SlideShare ist ein Scribd-Unternehmen logo
1 von 6
Downloaden Sie, um offline zu lesen
Social Media Strategy 101

        SLSBC 2011
1. Goals
• Specific     I want to increase traffic to my
• Measurable   website by 10%
• Realistic
               We want a monthly average of
               70 interactions on Facebook

               I want 20 new Followers on
               Twitter every Month
2. Audience
Who is your audience? What do you know about
them?
• Age, Race, Gender
• How do they talk to you
• How do they talk to each other
• What is the best way to reach them
3. Channels
What channels should you use and what will be
best for your company/brand?
• Facebook: B2C
• Twitter: B2B, B2C
• YouTube: B2C
• Blog: B2B, B2C
4. Resources
• Time
• Man Power
• Accountability and Responsibility
The Four “C’s” of Social Media
• Content
   • Always provide interesting and valuable content, don’t just
     post to post
• Consistency
   • Create a schedule and stick to it, even if it’s just 15
     minutes a day. Consistency is key
• Customization
   • Set yourself a part from the competition by customizing
     your online presence
• Community
   • The most important of all the “C’s” don’t forget that the
     reason you’re on social media is to build your community
     – be thoughtful and genuine with those people

Más contenido relacionado

Was ist angesagt?

Social Media for Marketing and Branding
Social Media for Marketing and BrandingSocial Media for Marketing and Branding
Social Media for Marketing and BrandingHammad Siddiqui
 
Social Media & Your Professional Newsroom Brand
Social Media & Your Professional Newsroom BrandSocial Media & Your Professional Newsroom Brand
Social Media & Your Professional Newsroom BrandWRAL
 
Social Media Teaching - Health Insurance Agent Presentation
Social Media Teaching - Health Insurance Agent PresentationSocial Media Teaching - Health Insurance Agent Presentation
Social Media Teaching - Health Insurance Agent PresentationNigel Ohrum
 
Social Media DeLaTorre
Social Media DeLaTorreSocial Media DeLaTorre
Social Media DeLaTorrekalebdela
 
2014 Business of Farming Conference: Becoming Social Media Savvy Workshop
2014 Business of Farming Conference: Becoming Social Media Savvy Workshop2014 Business of Farming Conference: Becoming Social Media Savvy Workshop
2014 Business of Farming Conference: Becoming Social Media Savvy Workshopasapconnections
 
Social Media Boot Camp
Social Media Boot CampSocial Media Boot Camp
Social Media Boot Campdirectionsym
 
Digital marketing for the spa, health, & wellness industry
Digital marketing for the spa, health, & wellness industry Digital marketing for the spa, health, & wellness industry
Digital marketing for the spa, health, & wellness industry DigitalSherpa
 
20 year marketing plan v61 18
20 year marketing plan v61 1820 year marketing plan v61 18
20 year marketing plan v61 18Lynie Tumabini
 
Pinterest presentation
Pinterest presentationPinterest presentation
Pinterest presentationPalak Bahadur
 
Casia 2014 TheSocialAnimals
Casia 2014 TheSocialAnimalsCasia 2014 TheSocialAnimals
Casia 2014 TheSocialAnimalsNitin Jain
 

Was ist angesagt? (12)

Project1final3
Project1final3Project1final3
Project1final3
 
Social Media for Marketing and Branding
Social Media for Marketing and BrandingSocial Media for Marketing and Branding
Social Media for Marketing and Branding
 
Social Media & Your Professional Newsroom Brand
Social Media & Your Professional Newsroom BrandSocial Media & Your Professional Newsroom Brand
Social Media & Your Professional Newsroom Brand
 
Social Media Teaching - Health Insurance Agent Presentation
Social Media Teaching - Health Insurance Agent PresentationSocial Media Teaching - Health Insurance Agent Presentation
Social Media Teaching - Health Insurance Agent Presentation
 
Social Media DeLaTorre
Social Media DeLaTorreSocial Media DeLaTorre
Social Media DeLaTorre
 
2014 Business of Farming Conference: Becoming Social Media Savvy Workshop
2014 Business of Farming Conference: Becoming Social Media Savvy Workshop2014 Business of Farming Conference: Becoming Social Media Savvy Workshop
2014 Business of Farming Conference: Becoming Social Media Savvy Workshop
 
Social Media Boot Camp
Social Media Boot CampSocial Media Boot Camp
Social Media Boot Camp
 
