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CVB Tourism U
FSC Interactive
New Orleans CVB Tourism U March 2012
Facebook: Social Networking Site that allows for open communication between
people and brands.

800+ Million Active Users

46% of Facebook users are 25-44 years old
81% of Facebook users have some level of higher education

Twitter: A Social Networking and Microblogging site that allows for open, public
communication in 140 characters or less.

Over 200 Million Users

57% of Twitter users are 25-44 years old
37% of Twitter users have a Bachelors Degree, at least


YouTube: A video sharing website, owned by Google. The second largest
search engine on the web.

Over 3 Billion Videos Viewed Daily

Average age of YouTube is 27 with 20% being 35+
78% of YouTube users have some level of higher education
First Things First

How to Develop your Social Media
            Strategy
What are your Goals?
What are your Goals?
• Specific     I want to increase traffic to my
• Measurable   website by 10%
• Realistic
               We want a monthly average of
               70 interactions on Facebook

               I want 20 new Followers on
               Twitter every Month
New Orleans CVB Tourism U March 2012
Who is your Audience?
•   Age, Race, Gender
•   How do they talk to you
•   How do they talk to each other
•   What is the best way to reach them
New Orleans CVB Tourism U March 2012
What (and who) are your Resources?
•   In-house vs. Outsourced
•   Team Size
•   Available Time
•   Accountability
New Orleans CVB Tourism U March 2012
What Channels Will Work Best For
             Me?
The Four “C’s” of Social Media

    No matter what platforms you
  choose, these four things will keep
   your strategy moving in the right
               direction
Four C’s of Social Media
•   Content
•   Consistency
•   Customization
•   Community
Content
We know the digital era requires more content,
not less. And it requires content edited and
packaged in ways that help user access and allow
for advertising placement.

       – Tom Curley, CEO of The Associated Press
New Orleans CVB Tourism U March 2012
What to Post
•   News About Your Business
•   Blog Posts and Press Releases
•   Upcoming Events
•   Promotions
•   Photos
•   Information About Your Business
•   Quotes
•   …Just About Anything!
“Be yourself. Above all, let who you are, what you are,
what you believe, shine through every sentence you write,
every piece you finish.”

                                       - John Jakes, author
Consistency
New Orleans CVB Tourism U March 2012
Create a Schedule
 (and stick to it!)
Customization




You forgot the first rule of mass media, Elliot! GIVE THE PEOPLE WHAT THEY WANT!

                                                   - James Bond, Tomorrow Never Dies
Shortstack App
Wildfire
Community
com·mu·ni·ty
  /kəˈmyunɪti/ noun, plural -ties.

 a social, religious, occupational, or other group
sharing common characteristics or interests and
perceived or perceiving itself as distinct in some
respect from the larger society within which it
exists
Anyone you
         interact
       with, even if
        only one
        time, is a
       part of your
       community

http://www.coolinfographics.com/blog/2010/10/14/map-
                          of-online-communities-2.html
What Else Should I Do?

     Good Question!
It’s Ok to
Eavesdrop!
Google Alerts
www.search.twitter.com
  “search term” near:zipcode
Topsy
Let’s Talk Specifics
      Facebook
       Twitter
The ‘book
Facebook
tops
Google
for
weekly
traffic in
the US.
Facebook

the times they are a-changin’
Facebook – What You’re Used To
Facebook – Timeline
Facebook Timeline
What Does Timeline Mean for You?
•   No Default Landers
•   Cover Photo – Can be Anything
•   Timeline – Great for History
•   Big Photos
•   One-on-One Messaging Allowed
•   Customized Icons on Tabs
Using Facebook as a Brand
                Admin Panel
       Engaging on Facebook as a Page
           Customizing Your Page
Growing your Community through Targeted Ads
      Measuring Success with Insights
Admin Panel
Admin Panel:
 -Facebook Insights
 -Notifications
 -Messages
 -New Likes
 -Managing Your Page




Your Page Profile
Being Your Brand on Facebook
New Orleans CVB Tourism U March 2012
New Orleans CVB Tourism U March 2012
New Orleans CVB Tourism U March 2012
Engage With Things You Like
Share Your Favorite Content
Customize Your Page
Page Settings
Cross Promote Your Partners
Customized Tab
New Orleans CVB Tourism U March 2012
Cover Photo
Cover Photo/Milestones


                Add Milestones as
                major dates on your
                Page.
Reach Your Audience Through Ads
Facebook Ads
New Orleans CVB Tourism U March 2012
New Orleans CVB Tourism U March 2012
Real Life Examples
Situation: Need to Drive Traffic to the New Orleans
Saints Pre-Season Games.
Primary Target: Men in Louisiana
Secondary Target Demographics: Like New Orleans
Saints and Football. Are 21+




                                 Situation: Wedding Shop in New Orleans that
                                 specializes in high-end, handmade wedding dresses
                                 Primary Target: Women in New Orleans, LA
                                 Secondary Target Demographics: Engaged, 25+ and
                                 College Graduates.
Growing Your Community

      Through Invites
New Orleans CVB Tourism U March 2012
Measuring Success with Insights
New Orleans CVB Tourism U March 2012
New Orleans CVB Tourism U March 2012
New Orleans CVB Tourism U March 2012
New Orleans CVB Tourism U March 2012
New Orleans CVB Tourism U March 2012
New Orleans CVB Tourism U March 2012
New Orleans CVB Tourism U March 2012
New Orleans CVB Tourism U March 2012
There are
more
people on
Twitter than
the
population
of Sweden,
Israel,
Switzerland
or Norway
Using Twitter as a Brand
    Speaking the Language
     Why Twitter Matters
      Using Twitter Lists
  Measuring Success on Twitter
Cocktail Party
Rules of Engagement
Cocktail Party
     Rules of Engagement
– Don’t talk all about yourself

– Find the people who interest you

– Try to add value to the conversation

– Follow up with your new friends
Speaking the language


RT @fscnola hosting a
 #socialmedia101 training session
 this morning!
Twitter Translator
Replies
@ denotes a tweet sent to another Twitter user.

