19. 18.03.2011
Expert status
STEP 2 – experts ACCUMULATE KNOWLEDGE
KNOWLEDGE:
- articles
- research
- professional blogs/social networks
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Expertstatus
stEp 3 – experts SHARE KNOWLEDGE
“THE GUERILLA MARKETEER IS ALWAYS LOOKING
FOR AN OPPORTUNITY TO GIVE.” (Jay Conrad Levinson)
BOOKS
WHITEPAPERS
BLOGS
RESEARCH
PRESS RELEASES
SEMINARS
=> ALL SHARED ON SOCIAL MEDIA