Digital and Social Media Strategies for Spas
Digital and Social Media Strategies for SpasDigital and Social Media Strategies for Spas
Digital and Social Media Strategies for Spas
 
Digital marketing for the spa, health, & wellness industry
Digital marketing for the spa, health, & wellness industry Digital marketing for the spa, health, & wellness industry
Digital marketing for the spa, health, & wellness industry
 
20 year marketing plan v61 18
20 year marketing plan v61 1820 year marketing plan v61 18
20 year marketing plan v61 18
 
Pinterest presentation
Pinterest presentationPinterest presentation
Pinterest presentation
 
Casia 2014 TheSocialAnimals
Casia 2014 TheSocialAnimalsCasia 2014 TheSocialAnimals
Casia 2014 TheSocialAnimals
 

Ähnlich wie Social media strategy 101

Social Media Basics and Etiquettes
Social Media Basics and EtiquettesSocial Media Basics and Etiquettes
Social Media Basics and EtiquettesAmit Agrawal
 
Become a social media hero for your not-for-profit
Become a social media hero for your not-for-profitBecome a social media hero for your not-for-profit
Become a social media hero for your not-for-profitBen Teoh
 
Digital Marketing & Social Media for Beginners
Digital Marketing & Social Media for BeginnersDigital Marketing & Social Media for Beginners
Digital Marketing & Social Media for BeginnersJamie Tieche
 
Seeing the Whole Picture with Visual Marketing
Seeing the Whole Picture with Visual MarketingSeeing the Whole Picture with Visual Marketing
Seeing the Whole Picture with Visual MarketingSociality Squared
 
Social Media 101 for Business, EDM, October 13
Social Media 101 for Business, EDM, October 13Social Media 101 for Business, EDM, October 13
Social Media 101 for Business, EDM, October 13Alexandra Kulas
 
Tailoring Your Online Image: Trimming the Excess to Get a Good Social Fit - B...
Tailoring Your Online Image: Trimming the Excess to Get a Good Social Fit - B...Tailoring Your Online Image: Trimming the Excess to Get a Good Social Fit - B...
Tailoring Your Online Image: Trimming the Excess to Get a Good Social Fit - B...Energy Digital Summit
 
Why You Need a Social Media Presence
Why You Need a Social Media PresenceWhy You Need a Social Media Presence
Why You Need a Social Media PresenceBob Turner
 
Social media tribe building: CALPACT Jan 2012
Social media tribe building: CALPACT Jan 2012Social media tribe building: CALPACT Jan 2012
Social media tribe building: CALPACT Jan 2012Dan Cohen
 
Social Media Marketing 2.0
Social Media Marketing 2.0Social Media Marketing 2.0
Social Media Marketing 2.0Vbout.com
 
Getting started on social media for small nonprofits
Getting started on social media for small nonprofitsGetting started on social media for small nonprofits
Getting started on social media for small nonprofitsCommunicate & Howe!
 
North Dakota Bankers Association - Social Engagement Strategy
North Dakota Bankers Association - Social Engagement Strategy North Dakota Bankers Association - Social Engagement Strategy
North Dakota Bankers Association - Social Engagement Strategy Max Kringen
 
Community Foundations and Social Media
Community Foundations and Social MediaCommunity Foundations and Social Media
Community Foundations and Social MediaJeff Achen
 
How to use Email Marketing and Social Media together
How to use Email Marketing and Social Media togetherHow to use Email Marketing and Social Media together
How to use Email Marketing and Social Media togetherPure360
 
Va women in biz 2014 social strategy
Va women in biz 2014   social strategyVa women in biz 2014   social strategy
Va women in biz 2014 social strategyKristen Ferrer
 
How Startups Can Leverage the Power of Social Media
How Startups Can Leverage the Power of Social MediaHow Startups Can Leverage the Power of Social Media
How Startups Can Leverage the Power of Social MediaJennifer Sheahan
 
How Startups Can Leverage the Power of Social Media
How Startups Can Leverage the Power of Social MediaHow Startups Can Leverage the Power of Social Media
How Startups Can Leverage the Power of Social MediaJennifer Sheahan
 

Ähnlich wie Social media strategy 101 (20)

Social Media Basics and Etiquettes
Social Media Basics and EtiquettesSocial Media Basics and Etiquettes
Social Media Basics and Etiquettes
 
