This document summarizes several Pakistani social media stars and influencers active on platforms within the Pakistani audience. It outlines their main talking points, brand collaborations, total followers, and famous works. Some of the top influencers and portals mentioned include Parhlo (920k followers), Mangobaz (1 million followers), Brandsynario (418k followers), and Comics by Arsalan (1.2 million followers) who have partnered with brands like Pepsi, Daraz, Telenor, and Foodpanda on influential campaigns.

1. Pakistani Social Media stars and
Web Portals - 2018

2. PORTALSActive content creators and
influencing platforms within Pakistani
audience.

3. PARHLO.COM
1.

4. TALKS ABOUT
Trends, News, Food and
blogs about Pakistan.
BRANDS
COLLABORATION
Pepsi, Daraz, Telenor,
Foodpanda and National etc.
FAN BASE
People with interest in
Trends and news about
Pakistan.
TOTAL FOLLOWERS
920,617 Likes
FAMOUS WORK
Huawei Mate 10

5. Parhlo worked with Pepsi to promote
their winning band KASHMIR. Made a
video of their Musical journey.
Parhlo’s current campaign was Huawei
Mate 10 Pro, for which they wrote
articles. These articles gained their TAPU
JAVERI VIDEO approx. a million views.

6. MANGOBAAZ
2.

7. TALKS ABOUT
News, Blogs, Brands and
Trends.
BRANDS
COLLABORATION
Khaadi, Foodpanda,
Burgerlab etc.
FAN BASE
People with interest in
Trends, Brands and news
about Pakistan.
TOTAL FOLLOWERS
1,010,388 Likes
FAMOUS WORK
Burger Lab and Foodpanda.

8. Mangobaz has done various collaborations with Foodpanda, Burger Lab and
Khaadi. Mostly, they have done influence marketing to convince the customers why
XYZ brand is doing great with discounts offers listed in their articles.

9. BRANDSYNARIO
3.

10. TALKS ABOUT
Latest Brand news and Media
Trends.
BRANDS
COLLABORATION
Daraz.pk, Nokia etc.
FAN BASE
Mostly working people
with interest in Brands.
TOTAL FOLLOWERS
417,992 Likes
FAMOUS WORK
Nokia 3 and Daraz Black
Friday

11. Brandsynerio made a branded video of
Nokia 3 to tell it’s features, functions and
where a person can buy it.
Daraz.pk, Junaid Jamshed and other
brands opted to Sales and Discounts.
Similarly, in 2017, Daraz came back and
opted for Black Friday exclusive sales.

12. COMICS BY ARSALAN
4.

13. TALKS ABOUT
Social and comedy.
BRANDS
COLLABORATION
Cadbury Dairymilk and Coca
cola.
FAN BASE
Mostly Teens and Young
adults.
TOTAL FOLLOWERS
1,192,818 Likes
FAMOUS WORK
Coca cola.

14. CBA reviews different brands, so this
time he takes on Cadbury and give it an
honest review of how it is and what he
feels about it.
Similarly, CBA also reviewed the coca
cola TVC. This video is also featured on
his page having more than a million
views on it.

15. BROS MEETS THE WORLD
5.

16. TALKS ABOUT
Food reviews.
BRANDS
COLLABORATION
7up, Grotto Café and Sony.
FAN BASE
Mostly Foodies.
TOTAL FOLLOWERS
59,423 Likes
FAMOUS WORK
7up

17. They have worked with 7UP to drop food reviews
about their brand. They have travelled and promoted
7up at various places. Gained them over 188k video
views.
They have also promoted brands
such as cafes, by reviewing their
food and influencing people to eat
from their cafes.

18. KFOODS
6.

19. TALKS ABOUT
Food and reviews.
BRANDS
COLLABORATION
All big restaurants in Pakistan.
FAN BASE
Mostly urdu speaking
housewives.
TOTAL FOLLOWERS
1,616,441 Likes
FAMOUS WORK
Branded reviews.

20. Kfoods gives reviews about the Eateries in Pakistan.

21. FOOD FUSION
7.

22. TALKS ABOUT
Food and reviews.
BRANDS
COLLABORATION
Shan Foods and Lipton.
FAN BASE
Mostly young girls and
housewives.
TOTAL FOLLOWERS
3,050,079 Likes
FAMOUS WORK
Shan Foods.

23. Food Fusion collaboraed with Shan as well as lipton to give out the
recipies.

24. MONTHLY BRANDS
8.

25. TALKS ABOUT
Brands and Advertising.
BRANDS
COLLABORATION
ARY, MHL Global, Waves,
Singer and 7up.
FAN BASE
Mostly office oriented
people.
TOTAL FOLLOWERS
568,443 Likes
FAMOUS WORK
7UP.

26. Monthly Brands have collaborated with number of brands but
recently they helped 7up getting over a million views thorough it’s
vast exposure on social media.

