Argentine exports promoted at Papudo International Integration Fair

Animation Design
The Case of AstroLab Motion
www.exportar.org.ar
NewsletterdeFundaciónExportArEnero2012
January 2012
Fundación ExportAr
Special Report on Russia (1st part)
Argentine Exports over the Last Decade
Argentine Looms in Chile
ExportAr Plans for 2012
Special Report on La Rioja
Export Group AOG, Olive Oil
Bilateral Trade between Argentina and Chile
Calendar 2012

1News
The main strength of the Argentine commercial promotion system is the coexistence of public
and private institutions at the national, provincial, and local level. This enables general and
specialized organizations to interact with each other and share promotional activities for specific
sectors or for the whole territory.
In this framework, the National Government’s commercial promotion strategy (carried out by
organizations and ministries) is crucial: it is clearly a frame of reference for promotional activities
for Argentine products and services around the world.
In this context, it is worth mentioning the active participation of thousands of Argentine
companies in foreign trade businesses. They are responding to this commercial strategy while
developing their own potential in markets abroad. They add value to their products and services
and make them internationally competitive by incorporating technology in processes and quality
in human resources.
The efforts made by these companies should be supported by commercial promotion institutions.
These organizations systematically work in conjunction with and under the guidelines of the
National Government for the industrial development of our country and the social inclusion of
our citizens. They particularly highlight the value chain and original products of manufacturers
from each region of our country.
In this sense, Fundación ExportAr, as a management institution working within the strategic
guidelines of the National Government, follows the directives issued by its Administrative Board.
Thus, Fundación ExportAr works in a coordinated fashion with national ministries, promotion
agencies, national, provincial, and municipal governments, as well as chambers and related
institutions. All of this means working jointly with most of the provinces and the ministries in
charge of exporting policies.
In ExportAr we believe that it is essential to foster synergies between government institutions,
promotional agencies, organizations, chambers, and companies, in order to promote exports
of small and medium-sized enterprises (SMEs). Our commitment is, and will always be, to keep
working together in this unified effort to increase opportunities for Argentine entrepreneurs.
FOREWORD
Juan Usandivaras

2 News
Papudo International Integration Fair 2012
7 The Market
8 Interview | Gilda Corralez, Loom Artisan
ExportAr Activities
Interview I Federico Badía, AstroLab Motion
January 2012
STAFF
Administrative Board-President
Miguel Acevedo
Administrative Board-Secretary
Secretary for International Economic Relations
Amb. Cecilia Nahón
Administrative Board-Treasurer
Undersecretary of Investment Development
and Trade Promotion
Amb. Carlos Alberto Bianco
Executive Director
Juan Usandivaras
Manager
Diego Nelli
News Editor-in-Chief
Eduardo Bevacqua
News Staff
Héctor Lorenzo
Verónica Scornik
Javier González Ojeda
Rosario Menéndez
News Contributors
Sebastián Fratto
Bárbara Bonelli
Josefina Gorritti
José Alberto Bekinschtein
Diego Molina Muscará
News Designers
Pablo Caruso
Sebastián Feinsilber
Omar Baldo
Flavia Visconte
News English Version
M. Verónica Muñoz, PhD
Typography: : Bree, © Type together
Total or partial reproduction of the articles and photographs is allowed provided you
cite “News”, the Newsletter of Fundación ExportAr, as the source of the materials in
any reproduction, publication, distribution or transfer of the materials.
w w w . e x p o r t a r . o r g . a r
4
11
22
Contents
12 Services for Exporters
14 Exporting Services
16 Exports Promotion
20 Institutional Relations
The Newsletter from Fundación ExportAr

3News
Argentine Export Performance over the Last Decade
Bilateral Trade between Argentina and China: Plenty of
Room for Improvement and Expansion
Special Report. La Rioja
Interview I Francisco Gobbee, Grupo AOG ( Argentina Olive Group)
Special Report. Russia (1st part)
30
44
Activities
Rounds
Fiesta Nacional del Sol
Fairs
Gulfood 2012, Dubai
Biofach 2012, Germany
Prodexpo 2012, Russia
Training
Introducing Argentine Entrepreneurs,
City of Buenos Aires
50
60
62
82
83
84
84
www.exportar.org.ar

4 News
The 6th Papudo International Integration Fair (FIP) takes place
from February 2-7, 2012. It is being held at the Parque Municipal
of Papudo, a small seaside resort city from the 5th Region of
Valparaíso. This Fair is organized by the Municipality of Maipú
(Mendoza, Argentina) and the Town of Papudo, in collaboration
with the Municipality of Luján de Cuyo (Mendoza) and the SMEs
Agency from Mendoza Government.
Rosa Prieto Valdés, Mayor of Papudo (Chile), and Adolfo Bermejo,
former Mayor of Maipú and actual National Senator (Argentina),
first organized this fair in 2006 when the Town Hall of Papudo and
Maipú reached an agreement. The idea was to foster the exchange
between these markets in order to seek the socio-economic and
cultural integration of both countries and regions.
Senator Adolfo Bermejo highlights the integration of both nations
when he affirms that, “what we do here is an integration effort,
seeking brotherhood and friendship. This is much more than a
trading exchange; but, in fact, a socio-cultural experience”.
Each year, the organizers meet to coordinate the details of the
exhibition. Thanks to this shared effort between Argentina and
Chile, the quality of the products displayed and the excellence
of the artists and their performances is remarkable. In fact, both
products and shows make an outlasting impression on the visitors
year after year.
The Papudo International Integration Fair takes place in a seaside
resort where Chileans and their families spend their vacations
resting by the sea and the ravines. Since the exhibition is open
to the general public, it has become a popular event for locals as
well tourists. They can buy all kinds of products and enjoy different
entertainment venues, such as concerts and traditional dances.
They can also enjoy traditional food from each region in the food
court area of the fairground.
Exhibitors have many reasons for attending this fair. On the one
hand, they can show and sell their products, obtaining both
revenues and promotion. On the other hand, they can evaluate the
feasibility of introducing their products into the Chilean market.
It is important to remember that these promotional activities are
a key aspect of the development of the country because they
facilitate the creation of commercial alliances. They also enable the
sharing of experiences between peers who can discuss aspects of
their businesses, from the marketing and labeling of their products,
to added value and tourism.
To strengthen the promotional activities of the Fair, Business
Rounds are organized between entrepreneurs and public service
representatives from different sectors. Thanks to this initiative,
many Argentine companies have been able to do business with
their Chilean counterparts and have started exporting their
products after participating in the Fair.
PapudoInternational
IntegrationFair2012
ThepurposeofthisFairisthesocio-economicandculturalintegration
between Argentina and Chile.
Papudo, Chile
February, 2 to 7
Multisectorial

5News 5News 5News
A seminar and business round took place the morning of
February 3rd. Argentine and Chilean representatives talked about
commercial and tourist integration and particularly about the
future Aconcagua Bioceanic Corridor that will unite both countries,
confirming that it is a regional priority.
Argentine Participation
Since 1990, the commercial exchange between Argentina and
Chile has constantly grown. Our exports to this country have
doubled during this period with revenues of $4.67 billion dollars.
Last year, Chilean exports to Argentina reached $1.14 billion dollars,
an increase of 31 percent compared to previous years. It is worth
mentioning that, during the first semester of 2011, Argentina had
a trade surplus of $1.55 billion dollars.1
This bilateral commercial relation strengthens the ties between
Argentina and Chile. Both countries unite efforts in this
international venue to bring their markets together and promote
their exportable products and services.
The FIP is a multisectorial fair and includes representatives from
industry, tourism, agriculture, agro-industry, small business, and
small & medium size enterprises (SMEs). In this exhibition, you can
find a variety of products: foods and olives, homemade and varietal
wines, liquors, cider, homemade beer, olive oil, preserves, and
home canning products. There are also silver, wooden and leather
handicrafts, as well as glass crafts (stained glass and glass fusion).
Finally, there are leather and textile clothing, tourist promotion,
and several services offered, among many other things.
In 2011, 18,000 people visited 140 exhibition stands from
Argentina, Mexico, Colombia, Peru, Ecuador, Guatemala, and
Chile. More than sixty Argentine exhibitors displayed their
products in almost eighty stands. This venue gave great visibility
to Argentine entrepreneurs, particularly those from the Province
of Mendoza. In fact, many of them had a chance of entering into
new international markets with their high-quality products. They
also received hands-on experience during the fair, and realized the
importance of these events in promoting their products and doing
business. They also received consulting services and learned about
the requirements for exporting their products.
In 2012, the Mayor Rosa Prieto Valdés and authorities from the
5th Region (Province of Petorca) inaugurated the Fair on February
2nd at 9:00pm. Authorities from the Municipality of Luján de
Cuyo (Mendoza), Senator Alejandro Bermejo, who had signed the
mutual cooperation agreement, and the Mayor of Potrero de los
Funes (Province of San Luis) also attended the opening ceremony. (1) Source: Argentina Trade Net (www.argentinatradenet.gov.ar)

6 News
It is the third time Fundación ExportAr has participated in this Fair
with an exhibition stand. This enables the promotion of its activities
and services, granting financial and technical support.
The participation is essential because Fundación ExportAr helps
Argentine manufacturers with all their inquiries, encouraging their
participation and training them in international foreign businesses.
In 2012, almost a hundred and seventy people travelled to Chile
to exhibit and promote their products in seventy-six stands. They
offered innovation, quality, and our rich Argentine culture.
Arte en vidrios Sayen Vitrofusión y
diseños
Artesanías Avanicama
La Damajuana Regionales
Rubia & Lopez Rubia Vitarux
Mónica Sykes Vitrales
Cueros Adriel
Pincanta
Juegos de ingenio y didácticos
Como Hadas y Duendes
Magnetizarte
Artesanías Mendocinas en cuero M y A
Finca Gerardo Pablo
Arte en vidrio y accesorios
Artesanías Ayun
Tejidos Crochet Laura / Bijouterie
Cuadros para regalar
Cascaritas
Creaciones Camila
Solum Artesanías
Aninu – Akacia
Telares argentinos Mies
Antuan Bijouterie y accesorios
Arte en vidrio y accesorios
Vinos Artesanales “Los Reinas”
“MG” Fieltro y Papel
Olivícola Simone
Carmin Artesanías
Caricaturas
Cromos Cueros
Nadyas Arte y Cuero
Con Alma
Cesar Artesano en cuero
Acuarela
Bichito de Luz
M.P.L. Esmaltado en metales
MF Calados en Madera
Cuadros para regalar
India Magdalena
Giraluna
Indumentaria “Mío Cané”
Cueros Fe
Arrulé
Las manos de mi abuela
Místico Naranjo en flor
Quetec
Terruños de Mendoza
Sidra Cortesía
Cuerolámparas
Alapipetuá Cerámicas
Pinceles Mágicos
Liano Accesorios y aromas
Elunei
Joyas de luz Chichino
O y H Orfebrería
Solana O Indumentaria
Lucia Mar
Juliá – Argumedo
CB O Noseve
Pehuenart
María E. Porri
Come Coco
Potoco
Tejidos Roxi
Arlequín
Grace Gym
Empanex
Arte Francés
Essen
Flores Naturales Prensadas Irma Tahan
Dirección Promoción Pyme
Municipalidad de Luján de Cuyo
Municipalidad de Maipú
Fundación ExportAr
Companies Participating in the Fair

