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Fashion, apparel, textile, merchandising, garments

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Innovation in Turkish SME’s in Textile Industry BALYEMEZ, Figen, Istanbul Commerce University, [email_address] DEVELI, E. Ildem, Istanbul Commerce University, ideveli @ iticu .edu.tr BAYAZIT SAHİNOGLU, D. Zeynep , Istanbul Commerce University zbayazit @ iticu .edu.tr
Innovation ,[object Object],[object Object]
Innovation ,[object Object],[object Object],[object Object]
Recipe for successful innovation consists: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Uncertainty of Innovation ,[object Object]
Uncertainty of Innovation ,[object Object]
[object Object]
To gain competitive advantage ,[object Object],[object Object]
How does innovation occur in your organization? “ Bottom-up İnnovation” Idea-fuelled Staff-initiated Entrepreneur-driven Mgm’t-supported Vision-fuelled Mgm’t-initiated Ambition-driven Staff-supported “ Top-down innovation” Innovation culture Innovation process Drivers
In the bottom-up mode ,[object Object],[object Object]
In the top-down mode ,[object Object],[object Object]
Customer Loyalty &Innovation ,[object Object],[object Object],[object Object],[object Object],[object Object]
SMEs ,[object Object],[object Object]
Innovation Process Current state of technical knowledge Current economic and social environment ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Attitudes and Actions Corporate Entrepreneur Time Added Value Innovation Product Degree of Novelty * Style change * Product improvement * Start-up business * Product line extension * New Product * Major innovation Providing novelty to: * New products and services to customers * New Solutions * New methods of commercialisation * New Processes
“ Innovation is the specific tool of entrepreneurs” ,[object Object],[object Object],[object Object],[object Object]
What’s T-Box ? ,[object Object],[object Object],[object Object],[object Object]
T - Box Products Beach Towel T-shirt for men Lipstick Blouse
About the products; ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Innovation for T-Box ,[object Object],[object Object],[object Object]
Priorities of T-box team in innovation ,[object Object],[object Object],[object Object],[object Object]
Priorities of T-box team in innovation ,[object Object],[object Object],[object Object]
Innovation for T-Box ,[object Object],[object Object],[object Object],[object Object]
CEOs vision for T-Box ,[object Object],[object Object],[object Object],[object Object]
CEOs vision for T-Box ,[object Object],[object Object],[object Object],[object Object],[object Object]
Conclusion ,[object Object],[object Object]
Conclusion ,[object Object],[object Object],[object Object]
Conclusion ,[object Object],[object Object],[object Object]
Thank you

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Ildem Glf Innovation Presentation

  • 1. Innovation in Turkish SME’s in Textile Industry BALYEMEZ, Figen, Istanbul Commerce University, [email_address] DEVELI, E. Ildem, Istanbul Commerce University, ideveli @ iticu .edu.tr BAYAZIT SAHİNOGLU, D. Zeynep , Istanbul Commerce University zbayazit @ iticu .edu.tr
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  • 9. How does innovation occur in your organization? “ Bottom-up İnnovation” Idea-fuelled Staff-initiated Entrepreneur-driven Mgm’t-supported Vision-fuelled Mgm’t-initiated Ambition-driven Staff-supported “ Top-down innovation” Innovation culture Innovation process Drivers
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