Become a social media hero for your not-for-profit
Become a social media hero for your not-for-profitBecome a social media hero for your not-for-profit
Become a social media hero for your not-for-profit
 
Digital Marketing & Social Media for Beginners
Digital Marketing & Social Media for BeginnersDigital Marketing & Social Media for Beginners
Digital Marketing & Social Media for Beginners
 
Become a social media hero
Become a social media heroBecome a social media hero
Become a social media hero
 
Prez-Social.ppt
Prez-Social.pptPrez-Social.ppt
Prez-Social.ppt
 
Seeing the Whole Picture with Visual Marketing
Seeing the Whole Picture with Visual MarketingSeeing the Whole Picture with Visual Marketing
Seeing the Whole Picture with Visual Marketing
 
Social Media 101 for Business, EDM, October 13
Social Media 101 for Business, EDM, October 13Social Media 101 for Business, EDM, October 13
Social Media 101 for Business, EDM, October 13
 
Facebook, Google Plus and Emerging Social Platforms
Facebook, Google Plus and Emerging Social PlatformsFacebook, Google Plus and Emerging Social Platforms
Facebook, Google Plus and Emerging Social Platforms
 
Tailoring Your Online Image: Trimming the Excess to Get a Good Social Fit - B...
Tailoring Your Online Image: Trimming the Excess to Get a Good Social Fit - B...Tailoring Your Online Image: Trimming the Excess to Get a Good Social Fit - B...
Tailoring Your Online Image: Trimming the Excess to Get a Good Social Fit - B...
 
Why You Need a Social Media Presence
Why You Need a Social Media PresenceWhy You Need a Social Media Presence
Why You Need a Social Media Presence
 
Social media tribe building: CALPACT Jan 2012
Social media tribe building: CALPACT Jan 2012Social media tribe building: CALPACT Jan 2012
Social media tribe building: CALPACT Jan 2012
 
Social Media Marketing 2.0
Social Media Marketing 2.0Social Media Marketing 2.0
Social Media Marketing 2.0
 
Getting started on social media for small nonprofits
Getting started on social media for small nonprofitsGetting started on social media for small nonprofits
Getting started on social media for small nonprofits
 
North Dakota Bankers Association - Social Engagement Strategy
North Dakota Bankers Association - Social Engagement Strategy North Dakota Bankers Association - Social Engagement Strategy
North Dakota Bankers Association - Social Engagement Strategy
 
Community Foundations and Social Media
Community Foundations and Social MediaCommunity Foundations and Social Media
Community Foundations and Social Media
 
Social Media Secrets of the Successful Entrepreneur
Social Media Secrets of the Successful EntrepreneurSocial Media Secrets of the Successful Entrepreneur
Social Media Secrets of the Successful Entrepreneur
 
How to use Email Marketing and Social Media together
How to use Email Marketing and Social Media togetherHow to use Email Marketing and Social Media together
How to use Email Marketing and Social Media together
 
Va women in biz 2014 social strategy
Va women in biz 2014   social strategyVa women in biz 2014   social strategy
Va women in biz 2014 social strategy
 
How Startups Can Leverage the Power of Social Media
How Startups Can Leverage the Power of Social MediaHow Startups Can Leverage the Power of Social Media
How Startups Can Leverage the Power of Social Media
 
How Startups Can Leverage the Power of Social Media
How Startups Can Leverage the Power of Social MediaHow Startups Can Leverage the Power of Social Media
How Startups Can Leverage the Power of Social Media
 

Mehr von FSC Interactive

FSC Case Study: New Orleans CVB | #beatouristnola
FSC Case Study: New Orleans CVB  | #beatouristnolaFSC Case Study: New Orleans CVB  | #beatouristnola
FSC Case Study: New Orleans CVB | #beatouristnolaFSC Interactive
 
FSC Case Study: Hotel Monteleone | Social Media Engages Drive Market to Boost...
FSC Case Study: Hotel Monteleone | Social Media Engages Drive Market to Boost...FSC Case Study: Hotel Monteleone | Social Media Engages Drive Market to Boost...
FSC Case Study: Hotel Monteleone | Social Media Engages Drive Market to Boost...FSC Interactive
 
