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How to Startup your SEO for SaaS - Fabrizio Ballarini - Duda Jan 2022

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How to Startup your SEO for SaaS - Fabrizio Ballarini - Duda Jan 2022

  1. 1. How to Startup your SEO for SaaS. Fabrizio Ballarini - Duda Jan 2022.
  2. 2. 6 practical Steps. Domain & Brand name Having the right domain setup and picking a brand name Hire first SEO How to go about executing and bringing onboard your first hire First KW research & content production Getting to to fast production yet exploring KW opportunities. Rent before you buy or build Build from scratch on owned domain or kick start by buying websites/doing SEO on affiliate partners How to build efficiently How to go about building the tech that powers the website KPIs & what to measure to begin with Making sure you stay laser focused on what matters to grow via SEO
  3. 3. Domain & Brand name
  4. 4. What happens if it gets serious and global? transferwise.com wise.com golightyear.com ??? mondo.com monzo.com tryzapp.com ??? gorillas.io ??? taxify.com bolt.eu anna.money ??? pleo.io ???
  5. 5. Just in case you become a billion dollar company
  6. 6. Be methodical and control your feelings 1 - Get creative Brand name generators - link Premium domains sellers - brandpa.com - squadhelp.com Domain marketplace - sedo.com Expired domains - expireddomains.net 2- Google your new brand extensively Nord VPN - nordvpn.com 3- Extensive Due Diligence Wipo trademark search - link Link Audit - semrush.com / ahrefs.com / majestic.com Web archive past content audit - web.archive.org 4- My shortlisting sheet my sheet - link 5- Ask friends/ family and colleagues for feedback Google survey - link 6- Acquire in safety domains and social profiles Escrow service - escrow.com
  7. 7. Hire first SEO
  8. 8. To do or not to do SEO decision tree FINANCIAL Founder First attempt Long term setup Ready to invest on long term growth Learn SEO Get advice & find first SEO Hire a freelancer or agency DIY SEO First SEO executes Execute with external help until you ready to commit long term Build in-house team
  9. 9. Begin this part after doing your homeworks and getting as much advice as possible.
  10. 10. First KW research & content production
  11. 11. KW Research: The foundation of your future success - What people search informs more than your SEO plan: Product, Price and Positioning - Learningseo.io to refine KW research methodology - Go Deep & Time box output - Fast track research with paid tools semrush.com or ahrefs.com - Check competitors sites KWs and content - Get ready to execute on KW even with unstructured blog content.
  12. 12. Rent before you buy, buy before you build.
  13. 13. Faster and cheaper to work with who already ranks Affiliates on a CPA are always your friends Easy to agree commercials and validate product market fit without working out how to rank as well as they do for competitive terms. Safer than PPC. Fast track your ranking by acquiring website that already rank After an extensive KW research you will spot possible small targets to buy and merge into your main domain.
  14. 14. How to build efficiently
  15. 15. Plug & Play before you buy enterprise CMS or build Step 1: Don’t complicate pick a plug & play popular CMS - Easier to find support/talent - You still don’t know what you need - Quicker with a lot of out of the box features Step 2: Time to commit to serious resources - Commitment from devs - Clarity on features - Clear landscape of enterprise platforms vs custom build benefits
  16. 16. KPIs & what to measure to begin with.
  17. 17. Don’t track what you can’t move. Keep it simple: Limited tools and limited KPIs - Google Search Console is a must - Pick one SEO suite (SEMrush, ahrefs ect.) - Consider NOT installing Google analytics and other scripts you won’t have enough time to look at unless it’s made to measure your north star KPI. New customers Revenue Lead generating events Clicks/impressions Page scroll % Time on site & articles per visit Returning visitors Quality of content Brand metrics
  18. 18. Focus only on deliverables that are measurable Search Volume Customers CTR Conversion Rate What SEOs DO? Produce more content Optimise existing content Build links Optimise existing content Easy to measure and scale Harder to measure and scale Optimise Existing content
  19. 19. Connect with me: wise.jobs twitter.com/pechnet pechnet.com/podcast Link to slides: wi.se/startup-seo-duda

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