American footwear and accesories association

November 14, 2006 KNOCK IT OFF! American Apparel & Footwear Association Brands And The Counterfeiting Quandary Fashion Institute of Technology, New York China: An Overview Harley I. Lewin Greenberg Traurig LLP. An International Law Firm

Perspective: More Profitable than Narcotics Less Risk (Partners don’t kill you; little jail; low fines) Example: Cartier fake watch imported into USA for USD$1.82 Sells on Canal Street for $25-50 Sells on Internet for $150 One Ring: $8,000,000 per month $50,000,000 in profits since 1997

How Does China Fit In? ,[object Object],[object Object],[object Object],[object Object],[object Object]

Is It Working? – Despite Government resolve, challenges appear to have increased ,[object Object],[object Object],[object Object],[object Object],[object Object]

Is It Working? – Despite Government resolve, challenges appear to have increased ,[object Object],[object Object],[object Object]

China: What to Do Before You Get There ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Make Very Sure Your Documents Are Good Ones, Tailored for China ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

When You Get There ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Steps To Effective Enforcement: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Effective enforcement cont’d: ,[object Object],[object Object],[object Object]

Effective enforcement cont’d: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Remedies ,[object Object],[object Object],[object Object],[object Object]

Remedies cont’d ,[object Object],[object Object],[object Object]

Remedies cont’d ,[object Object],[object Object],[object Object],[object Object],[object Object]

Conclusion: Biggest problem is to wait. China represents the largest consumer market in the World and the largest exporter in the World. The earlier you deal with a problem, the less expensive and more manageable it is. You will not eradicate counterfeit goods but you can manage the problem. Thank You. Harley Lewin

American footwear and accesories association

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