FSC Case Study: Tales of the Cocktail | Social Media Contest Gains Desired Au...
FSC Case Study: Tales of the Cocktail | Social Media Contest Gains Desired Au...FSC Case Study: Tales of the Cocktail | Social Media Contest Gains Desired Au...
FSC Case Study: Tales of the Cocktail | Social Media Contest Gains Desired Au...FSC Interactive
 
Pay To Play: Using Social Media Ads to Reach Goals #SoMeT14US
Pay To Play: Using Social Media Ads to Reach Goals #SoMeT14USPay To Play: Using Social Media Ads to Reach Goals #SoMeT14US
Pay To Play: Using Social Media Ads to Reach Goals #SoMeT14USFSC Interactive
 
Using Social Media to Support Your Event
Using Social Media to Support Your EventUsing Social Media to Support Your Event
Using Social Media to Support Your EventFSC Interactive
 
FSC Interactive Facebook Case Study
FSC Interactive Facebook Case StudyFSC Interactive Facebook Case Study
FSC Interactive Facebook Case StudyFSC Interactive
 
Social Media Marketing Basics
Social Media Marketing BasicsSocial Media Marketing Basics
Social Media Marketing BasicsFSC Interactive
 
Marketing with Social Media
Marketing with Social MediaMarketing with Social Media
Marketing with Social MediaFSC Interactive
 
Using Photos to Optimize Social Media
Using Photos to Optimize Social MediaUsing Photos to Optimize Social Media
Using Photos to Optimize Social MediaFSC Interactive
 
How to Optimize PR for Online Media
How to Optimize PR for Online MediaHow to Optimize PR for Online Media
How to Optimize PR for Online MediaFSC Interactive
 
Optimizing PR Photo Opps on Social Media
Optimizing PR Photo Opps on Social MediaOptimizing PR Photo Opps on Social Media
Optimizing PR Photo Opps on Social MediaFSC Interactive
 
YouTube, Blog & LinkedIn 101 - GHAC
YouTube, Blog & LinkedIn 101 - GHACYouTube, Blog & LinkedIn 101 - GHAC
YouTube, Blog & LinkedIn 101 - GHACFSC Interactive
 
GHAC Social Media 101 Training
GHAC Social Media 101 TrainingGHAC Social Media 101 Training
GHAC Social Media 101 TrainingFSC Interactive
 
Stirling Social Media Presentation 12-14-12
Stirling Social Media Presentation 12-14-12Stirling Social Media Presentation 12-14-12
Stirling Social Media Presentation 12-14-12FSC Interactive
 
New Orleans CVB Tourism U March 2012
New Orleans CVB Tourism U March 2012New Orleans CVB Tourism U March 2012
New Orleans CVB Tourism U March 2012FSC Interactive
 

Mehr von FSC Interactive (20)

FSC Case Study: New Orleans CVB | #beatouristnola
FSC Case Study: New Orleans CVB  | #beatouristnolaFSC Case Study: New Orleans CVB  | #beatouristnola
FSC Case Study: New Orleans CVB | #beatouristnola
 
FSC Case Study: Hotel Monteleone | Social Media Engages Drive Market to Boost...
FSC Case Study: Hotel Monteleone | Social Media Engages Drive Market to Boost...FSC Case Study: Hotel Monteleone | Social Media Engages Drive Market to Boost...
FSC Case Study: Hotel Monteleone | Social Media Engages Drive Market to Boost...
 
FSC Case Study: Tales of the Cocktail | Social Media Contest Gains Desired Au...
FSC Case Study: Tales of the Cocktail | Social Media Contest Gains Desired Au...FSC Case Study: Tales of the Cocktail | Social Media Contest Gains Desired Au...
FSC Case Study: Tales of the Cocktail | Social Media Contest Gains Desired Au...
 
Pay To Play: Using Social Media Ads to Reach Goals #SoMeT14US
Pay To Play: Using Social Media Ads to Reach Goals #SoMeT14USPay To Play: Using Social Media Ads to Reach Goals #SoMeT14US
Pay To Play: Using Social Media Ads to Reach Goals #SoMeT14US
 
Using Social Media to Support Your Event
Using Social Media to Support Your EventUsing Social Media to Support Your Event
Using Social Media to Support Your Event
 
FSC Interactive Facebook Case Study
FSC Interactive Facebook Case StudyFSC Interactive Facebook Case Study
FSC Interactive Facebook Case Study
 
