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Fabian	
  Diaz	
  
9584	
  Lake	
  Chase	
  Island	
  Way.	
  
Tampa,	
  FL	
  34626	
  
Phone:	
  813-­‐325-­‐1497	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  e-­‐mail:	
  fdiazgui@gmail.com	
  
	
  	
  
Graphic	
  Designer	
  –	
  Advertising	
  Professional	
  
	
  	
  
Objective	
  
To	
  obtain	
  a	
  position	
  that	
  challenges	
  my	
  creativity	
  and	
  enables	
  me	
  to	
  further	
  my	
  development	
  as	
  a	
  professional	
  in	
  
Graphic	
  Design	
  and	
  Advertising.	
  	
  
	
  
THECNICAL	
  SKILLS	
  
Highly	
  creative	
  and	
  multitalented	
  Graphic	
  Designer	
  with	
  extensive	
  experience	
  in	
  multimedia,	
  user	
  
interface,	
  web	
  design	
  and	
  print	
  design.	
  Recognized	
  by	
  coworkers	
  and	
  superiors	
  for	
  exceptionally	
  strong	
  
creative	
  skills	
  reflected	
  in	
  the	
  capacity	
  to	
  develop	
  visually	
  powerful	
  and	
  effective	
  campaigns.	
  	
  
Proven	
  ability	
  to	
  persuasively	
  market	
  diverse	
  products	
  to	
  a	
  wide	
  range	
  of	
  customers.	
  Exceptional	
  collaborative	
  and	
  
interpersonal	
  skills,	
  and	
  a	
  dynamic	
  team	
  player	
  with	
  excellent	
  written	
  and	
  verbal	
  communication	
  skills.	
  Strong	
  
understanding	
  of	
  Web	
  Design	
  technologies,	
  HTML/CSS,	
  JavaScript	
  and	
  Flash.	
  
	
  
• Adobe	
  Photoshop	
  
• Adobe	
  Indesign	
  
• Adobe	
  Illustrator	
  
• Flash	
  /	
  Dreamweaver	
  
• JavaScript	
  
• HTML	
  /	
  CSS	
  
• Final	
  Cut	
  Pro	
  
	
  
	
  	
  
WORK	
  EXPERIENCE	
  
	
  
02/08	
  –	
  Present	
  	
  -­‐	
  Ciccio	
  Restaurant	
  Group	
  
Creative	
  Director	
  –	
  Led	
  marketing	
  department	
  reporting	
  directly	
  to	
  owners	
  and	
  investors	
  developing	
  campaign	
  
and	
  brand	
  awareness	
  for	
  established	
  and	
  also	
  new	
  restaurant	
  concept	
  in	
  Florida.	
  Launched	
  13	
  restaurant	
  in	
  the	
  
last	
  3	
  year	
  all	
  with	
  and	
  immediate	
  culture	
  impact	
  and	
  profitability.	
  	
  	
  
	
  	
  
KEY	
  ACHIEVEMENTS	
  	
  
• Successfully	
  leading	
  rebranding	
  for	
  the	
  restaurant	
  group	
  that	
  included	
  7	
  restaurant	
  concepts.	
  
• Led	
  complete	
  development	
  of	
  marketing	
  and	
  promotion	
  campaign	
  for	
  product	
  launch	
  of	
  new	
  	
  
• Lead	
  teams	
  in	
  the	
  development,	
  design	
  and	
  production	
  of	
  sales-­‐driving,	
  brand-­‐extending	
  and	
  cross	
  
channel	
  campaigns	
  including	
  print	
  ads,	
  television	
  ads,	
  product	
  launches,	
  brochures,	
  advertorials,	
  Web	
  
sites,	
  banner	
  ads,	
  billboards,	
  iPhone	
  campaigns,	
  logos,	
  product	
  packaging	
  and	
  more.	
  
	
  
02/08	
  –	
  07/11	
  	
  L’image	
  Media	
  Group	
  Tampa,	
  Florida	
  
	
  	
  
Lead	
  Graphic	
  Designer/Developer	
  –	
  Successfully	
  developed	
  and	
  coordinate	
  graphic	
  design	
  projects	
  and	
  
campaigns	
  through	
  completion.	
  Work	
  closely	
  with	
  clients	
  of	
  a	
  wide	
  rage	
  on	
  markets	
  to	
  create	
  vision,	
  conceive	
  
designs,	
  and	
  consistently	
  meet	
  deadlines	
  and	
  requirements.	
  I	
  created	
  and	
  conduct	
  highly	
  persuasive	
  sales	
  and	
  
marketing	
  presentations.	
  Created	
  Designs	
  for	
  print	
  media,	
  web	
  design,	
  video	
  presentations	
  and	
  large	
  format	
  
displays.	
  
	
  	
  
KEY	
  ACHIEVEMENTS	
  	
  
• Successfully	
  develop	
  a	
  new	
  restaurant	
  brand	
  that	
  has	
  open	
  3	
  locations	
  in	
  the	
  last	
  year.	
  
