Leveraging Technology to Foster Creativity and Amplify Emotions
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Creative Director - UX/UI Coin Qian presented Leveraging Technology to Foster Creativity and Amplify Emotions at Tencent Social Ads Event in Beijing.
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Leveraging Technology to Foster Creativity and Amplify Emotions
- 1. LEVERAGING TECHNOLOGY TO FOSTER CREATIVITY AND AMPLIFY EMOTIONS COIN QIAN CREATIVE DIRECTOR - UX / UI FITCH
- 2. EVOLUTION OF CONTENT CONSUMPTION Content at the point of consumption is being dramatically altered by immersive technology IMMERSIVE TECHNOLOGY
- 3. BLUR THE LINE BETWEEN THE PHYSICAL WORLD AND THE DIGITAL WORLD AR VR Augmented Reality 现实增强 Virtual Reality 虚拟现实
- 4. Real World Computer Generated Immersive Computing Spectrum Real World Augmented Reality Virtual Reality DIFFERENCE BETWEEN AR AND VR
- 5. FOSTERING CREATIVITY IN VARIOUS INDUSTRIES Healthcare Manufacturing Entertainment Military Retail Transportation Travel and Tourism Education
- 6. HMD “The Ultimate Display” by Ivan Sutherland, 1965 AUGMENTED REALITY HAS COME A LONG WAY The World Went Mad for Pokemon Go, 2016
- 7. HMD “The Ultimate Display” by Ivan Sutherland, 1965 AUGMENTED REALITY HAS COME A LONG WAY
- 8. Apple Announced ARKit YOUR SMARTPHONE IS READY TO TAKE AR MAINSTREAM Google Launched ARCore CONSUMER AR
- 9. AUGMENTED REALITY IS PROJECTED TO BECOME A NEARLY $215 BILLION MARKET BY 2021 According to IDC Research.
- 10. BRANDS ARE EMBRACING AUGMENTED REALITY IN DIGITAL MARKETING
- 11. AUGMENTED REALITY APPLICATIONS IKEA's new app allows the user to directly insert furniture into a picture of the room so there is no more guessing if it fits or looks alright. TAKE THE GUESSWORK OUT OF FURNITURE BUYING WITH IKEA'S NEW AR APP Ecommerce
- 12. Sephora Virtual Artist adds virtual try on of thousands of eyeshadow shades, expert looks and an expanded library of virtual tutorials. INSTANTLY TRY ON THOUSANDS OF LIP COLORS, ANYWHERE AT ANY TIME Ecommerce AUGMENTED REALITY APPLICATIONS
- 13. Keeping small children busy with colorful and vaguely educational distractions. KIDS’ FAVORITE IS GETTING A FULLY FLEDGED AR IMPLEMENTATION. Storytelling AUGMENTED REALITY APPLICATIONS
- 14. Zara has temporarily ditched traditional mannequins and window displays for an augmented reality fashion show SHOP THE LOOK THROUGH AUGMENTED REALITY Advertising AUGMENTED REALITY APPLICATIONS
- 15. This app is the kind of engagement-extending experience that ad folk dream about AUDI AR APP BRINGS ADVERTISING INTO YOUR LIVING ROOM Advertising AUGMENTED REALITY APPLICATIONS
- 16. Making an already polished fashion show exponentially richer with real-time 3D content that was not only intriguing but also relevant from a viewer perspective NY FASHION WEEK: AUGMENTED REALITY CATWALK EXPERIENCE Event AUGMENTED REALITY APPLICATIONS
- 17. Enter Augmented Reality through the camera in everyone’s pocket AMPLIFY EMOTIONS THROUGH SOCIAL MEDIA ENGAGEMENT Social Media AUGMENTED REALITY APPLICATIONS
- 18. 6 WAYS AUGMENTED REALITY IS CHANGING THE DIGITAL MARKETING INDUSTRY Engaging Consumers Through Interactive Advertising 1 Helping Consumers Make Purchasing Decisions 2 Making Products Stand Out From The Crowd 3 Providing A Personalized Customer Experience 4 Encouraging Repeat Engagement And Customer Loyalty 5 Geo-Targeted Marketing 6
- 20. CHALLENGES Native AR Experience Requires A Dedicated App Which Increases Friction 1 At The Infancy Of AR, Mobile Performance Is Still A Hardware Limitation 2 High Investment Makes It Difficult To Build A Business Case 3
- 21. OPPORTUNITIES Massive Mobile Populations With A Strong Adoption Rate 1 Infrastructure In Place For Consumers To Become Familiar With The Technology 2 Next Big Platform For Brands To Gain Viewership Dominance 3
- 22. A GLIMPS INTO OUR AUGMENTED FUTURE
- 23. ARE WEARABLES THE NEXT BIG THING FOR AR?
- 24. THE FUTURE OF INPUT DEVICES New Ways to Interact with Augmented Reality SPACIAL UX/UI
- 25. COULD THIS BE IT? Hyper-Reality presents a new vision of the future, where physical and virtual realities have merged, and the city is saturated in media concept film by artist KEIICHI MATSUDA
- 27. THANK YOU COIN QIAN CREATIVE DIRECTOR - UX / UI FITCH