7News
The Market
The Republic of Chile has 756,102 km2 and a population of 16.8 million inhabitants. Its main cities are Santiago de Chile
with a population of 5.8 million and Valparaíso with 865,000.
Chile is one of the most developed economies in the region. Its GDP for 2010 was $281 billion dollars, while its GDP per
capita was $16,100. The service sector is the largest component of the GDP with 53.1%, followed by the industrial sector
at 41.8%, and the agriculture that represents only 5.1%. Moreover, the life expectancy in Chile is 77.7 years, a figure similar
to developed countries.
During 2010, Chilean exports increased by $86.1 billion dollars. The most significant exports are minerals, timber and wood
products, paper and pulp, fruits, fish, and wine. This merchandise mainly serves the needs of Asiatic and American markets.
Chile’s main trade partners are China (23.8%), Japan (10.2%), the USA (10%), Brazil (6%), and South Korea (where 5.9%
of the total shipments are sent).
In terms of bilateral trade between Argentina and Chile, sales to said market in 2010 reached $4.67 million dollars. Among
the main products exported to Chile are crude oil (with shipments worth $903 million dollars, 19.4% of the share of total
exports), followed by propane ($204 million, 5.5%), natural gas ($189 million, 4.8%), vegetable oil ($158 million, 3.4%),
and fodder ($150 million, 3.2%).

8 News
Gilda Corralez is a weaver artisan. She
creates tapestries and felts with her loom,
using materials such as wool, ribbons,
wire or jute among others. Her work has
been exhibited in fairs and competitions all
around the country, as well as in Chile and
Costa Rica.
Entrevista | Gilda Corralez
ArgentineWeaving
Craftsin Papudo 2012

9News
By Verónica Scornik
Gilda Corralez clearly states: “My main short and medium term
goal is promoting Argentine culture”. In this sense, the artisan
says that “our products are acknowledged for their artistic quality
all around the world”. The successful 5th International Biennial
of Textile Art took place in Buenos Aires in April 2009 and the
recognition of Argentine culture was clear. Our country entered
in a competition with Canada, Mexico, and Guatemala for the
location of this event which has been organized for more than a
decade by the World Textile Art (WTA).
It is worth mentioning the magnitude of the exhibition because
it lasted a whole month. The works were shown in fourteen
museums and cultural centers all around the city, with special
exhibitions prepared by national and international artisans. Twenty
art galleries from the City of Buenos Aires also participated in this
large event.
Laura Casanovas, journalist from La Nación, wrote about the
Biennial stating: “today, the so called ‘textile art’ is not considered
either decorative or minor art, but instead a strong artistic
expression. Its materials can be widely adapted and used for
aesthetic expression in the field of contemporary art”.
For Corralez, another important event for Argentine local textile
art was the Encounter of the Iberoamerican Art Textile held in San
José, Costa Rica, on September 2010.
Gilda Corralez is a member of “Productive Identities”, a program
sponsored by the State Secretary of Culture. This program promotes
the creativity of social groups formed by artisans, designers, visual
artists, and small manufacturers, who wish to improve their own
projects by interacting with peers and other interested parties.
The program courses are based on the “Plan for Training in
Design”, which aims to produce material technologies and local
symbologies. The program started in 2005 and is run in several
provinces (La Pampa, Chaco, Chubut, Formosa, Jujuy, Mendoza,
Río Negro, San Juan, Santa Cruz, and Santiago del Estero). Each
collection is inspired by different aspects of the local identity, so
they reflect the origin, landscapes, and life of each group.
The program “Productive Identities” fosters the development of
local traditions and encourages a transformation towards collective
engineering standards for each region. Its goals are to promote
regional economies, foster social and labor inclusion, support and
strengthen productive projects, highlight the importance of cultural
diversity, and facilitate networking between citizens.
Gilda Corralez is the group coordinator from the Province of
Mendoza. She explains: “We have searched and found the ‘identity’
of Mendoza. We received training on the techniques for tapestry
and felt weaving, which caught my attention most. I think this is
what I like doing so I have become the coordinator of this group”.
Corralez makes textile accessories combining materials such as felt,
ribbons, wool threads, and synthetic bulrush.
This is not the first time Corralez has ever participated in activities
organized by Fundación ExportAr. She also attended International
Business Rounds held during MICA (Market for Argentine Cultural
Industries). She has attended the Pampudo International Integration
Fair twice. She admits that “this is the third time I’m receiving the
support from Fundación ExportAr and each year we increase our
sales and get a better understanding of our customers”.
Regarding the future of this sector, she says that “there is an
important demand of Argentine designs and a particular interest
placed on our products, especially on those that deeply reflect our
native identity”.

10 News10 NewsNews News 10
For further information:
www.senasa.gov.ar
0800-999-2386
Fundación ExportAr Agreement
SENASA at
International
Exhibitions
The National Service of Agrifood Health and Quality (Senasa) takes part in
different national and international exhibitions in order to give advice to
exporters and importers of agrifood on phytosanitary requirements that the
Argentine Republic and buyer countries of said products demand.
Under the agreement between Fundación ExportAr and Senasa, a decentralized organization of the Ministry
of Agriculture, Livestock, and Fisheries of the nation, during 2011 Senasa will participate in different fairs
and exhibitions at national and international levels, to give advice to agrifood exporters and importers about
phytosanitary requirements that the Argentine Republic and buyer countries demand of said products.
It is very common for Senasa to show its activities in different national fairs.With this agreement the authorities of
the organization have decided to widen their scope and participate in well-known international exhibitions related
to the agrifood industry and contribute to the development of the international trade of these products.
The purpose of the agreement between these two organizations is to implement the necessary means and actions
to reach mutual technical complementation and carry out in a coordinated way projects in areas of mutual interest,
working in cooperation through different activities.
In this regard, Senasa and Fundación ExportAr jointly assist small and medium agrifood exporters abroad, as well
as boosting imports, in matters related to quality and health in agrifood.
This joint work permits collaboration in the design of the necessary conditions for the development of actions
towards the fulfillment of the export policies set forth by the national government.
Thus the Senasa widens its regional scope by participating in these international meetings, adapting and
accompanying its main goal which is to strengthen the role of the state on animal and vegetable health, food
safety and environment care.
SENASA – Servicio Nacional de Sanidad y Calidad Agroalimentaria/National Service of Agrifood Health and Quality

11News
The Managers and Heads of four
Departments (Services for Exporters, Exports of
Services, Exports Promotion, and Institutional
Relations) in charge of exports at Fundación
ExportAr have their say on this issue of
News. They share how Fundación ExportAr
works in support of small and medium size
entrepreneurs from all over the country. In
the following articles, the achievements of
last year and the goals for 2012 are explained
and analyzed. They all show the federal
spirit of our activities and our joint work with
provincial organizations.
Federal Spirit &
Joint Work

12 News12 News
Balance and Results (2011)
Throughout 2011, the Department of Services for Exporters
achieved many goals due to the improvements from each of its
areas. In fact, it was a very active and federal year.
There were forty-three seminars on foreign business all around
the country, five in the City of Buenos Aires and thirty-eight
in different provinces. These activities took place in eighteen
provinces, and more than 1,520 entrepreneurs from SMEs
participated in them. Different topics were addressed, from
“First Steps towards Exports” to “Kosher Certification” and
“Exports for the Equestrian Sector”, among others.
On the other hand, our Customer Service Area has promptly
responded to 1,704 technical inquiries.
Regarding the Export Groups Program supported by Fundación
ExportAr and Standard Bank Foundation, twenty-two new
groups were formed (eleven of which are funded by our
organization). In all, we have seventy-two Export Groups with
472 entrepreneurs that trust this program. They have organized
themselves and work jointly to gain competitive advantages
when trading abroad. It is worth mentioning that forty-three
of these Export Groups are from different provinces, another
example of our genuine federal spirit.
In reference to Commercial Information, we have started a new
publication called “Reports on Provinces” which aims to identify
and describe the characteristics of each region, in terms of
manufactures, local economy, and export potential. These reports
have been done in collaboration with different organizations in
charge of exports promotion all over the country. They were
presented regionally.
We also worked on suitable commercial information about
national companies to be displayed during International Fairs.
This was possible thanks to the reports of Business Trips to the
USA, Mexico, Brazil, Russia, and Germany. Updated date from
almost 500 foreign buyers was included in these publications.
Servicesfor
Exporters

13News 13News
Our Achievements
The Department of Services for Exporters was created in 2011.
Its goal is to support the other technical areas of Fundación
ExportAr, as well as to offer national entrepreneurs the tools and
information necessary to start their export process, improve what
they already have, or open new international markets. Thus, our
main achievement has been the consolidation of this new space
in Fundación ExportAr, which has allowed us to professionalize
our own activities and those of Argentine foreign trade.
Within this framework and based on our federal premise, we
have worked jointly with public and private organizations, and
with promotional agencies in charge of foreign trade from all
the provinces, through training seminars, the Export Groups
Program, and Commercial Information. Thus, we have been able
to identify the training needs of each sector in order to provide
adequate seminars. We have also evaluated regional economies
in detail and gained greater support for the Export Groups from
Provinces and Municipalities.
Plans for 2012
We expect to expand the Federal Training Plan, addressing
the issues of each particular sector and/or regional economy.
We also want to implement an E-learning Training Program
to reach more manufacturers in our country through a virtual
platform. Finally, through our areas of Commercial Information
and the Export Groups Program, we will strive to assist SMEs
that wish to become exporters in the near future.
We double
our efforts to
incorporate even
more SMEs
Diego Nelli, Manager of Services for Exporters

