1. Case Study
Case Study | Category
Results
• $15K+ per month in revenue from e-commerce shop on
Facebook with $60K generated in last three months
Wine Market Australia, a local wine retailer, • 450 orders from unique customers on their Facebook Page
earns $15K AUD in revenue per month through coming from 3% of total fans
their Facebook e-commerce shop.
• 36% increase in number of fans over last 3 months as a
result of Facebook Ads campaign
• 35K daily unique users who are seeing content from their
Facebook Page
Goals
For their advertising campaign on Facebook, Wine “The ease at which the Facebook Page allows us to
Market Australia (WMA) wanted to: push exclusive deals and promotions to our audience
• Engage with fans and acquire new customers and for them in turn to share it with their friends, has
provided us with a tangible low cost sales channel
• Develop its Facebook Page into a fully operational
sales channel
that we can monitor in real time and almost always
see a positive financial impact to the business”
• Create strong brand credibility Aidän Lynch
Digital Marketing & Social Media Administrator
Wine Market Australia
Approach
Pages WMA centered all Facebook activity around its
Facebook Page including:
• An e-commerce shop to drive sales
• Vouchers and special offers targeted to Page fans
• Sign-up forms to generate prospect leads for
follow-up through newsletters and email offers
Ads The company also used different Facebook Ads to
promote its Page:
• Ads encouraging prospects to become fans of
the Page
• Interests targeting to reach only those users who
were most likely to buy wine
• Sponsored stories combined with interests
targeting to reach friends of fans who might be
interested in purchasing wine
Founded in 2008, Wine Market Australia is an online retailer of
wines in Australia.
facebook.com/winemarket
Facebook: Building Essential Connections