Getting started wtih program promotion

Promoting your FLL Program FIRST® LEGO League

You are busy running your program When people hear about all the cool things you are doing, they will want to support you

But if you don’t tell them about all the cool things about FLL ….

Assign a PR Coordinator to help spread the word

Your ideal PR coordinator is… Dynamic Well-connected Well-spoken Savvy Personable Reliable Persistent Succinct

Arm them with the right tools FLL PR Toolkit Intellectual Property Policy FIRST Marketing Tools

Have them create a database of media contacts Make sure they include specific names, titles, phones, fax numbers and email addresses.

Don’t forget to include social media

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But don’t be obnoxious The key is to motivate, not alienate.

Start promoting 3 weeks before your event Remember the rule of threes For post-promotion, don’t wait more than 3 days after the event

Congratulations! You’ve made great strides in program promotion

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