14 News14 News
Exportsof
Services
The Department of Exports of Services was created in April 2011.
Its purpose was to work directly on promotional activities on
services (not on goods). To organize this new area, a calendar
was set up according to the service sectors Fundación ExportAr
was already working with, and keeping in mind several new
sectors to be incorporated in 2012.
Originally, there was not an area in charge of promotional
activities for the exports of services. As a consequence, in 2011
we started organizing and promoting those services we already
worked with, such as software, health tourism, education,
animation and design. Later on, we added new services and even
activities without international recognition.
Regarding new services to be promoted in 2012, it is worth
mentioning four key sectors.
First, the development of franchises, which means offering
Argentine brands through franchise business plans abroad.
Thus, Fundación ExportAr will work jointly with the Argentina
Association of Brands and Franchises to promote and develop
this area around the world. In fact, Argentina will participate in
the International Franchise Fair in Mexico City, on March 1-3,
2012.
Secondly, the environmental sector has great potential as
well. Argentina is the “guest of honor” at Pollutec, the most
important fair in this sector that will take place in Lyon, France,
from November 27-30, 2012. Today, factories around the world
need to develop an environmental engineering strategy for its
production plan. Our idea is to offer an exportable service to
support this environmental requirement.
Thirdly, we are incorporating architecture services to be exported.
Fundación ExportAr will work jointly with the Central Association
of Architects to organize activities for local architecture and
design studios. The purpose is to help them participate in
international real estate development.
When promoting the exports of services, it is very common to
work extensively in each sector before deciding to offer services
abroad. In the architecture sector, there are fewer international
fairs, so Fundación ExportAr has organized workshops. In fact,
several Argentine companies with the support from Fundación
ExportAr will participate in the 100 Showrooms Fair in Santiago
de Chile on June 21-23, 2012. This fair gathers suppliers for
architecture, design, decoration, and interiors. A meeting with
local developers will be held at the Embassy of Argentina in Chile
in order to offer a detailed catalog with information on Argentine
architecture and design studios.
Finally, advertising/marketing is another sector of Argentine
exports. It is worth mentioning that over the last decade,
Argentina has been rated the third most creative country after
the USA and UK; thus we have received several advertising
awards in festivals and related events.

15News
In 2012, the Department of Exports of
Services will also organize activities
for new sectors, such as environment,
real estate, advertising, and science &
technology. In fact, twenty seven activities
will take place throughout the year.
15News
Advertising can be subdivided in two sectors. On the one hand,
there is the filmmaking industry. We have highly-skilled people in
this area, renowned professionals, state-of-the-art technologies,
and excellent filming locations. In fact, we have become a
creative player in the international area. Creativity is one of our
strengths. As a consequence, we plan to develop Argentine
creative industries on a global scale for further internationalizing
them. The Argentine Association of Advertising Agencies
contacted Fundación ExportAr with the purpose of making
Argentina a preferred global location for outsourcing in the
creative industries. The biggest challenge is reaching advertisers
and interested parties who generally do not attend festivals or
fairs; thus, it is important to contact national associations of
advertising agencies or advertisers that most countries have. We
will participate in Expo Publicitas in Mexico on May 23-25, 2012;
and we will organize workshops in Mexico, Chile, and Miami.
In regards to the science & technology sector, we will work
jointly with the National Ministry of Science and Technology on a
common agenda. We will participate in international conferences
and seek potential partners for developing outsourcing in this
sector.
Achievements in 2011
Among the activities done in 2011, it is worth mentioning our
participation in Annecy 2011 (France), the most important
animation fair in the world. Argentina was guest of honor
country and our exhibition stand was constantly visited. We
obtained very good results.
Argentina’s presence in the NAFSA (Association for International
Educators) Annual Conference and Expo is also important; it
is the leading fair for international education with more than
seventeen universities and colleges in attendance. We previously
participated in pre-fair workshop in Miami.
Attending the World Medical Tourism & Health Congress was
highly successful, with regards to the health tourism industry, as
we made several deals and connected with potential businesses.
At the same time, we will have twenty-seven activities to
help those sectors already promoted in 2011. For example, in
education, Fundación ExportAr will work jointly with the National
Ministry of Education in the Program entitled “Promotion of
Argentine Universities”. Within this framework and for the
past four years, representatives from local universities have
attended international fairs or meetings and signed exchange
student agreements with foreign universities. The calendar for
2012 includes participating in NAFSA (USA) and EIAE (China).
Several educational workshops will be held in Sao Paulo (Brazil)
during August, in Barcelona (Spain) in September, and in Bogota
(Colombia) in November.
The health and medical tourism sector is a very dynamic area, with
several international conferences, as well as business rounds. In
all of them, we try to show the best of our health care system. The
health tourism industry is quite new, so only a few promotional
events are available; thus, we will organize workshops with
potential buyers. We have scheduled a workshop in Lima (Peru)
from July 2nd to 4th. Furthermore, it is worth mentioning the
participation in two other events: the World Health Medical &
Global Healthcare at Miami (USA) from October 25th to 26th;
and the Health Tourism Congress at San José (Costa Rica) from
April 25th to 27th.
Emiliano Cisneros, Manager of Exports of Services

16 News16 News
International Fairs
Participation in International Fairs is one of the most effective
ways to promote Argentine exports. These events enable
Argentine entrepreneurs to meet face to face with potential
buyers interested in their products and/or services.
International Business Rounds
The activities organized by the Department of Exports Promotion
are founded on two key principles: federal spirit and teamwork.
On the one hand, it is important to have a strong federal
coordination with promotional organizations from Argentine
provinces and representatives from each sector (associations,
chambers, etc.). It is also essential to work jointly with all the
other departments from Fundación ExportAr. All of this is
achieved under the guidelines from the International Economic
Relations Secretary, Ambassador Cecilia Nahon, and the
Exports
Promotion
Investment Development and International Trade Undersecretary,
Ambassador Carlos Bianco. Fundación ExportAr and these
institutions design a trade agenda and carry out programs and
commercial promotion activities.
Since the creation of the Foreign Trade Secretariat (Ministry of
Economy), Fundación ExportAr has worked jointly with Beatriz
Paglieri, head of this office, in order to coordinate all interested
parties. The purpose is to strengthen the commercial insertion
of Argentina and the international promotion of our small and
medium-size enterprises (SMEs) and the regional economies.
Furthermore, several calendars of activities are organized year
after year with organizations in charge of promoting exports
from different provinces: Córdoba, Santa Fe, Buenos Aires,
Tucumán, and San Juan, among others. This also happens with
chambers and associations from each sector.

17News 17News
For example, the industrial sector of agricultural machinery
and equipments sets up a calendar of activities in coordination
with Fundación ExportAr as well as with all the provinces where
manufacturers are located.
This Department works jointly with other areas from Fundación
ExportAr, which provide technical support to promotional
activities. The area of Commercial Intelligence prepares pre-fair
reports and studies about the benefits of offering a particular
product or service at certain markets, or the commercial
opportunities for specific sectors. For example, if the analysis
shows that the auto parts sector in Brazil is growing, then
the promotional activities for this industry will respond to this
demand.
We also work closely with the Department of Promotion of
Services. We have obtained excellent results during workshops
organized as pre-fair activities. For example, we organized
a promotional workshop in Shangai, with all the attending
companies, previous to attending the Beijing Fair.
Regarding our federal commitment, we work constantly with the
Training area to complement our participation in International
Fairs and Business Rounds,. Most of the participants of Training
seminars belong to SMEs located in different provinces. Apart
from offering significant technical information about foreign
trade, we are able to be in contact with these SMEs and offer
them a foreign trade plan or a business profile. All of this could
later result in their participation in an International Fair or
Business Round organized by Fundación ExportAr.
This year we have a clear example that combines all the aspects
mentioned above. We have planned events in several cities from
the six cultural regions of Argentina. All of these activities are
aimed at the promotion of culture (cultural industries). Foreign
buyers will be able to contact SMEs from each region. We can
organize this kind of event because we coordinate our efforts
with national institutions and provincial organizations, in order to
find the best buyer for each region and export. We also provide
training seminars on foreign trade with local manufacturers
and entrepreneurs. We believe it is very important to visit their
factories and see them with their people, working in their own
locations.
Mauricio Pellegrino, Manager of Exports Promotion

19News
We have accomplished several positive things in the previous
months, such as changing the image of Fundación ExportAr. Both
entrepreneurs and the general public have praised this new image
during the promotional events in which we have participated.
We knew that it was necessary to renovate our image and keep it
in tune with the “Marca País” (Strategy Country Brand-national
logo of Argentina) and the organizations we work with. At
the same time, giving a unique image of the country has been
positive, and this has been shown in the website (www.exportar.
gov.ar), our business cards, all letterhead paper, etc.
The presence of an architect in the Design Area, who helps us
build effective exhibition stands for each particular venue or
event, has also been helpful.
Regarding our achievements in 2011, Fundación ExportAr
attended 17 percent more International Fairs than in previous
years; with more companies participated in them. During Expo-
Prado Fair at Montevideo, Uruguay (September), we received
two prizes: the “Best Stand 2011” and the “Best Representation
Award”; during SICAB in Seville (Horse Fair), we were the guest
of honor; and during the food fair ANUGA, Argentine companies
had record attendance.
The Department of Exports Promotion
organizes the Annual Calendar of Activities,
which includes promotional activities such
as International Trade Fairs and International
Business Rounds.
In 2012, Brazil is very important for us. We want to offer them
heavyconstructionmachinery,autoparts,elevators,andfootwear,
among other things. Brazil is the sixth economy in the world, so
there are many advantages to trading with them. Furthermore,
Brazil will host the FIFA World Cup in 2014 and the Olympic
Games in 2016, the first Olympics to be held in South America.
Brazil is even planning an “Organic and Sustainable World
Cup” to meet additional and extraordinary requirements during
2014. In fact, Brazil has to meet infrastructure requirements for
buildings and hotels and Argentina can provide manufactures
and services to respond to our neighbors’ demands. We have
to pay attention to this because Brazil’s domestic demand has
grown rapidly in the past years and will be in the athletic spot
light in the near future.
For 2012, we are running several activities to cover twenty-one
industrial sectors and promote their products and services jointly
with Argentine provinces and different organizations.
We strongly believe in the federal spirit of Fundación ExportAr.
We want to expand our promotional activities and incorporate
new SMEs from all provinces and subsectors. This international
framework presents a great challenge since we need to reach
alternative markets, such as China, India, Africa, and even Latin
America. We want to avoid being dependant solely on traditional
markets. This is the challenge of the Department of Exports
Promotion.
Mauricio Pellegrino, Manager of Exports Promotion

