6 tips on helping you get your emails to prospects inbox's and not spam.

1. Ensuring
Email
Deliverability

2. Fed
up
of
your
emails
being
delivered
as
spam?
Want
to
measure
ROI
on
every
campaign?
!
!
Take
a
look
at
the
next
few
slides,
which
will
help
you
solve
these
email
delivery
problems.

3. Have
A
Good
Recipient
List
Where
are
you
getting
your
recipient
list
from?
It’s
best
if
you
have
an
opt-­‐in
list
rather
than
having
a
third
party
list.
This
will
end
in
less
spamming
as
the
individual
has
given
you
permission
to
email
them.

4. Don’t
Hid
The
Unsubscribe
Button
If
a
person
wants
to
stop
receiving
your
emails
and
the
unsubscribe
button
is
difKicult
to
Kind
then
the
individual
will
more
than
likely
revert
to
marking
your
email
as
spam.

5. Pay
Attention
To
Engagement
Engagement metrics are vital when it comes to email
delivery. If a prospect has suddenly stopped opening
your emails then you may need to change the type of
content you send them or even change the
communication method to a phone call to re-engage

6. Check
Your
Content
Your content is one of the biggest factors that will
have an impact on your delivery rates. Review the
email and keep your content spam filter friendly.
Avoid spam trigger words and too many of the same
characters such as ‘!!!!!!!’.

7. Manage
Bounces
To ensure you keep only valid email addresses it is
essential to have a system with automatic bounce
management that intelligently recognises delivery
errors. Soft bounces are recognised by the recipient’s
mail server but are returned to the sender because the
mailbox is either full or temporarily unavailable. Hard
bounces are addresses denied for delivery due to
invalid emails or an unexpected error during sending.

8. Manage
Email
Frequency
You need to find the right frequency to stay top of mind
but not overload your prospects with emails. Email
frequency should be influenced by a range of factors
but the best advice is to test your email marketing and
segment your audience so that messages are tailored
based on their behaviour and engagement.

9. Measuring
Deliverability
Measuring deliverability after a campaign is sent out
is essential. It allows you to see how many people
actually received the email, opened it, clicked on a
link, unsubscribed or marked it as spam.Therefore
you can also measure ROI and see which kind of
emails work best for you and are worth your time and
effort.

10. Knowing
your
prospects
is
great,
but
knowing
how
they
behave
is
even
better