Jeanette Scott's presentation slides from the Florida Blogger & Social Media Conference.

1. “How Do Bloggers Make
Money?”

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Today We Are Talking About:
Tactics for Monetizing:
1. Affiliate links
2. Banner ads
3. Sponsorships
4. Freelancing
5. Free items
6. Related programs
7. Paid content
Myths of Monetizing:
1. It’s yucky
2. It’s not lucrative
3. It alters content
4. It’s passive
5. It’s expensive
6. It’s that simple

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Tactics for Monetizing

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1. Affiliate Links
 Advantages: use them anywhere, use them anytime,
link to whatever you are most passionate about.
 Programs:
- ShopStyle (a PPC program)
- RewardStyle
- Amazon Associates
- ShareASale
- Commission Junction

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2. Banner Ads
 Two types: networks and direct sales
 Ad networks - install code in your sidebar, relevant
ads from the network appear. Examples: Izea,
Google AdSense
 Direct sales - ad space sold directly to a company
 Compute your CPM ($1 = per thousand impressions)
to set a price

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3. Direct Sponsorships
 Paid content on your blog
 Paid spokesperson
 Provide full disclosure (required by the FCC)
 Use CPM and your “hourly” rate to set a price

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4. Freelance Gigs
 Writing gigs - JournalismJobs.com
 Other services within your industry: personal
shopping, personal trainer, in-home chef
 Besides income, these opportunities can provide SEO
and credibility

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5. Free Items
 It may not be cash, but free items can save you
money
 Consider selling the items later on eBay or Craigslist

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6. Related Programs
 Multi-level marketing programs
 You can sell jewelry, nutrition products, Tupperware
 These are full and part-time programs that work well
when paired with a blog

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7. Paid Content
 eBooks
 YouTube
 Or even a short PDF with exclusive content

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Implications of Monetizing

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Myth #1: It’s yucky
 My personal story: lemonade from lemons
 Blogging uses the same methods to monetize as
trusted publications
 Provide full disclosure
 Blogging can be a powerful source of income, and
help you financially

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Myth #2: It’s not lucrative
 Examples from other bloggers: 10k from one photo,
50-70k per month
 These #s should not be intimidating. You may never
reach that level, but it’s encouraging and motivating
knowing that the potential is really that high.

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Myth #3: It alters your content
 I was already linking to things, I just needed to
monetize the links.
 As you learn to use different methods, you may alter
your content slightly. But these changes can benefit
your readers. You can monetize and provide better
content at the same time.

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Myth #4: It’s passive
 Not all websites are monetized, and income doesn’t
just happen.
 You don’t have to wait for a company to hire you to
make money. You already have tremendous earning
potential available through affiliate links and banner
ads. So go out and get it!
 My income is completely set without ANY
sponsorships from companies.

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Myth #5: It’s expensive
 You don’t need to put in money to make money.
Blogging costs are very small, with a high profit
margin.
 That said, investing in your blog is not a bad idea. It’s
just not necessary to raise a lot of capital to get
started.

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Myth #6: It’s that simple
 The big secret: tactics will get you nowhere!!
 Anyone can add a monetization tactic to their blog,
but that won’t make you money. Where you really
shine, is producing the content you are passionate
about. That’s the true key to monetization.

25. “Of any activity you do, ask yourself:
If I were the last person on earth, would I still do
it?”
- Steven Pressfield, War of Art

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Myth #6: It’s that simple
 Arnold would still be at the gym, Stevie Wonder
would still play piano.
 If you would still be doing the things that you blog
about, that is your sweet spot.
 Monetizing is not about the tactics you use, but
about you doing what you were born to do.

27. “Creative work [blogging] is not a selfish act or a bid
for attention on the part of the actor. It's a gift to the
world and every being in it.
Don't cheat us of your contribution. Give us what
you've got.”
- Steven Pressfield, War of Art