’s good practice to
keep that one final call to action
highlighted than everything else.
Finally default google apps and material
design has created our bad habit of
having the hover button on the bottom.
And generally the move on button is at
the button. Changing position maybe isn’t
the best choice.

12. All selected. Moving on.
One of the best loadings I’ve seen.
While you wait you know exactly what’s
going on.
It also tells me that the apps clever
enough to know who I interact with most
based on my previous interactions.
Generally apps start from the day you
install them.

13. Alright to part 2 the registration.
Woah! Nice picked my email
automatically.
Also Auto Picked phone number.
So what if I remove my email address
what then.

14. As soon as I removed the email address.
This beauty showed up!
Register me NOW!

15. Looks like we’ve made it.
But hold on! Weren’t there like 3 steps?
Where did 3 go?
More permissions. This isn’t contextually
any better than the earlier one’s . I don’t
know why you need it . And I didn’t really
do anything. Sad face.
Onto the next one.

16. We’re In!
So on top it’s urgent, people, everyone.
I’m not sure what’s the difference there
between ‘people’ and ‘everyone’
Wouldn’t it have been better if it was
inner circle or friends or favorites instead
of people?
The position of the compose button still
trouble me because of how default google
apps have trained me.
So we’ve got days, weeks… not sure what
that means. Maybe it’s how long it's been
since I talked to them . How about this
copy?
“Days since since contact”

17. That features cool, it tells me how did I
last contact them.
There’s a lot of stuff going on here. And
I’ve been thrown here without any
guidance, which isn’t great.
Let’s start the discovery. Let’s press on a
friend.

18. Friend Main Screen
The top takes too much space. Good space is
being wasted there. It looks pretty though.
Neat, I know I haven’t talked for 3 days.
The reach out icon looks like it’s going to
open the dialer. I don’t want that.
All these call for actions have the same
color and even the tab’s color is the same.
I don’t know which one is the best thing to
do yet.

19. END OF PART ONE
The touch’d app has quite a few features which need to be explored in
detail. I could not sadly do it in the first session of the app while testing it.
It sign up gets a bit dense. So let’s do it in a separate session.
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