Fabrizio Allavena

Milan Area, Italy Italy

Director, International Division at Lorien Consulting, Italy

Advertising / Marketing / PR

A broad experience in strategy & marketing consultancy (market and business analysis, communication strategy, trade/channel marketing, web marketing & ebusiness, CRM/multichannel, Customer Analytics) matured consulting for industrial and medium-to-high tech companies (HVAC, electrical equipment & components, mechanical gears, IT...) and Pharma companies (OTC, prescription, medical devices, animal health); full time dedicated to Pharma industry CRM projects from 2000 to 2005; marketing and business development in the TIC industry; focus on Medical Devices testing and certification since 2010