Diese Präsentation wurde erfolgreich gemeldet.
Wir verwenden Ihre LinkedIn Profilangaben und Informationen zu Ihren Aktivitäten, um Anzeigen zu personalisieren und Ihnen relevantere Inhalte anzuzeigen. Sie können Ihre Anzeigeneinstellungen jederzeit ändern.

Oo.com.au - APAC local success story

917 Aufrufe

Veröffentlicht am

Veröffentlicht in: Bildung
  • Als Erste(r) kommentieren

Oo.com.au - APAC local success story

  1. 1. Case Study | AU Results • 10X ROI on Facebook advertising spend • 3,000 leads/month generated from Facebook • Facebook exclusive free delivery campaign delivered revenue of over Online retailer sees 10X ROI on Facebook $7,000 AUD in just 3 hours and 20% above average order value advertising spend • Christmas campaign generated revenue of over $30,000 AUD in just 6 days using Facebook Ads” Goals oo.com.au used Facebook to: • Build stronger bonds with its customers “Shopping is inherently social and platforms like • Create an engaging environment t0 develop brand Facebook not only give oo.com.au a chance to advocacy promote great products and develop brand loyalty, • Generate leads through contests and promotions but also an opportunity to build long lasting relationships with our customers.” Approach Build The retailer focused on creating a social shopping Alfredo Caballero environment on the Page.Connect Online Marketing Manager • Profile photo clearly mentions the store name renders oo.com.auEngage well in the ads Reach • Cover photo depicts the latest products on saleInfluence • Apps are hosted as Page tabs and feature promotions Build Engage and contests • “About” section provides complete details of the store, including physical address • Check-ins are enabled at physical store location BuildConnect Facebook Ads are utilized to drive users to the company’s Page on Facebook.Engage • Contests for free giveaways advertised to prospects Reach Build • Ads were created for special occasions and events likeInfluence Valentines DayConnectEngage The store keeps its 50K strong fans engaged with the brand by: Reach Build • Hosting contests via appsInfluenceConnect • Posting about promotions and limited time offersEngage • Notifying fans about products available at the online store Connect Influence ReachInfluence The company used Facebook to amplify the brand’s exposure and reach friends of its fans. • Used sponsored stories to connect with friends of fans and drive acquisition of customers with similar oo.com.au is Australia’s leading online department store. demographics. facebook.com/oo.com.au • Used Promoted posts increase sharing of content Facebook: Building Essential Connections

×