1. Case Study
Case Study | Category
Results
• 40x increase in website traffic from one Facebook campaign
over 3 days
• 5x increase in membership sign-ups on website from highly
targeted Facebook Ads reaching the right audience
40x increase in traffic to website from one
• 30% increase in average order size from customers coming
Facebook campaign
from Facebook vs. other traffic sources
“The social nature of Facebook has had a tremendous
impact on our business, and word of mouth via
Goals
Facebook is our customers’ most trusted source
Using Facebook, Cottonwork’s goals were to: of information. Not surprisingly, 50% of our recent
• Acquire new registrations to their website growth in revenue can be directly attributed to
• Stay connected with existing customers Facebook.”
Lam Chun Kwan Kelvin
• Increase brand awareness Director
Cottonwork Limited
Approach
The company leverages their Facebook Page
through:
• Promoting special offers for fans
• Posting pictures of upcoming fabric, prints, and
designs
Pages
• Responding to customer queries
Cottonwork uses Facebook Ads to:
• Drive traffic to their website for membership sign-
ups
• Increase Page fans by targeting potential buys of
their products
• Grow fan engagement by encouraging posts or
sharing of photos on their Page
Ads
• Use sponsored stories to reach friends of fans
that could be potential customers
CottonWork is a leading online shirt-maker based in Hong Kong.
facebook.com/CottonWork
Facebook: Building Essential Connections