20 News20 News
Institutional
Relations
The Department of Institutional Relations of Fundación ExportAr
is aimed to establish, maintain, and strengthen the ties with
private and public organizations from each sector. It also provides
support to other areas of Fundación ExportAr in institutional,
academic, and training activities.
We have set up seven action plans to fulfill our goals for 2012.
In order to promote exports nationally, we have to strengthen
our ties with the sixty-nine ExportAr Offices. We need to work
jointly with them and consolidate the organization of activities
with their institutions and organizations.
Working in conjunction with other Departments or areas from
Fundación ExportAr helps to maximize the synergy between
promotional activities we organized and other activities set
up for commercial promotion, services to exporters, and
communications. All of this builds up the successful performance
of Fundación ExportAr.
Get Closer to Reach Further

21News 21News
Our participation in National Fairs and the organization of
institutional events is important in order to increase the number
of beneficiaries who will promote our activities and provide
technical support. All of this should be done in coordination
with local municipal organizations and with sectorial and
binational chambers. Fundación ExportAr aims to help Argentine
entrepreneurs to export their products and services with greater
added value.
The International Cooperation Project serves as a complement
to the promotion of national exports. It fosters higher
competitiveness in strategic sectors (e.g. agrifoods) through
financial tools for international trade.
Finally, the annual Fundación ExportAr award, granted to
exporters, is an acknowledgment of our commitment to the
international insertion of Argentina in the world. We are planning
a new competition for 2012: the redesign of our award. The
purpose is to express our exporting culture (as leitmotiv) through
the eyes and talent of our national artists.
Lucrecia Vanni, Manager of Institutional Relations

23News
Interview | Federico Badía, AstroLab Motion
By Verónica Scornik
How was AstroLab Motion born? What were your goals
and how did you grow?
Astrolab was born in 2007 when a Spanish publishing company
from Barcelona contacted me. They wanted to create a TV series
for kids about ancient civilizations. I was the manager of the
Department of Advertising at “Cuatro Cabezas”, a production
company owned by Mario Pergolini and Diego Guebel. This project
was a big challenge for me. “Time Compass” has been sold to
more than twenty countries and it is available in five languages.
The series has also received two international awards. Its success
has enabled us to develop digital contents with excellent quality
and the same innovative profile. We have produced three animated
series, two documentary film series, and a TV documentary.
To create high-quality audiovisual content, it is very important
to participate in international markets. During the past three
years, we have participated in the most important festivals and
activities from the audiovisual sector. This presence, in addition
to the quality of our products, has fostered several co-production
agreements with production companies in Canada, South Korea,
India, and Lebanon. These commercial alliances are essential to
obtaining financial support for producing new series because it is
uncommon for a single channel to fully cover the expenses of a
film or audiovisual product.
In 2007, a publishing company from Barcelona
commissioned AstroLab Motion to create “The
Time Compass”, a TV series for kids. These
were the first steps taken by the company. The
international success of the series reinforced
Astrolab`s commitment to developing new
projects with the same innovating, dynamic
and entertaining profile. Federico Badía, CEO,
explains how they have worked to reach new
markets in this highly competitive sector.
What is the difference between AstroLab and other
production companies from the same sector?
We are specialized in “edutainment”, a form of entertainment
designed to educate as well as to amuse. We are the leader in
the national and international markets. All of our products are
conceived with a multiplatform vision. We have a fresh view and
we are constantly exploring new ways to communicate. We stand
out in the development and production of original contents,
postproduction and 2D and 3D animation services.
How long have you been exporting and to which
countries?
Our first steps were in the international market because of the
commission with SOL90, the Spanish publishing company. This
first series was internationally distributed so this enabled us to
build strong ties with public channels from different markets,
such as ABC3 from Australia or EBS (Educational Broadcasting
System) from South Korea. Our prime series “The Time Compass”
has been sold to Sweden, Australia, Colombia, South Korea,
Malaysia, Thailand, Kuwait, Hong Kong, Romania, Bulgaria,
Croatia, Hungary, Chile, Uruguay, Brazil, Venezuela, and Ecuador,
among other countries. It is available in five languages (including
Mandarin Chinese).

Why is this support so important?
This institutional support is very important for Argentine
producers because it shows foreign buyers that we are backed by
our government. We don’t travel alone around the world to get
financial aid for our projects. We are part of the National State
policies that identify our industry as a strategic sector seeking
growth and development. Without institutional support, it is very
hard to gain the confidence of investors. Fortunately, Argentine
audiovisual producers are in high esteem all around the world for
their creativity and management. Without institutional support,
it would be impossible to compete with other countries whose
industries are already subsidized by their governments.
What kind of funding and institutional support have
you received from national organizations?
There are three organizations that permanently support this
industry: Fundación ExportAr and the Agency for the Promotion of
Audiovisual Goods (UCINE) from the Argentine Chancellery; and
also the Department of Creative Industries from the Government
of the City of Buenos Aires.
Fundación ExportAr generally sets up an exhibition stand for the
Argentine exhibitors in International Fairs. It also organizes events
to build networks of potential buyers and unite interested parties.
Regarding filming production, in 2010 Argentina launched several
national competitions for digital contents. These contests were
supported by the Advisory Board (Audiovisual) and coordinated
by the National Institute of Cinema and Audiovisual Arts (INCAA).
These competitions have created new interest and several federal
and high quality productions, all of which have placed Argentina
among the top creative and innovative countries in the world.
One of our projects won a prize in 2010 and as a result we received
funding to produce another TV series that already has potential
buyers.
For those of us who create high quality contents, it is very
important the consolidation of the new public national media
(Encuentro Channel, Pakapaka, and TEC TV) because they are avid
TV producers.
24 News

25News
Even though Argentine presence in international markets is very
important, SMEs are sometimes in a vulnerable situation. Without
the support of institutions such as Fundación ExportAr, they could
easily lose contracts or miss out on potential agreements. At the
same time, foreign capitals want to invest and co-produce a film
or series with those companies that are backed by government
institutions. An international media channel would not risk signing
a contract with a company that lacks institutional support.
This type of co-production, like the project we are developing with
EBS from South Korea, enables the creation of original contents
from Argentina to the world, which means that we offer great
exportable contents done by highly-skilled professionals, and
partially funded by international investors. The National State (e.g.
through the Agency Educ.ar from the Ministry of Education) covers
36 percent of the costs, which grants it the right to exploit the film
contents forever in Argentina and in all Latin American countries.
This enables our companies to co-produce with an important
media channel, and to participate in international festivals. As
such, our products obtain great visibility and we have the chance
to offer contents “made in Argentina” to the whole world.
How was your experience with Fundación ExportAr? In
which activities have you participated? What results
have you obtained?
We have participated in several activities organized by Fundación
ExportAr. In 2010, we attended Kidscreen Summit in New York
City (USA) and the Annecy Animation Festival in Annecy (France).
In 2011, we participated in those venues again and also in the
Business Rounds organized within Expotoons Fair. Fundación
ExportAr’s support allows us to meet new professionals from our
industry and contact potential co-producers from other countries.
We have been able to meet people during cocktail parties and
exhibition stands, and by meeting with commercial representatives
hosted by the fair organizers. The support is very important since
each entrepreneur is responsible for making the most of his/her
meetings during the 4 or 5 days of the event. It is a very competitive
market and everything depends on each person’s position and
their ability to contact potential foreign buyers or competitors.
In 2010 we were the only Latin American country with a series
nominated at the Annecy Animation Festival. This is the most
prestigious event in the world of audiovisual productions. It is the
place where the ‘creative elite’ showcase new international trends.
In 2010, Argentina was the “guest country” during the festival.
Even though we did not receive the prize, being nominated
was a high honor. During the festival, representatives from EBS
(South Korea) wanted to meet me in person because they were
very satisfied with the success of our series in their country. Thus,
we ended up talking about the possibility of doing something
together in the future.

26 News
What steps did you follow after the festival to close a
deal with EBS from South Korea? What new venues are
possible thanks to these co-productions?
In 2010 we started discussing this project and, in these
conversations, we realized that we needed a business partner and
a production coordinator in South Korea. Then, we had to offer the
main topic and the guidelines of the series, and later develop them
further. Representatives from EBS liked the way we addressed the
contents from “The Time Compass”, its graphic interface, its artistic
production, and the animation techniques used in it.
Thanks to the support of Fundación ExportAr we participated
in Annecy 2011 so we were able to sign our first co-production
agreement with South Korea. Since mid-2011, we have been
working on this contract and finally, in February 2012, we signed
the contract to co-produce the series with South Korea. This new
series will narrate the greatest scientific and technical discoveries
which have changed our history. It is a global idea that has universal
value; thus, it is a highly exportable product.
After learning about this co-production from TEC TV (the Technology
Public Channel), the internet education portal of the National
Government called Educar decided to participate in this project.
These are unique opportunities for Argentine companies: to co-
produce contents with one of the most prestigious public channels
in the world while opening Argentina to the South Korean market.
It creates specialized job positions for many professionals. It also
means making an exportable product that opens new windows for
Argentine audiovisual producers in the international market.
You have developed educational digital content. Do you
believe that these innovative tools can be more effective
than traditional books? What are the pros for these new
technologies in education?
I believe there is a new cognitive paradigm, a new way of
understanding what surrounds us and learning about the world.
This is directly linked to digital media. Even though schools keep
teaching within an obsolete cognitive paradigm, young people born
in the 1990s think differently from those 10 or 20 years older; they
need to be entertained. It is more frequent to find computers or
interactive boards in classrooms. Some teachers resist this change as
they have been traditionally trained without them. They are facing
a new cognitive paradigm that might even be as challenging as the
change brought by Gutenberg’s press in the 15th century. Today,
a ten-year-old can be simultaneously on a chat, on Facebook, and
writing e-mails, while watching a movie. These kids are multitasking;
they can perform several activities at the same time while being
entertained.
As a consequence, we need to think of creative contents with
accurate and high quality information. Very few people are ready
for this challenge. We are becoming specialists in developing digital
educational contents. Within this new paradigm, it is clear that
producing digital contents is essential to responding to the needs
of our young people. Right now, we are in a transitional period
that will probably last for a couple of years, though the demand
for educational activities will continue. Thus, institutional support is
essential to growing in this sector.
Awards Received:
• “The Time Compass” has been awarded the First Prize
in the Prix Jeunesse Festival - Iberoamerican Edition –
in the Non-Fiction, 7 to 11, TV series category (October
2009). This allowed us to participate in the Prix Jeunesse
International Competition held in Munich 2010.
• The series also won the Jury Special Award prize in the
TV Series category in the last Expotoons (November
2009).
• First Prize in the National Competition for the Production
of Digital Contents (2011)
www.astrolabmotion.com

27News 27News
How is the future of this audiovisual sector? Do you
believe there’s still a long way to go?
High quality digital content is very necessary so there is a lot of
production –this trend will definitely grow in the future. The
demand of this educational content is high. We are immersed
in a new paradigm, in which young people always need to be
entertained. Our ability to respond to this increasing demand is a
great opportunity for Argentine producers in this particular sector.
We are able to become a production hub of high quality content for
Latin American and the whole world.