• Launch	
  a	
  luxury	
  wheels	
  brand	
  including	
  the	
  creating	
  of	
  the	
  logo,	
  catalog,	
  website	
  and	
  large	
  format	
  
displays	
  for	
  shows	
  in	
  Florida,	
  California	
  and	
  Dubai.	
  	
  
• Provided	
  proposal	
  layout	
  and	
  design	
  for	
  million-­‐dollar	
  corporate	
  contracts	
  under	
  extremely	
  tight	
  
deadlines.	
  	
  
• Consistently	
  recognized	
  for	
  fresh	
  and	
  innovative	
  ideas	
  and	
  applications.	
  	
  
• Established	
  trusting	
  relationships	
  with	
  clients	
  with	
  ongoing	
  business	
  for	
  6+	
  years.	
  	
  
	
  
05/07	
  –	
  01/08	
  Sendtec	
  -­‐	
  Clearwater,	
  Florida	
  
	
  
Marketing	
  Specialist	
  –	
  	
  Responsible	
  for	
  updates	
  and	
  optimization	
  of	
  key	
  words	
  bid	
  and	
  SEM	
  marketing.	
  Handle	
  
budgets	
  and	
  prioritize	
  campaigns	
  for	
  high	
  profile	
  costumers.	
  	
  
	
  	
  
• Maintain	
  and	
  grow	
  strong	
  mid-­‐level	
  to	
  senior	
  client	
  relationships	
  by	
  understanding	
  their	
  key	
  
business/marketing	
  objectives.	
  
• Oversee	
  the	
  online	
  execution	
  of	
  direct	
  response	
  campaigns	
  including	
  tracking	
  and	
  tagging	
  landing	
  pages	
  
and	
  order	
  paths.	
  
• Work	
  with	
  other	
  team	
  members/departments	
  (e.g.	
  Media,	
  Creative,	
  I/T,	
  M&A)	
  to	
  ensure	
  flawless	
  
execution	
  and	
  delivery	
  of	
  campaigns	
  
	
  	
  
	
  	
  
07/98	
  –	
  10/07	
  	
  	
  Capital	
  One,	
  Tampa,	
  Florida	
  
Account	
  Supervisor	
  &	
  M&A	
  -­‐	
  Supported	
  management	
  of	
  bilingual	
  customer	
  service	
  associates.	
  Coached	
  and	
  
guided	
  associates	
  to	
  achieve	
  and	
  exceed	
  sales	
  and	
  productivity	
  goods.	
  Develop	
  methods	
  of	
  coaching	
  to	
  improve	
  
revenue	
  in	
  sales	
  and	
  morale.	
  	
  
	
  	
  
• Design	
  training	
  program	
  for	
  employees	
  that	
  increased	
  sales	
  by	
  50%.	
  
• Consistently	
  rated	
  as	
  top	
  performing	
  leader	
  based	
  on	
  sales	
  revenue.	
  
• Chosen	
  to	
  lead	
  gap	
  of	
  coworkers	
  in	
  improvement	
  morale	
  and	
  overall	
  statistics	
  with	
  a	
  20%	
  overall	
  
improvement	
  in	
  the	
  first	
  month.	
  
• Selected	
  to	
  be	
  part	
  of	
  the	
  Marketing	
  and	
  Analysis	
  team	
  to	
  develop	
  marketing	
  strategies	
  for	
  a	
  new	
  client	
  
base	
  in	
  the	
  Tampa	
  Bay	
  area.	
  
	
  	
  
	
  	
  
EDUCATION	
  
	
  	
  
University	
  of	
  Tampa,	
  Tampa,	
  Florida	
  
Summer	
  2006	
  
B.S.	
  in	
  Graphic	
  Design	
  with	
  a	
  minor	
  in	
  Advertising	
  and	
  Marketing	
  
	
  	
  	
  
	
  	
  
TRAINING	
  &	
  CERTIFICATIONS	
  
	
  	
  
Eckerd	
  College	
  
Summer	
  1999	
  
Management	
  Training	
  
	
  	
  
Capital	
  One,	
  Tampa,	
  Florida	
  
Customer	
  Advocacy	
  
Marketing	
  and	
  Analysis	
  training	
  program	
  
Problem	
  Solving	
  
 