Hoot suite 101
Hoot suite 101Hoot suite 101
Hoot suite 101
 
Social Media Marketing Basics
Social Media Marketing BasicsSocial Media Marketing Basics
Social Media Marketing Basics
 
Marketing with Social Media
Marketing with Social MediaMarketing with Social Media
Marketing with Social Media
 
Using Photos to Optimize Social Media
Using Photos to Optimize Social MediaUsing Photos to Optimize Social Media
Using Photos to Optimize Social Media
 
Bedt training 8 14-13
Bedt training 8 14-13Bedt training 8 14-13
Bedt training 8 14-13
 
How to Optimize PR for Online Media
How to Optimize PR for Online MediaHow to Optimize PR for Online Media
How to Optimize PR for Online Media
 
Optimizing PR Photo Opps on Social Media
Optimizing PR Photo Opps on Social MediaOptimizing PR Photo Opps on Social Media
Optimizing PR Photo Opps on Social Media
 
YouTube, Blog & LinkedIn 101 - GHAC
YouTube, Blog & LinkedIn 101 - GHACYouTube, Blog & LinkedIn 101 - GHAC
YouTube, Blog & LinkedIn 101 - GHAC
 
GHAC Social Media 101 Training
GHAC Social Media 101 TrainingGHAC Social Media 101 Training
GHAC Social Media 101 Training
 
Stirling Social Media Presentation 12-14-12
Stirling Social Media Presentation 12-14-12Stirling Social Media Presentation 12-14-12
Stirling Social Media Presentation 12-14-12
 
Facebook privacy
Facebook privacyFacebook privacy
Facebook privacy
 
New Orleans CVB Tourism U March 2012
New Orleans CVB Tourism U March 2012New Orleans CVB Tourism U March 2012
New Orleans CVB Tourism U March 2012
 
NOEW 2012 presentation
NOEW 2012 presentationNOEW 2012 presentation
NOEW 2012 presentation
 
CRMA and Social Media
CRMA and Social MediaCRMA and Social Media
CRMA and Social Media
 

Último

The Importance of Indoor Air Quality (English)
The Importance of Indoor Air Quality (English)The Importance of Indoor Air Quality (English)
The Importance of Indoor Air Quality (English)IES VE
 
Explore the UiPath Community and ways you can benefit on your journey to auto...
Explore the UiPath Community and ways you can benefit on your journey to auto...Explore the UiPath Community and ways you can benefit on your journey to auto...
Explore the UiPath Community and ways you can benefit on your journey to auto...DianaGray10
 
My key hands-on projects in Quantum, and QAI
My key hands-on projects in Quantum, and QAIMy key hands-on projects in Quantum, and QAI
My key hands-on projects in Quantum, and QAIVijayananda Mohire
 
How to release an Open Source Dataweave Library
How to release an Open Source Dataweave LibraryHow to release an Open Source Dataweave Library
How to release an Open Source Dataweave Libraryshyamraj55
 
UiPath Studio Web workshop series - Day 1
UiPath Studio Web workshop series  - Day 1UiPath Studio Web workshop series  - Day 1
UiPath Studio Web workshop series - Day 1DianaGray10
 
Stobox 4: Revolutionizing Investment in Real-World Assets Through Tokenization
Stobox 4: Revolutionizing Investment in Real-World Assets Through TokenizationStobox 4: Revolutionizing Investment in Real-World Assets Through Tokenization
Stobox 4: Revolutionizing Investment in Real-World Assets Through TokenizationStobox
 
EMEA What is ThousandEyes? Webinar
EMEA What is ThousandEyes? WebinarEMEA What is ThousandEyes? Webinar
EMEA What is ThousandEyes? WebinarThousandEyes
 
3 Pitfalls Everyone Should Avoid with Cloud Data
3 Pitfalls Everyone Should Avoid with Cloud Data3 Pitfalls Everyone Should Avoid with Cloud Data
3 Pitfalls Everyone Should Avoid with Cloud DataEric D. Schabell
 
Top 10 Squarespace Development Companies
Top 10 Squarespace Development CompaniesTop 10 Squarespace Development Companies
Top 10 Squarespace Development CompaniesTopCSSGallery
 
.NET 8 ChatBot with Azure OpenAI Services.pptx
.NET 8 ChatBot with Azure OpenAI Services.pptx.NET 8 ChatBot with Azure OpenAI Services.pptx
.NET 8 ChatBot with Azure OpenAI Services.pptxHansamali Gamage
 