28 News
What are the plans for the short and medium term? What
new markets are you planning to explore?
A couple of year ago, I started exploring nontraditional markets,
such as Asia, the Middle East, and even Canada to develop high
quality co-productions.
Even though we got started thanks to the support of Spanish
investors, it is becoming more difficult to access European financial
support. The USA has always been a tough market for co-
productions; we can generally sell our services, but it is unusual to
coproduce contents.
Today, we have the opportunity to co-produce with India. We
have found interested parties in one of the three most important
Canadian producers, and a Lebanon producer also. We are starting
the first Argentine-South Korean co-production: an animated
series. AstroLab Motion and TEC TV from Argentina, jointly with
EBS and Grafizix Ltd. from South Korea, are funding this project.
It is a wonderful story narrated in 26 episodes about breakthrough
scientific discoveries that have changed our history. This series will
be released simultaneously in Argentina and South Korea. From my
understanding of the international market, I believe this project is
exceptionally innovative and I am sure it will be very welcome in
other markets and in international festivals.

29News
Exporting more
audiovisuals
Ministerio de
Relaciones Exteriores y Culto
imágenes lumbre.tv

31News
ArgentineExport
Performanceover
theLastDecade*
In 2011, Argentine exports reached over 85 billion dollars, which meant an
increase of 24 percent compared to 2010. This increase should be seen within
the total growth of 227.8 percent of Argentine exports over the last decade. In
what follows, there is a detailed analysis of Argentine shipments and the main
exporting sectors over the last decade (from 2002 to 2011).*
By Javier González Ojeda
In 2011, Argentine exports kept growing with the same
dynamism shown in 2010. All main industrial sectors increased
their foreign sales, except for fuels and energy. During this period,
commodities (PP-Primary Products) registered an increase of 34
percent, manufactures of agricultural origin (MOA) 25 percent and
manufactures of industrial origin (MOI) 23 percent.
The strong rate of economic growth over the last decade is due
to several factors. First, it was essential to stabilize the national
economy, particularly with regard to main macroeconomic
variables and the creation of an economy of scale. Secondly, the
increase of the aggregated demand and supply had an impact
on several development hubs. Lastly, the predictability of national
currency was ensured. These three variables have been essential
to providing competitive global pricing and establishing long term
investment policies. In the international context, the recovery of
the global economy and particularly the high rates of regional
growth (main destinations of our exports) favored foreign sales
from our country.
Since 2003, Latin American development (which also affected
interregional commerce) can be seen as seeking to reduce external
vulnerabilities through a greater macroeconomic convergence.
This process has shown exchange rate fluctuations, tax and
commercial surplus, debt reduction policies and accumulation of
reserves as counter-cyclical reserve funds. At the same time, the
prices of commodities have risen and there has been a favorable
environment for low interest rates.
Argentina is well-known as an exporter of agricultural products.
However, in 2011 our leading exports were Manufactures of
Industrial Origin (MOI) totaling over 29 billion dollars, with an
interannual increase of 23 percent compared to 2010. From 2002
to 2011, shipments from this sector increased by 283 percent. As a
consequence, the increase in the amount of MOI exported volume
had a direct positive effect in the dynamics of Argentine economy.
This increase in volume was mainly due to our country’s selective
approach since it gave priority to those products and/or services
which complement other economies based on more balanced
trading patterns. Thus, Argentina and Mercosur have followed
this business model, while some difficulties have arisen with the
European Union and the USA.
*This report is an analysis of Argentine exports of goods, so the exports of services are not included in charts, figures, or conclusions. This study is based on estimated values provided by
INDEC (National Council of Statistics and Censuses of Argentina)

32 News
In this sense, the most important commercial business activities
carried out by Argentina in recent years have boosted these high
competitive sectors and favored industrial complementarity and
investments. This situation has broadened and strengthened
the internal market as well. Reinforcing this kind of business
negotiations has been a great opportunity for countries with
relative industrial development, such as Argentina or other Latin
American countries.
Manufactures from Agricultural Origin (MAO) totaled 28 billion
dollars in 2011, which means an increase of 25 percent compared
to 2010, and of 246 percent over the last decade.
The growth of exported values shows the increase in the amount
of shipments as well as the rises in global pricing. In the last years,
developing countries have strongly increased their international
market presence due to the sharp rise in exportation of agricultural
products.
This phenomenon means a significant increase in the commodity
exports as well, not just of agricultural products. The catalysts
behind this trend are extension and persistence. Extension implies
that the word “commodities” includes all sorts of basic products,
such as energy, metals, food, and general agricultural products.
Persistence refers to the fact that this trend has lasted for a long
time, showing high price peaks (like in the early 1970s).
In this study, it is worth mentioning several key factors for the
increasing demand of food related products.
First, it is important to point out the effect of rising standards of
living for almost 4,000 people in developing countries. For many
researchers, this situation has become the new “locomotive” of
world trade, particularly in the Asian-Pacific region where India
and China are trading giants. The rise in meat consumption is
essential for Argentina. We can export meat directly, or indirectly,
as well as send cereals and oleaginous seeds for animal feed. When
populations grow, cereal consumption is essential; however, when
the standards of living rise, meat consumption increases.
Likewise, the economic growth of developing countries implies
dietary changes. For example, where incomes have risen, so
has meat consumption within the population. In 1985, China’s
annual meat consumption per person was less than 20 kilograms
(mainly pork). Today, however, it has risen to almost 50 kilograms
per person. The demand of feed grains has also increased since
it takes roughly 7 kilograms of grain to produce a 1-kilogram
weight gain. For pork, the figure is over 3 kilograms of grain per
kilogram of weight gain; while for beef it is over 8 kilograms.
Meat consumption has doubled in recent years, raising the price
of cereals worldwide; the last harvest reached peak records. There
is a new underlying structural factor: despite record harvests,
cereal prices remain high.
At the same time, developed countries (from Europe and the USA)
offer stimulus packages and funding to develop biofuels.
Apart from the greater appreciation of international prices, both in
absolute and relative terms, the increase in the volume of exports
of high-added value food (with complex value chains), due to
innovation, investments, and intensive labor is worth mentioning.
In this sense, several shipments of these products have been sent
to cover the internal market demands; such as beverages and
liquors, sugar and confectionery, gourmet products, berry and
cherry products, preparations of fruits, vegetables, and legumes,
among others.

33News
ArgentineExportsPerformanceovertheLastDecade
0
Total
Source: Fundación ExportAr (based on data from INDEC)
Graphic N°1. Argentine Exports Evolution
(dollars in millions)
From the above mentioned data, it is clear that MOIs and MOAs jointly are 68.2 percent of the total
exports in 2011.
After regressing in 2009, exports showed a positive cyclical trend during the last two years. The
increase of shipments abroad in 2010 was mainly caused by larger sales volumes, since global pricing
remained the same due to the international economic crisis. Nevertheless, in 2011 commodities
recovered their global prices and even exceeded pre-crisis levels.
90,000
60,000
30,000
80,000
50,000
20,000
70,000
40,000
10,000

34 News
Argentine Disaggregated Exports- Main Sectors
In 2002, manufactures from agricultural origin (MOA) were the main products for export in Argentina
and reached $8.1 billion dollars. In 2011, sales in this sector rose by 246 percent compared to the last
decade with an increase of more than $20 billion dollars.
On the other hand, the sales of manufactures of industrial origin (MOI) reached $7.6 billion dollars in
2002. By 2011, there had been an increase of 286 percent, which meant an absolute increase of more
than $21 billion dollars. In fact, this sector led exports for the second consecutive year.
The growth in MOI exports took place within a stable context for international prices in this sector.
Thus, the number of shipments abroad is related to the increase in the amount of exports and
productive investments.
Items Years
Var %
2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2002-2011
Commodities (Primary Products) 5,290 6,460 6,828 8,098 8,627 12,352 16,083 9,306 15,142 20,341 284,51%
Manufactures of Agricultural Origin (MOA) 8,168 9,991 11,932 13,138 15,244 19,188 23,883 21,212 22,661 28,268 246,08%
Manufactures of Industrial Origin (MOI) 7,603 7,703 9,522 11,984 14,826 17,321 22,059 18,713 23,816 29,193 283,39%
Fuels & Energy 4,618 5,412 6,171 7,132 7,760 6,919 7,996 6,438 6,515 6,466 40,01%
Chart N°1. Argentine Exports-Main Items (dollars in millions)

35News
In 2011, Commodities or Primary Products (PP) were the third sector in foreign exchanges and
accounted for more than $20 billion dollars. Between 2003 and 2011, there was an increase of 284
percent in this area, which represented $15 billion dollars.
Finally, fuels and energy accounted for $6.4 billion dollars. Its increase in the last decade reached 40
percent, earning $1.8 billion dollars.
Argentine Exports of Manufactures of Industrial Origin (MOI)
The disaggregated analysis of MOI products shows that ground transportation led exports in 2011,
with shipments totaling $10.2 billion dollars. There was an increase of 28 percent compared to
2010, and a 529.7 percent rise over the last decade. There are two main reasons for this growth: on
the one hand, the implementation of active public policies complemented the economies of several
countries in the region (particularly Brazil and Mexico); on the other hand, the expansion through
strategic investments aimed to increase the productive base of vehicle and auto parts industries (see
Chart N°2).
The growth of exports on materials for ground transportation is mainly due to the increase of
shipments sent to Brazil, Mexico, Venezuela, Chile, and to a lesser extent, the USA and Europe. It is
important to point out a diversification of destinations for this sector, because over the last decade,
nontraditional markets have been added (such as South Africa, Australia, Central America, Africa,
and China).
The second main sector of MOI is chemical production, totaling $5.98 billion dollars in 2011. This
means an increase of 343 percent over the last decade. This sector offers diversity in products and
added value, ranging from pharmaceutical products, chemicals for agriculture, to dyestuffs used
in textile industries. The growth of this sector is due to shipments sent to Mercosur countries,
particularly Brazil, and the USA (see Chart N°2).