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FabianDiaz-resume

  • 1. Fabian  Diaz   9584  Lake  Chase  Island  Way.   Tampa,  FL  34626   Phone:  813-­‐325-­‐1497                                                                                                                                                                              e-­‐mail:  fdiazgui@gmail.com       Graphic  Designer  –  Advertising  Professional       Objective   To  obtain  a  position  that  challenges  my  creativity  and  enables  me  to  further  my  development  as  a  professional  in   Graphic  Design  and  Advertising.       THECNICAL  SKILLS   Highly  creative  and  multitalented  Graphic  Designer  with  extensive  experience  in  multimedia,  user   interface,  web  design  and  print  design.  Recognized  by  coworkers  and  superiors  for  exceptionally  strong   creative  skills  reflected  in  the  capacity  to  develop  visually  powerful  and  effective  campaigns.     Proven  ability  to  persuasively  market  diverse  products  to  a  wide  range  of  customers.  Exceptional  collaborative  and   interpersonal  skills,  and  a  dynamic  team  player  with  excellent  written  and  verbal  communication  skills.  Strong   understanding  of  Web  Design  technologies,  HTML/CSS,  JavaScript  and  Flash.     • Adobe  Photoshop   • Adobe  Indesign   • Adobe  Illustrator   • Flash  /  Dreamweaver   • JavaScript   • HTML  /  CSS   • Final  Cut  Pro         WORK  EXPERIENCE     02/08  –  Present    -­‐  Ciccio  Restaurant  Group   Creative  Director  –  Led  marketing  department  reporting  directly  to  owners  and  investors  developing  campaign   and  brand  awareness  for  established  and  also  new  restaurant  concept  in  Florida.  Launched  13  restaurant  in  the   last  3  year  all  with  and  immediate  culture  impact  and  profitability.           KEY  ACHIEVEMENTS     • Successfully  leading  rebranding  for  the  restaurant  group  that  included  7  restaurant  concepts.   • Led  complete  development  of  marketing  and  promotion  campaign  for  product  launch  of  new     • Lead  teams  in  the  development,  design  and  production  of  sales-­‐driving,  brand-­‐extending  and  cross   channel  campaigns  including  print  ads,  television  ads,  product  launches,  brochures,  advertorials,  Web   sites,  banner  ads,  billboards,  iPhone  campaigns,  logos,  product  packaging  and  more.     02/08  –  07/11    L’image  Media  Group  Tampa,  Florida       Lead  Graphic  Designer/Developer  –  Successfully  developed  and  coordinate  graphic  design  projects  and   campaigns  through  completion.  Work  closely  with  clients  of  a  wide  rage  on  markets  to  create  vision,  conceive   designs,  and  consistently  meet  deadlines  and  requirements.  I  created  and  conduct  highly  persuasive  sales  and   marketing  presentations.  Created  Designs  for  print  media,  web  design,  video  presentations  and  large  format   displays.      
  • 2. KEY  ACHIEVEMENTS     • Successfully  develop  a  new  restaurant  brand  that  has  open  3  locations  in  the  last  year.   • Launch  a  luxury  wheels  brand  including  the  creating  of  the  logo,  catalog,  website  and  large  format   displays  for  shows  in  Florida,  California  and  Dubai.     • Provided  proposal  layout  and  design  for  million-­‐dollar  corporate  contracts  under  extremely  tight   deadlines.     • Consistently  recognized  for  fresh  and  innovative  ideas  and  applications.     • Established  trusting  relationships  with  clients  with  ongoing  business  for  6+  years.       05/07  –  01/08  Sendtec  -­‐  Clearwater,  Florida     Marketing  Specialist  –    Responsible  for  updates  and  optimization  of  key  words  bid  and  SEM  marketing.  Handle   budgets  and  prioritize  campaigns  for  high  profile  costumers.         • Maintain  and  grow  strong  mid-­‐level  to  senior  client  relationships  by  understanding  their  key   business/marketing  objectives.   • Oversee  the  online  execution  of  direct  response  campaigns  including  tracking  and  tagging  landing  pages   and  order  paths.   • Work  with  other  team  members/departments  (e.g.  Media,  Creative,  I/T,  M&A)  to  ensure  flawless   execution  and  delivery  of  campaigns           07/98  –  10/07      Capital  One,  Tampa,  Florida   Account  Supervisor  &  M&A  -­‐  Supported  management  of  bilingual  customer  service  associates.  Coached  and   guided  associates  to  achieve  and  exceed  sales  and  productivity  goods.  Develop  methods  of  coaching  to  improve   revenue  in  sales  and  morale.         • Design  training  program  for  employees  that  increased  sales  by  50%.   • Consistently  rated  as  top  performing  leader  based  on  sales  revenue.   • Chosen  to  lead  gap  of  coworkers  in  improvement  morale  and  overall  statistics  with  a  20%  overall   improvement  in  the  first  month.   • Selected  to  be  part  of  the  Marketing  and  Analysis  team  to  develop  marketing  strategies  for  a  new  client   base  in  the  Tampa  Bay  area.           EDUCATION       University  of  Tampa,  Tampa,  Florida   Summer  2006   B.S.  in  Graphic  Design  with  a  minor  in  Advertising  and  Marketing             TRAINING  &  CERTIFICATIONS       Eckerd  College   Summer  1999   Management  Training       Capital  One,  Tampa,  Florida   Customer  Advocacy   Marketing  and  Analysis  training  program   Problem  Solving  
  • 3.