@TiffanyStarnes see you
in the park tonight!
Retweet
Retweets are similar to
forwarding a message in
e-mail. They help grow
communities and makes
people feel good.

RT @andyknola: Help
raise money for Tsunami
Relief:
http://bit.ly/awsjah0
Direct Message
DM is a private message that you can only send
to those who follow you.
D Adeletiblier Here’s my
e-mail address
andy@fscinteractive.com
Hashtag
# makes a term into a keyword that is
searchable, also used to imply sarcasm or humor
@tiffanystarnes is speaking in tongues at
#socialsummit

Thanks for all your questions on
#WediquetteWed. Until next week! Now, tune
into The Knot Live airing now!

Whether your team makes it to the #FinalFour or
not, you’re still guaranteed fun in #NOLA:
http://bit.ly/AqSHzS #TravelTuesday
Why Twitter Matters
Twitter Can be Used For…
•   PR
•   Crisis Communication
•   Customer Feedback
•   Achieving Goals
•   Customer Relations
•   Sales
•   Driving Traffic
Using Twitter Lists
New Orleans CVB Tourism U March 2012
www.Listorious.com
New Orleans CVB Tourism U March 2012
Why Use Lists?
• Curate other “official” business or company
  Twitter handles
• Curate any resources relevant to your business
  or industry
• Curate team members or employees
• Curate industry influencers
Manage
(on your computer)
Manage
(on the go)
Beauty in Brevity
Measuring Success on Twitter
Success = ____________?

“A leader has to be positive about all things that happen
to his team. Look at nothing in the past as failure.”

                                 - Coach Mike Krzyzewski
Sprout Social
Bit.ly
Who.Unfollowed.Me
TweetStats
Measuring Success on Twitter
ReTweetist- Allows you to discover trends, popular topics and popular people by
tracking Retweets (RTs) across Twitter.
http://retweetist.com/

Twitalyzer- Twitter's most popular measurement solution for business and personal
users, focusing on influence, impact and engagement.
http://www.twitalyzer.com

BackTweets- Get a comprehensive understanding of how your content is shared on
Twitter, including tweet graphs, reach & impressions stats, influencer lists and more!
http://backtweets.com/

TwitterCounter – Allows you to review your friends and follower growth by week,
month or 3-month intervals. You can also compare your growth to competitors.
http://twittercounter.com

OneForty – All of the latest and greatest online and social media tools.
http://oneforty.com/category/Analytics
YouTube
There are
more than
2 billion
views of
YouTube
videos
everyday
Using YouTube as a Brand
         Popular Content
    Customizing Your Channel
      Adding Other Videos
  Measuring Success with Insights
Popular Content
How-To Videos
Behind The Scenes
Professional Videos
Keep it
Short.
Customize Your Channel
Make Your YouTube Channel all About You!
Tag Videos & Create Playlists
Search Optimization
Adding Other Videos
Find Other Channels Like Yours
And…
Comment!
   (with
keywords!)
And…Subscribe!
New Orleans CVB Tourism U March 2012
How Do I Know if it’s Working?
YouTube Insights
New Orleans CVB Tourism U March 2012
Linking it all Together
Share Whatchya Got
Print Materials
Email Signature
Website (above the fold!)
TV Ads
Media Buys
Anywhere Relevant
Utilizing NOCVB’s Social Media Presence

           We’re here to help!
CVB Social Media Presence
The CVB Social Media channels are an incredible resource for
members.

Facebook: 11,374 Fans
Twitter: 9,422 Followers
YouTube Channel: 23,575 Video Views

The CVB urges members to utilize this resource to:
      - Exponentially extend your brand’s social media reach
      - Boost your own brand awareness
      - Engage with the CVB’s online community
How Can You Participate?
1.   Mention CVB in Facebook Posts on your Page
2.   Mention CVB’s Twitter Handle in your Tweets
3.   Respond to and Comment on questions and messages posted on these channels
4.   Send CVB videos to include on their YouTube channel
5.   Take advantage of free videos for your own marketing use
How to Interact with the CVB on
     Facebook: Comment
How to Interact with the CVB on
     Facebook: Mention
How to Interact with the CVB on
       Twitter: Retweet
How to Interact with the CVB on
       Twitter: Mention
How to Interact with the CVB on
         Twitter: Reply
Member Anniversaries
Member Mentions
Member Press
Crisis Communication: TS Lee
Crisis Communication: TS Lee
Crisis Communication: TS Lee
We’re Here For You




The CVB social media presence is an incredible resource for CVB
members, at no cost to you. Make sure to make the most of it by
engaging with us!
FSC Interactive
                             1943 Sophie Wright Place
                              New Orleans, LA 70130
                                  (504) 894-8011
E-mail: training@fscinteractive.com | Facebook: www.facebook.com/fscinteractive
Twitter: www.twitter.com/fscnola | More Slides: http://www.slideshare.net/fscnola

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