36 News
The strategic development of this sector is essential because of the large value chain that several
sectors need to develop high quality exportable products.
Base metals and articles thereof are the third sector of MOI, totaling $3 billion dollars in 2011. This
means an increase of 97.2 percent over the last decade. This increase is, both in the amount of sales
and in pricing, because this sector is highly dependent on international oil prices. In general, this
sector offers seamless tubes and raw materials for the oil industry. Other products in foreign trade are
semi-elaborated metal and steel wire sent to the USA, flat-rolled products of iron sent to Spain and
Italy, and aluminium alloys sent to Japan (see Chart N°2).
The following graphics show the exports growth of disaggregated MOI from 2002 to 2011:
Chapter 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
Ground Transportation Equipment 1,625 1,432 2,068 2,891 4,033 5,317 6,506 5,385 7,983 10,233
Chemicals and Related Products 1,352 1,559 2,018 2,301 2,609 2,937 4,293 3,843 4,539 5,989
Base metals and articles thereof 1,564 1,546 1,671 2,319 2,483 2,816 3,470 2,525 2,647 3,084
Stones, Precious Metals, Coins 118 116 146 150 561 579 783 1,203 2,252 2,826
Machinery, Electrical Equipment 927 861 1,052 1,324 1,567 1,975 2,427 2,021 2,198 2,474
Plastics and Artificial Materials 641 696 938 1,149 1,217 1,202 1,478 1,225 1,346 1,570
Total 6,227 6,210 7,893 10,134 12,470 14,826 18,957 16,202 20,965 26,176
Total MOI 7,635 7,703 9,522 11,984 14,826 17,321 22,059 18,713 23,816 29,193
Chart N°2. Disaggregated Industrial Manufactures-Main Chapters (dollars in millions)

37News
Manufactures of Industrial
Origin
Ground Transportation
Equipment
Chemicals and Related
Products
Base metals and articles
thereof
Stones, Precious Metals,
Coins
Graphic N°2. Argentine Exports Evolution-MOI (dollars in millions)
Graphic N°3.
Argentine Exports Evolution-Disaggregated MOI (dollars in millions)
0
0
90,000
60,000
30,000
80,000
50,000
20,000
70,000
40,000
10,000
12,000
6,000
10,000
2,000
8,000
4,000

38 News
Argentine Exports of Agricultural Manufactures (MOA-Manufactures
of Agricultural Origin)
Over the past decade, the Manufactures of Agricultural Origin have shown an important dynamism
due to the rise of international prices and improvements in productive structures. Through stimulus
granted to enhance regional economies in the past years, our country has been able to build up
a solid productive structure, which aims to improve value chains, norms of quality, and logistics.
A paradigmatic example of this is the wine industry with exports totaling $744 million dollars in
2011. Other important sector are the preparations of fresh fruits, sauces, and juices based on berries
and cherries, lemons, oranges, and apples. The gourmet “delicatessen” products are key in the
confectionery sector.
MOA sales in 2011 were led by fodder (1), with shipments totaling $10.6 billion dollars. There was an
increase of 282.4 percent over the last decade. These products are highly dynamic and are constantly
in demand internationally. Main fodder destinations were European countries and Egypt (see Chart
N°3).
Fats and oils are the second largest sector of MOA as well as the fourth main export. In 2011, we
earned $6.98 billion dollars. This means an increase of 234 percent over the last decade. This sector
has consolidated its position as one of the main producers and exporters of vegetable oils, such as
shipments of soybean oil for $4.92 billion dollars and sunflower oil for $1.04 billion in 2011 (see
Chart N°3).
The growth in exports of fats and oils over the last decade is also due to both, the rise of global pricing
and the increase in the volume of sales. Sales to the European countries were stable while shipments
to China and India were not.
In 2011, meat and related products totaled $2.15 billion dollars, which indicates an increase of 276
percent over the last decade. This growth is not only due to rises in global pricing, but also to an
improved quality in the products offered. Thanks to the implementation of adequate national sanitary
policies, we were able to supply European countries suffering the lack of meat in their internal markets
due to mad cow disease (see Chart N°3).
Apart from traditional markets for our MOA products (Germany, Netherlands, Italy, among others),
meat and similar products have found new venues in Russia, Israel, and Chile. It is worth mentioning
shipments sent to Southeastern Asia, where the progressive incorporation of consumers to this
market will favor our own industries.
(1) According to INDEC, this sector of prepared animal fodder includes waste and residues from food industries.

39News
The following graphics show the performance of Argentine exports of MOA over the last decade.
Chapter 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
Fodder 2,791 3,500 3,843 4,032 4,654 6,196 7,794 8,620 8,783 10,674
Fats and Oils 2,087 2,832 3,156 3,291 3,877 5,493 7,059 4,479 5,192 6,989
Meat and Related Products 574 735 1,231 1,651 1,612 1,822 2,192 2,297 1,895 2,158
Dairy Products 302 271 523 604 766 639 814 638 871 1,504
Preparations of Vegetables, Legumes, and Fruits 283 366 446 527 662 836 1,097 871 949 1,409
Hides and Leather 704 727 837 836 918 1,005 934 686 1,034 993
Beverages, Spirits, and Vinegar 174 216 273 364 445 586 753 744 850 983
Total 6,915 8,647 10,309 11,305 12,934 16,577 20,643 18,335 19,574 24,710
Total MOA 8,168 9,991 11,932 13,138 15,244 19,188 23,883 21,212 22,661 28,268
Chart N°3.
Disaggregated Agricultural Manufactures-Main Chapters (dollars in millions)
Graphic N°4.
Argentine Exports Evolution-MOA (dollars in millions)
Graphic N°5.
Argentine Exports Evolution-Disaggregated MOA (dollars in millions)
Manufactures of
Agricultural Origin
Fodder
Fats and Oils
Meats and
Related Products
Dairy Products
Preparations of
Vegetables, Legumes,
and Fruits
0
90,000
60,000
30,000
80,000
50,000
20,000
70,000
40,000
10,000
0
12,000
6,000
10,000
2,000
8,000
4,000

40 News
Chapter 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
Cereals 2,149 2,307 2,691 2,808 2,955 4,660 6,772 3,214 4,621 8,325
Oil Seeds and Oleaginous Fruits 1,282 1,993 1,830 2,444 1,961 3,696 4,887 1,980 5,338 5,917
Copper and Articles thereof 421 467 642 983 1,337 1,358 994 1,182 1,505 1,583
Fresh Fruit 385 473 538 687 721 920 1,267 960 1,072 1,193
Fish and Raw Seafood 622 476 475 441 804 662 824 680 899 1,057
Unprocessed Vegetables and Legumes 183 187 199 239 287 404 499 422 637 753
Total 5,042 5,903 6,375 7,602 8,065 11,700 15,243 8,438 14,072 18,828
Total PP 5,290 6,460 6,828 8,098 8,627 12,352 16,083 9,306 15,142 20,341
Chart N°4.
Disaggregated Commodities (PP)-Main Chapters (dollars in millions)
Apart from cereals and oilseeds, Argentina has become an exporter of pears (with shipments totaling
$418 million dollars in 2011), apples (for $193 million dollars), natural honey (for $229 million
dollars), and lemons (for $177 million dollars).
The following graphics show the performance of Argentina’s exportation of Commodities (PP) over
the last decade.
Argentine Exports of Commodities (PP, Primary Products)
The increasing volume of exports and goods (commodities) is not only due to the rise of global prices,
but also to technological changes in agriculture. This means an improvement in the yield per hectare,
as well as an increase of cultivated land, making semi-arid areas new arable regions.
In 2001, cereals were the main commodities export, totaling $8.32 billion dollars. This means an
increase of 287 percent over the last ten years, with shipments mainly sent to Brazil and Latin America,
and even Africa and the Middle East (see Chart N°4).
Fruits and oilseeds were in second place in 2011. While in 2002 these products reached $1.28 billion
dollars, in 2011 sales rose to $5.91 billion dollars. Over the last decade, the increase was 361 percent.
The main destinations for our shipments were Southeast Asia and China (see Chart N°4).