27. SECRET CLOSET
9.

28. TALKS ABOUT
Clothing Brand.
BRANDS
COLLABORATION
Sana Safinaz, Khaadi, Misha
Lakhani etc.
FAN BASE
Female audience.
TOTAL FOLLOWERS
144,865 Likes
FAMOUS WORK
Sapphire and Deepak
Parwani.

29. Secret closet showcases the new collection which attracts a big
pool of women in Pakistan.

30. INFLUENCERSActive content creators and
influencing People within Pakistani
audience.

31. IRFAN JUNEJO
1.

32. TALKS ABOUT
Travel.
BRANDS
COLLABORATION
Nokia, Burger Lab, Broadway
Pizza and Dayfresh.
FAN BASE
Mostly young people.
TOTAL FOLLOWERS
75,460 Likes
FAMOUS WORK
Broadway

33. Irfan Junejo’s subtly linked
Dayfresh milk with the Fitness.
Although he did not explicitly said
that what he is drinking but the
positioning and the product
placement is what he has done so
well.
Furthermore, He made a Vlog on Broadway pizza
promoting to promote their new offer on Broadway pizza.
As well as, in other facebook video, he had promoted
BurgerLab by saying it is the best place to eat with
friends, furthermore gave his review about the food.

34. JUNAID AKRAM
2.

35. TALKS ABOUT
Latest Trends and Events in
Pakistan.
BRANDS
COLLABORATION
Foodpanda and Polani
Travels.
FAN BASE
Mostly young people.
TOTAL FOLLOWERS
452,219 Likes
FAMOUS WORK
Polani Travel.

36. Junaid Akram did a video on foodpanda
influencing people to order from
Foodpanda and get offers. He did it on his
birthday when people were expecting his
video.
He created a hype on Snapchat about his
Polani travel visit to Trukey and got a
bunch of people signed up for this trip. And
then he went to Turkey with these people

37. DANISH ALI
3.

38. TALKS ABOUT
Comedy
BRANDS
COLLABORATION
Nestle Nesfruta, Desi appetite
FAN BASE
Mostly young people.
TOTAL FOLLOWERS
1,065,452 Likes
FAMOUS WORK
Nestle Nesfruta

39. Nesfruita has been the most talked
about campaign in Danish Ali’s
career, giving him over 6 million views
collectively on his videos related to
Nesfruita. He also did a lot of events
related to this product.
Desi Appetite is the second most
viewed campaign in Danish Ali’s
videos. Correctively, Danish ali has
interlinked food ordering app in his
sketches which easily got him over
4.5 millions views.
Danish Ali added value
to Nando’s brand by
doing a live stand up
comedy show for the
people.

40. KARACHI VYNZ
4.

41. TALKS ABOUT
Comedy.
BRANDS
COLLABORATION
Lal Qila, Knoor Boriyat
Busters, Deluxe Travels,
Kenwood, Kurkure, Daraz etc
FAN BASE
Mostly young people.
TOTAL FOLLOWERS
1,035,013 Likes
FAMOUS WORK
Kurkure, Deluxe Travels and
Lal Qila.

42. Karachi Vynz made a fun video
featuring Knoor Boriyat busters. This
video has got them over 100k views
and over 10k shares on this video.
Karachi Vynz has gotten over 1.2
Million endorsing kurkure by following
it’s content theme.

43. ZAID ALI
5.

44. TALKS ABOUT
Fun
BRANDS
COLLABORATION
7up, Fanta, Oye Hoye and
UC Browser.
FAN BASE
People belonging to every
age group.
TOTAL FOLLOWERS
5,518,563 Likes
FAMOUS WORK
7up and Fanta.

45. 7up campaign was the top campaign Zaid Ali
did. He made short videos, which gained him
over 5 million views on those videos as well
as did their official TV Advertisement.
Zaid Ali ran a campaign through videos by
initiating the voting to chose Fanta’s Chief
Fun Officer. All of these videos had gotten
million views collectively and this campaign
created a lot of buzz.

46. BEKAR FILMS
6.

47. TALKS ABOUT
Fun.
BRANDS
COLLABORATION
Mr White toothpaste and Lal
Qila.
FAN BASE
People belonging to every
age group.
TOTAL FOLLOWERS
1,042,572 Likes
FAMOUS WORK
Mr White toothpaste

48. Their recent collaboration with Mr White Toothpaste
has earned 241k views and over 10k shares. Giving
Mr White toothpaste a great exposure over social
media.

49. MOOROO
7.

50. TALKS ABOUT
Songs and Travel.
BRANDS
COLLABORATION
Toyota.
FAN BASE
Young adults.
TOTAL FOLLOWERS
422,260 Likes
FAMOUS WORK
Toyota.

51. Mooroo had recently started taking the brands and
his first brand was Toyota!
His video was uploaded on Facebook and Youtube
giving them over 350k views collectively.