Webinar: The Art of Prioritizing Your Product Roadmap by AWS Sr PM - Tech
Webinar: The Art of Prioritizing Your Product Roadmap by AWS Sr PM - TechWebinar: The Art of Prioritizing Your Product Roadmap by AWS Sr PM - Tech
Webinar: The Art of Prioritizing Your Product Roadmap by AWS Sr PM - TechProduct School
 
Trailblazer Community - Flows Workshop (Session 2)
Trailblazer Community - Flows Workshop (Session 2)Trailblazer Community - Flows Workshop (Session 2)
Trailblazer Community - Flows Workshop (Session 2)Muhammad Tiham Siddiqui
 
Key Trends Shaping the Future of Infrastructure.pdf
Key Trends Shaping the Future of Infrastructure.pdfKey Trends Shaping the Future of Infrastructure.pdf
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
 
Design and Modeling for MySQL SCALE 21X Pasadena, CA Mar 2024
Design and Modeling for MySQL SCALE 21X Pasadena, CA Mar 2024Design and Modeling for MySQL SCALE 21X Pasadena, CA Mar 2024
Design and Modeling for MySQL SCALE 21X Pasadena, CA Mar 2024Alkin Tezuysal
 
AI Workshops at Computers In Libraries 2024
AI Workshops at Computers In Libraries 2024AI Workshops at Computers In Libraries 2024
AI Workshops at Computers In Libraries 2024Brian Pichman
 
Emil Eifrem at GraphSummit Copenhagen 2024 - The Art of the Possible.pptx
Emil Eifrem at GraphSummit Copenhagen 2024 - The Art of the Possible.pptxEmil Eifrem at GraphSummit Copenhagen 2024 - The Art of the Possible.pptx
Emil Eifrem at GraphSummit Copenhagen 2024 - The Art of the Possible.pptxNeo4j
 
SIM INFORMATION SYSTEM: REVOLUTIONIZING DATA MANAGEMENT
SIM INFORMATION SYSTEM: REVOLUTIONIZING DATA MANAGEMENTSIM INFORMATION SYSTEM: REVOLUTIONIZING DATA MANAGEMENT
SIM INFORMATION SYSTEM: REVOLUTIONIZING DATA MANAGEMENTxtailishbaloch
 
UiPath Studio Web workshop series - Day 2
UiPath Studio Web workshop series - Day 2UiPath Studio Web workshop series - Day 2
UiPath Studio Web workshop series - Day 2DianaGray10
 
Oracle Database 23c Security New Features.pptx
Oracle Database 23c Security New Features.pptxOracle Database 23c Security New Features.pptx
Oracle Database 23c Security New Features.pptxSatishbabu Gunukula
 

Último (20)

The Importance of Indoor Air Quality (English)
The Importance of Indoor Air Quality (English)The Importance of Indoor Air Quality (English)
The Importance of Indoor Air Quality (English)
 
Explore the UiPath Community and ways you can benefit on your journey to auto...
Explore the UiPath Community and ways you can benefit on your journey to auto...Explore the UiPath Community and ways you can benefit on your journey to auto...
Explore the UiPath Community and ways you can benefit on your journey to auto...
 
SheDev 2024
SheDev 2024SheDev 2024
SheDev 2024
 
My key hands-on projects in Quantum, and QAI
My key hands-on projects in Quantum, and QAIMy key hands-on projects in Quantum, and QAI
My key hands-on projects in Quantum, and QAI
 
How to release an Open Source Dataweave Library
How to release an Open Source Dataweave LibraryHow to release an Open Source Dataweave Library
How to release an Open Source Dataweave Library
 
UiPath Studio Web workshop series - Day 1
UiPath Studio Web workshop series  - Day 1UiPath Studio Web workshop series  - Day 1
UiPath Studio Web workshop series - Day 1
 
Stobox 4: Revolutionizing Investment in Real-World Assets Through Tokenization
Stobox 4: Revolutionizing Investment in Real-World Assets Through TokenizationStobox 4: Revolutionizing Investment in Real-World Assets Through Tokenization
Stobox 4: Revolutionizing Investment in Real-World Assets Through Tokenization
 
EMEA What is ThousandEyes? Webinar
EMEA What is ThousandEyes? WebinarEMEA What is ThousandEyes? Webinar
EMEA What is ThousandEyes? Webinar
 
