My talk at Duda webinar

1. How to Startup your SEO for
SaaS.
Fabrizio Ballarini - Duda Jan 2022.

2. 6 practical
Steps.
Domain & Brand name
Having the right domain setup and picking a
brand name
Hire first SEO
How to go about executing and bringing onboard
your first hire
First KW research & content production
Getting to to fast production yet exploring KW
opportunities.
Rent before you buy or build
Build from scratch on owned domain or kick start
by buying websites/doing SEO on affiliate
partners
How to build efficiently
How to go about building the tech that powers
the website
KPIs & what to measure to begin with
Making sure you stay laser focused on what
matters to grow via SEO

3. Domain & Brand name

4. What happens if it gets serious and global?
transferwise.com wise.com
golightyear.com ???
mondo.com monzo.com
tryzapp.com ???
gorillas.io ???
taxify.com bolt.eu
anna.money ???
pleo.io ???

5. Just in case you become a billion dollar company

6. Be methodical and control your feelings
1 - Get creative
Brand name generators - link
Premium domains sellers - brandpa.com - squadhelp.com
Domain marketplace - sedo.com
Expired domains - expireddomains.net
2- Google your new brand extensively
Nord VPN - nordvpn.com
3- Extensive Due Diligence
Wipo trademark search - link
Link Audit - semrush.com / ahrefs.com / majestic.com
Web archive past content audit - web.archive.org
4- My shortlisting sheet
my sheet - link
5- Ask friends/ family and colleagues for
feedback
Google survey - link
6- Acquire in safety domains and social
profiles
Escrow service - escrow.com

7. Hire first SEO

8. To do or not to do SEO decision tree
FINANCIAL
Founder
First
attempt
Long term
setup
Ready to invest on
long term growth
Learn SEO
Get advice & find first
SEO
Hire a freelancer or
agency
DIY SEO First SEO executes
Execute with external
help until you ready to
commit long term
Build in-house team

9. Begin this part after doing your
homeworks and getting as much
advice as possible.

10. First KW research & content
production

11. KW Research: The foundation of your future success
- What people search informs
more than your SEO plan:
Product, Price and Positioning
- Learningseo.io to refine KW
research methodology
- Go Deep & Time box output
- Fast track research with paid tools
semrush.com or ahrefs.com
- Check competitors sites KWs and
content
- Get ready to execute on KW even
with unstructured blog content.

12. Rent before you buy, buy
before you build.

13. Faster and cheaper to work with who already ranks
Affiliates on a CPA are
always your friends
Easy to agree commercials
and validate product market
fit without working out how to
rank as well as they do for
competitive terms. Safer than
PPC.
Fast track your ranking by
acquiring website that
already rank
After an extensive KW
research you will spot possible
small targets to buy and
merge into your main domain.

14. How to build efficiently

15. Plug & Play before you buy enterprise CMS or build
Step 1: Don’t complicate pick
a plug & play popular CMS
- Easier to find
support/talent
- You still don’t know what
you need
- Quicker with a lot of out
of the box features
Step 2: Time to commit to
serious resources
- Commitment from devs
- Clarity on features
- Clear landscape of
enterprise platforms vs
custom build benefits

16. KPIs & what to measure to
begin with.

17. Don’t track what
you can’t move. Keep it simple: Limited tools
and limited KPIs
- Google Search Console is a
must
- Pick one SEO suite (SEMrush,
ahrefs ect.)
- Consider NOT installing
Google analytics and other
scripts you won’t have
enough time to look at
unless it’s made to measure
your north star KPI.
New customers
Revenue
Lead generating events
Clicks/impressions
Page scroll %
Time on site & articles per visit
Returning visitors
Quality of content
Brand metrics

18. Focus only on deliverables that are measurable
Search
Volume
Customers
CTR Conversion
Rate
What
SEOs
DO?
Produce
more
content
Optimise
existing
content
Build
links
Optimise
existing
content
Easy to
measure
and scale
Harder to
measure and
scale
Optimise
Existing
content

19. Connect with me:
wise.jobs
twitter.com/pechnet
pechnet.com/podcast
Link to slides:
wi.se/startup-seo-duda