3. #InstaVine
• Every 2 minutes we snap as many photos as the whole of humanity took in
the 1800s
• 10% of all 3.8 trillion images ever taken was taken in the past 12 months
• We take 4x as many photos as we did 10 years ago
• As many as 880 billion photos will be taken in 2014
The Evolution of Photos
4. #InstaVine
• 2011: 20% of News Feed stories
were photos...Today: 50%
• 350 million photos are uploaded
to Facebook every day...that’s
243,056 per minute
• 27,800 photos are uploaded to
Instagram every minute
• Instagram surpassed 5 billion
photos last year during its
transition to Facebook
• Facebook expands News Feed for
photos and video
Picture This...
Facebook is still King
6. #InstaVine
Online Video
• 2006: YouTube averages 100 million views
per day...Today: 4 billion views per day
• Globally, online video traffic will be 55% of
all consumer Internet traffic in 2016
• 52% of consumers say that watching videos
makes them more confident in online
purchases
• 92% of mobile video viewers share videos
with others
11. #InstaVine
• 2/ 3 of the Top 100 brands are on Instagram
• Top 50 brands have an average of 722,000 Followers and 1.5 million mentions
• Most Instagrammed brand is @Nike with 13 million posts mentioning #Nike
• Most followed brand is @NatGeo with 2.6 million
100%
50%
• 62% of brands on Instagram have
shared at least one video
14. #InstaVine
#MyBlueprint Stats
• 400 total photo entries
• 7,000 Likes
• 200 Comments
• Nearly 200% increase in month-over-month
growth
• 15% of total month blog page views
• 06:25 average time on page
• www.fullsailblog.com/ myblueprint
* May 10, 2013 - June 10, 2013
FullSailBlog.com/ MyBluePrint
15. #InstaVine
What makes micro-video effective?
• Technical Limitations
• Brevity = Creativity
• Easily Consumed
• Live-Action Photographs
Why Micro-Video?
Who better to introduce micro-video than the
king of micro-blogging?
18. #InstaVine
• Only brand in the Top 100 Vine Users is...Vine
(356k)
• Most followed brand is @NBA with 246,000+
Followers
• Successful Brand Campaigns:
• GE - #6secondscience
• Lowes - #lowesfixinsix
• Oreo - Owl City Flash Mob
• A branded Vine is 4x more likely to be seen
than a branded video
23. #InstaVine
Adopt a visual first strategy
Help consumers visualize how they can use your product or service
24. #InstaVine
Give users a reason to follow you
Showing consumers your product isn’t enough.
Macy’s
25. #InstaVine
Channel the Hashtag
• Use hashtags as a CTA
• Don’t just use your branded
hashtag...own it!
• Hashtag Responsibly
• Don’t overuse tags
• Use only relevant tags
26. #InstaVine
Encourage User-Generated Content
• Promote hashtags to consolidate user-
generated content
• Showcase your product/ service and the
community will do the same
• Repost user content from brand pages
Effects:
• Builds content hubs for future posts
• Encourages advocacy and fills user feeds
with branded content
• Builds rapport with the community and
gives Followers a sense of ownership
32. #InstaVine
The Prospect of Ads
“When the right time comes.”
- Mark Zuckerberg, Facebook CEO
• Brands are already uploading Ads to their
account as content
• 15 second limit of Instagram video is the same
as industry standard for online Ads
• Brands are leveraging Influencers on Instagram
and Vine to promote their products
• Fallout from the changed Instagram Terms and
Conditions shows consumer angst over Ads
33. #InstaVine
Best Practices
• Analyze your brand strengths and put them
at the forefront of your visual strategy
• Keep your finger on the pulse and take
advantage of relevant trends
• Utilize tagging to reach a greater audience:
#instagood, #photooftheday, #selfie, #remake
• Develop unique campaigns that ask users to
share their own content and consolidate the
content via a hashtag
34. #InstaVine
Best Practices cont...
• Remember, Instagram and Vine are
communities, so engage with users
• Curate content ranging from loosely
brand-related to product-specific
• Drive web traffic to company site and
other websites, Facebook, Twitter, etc
• Instagram or Vine? Know where your
audience is and which platform fits your
brand
37. #InstaVine
Melissa Albers Jimi Kunkel
Connect with the Speakers
Director, Social Media
malbers@fullsail.com
@Melissa_Albers
Social Media Strategist
jkunkel@fullsail.com
@JimiKunkel