52. BILAL KHAN
8.

53. TALKS ABOUT
Songs.
BRANDS
COLLABORATION
iPhone.
FAN BASE
Young audience mostly,
and celebrity oriented
people.
TOTAL FOLLOWERS
1,242,474 Likes
FAMOUS WORK
iPhone X Review

54. Bilal Khan reviewed the new iPhone X with Kubra
Khan on his Vlog.

55. P 4 PAKAO
9.

56. TALKS ABOUT
Pranks
BRANDS
COLLABORATION
Polani Travels, Dawaat
FAN BASE
Young audience mostly
speaking Urdu.
TOTAL FOLLOWERS
1,016,893 Likes
FAMOUS WORK
Polani Travels

57. He made a vast video series by taking Polani Travels
on board, giving polani the exposure of over 2 million
through his videos.

58. Glossips
10.

59. TALKS ABOUT
Beauty and Makeup
BRANDS
COLLABORATION
Loreal, Huda Beauty, Morphe
and medora.
FAN BASE
Young girls.
TOTAL FOLLOWERS
5,437 Likes
FAMOUS WORK
Loreal and Huda Beauty.

60. She had cllaborated with big names such as Loreal and Huda beauty. By giving the tutorials,
unboxing and HOW TO videos.

61. FIX IT

62. TALKS ABOUT
Social causes
BRANDS
COLLABORATION
No brands.
FAN BASE
Youth
TOTAL FOLLOWERS
459,094 Likes
FAMOUS WORK
Karachi social causes.

63. BLOGGERSList of Bloggers

64. FOOD MUSIC HEALTH WELLNESS BEAUTY
• Befit.pk
• Synergize.pk
• Fashioncentral.pk
• Nutright.com
• Healthylife.pk
• Well.pk
• Kitaabdeal.com
• Moezaryan.com
• Fitnessrepublic.com
• Siddysays.com
• Whatfatemahsays.com
• Glamupgirl.com
• Glossociousblog.com
• Salmashaheensblog.com
• Lady-in-red.com
• Redalicerao.com
• Sehrishadeel.com
• Nayabloves.com
• Sidrahbeauty.com
• Rabeeyah.com
• Thefeminiecrusade.com
• HTV.com.pk
• Medpk.com
• Dawaai.pk
• Health.humariweb.com
• Mayoclinic.org
• Mytabeeb.pk
• Findmyfoctor.pk
• Sehat.com.pk
• Bravonutition.pk
• Healthylife.pk
• Marham.pk
• Pakium.pk
• Mosiki.co
• Koolmuzone.pk
• Behtareen.pk
• Viewscraze.com
• Patari.pk
• Phasermag.com
• Pmr.com.pk
• Beats.pk
• Taazi.com
• Kfoods.com
• Sooperchef.pk
• Khanapakana.com
• Allrecipes.com
• Ainycooks.com
• Dasterkhawan.com
• Zaiqa.com
• Madeeasy.com.pk
• Ayeshahaq.com
• Pakirecipies.com
• Cookwithfaiza.net
• Thecookbook.pk
• Desicookbook.com
• Foodin5minutes.com
• Apnirecipies.com
• Lazeezpakwan.com
• Menu.com.pk
• Fatimacooks.com.pk

65. FACEBOOK
GROUPSList of Facebook group

66. FOOD MUSIC HEALTH WELLNESS BEAUTY
• Pakistan Health &
Fitness Forum
• Sports Sciences
And Fitness
• Fitness Planet
Gym and CrossFit
Studio
• Pakistan
Bodybuilding And
Fitness Group
• Fit Ur Life!
• Saeed - Artist Beauty
Parlour Group
• Beauty Tips Fashion Style
And health Skin Care
• Health And Beauty Tips In
Urdu
• Beauty
Tips✔Makeaup✔Fashion✔st
yle✔Skin✔Hair care✔Fun
• Beauty
tips+Dress'Designed+Mahnd
i&Life Style( only Girls)
• Kashee's Beauty Tips
• Mah Rose beauty parlour
group
• Healthy Life style by
Dr.Ayesha Abbas
• MediCall - Health Solutions
• Health And Beauty Tips In
Urdu
• Health & Hygiene
Development Program
• MPFHS
BLOGGERS(Makeup,
Photography, Fashion &
Health Street Bloggers)
• birds health & care
• Pakistan Health & Fitness
Forum
• Pak Health And Beauty Tips
• Health and Beauty Tips in
• MMFF ( Music,
Movies, Fashion and
Food)
• Legendary
Musicians of Karachi
• Sindhi Adab & Music
• MusicLiveFm
• Music Promotion
Center Pakistan
• SOUND OF MUSIC
(Ibanez Guitars
Washburn Guitars
Tama & Marshall
Amplifiers)
• Arts Council of
Pakistan Karachi
(Official)
• SWOT's Guide for
Karachi's Restaurants,
Cafes, Dhabas
• Pakistan Food Forum
• Foodies ‘R Us
• Food fun and creativity
• Food beat
• Food Scribes
• Karachi Food Diary
• Food Love Crush
• Recipes for home
cooked meals
• FOODITIC
• FoodBuds
• Food Critique at Home
• Food Inc
• Food Updates
• Karachi Food Critics
Club
• Foodies Gang
• Homemade Food
Services