2. A FOUR STAR HOTEL WITHOUT RESTAURANT WITH
50 SPACE ACCOMODATIONS, A BUSINESS PANORAMIC
SEMINAR AREA WITH THREE MEETING ROOMS AND
TWO SUBCOMMITTEE ROOMS AND AN DANUBEA
AQUATIC UNIVERSE WITH A CIRCULAR SOLARIUM
TERRACE LOCATED IN VIENNA (AT)
3. PLAN
I – Analysis environnemental structure
A – Touristic trends on AUSTRIA
II – S.W.O.T. Analysis
A – Strenghts
B – Weaknesses
C – Opportunities
D- Trends
III – The commercial programm
IV – Distribution channels
V – The ad
VI – Staff board scheme
VII – Staff planning
VIII – Room painting
IX – Drawing
4. I- Analysis environnemental structure
A – Touristic trends on AUSTRIA
2015 : Between May and September 2015, 19.3 million
tourists visited Austria, an increase of 7.2 % compared to the
summer of 2014. The number of overnight stays was also up
by 3.9% and reached a new record 62.5 million overnight
stays . (Source: österreich Werbung )
2014 :
- 13th world tourist destination in terms of arrivals
- Arrivals : 25.3 million
- Revenue : $ 20.6 billion ( 14th place )
- Spending : $ 10.8 billion ( UNWTO barometer April 2015
) Tourism Trends and Policies in OECD 2014: country
sheets
5. Tourism from France Over the past decade, the French market remains strong and is
gaining market share. Between 2005 and 2015, traveling to Austria rose by 14.2% to
517,600 arrivals in 2015 (+ 1.4% p.a. on average). During the same period, overnight stays
increased 5.2% to 1,751,600 overnight stays in 2015 (+ 0.5% p.a. on average). However, the
growth of French visitors has an average dynamic compared to the overall growth in
international markets, up 3.4% in arrivals and 1.3% p.a. nights p.a. over the same
period. Distribution of overnights by region, 2015 Easy access from France, the Alpine
regions such as Vorarlberg, Tyrol and the Province of Salzburg and Vienna are the most
well-known and most visited by French customers, and share 91% of overnight stays! Tyrol
alone accounts for over half of the market, followed by Vienna and overnight stays
increased by 47% between 2005 and 2015. The cities and the most visited regions of
Austria by French customers Vienna comes far ahead in both summer and winter. Other
regional capitals, Salzburg and Innsbruck historically in the Top 10, while Graz and Linz
respectively the 23rd and 24th places in the summer. The top ten destinations recorded
35% of all overnight stays in summer and 40% in winter.
6. II – S.W.O.T analysis
A - Strenghts
- Business space on the roof with panoramic
view and three meeting rooms et two
subcommittee rooms
- America aquatic universe opens every day
from 08.00 AM to 22.00 PM
- Space accommodation with high tech and
dometic equipment
- Private secured garage with car porter and 50
individuals boxes for cars and a big box for
motorcycles and bicycles
- Room service with high quality products from
06 H 30 to 00 H 00
7. B - Weaknesses
- No restaurant
- High local taxes
- Big investment
8. C – Opportunities
- Competitive advantage for innovative product
- Geographic adaptations of the project
9. D – Threats
- Administrative state disk
- Maslowien blocking return in triumph
10. ,
III – Commercial programm
The business guests
We segment the businesses individuals (CEO,
sales) thanks to travels agencies and TO,
corporate (airlines companies).
The businesses guests
We focus on these segmentation for the
seminars, incentives, congressists and others
businesses groups,
The individual leasures
Thanks to promotions, LS, yield prices and
upselling.
11. IV – Distribution networks
Leasures groups
Tourism groups for visiting VIENNA and
surrundings.
13. VII– Staff planning
P P P P P O O
P P P P P O O
J J J J J O O
SP SP SP SP SP O O
O O SP SP SP SP SP
TH TH TH TH TH O O
O O TH TH TH TH TH
J J J RS J O O
RM RM RM O O RM RM
O O RS RM RM RS RS
RS RS O O RS N N
N N N N N O O
RM RM RM RM RM O O
J J J J J O O
M/S M/S M/S M/S M/S O O
O O M/S M/S M/S M/S M/S
M/S M/S M/S M/S M/S O O
O O M/S M/S M/S M/S M/S
PDJ PDJ PDJ PDJ PDJ O O
O O PDJ PDJ PDJ PDJ PDJ
B B B B B O O
O O B B B B B
VB VB VB VB VB O O
O O VB VB VB VB VB
O = OFF P = 09 H 00 à 18 H 00 J = 08 H 00 à 17 H 00 N = 23 H 00 à 08 H 00
C = 07 H 00 à 12 H 00 et 17 H 00 à 23 H 00 M= 08 H 00 à 13 H 00 PDJ = 06 H 30 à 12 H 30
EFC= 08 H 00 à 13 H 00 et 17 H 00 à 21 H 00 B= 16 H 30 à 01 H 00
RM= 07 H 00 à 16 H 00 RS=15 H 00 à 00 H 00 VB=08 H 00 à 18 H 00
29/06/2016 LUNDI MARDI MERCREDI JEUDI
PLANNING FHC B'AUSTRIA'P****
STAFF : 24 SOUS RESERVE DE MODIFICATION
RESPONSABLE SPA
ASSISTANTE SPA
DAF
RESPONSABLE COMMERCIALE
COMMERCIALE INTERNE
VENDREDI SAMEDI DIMANCHE
THERAPEUTE1
THERAPEUTE2
CHEF DE RECEPTION
TOURNANT RECEPTION
NIGHT-AUDITOR
RECEPTIONNISTE1
RECEPTIONNISTE2
S=17 H 00 à 21 H 00
RESPONSABLE PDJ
BARMAN1
BARMAN2
COMMIS PDJ
VOITURIER-BAGAGISTE1
VOITURIER-BAGAGISTE2
MAINTENANCE
GOUVERNANTE
FEMME DE CHAMBRE 1
FEMME DE CHAMBRE 2
EXTRAS FEMME DE CHAMBRE1
EXTRAS FEMME DE CHAMBRE2
14. VIII – Room painting
ACCOMODATION SPACE DRAWING 30M2 ET 40 M2
MOVING SHELVES
RELAXSPAXE(TABLE+SOFA+MINIBARHOTANDCOLD)
DIGITAL WORK BOARDVISUAL WALL
SHOWERWITHBATHDRAWERS180CMX90CMCAPSULEHYDROMASSANTE
GTB BOX
LIFTABLEBEDWITHVERRIN100CMX90CM
LIFTABLEBEDWITHVERRIN100CMX90CM
