Update on Phi Beta Lambda (PBL) National Officer Plan of Work (POW) for 2011-12

1. 2011 – 2012
NATIONAL PRESIDENT’S MID YEAR REPORT

2. MEET THE TEAM

3. Goal #1
CUSTOMER SERVICE
To be responsive to the
needs of our students,
advisers, and business
customers!

4. CUSTOMER SERVICE
4.8%
[11,201 Members]
Retain 85% INCREASE AND
[408 Chapters]
RETAIN MEMBERS
500
[Active Chapters ]
Quality in a service or product is not what you put into it.
It is what the client or customer gets out of it.
- Peter Drucker

5. CUSTOMER SERVICE
INCREASE AND RETAIN MEMBERS
Actual - as of 1/4, up 5 schools (316), up 2.31%, 22-21 in states
55 new/reactivated as of 1/4
New Chapter Start Up Kit (sent in Oct. 2 President's Blast)
"PBL Request for Info." (sent in first TBL) – over 300 entries
ACTION COUNCILS
Established five Regional Action Councils
Set up Treasurer’s & Secretary’s Action Councils
Quality in a service or product is not what you put into it.
It is what the client or customer gets out of it.
- Peter Drucker

6. SAMPLE PRESIDENT’S BLAST

7. NEW CHAPTER START UP KIT
http://go.fbla.org/PBLNewChapterPacket

8. CUSTOMER SERVICE
PBL 2010: 601
NFLC PBL 2011: 705
Increase of 104
[more pbl attendees]
Total 2010: 5,244
[greater overall Total 2011: 5,282
attendance]
Increase of 38
Quality in a service or product is not what you put into it.
It is what the client or customer gets out of it.
- Peter Drucker

9. Goal #2
RELATIONSHIPS
To have the most
effective partnerships
of any career student
organization!

10. RELATIONSHIPS
PBL National President article
in each of the TBL issues
Gave a speech at the 2011
[FBLA] FBLA NLC and received over
100 names at the PBL booth
Set up similar booth at each
of the NFLCs
Taylor & Jake attended
NBC’s Education Nation
Summit
An organization is a set of relationships
that are persistent over time.
- Kevin Kelly

11. RELATIONSHIPS
ADOPT-A-CHAPTER
Over 15 applicants
thus far
(FBLA, ML, & PBL)
Rewarding all those
who complete at
NLC
http://go.fbla.org/adopt-a-chapter

12. RELATIONSHIPS
GOAL Promoted the Mini Grant in
[ $38,131.50 ] President’s Blast and had four PBL
winners
University of South Carolina
University of South Florida
10% Herzing University
University of Miami
[ increase ]
Raised over $4,900 at Blue Jeans for
Babies dances at NFLCs
An organization is a set of relationships
that are persistent over time.
- Kevin Kelly

13. Goal #3
RESOURCES
To focus on obtaining
business and corporate
sponsorships for our
competitive events,
membership, and scholarship
programs.

14. RESOURCES
COMPETITIVE EVENT SPONSORSHIP
Establish a Treasurer's Action Council (eight members in 3
regions)
Actively search for a scholarship sponsor and auction
items (goal of 100%)
Target sponsors located around the location of the NLC
STATE OFFICER BOARDROOM
Sent out generic login information to State Officers
Promoted in two President’s Blasts
I have no money, no resources, no hopes
I am the happiest man alive.
- Henry Miller

15. Goal #4
IMAGE & AWARENESS
To be the best known
career student
organization in the
country!

16. IMAGE & AWARENESS
INVOLVEMENT
host… IN NATIONAL
[ NFLC workshop ]
PROGRAMS
A strong, positive self-image is the best
possible preparation for success.
- Joyce Brothers

17. IMAGE & AWARENESS
SOCIAL MEDIA
update… Generic Twitter accounts (e.g.
NatPBLPres)
[ monthly blogs ]
Changed blog name and have
contributed various articles
[ accounts ]
Hosted webinars (Second Semester
Recruitment & Retention)
[ podcasts ] Constant Facebook page update
(1268 members) as well as other
[ website] chapter pages
Use of MailChimp to send out Bi-
Monthly President’s Blasts

18. SOCIAL MEDIA EXAMPLES
Generic Twitter Accounts
PBL Promotional Video & National Officer Bios

19. PROMOTIONAL VIDEOS
PBL SLC Welcome
Miami Dade Officer Training Welcome
Dress Code Video
PBL Promotional Video & National Officer Bios

20. THANK YOU
ANY QUESTIONS