41News
Graphic N°6.
Argentine Exports Evolution-Commodities/PP (dollars in millions)
Commodities/
Primary Products
Graphic N°7.
Argentine Exports Evolution-Disaggregated PP (dollars in millions)
Cereals
Oil Seeds and
Oleaginous Fruits
Copper and Articles
thereof
Fresh Fruit
Fish and Raw
Seafood
0
90,000
60,000
30,000
80,000
50,000
20,000
70,000
40,000
10,000
0
90,000
60,000
30,000
80,000
50,000
20,000
70,000
40,000
10,000

42 News
The following graphics show the performance of Argentine exports of Fuels and Energy over the last
decade.
Chapter 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
Fuels 1,368 2,017 2,389 2,998 3,361 3,857 4,350 2,309 2630 2,777
Crude Oil 2,178 2,299 2,315 2,509 2,406 1,304 1,691 2,465 2,582 2,200
Petroleum Gas 577 872 1,131 1,254 1,511 1,284 1,456 1,031 1,044 1,121
Power 56 37 93 100 193 95 202 382 62 99
Total 4179 5225 5,928 6,861 7,471 6,540 7,699 6,187 6,318 6,197
Total Fuels & Energy 4,618 5,412 6,171 7,132 7,760 6,919 7,996 6,438 6,515 6,466
Chart N°5. Disaggregated Fuel & Energy-Main Chapters (dollars in millions)
Fuente: Elaboración Fundación ExportAr en base a datos del INDEC
Argentine Exports of Fuels and Energy
Fuels and Energy exports show no significant change because our country has mainly favored the
internal demand of energy for industries. Thus, over the last decade fuels and energy exports increased
by 40 percent, because we fulfilled regional demands, particularly from neighboring countries, of
petroleum gas, and electric power.
Fuels are the main export of this sector, totaling $2.77 billion dollars, which means an increase of 103
percent over the last years (see Chart N°5).
The detailed analysis of Fuels and Energy products shows that crude oil was the second export of this
sector in 2011, with shipments totaling $2.2 billion dollars. There was an increase of 1 percent over
the last decade (see Chart N°5).
The growth in exports of Fuels and Energy over the last decade is due to the increase of global prices.
The volume of petroleum gas sold to Chile and the shipments of fuels and crude oil to the USA have
been important factors.
It is also worth mentioning exports of biofuels, totaling $2.14 billion dollars in 2011, which means an
increase of 75 percent compared to 2010.

43News
Graphic N°8.
Argentine Exports Evolution-Fuels & Energy (dollars in millions)
Fuels & Energy
Fuels
Crude Oil
Petroleum Gas
Graphic N°9.
Argentine Exports Evolution-Disaggregated Fuels & Energy (dollars in millions)
0
90,000
60,000
30,000
80,000
50,000
20,000
70,000
40,000
10,000
0
5,000
3,500
2,000
4,500
3,000
1,500
4,000
2,500
1,000

45News
By José Alberto Bekinschtein and Diego Molina Muscará
In 2011, our exports to China reached $6.5 billion dollars;
eighty-four percent of total sales came from commodities.
It is worth mentioning that this volume represents 21
percent of China’s imports, while ten years ago it was only
15 percent. This article explains that there is plenty of room
for improvement and expansion for a complementary
relationship between both countries that will provide
mutual benefits.
Nota | José Alberto Bekinschtein, apoyo estadístico Diego Molina Muscará, PROARGEX
Argentina
&China
PlentyofRoomfor
Improvementand
Expansion
Report Argentina-China

46 News
0
100
200
300
400
500
600
700
800
900
1995 2000 2005 2010
Exports 8.3 5.4 3.2 2.8
(on total share)
Imports 7.0 4.0 3.3 4.3
(on total share)
China: Share of Food Commerce
Fuente: UNCTAD Stat 2011.
Argentine exports to China (including Hong Kong and Macau) reached an estimated $6.5 billion
dollars according to INDEC. These exports are mainly commodities (excluding fuels), which makes up
21 percent of Chinese imports. It is interesting to point out that ten years ago our exports were just
15 percent of their imports. In 2011, our shipments to China were 7.7 percent of our total exports,
which also represented the 0.37 percent of Chinese total imports mentioned above.
Food and related products (with different added value) are 4 percent of our total exports to China,
so they are not very relevant for the Chinese buyer profile. Nevertheless, in recent years, this sector
represented a larger percentage than what China itself exports.
Source: UNCTAD, Stat 2011
In 2010, Chinese imports reached $1.74 trillion dollars and Argentine sales to China were 0.37
percent of its total imports. In the past five years, Argentina has remained in the same position (except
for a year when sales were 0.6 percent of the total Chinese imports).
Argentine participation in the Chinese market does not differ from the same performance in
international markets. Even though the volume and prices of Argentine exports have increased, our
country is in the 0.45 percentile
If we compare the growth of Chinese imports in 2000 (before the incorporation of China to the World
Trade Organization) with Argentine exports to said country, there is clearly a parallel evolution of both
lines (both values multiply eight times though they are different absolute values).
Comparative Evolution of Bilateral Trade: Argentina-China
Index
AR exports to CN CN imports

47News
Even though Chinese imports of food reached $60 billion dollars in 2010, only one fifth of these
imports have some added-value, which means food with potential differentiation and with technology
added to its production or marketing processes. Argentine agrifood only has a share of 2.5 percent.
In the past five years, the Chinese demand of agrifood has increased by 25 percent due to the rise of
salaries and changing patterns in food consumption.
Today, Argentine exports to China are almost 2.5 percent of the total Chinese imports. In particular,
oilseed and soy shipments do not reach more than 2 percent of Chinese total imports.
In summary, Argentine exports can be considered of little significance in relation to Chinese foreign
trade, particularly when we see our participation in Chinese total imports and what was sold.
If we consider what we export and what would be an alternative profile for Chinese buyers, it is
important to consider the following factors:
First, we need to revise the myth on China, production, and cheap labor. The idea of specialized
industrial manufactures based on cheap low skilled labor is not accurate.
Source: Fundación ExportAr based on UNCTAD, Stat 2011
Manufactured Goods
Intensive Labor Manufactures Based in Resources
Manufactures with Less Intensive Skilled Labor and Technology
Manufactures with Medium Intensive Skilled Labor and Technology
Manufactures with High Intensive Skilled Labor and Technology
Other
Total productos
2000
88.0
35.6
8.9
15.2
25.4
2.9
100.0
2010
93.4
23.8
10.6
19.1
37.5
2.3
100.0
Chinese Exports of Manufactures (share on total exports)
The chart above shows the evolution and growth of high-skilled labor from 2000 to 2010. After thirty
years of a model based on intensive low-skilled labor, Chinese industry is facing the challenge of
remaining competitive today with high-skilled labor and technology incorporated in the production
process. This creates a challenge for China, but an opportunity for the rest of the world. The more
developed industries have Boeing, Microsoft, and Cisco Systems exporting technology to the world.
In fact, these corporations produce technology in China and ship it everywhere.
It is interesting to compare this general export profile from China with Argentine. In order to do so,
we prefer to start in 2003 (after the crisis in 2000), with both years representing a clear trend.

48 News
It is important to point out that most of Chinese sales to Argentina
are industrial products. There has been a relatively larger increase
in manufactures with less intensive low-skilled labor, while a
general decrease in industrial manufactures with high-skilled labor
and incorporated technology.
An overview of the sales per export chapter indicates that chapter
85 is the most important one: Electrical Machinery, Equipment,
and Parts thereof; Sound Recorders and Reproducers, Television
Image and Sound Recorders and Reproducers, and Parts and
Accessories of such Articles. This represents one third of Chinese
imports. If we exclude the equipment used for production and
research, we have a large amount of consumer goods.
The second most important is chapter 84: Nuclear Reactors,
Boilers, Machinery and Mechanical Appliances. These represent
one fourth of Chinese imports and are basically capital goods.
En orden de importancia, pero más lejos, con sólo un 6% de
participación siguen los productos químicos orgánicos (capítulo
29) un insumo intermedio para el agro y la industria.
Source: Fundación ExportAr based on UNCTAD, Stat 2011
2003 2010
Total 100.0 100
Manufactured Goods 97.0 99
Intensive Labor Manufactures Based in Resources 14.5 21
Manufactures with Less Intensive Skilled Labor and Technology 8.5 10
Manufactures with Medium Intensive Skilled Labor and Technology 25.7 26
Manufactures with High Intensive Skilled Labor and Technology 45.0 40
Other 3.3 2
Chinese Exports to Argentina (share on total exports)

49News
With only six percent of participation, chapter 29, Organic
Chemicals, means supplies for agriculture and industrial
manufactures.
These three chapters are two-thirds of China’s sales to Argentina.
In a sense, this reflects potential driving forces for our local
economies that China can support and complement.
What can be concluded of this peculiar trading scenario?
First, we should highlight the degree of complementarity between
both nations, in terms of their particular needs and commercial
exchange. We have not included the increased amount of
Chinese investments in extractive industries (which refers to those
industries using non-renewable resources). Other funds are used
to take advantage of local and regional tariff barriers.
In fact, there is a significant difference between the absolute
and relative weight of each economy on the other. Even if we
consider the needs of the Chinese economy for certain agricultural
commodities, Argentina is only one of many primary goods
providers. In fact, as we have already mentioned above, those
commodities are not relevant to Chinese imports.
Secondly, as Argentina is not a decisive commercial partner for
China, we should avoid conflict and seek opportunities to place
our goods in their market by opening new venues or offering
diversified products.
To a lesser extent, we can also see that those conflictive products
in the national market tend to become expendable and less
important. This opens room for capital goods with high-skilled
technology.
Purchasing or/and manufacturing these goods would be a key
factor in building a sustainable plan to develop infrastructure,
which metaphorically means less investment per track-kilometer.
This is the framework of our bilateral commercial relationship.
There is plenty of room for complementary exchanges that would
benefit both nations. The only thing needed is to foster a bilateral
strategic vision.

