1st workshop around Urban Mobility organised by Uber in Amsterdam

1. Urban Mobility
Summit
2 December 2016

2. Welcome from Uber
Pierre-Dmitri Gore-Coty

3. The story of POOL
Cory Kendrick

12. The Night Tube + Uber
Santosh Rao Danda

13. The Night Tube
• A new weekend late-night
service on the London
Underground
• Started on August 19, 2016
• Along two popular tube lines --
Central and Victoria

14. Extending the Night Tube
Decreased
Pickups
Increased
Pickups

15. Isolating the ‘Night Tube’ effect
During weekday late nights
when the Night Tube was not
operational Uber pickups at
Night Tube stations
remained flat
During weekend late nights
when the Night Tube was
operational Uber pickups at
Night Tube stations soared

16. The Night Tube + Uber
• Start of the service gave us a unique
opportunity to study how Uber helps
public transport users
• Provided Londoners with a safe and
reliable late night option
• Excited to be part of this new late
night option
• As more lines open in the coming
months, we will be keeping an eye on
how we can this option can cover
almost all of the city

17. Transit Partnerships
Paige Tsai

18. DALLAS, TX: DART
API integration with the
DART app - call a ride after
buying a ticket
ATLANTA, GA:
MARTA
Free first rides to/from
MARTA stations
BOSTON, MA:
MBTA PARATRANSIT
$13 subsidy from the MBTA
for eligible paratransit riders
US Transit Agency Partnerships
We have learnings from partnerships across the country and now know what works for
improving first mile / last mile logistics
SAN FRANCISCO, CA:
CALTRAIN
Partnership promoting
uberPOOL to/from Caltrain
during Super Bowl 50
MINNEAPOLIS, MN: METRO
TRANSIT
City-sponsored free rides when
needed most
CENTRAL FL: CITY
PLANNING
5 Cities subsidizing 20%-
25% off of rides.
TAMPA BAY, FL:
PINELLAS SUNCOAST
TRANSIT
$3 subsidies for Uber rides
during outages, discounts all
trips for low-income riders.
LOS ANGELES, CA: METRO
Exclusive partnership
promoting uberPOOL to/from
new stations
SAN DIEGO, CA: MTS
$5 off all uberPOOL trips
to/from stations

19. Subsidizing trips to transit stations
Pinellas Suncoast Transit Authority (Pinellas Park, FL)
“Once we make it easy for someone to
get to the bus stop, riding the bus
becomes a real transportation
alternative”
– Brad Miller, CEO for the PSTA.
Partnership details:
● PSTA will pay half the cost of any
trip costing up to $6 to and from
designated transit stops

20. Providing an alternative to building a parking lot
City of Summit, New Jersey
Partnership details
● During commuting hours, residents
enrolled in the existing parking
program, can ride Uber to a NJ Transit
hub for FREE!
○ Residents who aren’t enrolled,
are charged a flat $2.
"As an alternative transportation option, ridesharing
is not new. But our program is the first of its kind in
the United States to use ridesharing technology as a
parking solution. Our innovation has the potential to
shape how municipalities think about and
implement parking options in the future.”
- Summit Mayor Nora Radest

21. On-demand transportation for paratransit users
Massachusetts Bay Transit Authority
Partnership details:
● Rider covers first $2 of each trip;
MBTA covers up to an additional $13
of each fare
“Partnering with Uber is an excellent
opportunity to bring cutting edge services to
our customers. Uber’s customized app and
willingness to provide smartphones to those
who would otherwise be without access
demonstrates the power of their platform. We
are excited to partner with such an innovative
company.”
-MBTA General Manager Brian Shortsleeve

22. Encouraging car-free city living
San Francisco, California
Partnership details
● New residents are eligible for a $100
monthly stipend toward multimodal
transportation, including Uber and
public transit.
● uberPOOL fares to and from nearby
public transit stations are capped at
$5.
“I am excited to see Uber enter into this creative partnership to enhance urban mobility, recognizing their role
in completing first and last mile trips while allowing transit to focus on what they do best. It is great to see
business and public interests aligning so that city dwellers can truly take advantage of a suite of mobility
services, weaning people off of personal cars, and allowing cities to rethink parking needs.”
–Dan Sperling, Founding Director of the Institute of Transportation Studies at the University of California,
Davis

23. Uber’s First Park(ing) Day
Less Parking, More City

24. Uber’s approach to safety
Guy Levin

25. Safety is built into every trip
We are committed to the safety of
everyone using Uber. Our technology
ensures safety for riders and drivers
before, during, and after every ride in
ways that were not possible before
smartphones and the Internet.

26. Safety is built into every trip

27. Safety is built into every trip

28. Safety is built into every trip

30. More Options. Shifting Mindsets. Driving Better Choices:Helping to make roads safer - for everyone

32. Smooth Driving Stats
Daily report to drivers about how
their driving patterns compare to
city averages with tips on how to
provide a smoother, safer ride

33. Phone Movement
Reminders in the driver app after
the trip encouraging them to mount
their phone on their dashboard
● Reminders show up only if we detect they were
holding their phone while driving.
● 5% reduction in phone movement in 20 cities
where this was tested.

34. Speeding Alert Pilot
Speed display in the app that
shows when drivers are driving
excessively fast—particularly on
highways.

35. Recharge Reminder
Reminders to drivers that’s
important to recharge and rest.
● Pilot launching in 20 cities in US, Asia and Europe.

36. The future of urban mobility
Paige Tsai

37. Private car ownership has a
public cost

38. In Delhi 2.2M children
have irreversible lung
damage because
of poor air quality

39. Cars are responsible for
20% of the carbon
emissions that
are destroying our planet

40. The rise of ride sharing

41. 10% of millennial Uber
riders in U.S. say they
have either given up a car
or not bought one

42. Today ride-hailing
accounts for 4%
of all miles driven globally.
By 2030
it will be 25%

43. If every ride was
a shared ride we’d only
need 10% of cars today

44. Self driving

45. Last year in the U.S.,
38K+ people died and
4.4M were seriously
injured due to motorized
transport

47. Thank you
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