3 Pitfalls Everyone Should Avoid with Cloud Data
3 Pitfalls Everyone Should Avoid with Cloud Data3 Pitfalls Everyone Should Avoid with Cloud Data
3 Pitfalls Everyone Should Avoid with Cloud Data
 
Top 10 Squarespace Development Companies
Top 10 Squarespace Development CompaniesTop 10 Squarespace Development Companies
Top 10 Squarespace Development Companies
 
.NET 8 ChatBot with Azure OpenAI Services.pptx
.NET 8 ChatBot with Azure OpenAI Services.pptx.NET 8 ChatBot with Azure OpenAI Services.pptx
.NET 8 ChatBot with Azure OpenAI Services.pptx
 
Webinar: The Art of Prioritizing Your Product Roadmap by AWS Sr PM - Tech
Webinar: The Art of Prioritizing Your Product Roadmap by AWS Sr PM - TechWebinar: The Art of Prioritizing Your Product Roadmap by AWS Sr PM - Tech
Webinar: The Art of Prioritizing Your Product Roadmap by AWS Sr PM - Tech
 
Trailblazer Community - Flows Workshop (Session 2)
Trailblazer Community - Flows Workshop (Session 2)Trailblazer Community - Flows Workshop (Session 2)
Trailblazer Community - Flows Workshop (Session 2)
 
Key Trends Shaping the Future of Infrastructure.pdf
Key Trends Shaping the Future of Infrastructure.pdfKey Trends Shaping the Future of Infrastructure.pdf
Key Trends Shaping the Future of Infrastructure.pdf
 
Design and Modeling for MySQL SCALE 21X Pasadena, CA Mar 2024
Design and Modeling for MySQL SCALE 21X Pasadena, CA Mar 2024Design and Modeling for MySQL SCALE 21X Pasadena, CA Mar 2024
Design and Modeling for MySQL SCALE 21X Pasadena, CA Mar 2024
 
AI Workshops at Computers In Libraries 2024
AI Workshops at Computers In Libraries 2024AI Workshops at Computers In Libraries 2024
AI Workshops at Computers In Libraries 2024
 
Emil Eifrem at GraphSummit Copenhagen 2024 - The Art of the Possible.pptx
Emil Eifrem at GraphSummit Copenhagen 2024 - The Art of the Possible.pptxEmil Eifrem at GraphSummit Copenhagen 2024 - The Art of the Possible.pptx
Emil Eifrem at GraphSummit Copenhagen 2024 - The Art of the Possible.pptx
 
SIM INFORMATION SYSTEM: REVOLUTIONIZING DATA MANAGEMENT
SIM INFORMATION SYSTEM: REVOLUTIONIZING DATA MANAGEMENTSIM INFORMATION SYSTEM: REVOLUTIONIZING DATA MANAGEMENT
SIM INFORMATION SYSTEM: REVOLUTIONIZING DATA MANAGEMENT
 
UiPath Studio Web workshop series - Day 2
UiPath Studio Web workshop series - Day 2UiPath Studio Web workshop series - Day 2
UiPath Studio Web workshop series - Day 2
 
Oracle Database 23c Security New Features.pptx
Oracle Database 23c Security New Features.pptxOracle Database 23c Security New Features.pptx
Oracle Database 23c Security New Features.pptx
 

Social media strategy 101

  • 1. Social Media Strategy 101 SLSBC 2011
  • 2. 1. Goals • Specific I want to increase traffic to my • Measurable website by 10% • Realistic We want a monthly average of 70 interactions on Facebook I want 20 new Followers on Twitter every Month
  • 3. 2. Audience Who is your audience? What do you know about them? • Age, Race, Gender • How do they talk to you • How do they talk to each other • What is the best way to reach them
  • 4. 3. Channels What channels should you use and what will be best for your company/brand? • Facebook: B2C • Twitter: B2B, B2C • YouTube: B2C • Blog: B2B, B2C
  • 5. 4. Resources • Time • Man Power • Accountability and Responsibility
  • 6. The Four “C’s” of Social Media • Content • Always provide interesting and valuable content, don’t just post to post • Consistency • Create a schedule and stick to it, even if it’s just 15 minutes a day. Consistency is key • Customization • Set yourself a part from the competition by customizing your online presence • Community • The most important of all the “C’s” don’t forget that the reason you’re on social media is to build your community – be thoughtful and genuine with those people