50 News
Special Report
RiojaLaBy Bárbara Bonelli
Josefina Gorritti
Agustín Bozzotti

51News1 Excerpt from Cantata Riojana (music from Ramón Navarro, lyrics from David Gatica)
“LaRiojaisthelandwhereManispartofthelandscape,
an inherent part of it; its wild fragrance and vital colors
are precisely tailored to inspire him” (1)

Characteristics
Total Area: 89.680 km2
Total Population: 333,642 inhabitants (2)
Location: North-East of Argentina
Main Departments (3)
Capital City (180,995 inhabitants)
Chilecito (19,432 inhabitants)
Arauco (15,418 inhabitants)
Chamical (14,160 inhabitants)
Rosario Vera Peñaloza (14,054 inhabitants)
Main Airport
La Rioja “Capitán Vicente A. Almonacid” (Local)
52 News
(2) Data from the Province, Census 2010
(3) Data from the Province, Census 2010

SurfaceArea
andNatural
Resources
LaRioja’s
Performance
inNational
Economy
The Province of La Rioja is located in the northeast of Argentina. To its northeast, it
borders Chile, to the west with the Province of San Juan, to the south with San Luis, to
the east with Córdoba, and to the north with Catamarca. It is located between parallel
28° south and 32° south, and meridians 66° west & 70° west.
According to 2010 National Census, the population is 333,642 inhabitants, which
represents 0.8 percent of the Argentine population. The most populated city is its
homonymous capital. The province has 3.7 inhabitants per km2.
La Rioja covers an area of 89,680 km2 which represents 3.2 percent of the national
territory. It is a mountainous landscape, with several geographic features, such as
ranges and plains between hills and valleys. La Rioja’s ochre landscape alternates with
colorful plantations. Heat from the sun and scarce humidity define its semiarid climate.
La Rioja has two main regions: the northwestern mountains, and the flat and sandy
southeastern region –each with distinct climates and vegetation. As a consequence, the
production of olives and grapevines require different types of irrigation systems.
In the last years, tourism has grown considerably thanks to La Rioja natural beauties. Its
main tourist centers are Chilecito, in the piedmont of the Massif of Famatina; Nonogasta;
the Rio Grande Valley; the Valley of Los Sauces; and Villa Unión. From this location, it is
possible to access the Talampaya National Park, highly esteemed for its landscapes and
paleontological riches, which has been declared by Unesco a World Heritage Site (like
Ischigualasto, in the neighbor province of San Juan).
La Rioja has a diversified economy with many different important sectors. In the Graphic
below, the main sector in 2008 was services, which means 30 percent of the activities in
the province. This sector concentrates on real estate, rental, and entrepreneur services.
Public administration is 13 percent of La Rioja’s economy. Wholesale and retail level
businesses are 8 percent of the activities.
Main Sectors in the Economy of La Rioja (2008)
Agriculture, Livestock,
Hunting, and Forestry
Manufacturer Industries
Wholesale, Retail, Vehicle
Repairs, etc.
Real Estate, Rental, and
Business Services
Source: Fundación ExportAr based on data from INDEC and the Department of Statistics and Information Systems
from the Province of La Rioja
Public Administration,
Defense, Social Security
Education
Other
1

2

3

4

5

6

7

53News

The main productive activities of La Rioja are the following:
Agriculture
The main agricultural products from La Rioja are wines, walnuts, olives, jojoba,
fresh vegetables, and fruits such as peaches. Vineyards are located in the
departments of Chilecito, Famatina, Vinchina, Sanagasta, and Castro Barros,
with 8,300 cultivated hectares. The annual production is 118,308 tons, most
of which is used by the wine industry (almost 90.5 percent) and by raisin
manufacturers. On the other hand, green or black olives from the department
of Arauco are the second most prominent agricultural product of La Rioja.
There are also other types of olives used in the olive oil industry. Furthermore,
walnut plantations are located in Famatina, Chilecito, Castro Barros, San Blas
de los Sauces, Sanagasta, and Coronel Felipe Varela. Lastly, there is also a
great variety of fresh fruits used forpreserves and dried fruits, such as oranges,
peaches, plums, quinces, and date palms. In the southeast of the City of La
Rioja, there are several horticultural farms that produce onions, tomatoes,
peppers, melons, and spinach.
Livestock
La Rioja rears cattle and goats in its flatlands. These animals are fed with natural
fodder, particularly with sorghum grown in the most arid regions. The main
cattle breeds are Aberdeen Angus, Hereford, Zebu, and Brangus, which adapts
better to La Rioja’s climate and soil.
Industrial Activity
Manufacturing in La Rioja has expanded considerably and there are several
producers of plastics, sports footwear, chemical and pharmaceutical products,
textile articles, electrical equipment and appliances. The cotton production
(from 30,000 hectares) is used by textile industries. Leather manufacturers
are also important. Other key industries from the food and beverages sector
produce Torrontés Riojano, Malbec & Cabernet Sauvignon wines, olives, and
dried nuts.
Main
Production
Chains
54 News

55News
The evolution of the Gross Geographic Product (GGP) of La Rioja, together with the
Argentine GDP, has seen steady growth since 2004. The GGP of the province rose
sharply over the last decade. Even though production was affected by the 2001-2002
financial crisis, from then on it has continued to rise steadily. The approximate average
growth rate of the province in the last eight years was 6 percent, getting closer to the
National GDP of 8.5 percent.
The GGP of La Rioja for 2008 was ARS 4.32 billion pesos, which means an interannual
growth of 5.2 percent, and a value of ARS 12,664 pesos per capita.(4)
4 Source: Fundación ExportAr based on data from INDEC and the Department of Statistics and Information Systems from the Province of La Rioja
Gross
Geographic
Product
Evolution of National GDP and La Rioja GGP
Source: Fundación ExportAr based on estimated data from INDEC and the Department of Statistics and Information
Systems from the Province of La Rioja
*Estimated Data
National GDP (AR pesos in millions) La Rioja GGP (AR pesos in millions)
Main Economic Indicators (pesos in thousands)
Source: Fundación ExportAr based on estimated data from INDEC and the Department of Statistics and Information Systems from the Province of La Rioja
55% 55% 56% 57% 56% 56% 53% 51%
2002* 2003* 2004* 2005* 2006* 2007* 2008*
GDP per capita for La Rioja
Year GDP-regular
Price (AR pesos
in thousands)
Total
Population
GDP per capita-
regular Price (AR
pesos in thousands)
Activity Job Unemployment
5,000
4,000
3,000
2,000
1,000
0
5,000,000.00
4,000,000.00
3,000,000.00
2,000,000.00
1,000,000.00
0
, ,
, ,
,,
, ,
, ,
, ,
, ,
,
,
,
,
,
,
,
,
,
,
,
,
,
,

56 News
The structure of La Rioja’s GDP has remained constant in recent years. The most important economic
sector is related to services from tourism, communication, commerce, and marketing among others.
Thus, services are 70 percent of La Rioja’s GDP. Secondary sectors are industries that produce electrical
power, mining related products, and construction materials, all of which makes up 20 percent of
provincial GDP. This share shows a growth of 13 percent between 2002 and 2008. Finally, primary
products from forestry, agriculture, livestock, and mining have grown 25 percent, even though they
have a smaller share in the La Rioja economy.
TAX BENEFITS
Promotion of Productive Activities
Law 6141 offers tax benefits and money reimbursement to companies in order to promote productive
activities in the province. La Rioja stipulates fiscal stability for thirty years, allowing it to offer provincial
tax benefits for fifteen years (taxes applied to gross income, seals, real estate property, and contracts).
It also reimburses up to 30 percent of investments within five years (in activities considered priority by
the province), with 50 percent of the money allocated to infrastructure. La Rioja provides technical state
assistance, and special terms for purchasing state properties. It also organizes commercial missions
between local entrepreneurs and foreign buyers.
Promotion of Biofuel Crops
Law 8190 offers tax benefits to biofuel companies in order to promote development and industrial
projects in this area.
Stimulate and Strengthen the Emergent Tourist Destinations Program
This Program fosters state tax exemptions, financial concessions, and low rates to tourism industries to
promote the development of this sector.
Law 22021 offers promotional benefits to the Province of San Luis, La Rioja, and Catamarca
Sectors from La Rioja Economy
Primary Sector
Secondary Sector
Terciary Sector
Source: Fundación ExportAr based on estimated data from the Department of Statistics and Information
Systems from the Province of La Rioja
*Estimated Data

57News
Influence of Main Activities in Exports
In 2010, our country exported goods to all destinations for $67.33 billion dollars. Compared to this total, La Rioja accounted for 0.4
percent of the national GDP, with foreign sales totaling $273 million dollars (FOB). This figure shows an increase of 23.5 percent
compared to the previous year, accounting for $221 million dollars. Regarding sales abroad, over the last decade the exports from La
Rioja saw a considerable interannual increase of ten percent.
Among the main exporting sectors in 2010 are paper and cellulose with sales around $99 million dollars (representing 36 percent of
the total share), leather and hides for $48 million (17 percent). Wine production was an important activity in 2010, reaching $10 million
dollars and representing 4 percent of the total share of exports. This shows the consolidation of wines from La Rioja in the international
market.
Paper and cellulose, leather and hides, and fresh vegetables make up 75 percent of La Rioja’s shipments. The other twenty-five percent
is quite diversified: fats and oils for $15 million dollars; chemicals and related products for $14 million; beverages, liquors, and vinegars
for $12 million; textiles fabrics and textile articles for $7 million. The following graphic shows the share of main items in La Rioja’s total
exports.
AnalysisofExportsfromthe
ProvinceofLaRioja

58 News
Share of Main Items in Total Exports from La Rioja (2010)
Source: Fundación ExportAr based on data from INDEC
Regarding its share in the country’s trade, La Rioja was the third exporter of paper and
cellulose, with a share of sixteen percent in national exports during 2010. The main
exporters in this sector were Misiones (with a share of 29 percent) and the Province
of Buenos Aires (23 percent). The same pattern applies to leather and hides led by
the Province of Buenos Aires with fifty percent of the total share, Santa Fe with thirty
percent, and La Rioja with six percent.
Paper, Cardboard, Printed,
and Publications
Leather
Preparations of fresh
vegetables, legumes, and
fruits
Other
1

2

3

4

Main Exports from La Rioja (2010)
Source: Fundación ExportAr based on data from INDEC
Main Destinations for Exports from La Rioja
Source: Fundación ExportAr based on data from Info-Just
Sales from La Rioja are highly diversified. Its exports reach several countries and different regions, such
as Southeastern Asia, South Africa, and Oceania. The main destinations of La Rioja’s exports are Chile,
which represents 23.5 percent of the total shipments in 2010, followed by Brazil (14.9 percent), the
USA (8.5 percent), and Peru (7.9 percent). Hong Kong is the fifth largest export destination for La Rioja
(6.7 percent of total exports), which shows the diversity mentioned above.
Manufactures from Agricultural Origin
Manufactures from Industrial Origin
Commodities
1

2

3

Chile
Brazil
USA
Peru
Hong Kong
Other
1

2

3

4

5

6

59News

Argentine exports promoted at Papudo International Integration Fair

Argentine exports promoted at Papudo International Integration Fair

Empfohlen

Empfohlen

Weitere ähnliche Inhalte

Andere mochten auch

Andere mochten auch (6)

Ähnlich wie Argentine exports promoted at Papudo International Integration Fair

Ähnlich wie Argentine exports promoted at Papudo International Integration Fair (20)

Mehr von Noticias de Exportar

Mehr von Noticias de Exportar (20)

Kürzlich hochgeladen

Kürzlich hochgeladen (20)

Argentine exports promoted at Papudo International Integration Fair