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Thursday, March 22, 12
WHO ARE WE?




Thursday, March 22, 12
SAM CRITCHLEY
                         @samcritch
                         sam.critchley@spaaza.com


                         DAVE SEVENOAKS
                         @dave7oaks
                         dave.sevenoaks@spaaza.com


                                                    facebook.com/Spaaza
Thursday, March 22, 12
THE PROBLEM




Thursday, March 22, 12
97% of shoppers use online media to
                                    decide what to buy locally*.

                                    Most of the time they still want to buy
                                    in-store (93% of all sales are offline**)

            ?                       ...but don’t know where to find the
                                    products they want nearby.


         * BIA Kelsey, March 2011
         ** Google, November 2011


Thursday, March 22, 12
FUTURE OF SHOPPING: COMBINING THE
               BENEFITS OF ONLINE AND OFFLINE




Thursday, March 22, 12
SPAAZA’S SOLUTION




Thursday, March 22, 12
Facebook app         Check availability site plugin




  A social product
  catalog and                                                                                   Webshop
  product finder                                                                           visitors can see
  for a your                                                                                where to buy
  facebook page                                                                           product nearby




                         Google local shopping      API: Build your products into apps




                                                                                           Our API makes
   Spaaza makes
                                                                                                it easy for
   your offline
                                                                                            developers to
   inventory
                                                                                               build your
   searchable on
                                                                                             product data
   Google
                                                                                         into mobile apps




Thursday, March 22, 12
SPAAZA ON FACEBOOK




Thursday, March 22, 12
Thursday, March 22, 12
SPAAZA IS A PLATFORM

         Shoppers


       Spaaza’s apps and integrations


                                                     Build real time
                                                     shopping data into
                                                     your apps...coming
                                                     soon

         API                            JSON format. Spilt into authenticated and public versions



                                        Manage and control publishing channels +          analytics
         Spaaza Product index



         Shop (or chain)                Works with independent shops and chains




Thursday, March 22, 12
TECH SETUP


                         Frontend (inc. Facebook app): Rails
                         Ruby EE, JQuery, manual OAuth

                         API: JSON, PHP, MySQL
                         Repo: Github
                         Hosting: Hetzner (Germany)



Thursday, March 22, 12
DEMONSTRATION




Thursday, March 22, 12
SPAAZA’S ROLE IN THE
                           FUTURE OF LOCAL
                              SHOPPING



Thursday, March 22, 12
HELP SHOPS, SHOPPERS AND APP DEVELOPERS BY
                      BECOMING THE SOURCE OF REAL-TIME
                    INVENTORY AND PRODUCT INFORMATION
Thursday, March 22, 12
THE FUTURE: CLOSE THE LOOP BETWEEN ONLINE & OFFLINE




Thursday, March 22, 12
THE FUTURE: AUGMENTING DIGITAL ADS WITH OFFLINE DATA




Thursday, March 22, 12
THANKS AND QUESTIONS
                         @spaaza      spaaza         www.spaaza.com

                  (P.S. We are looking for FB/frontend developers)



Thursday, March 22, 12

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FBDGA Spaaza - Sam Critchley & Dave Sevenoaks

  • 2. WHO ARE WE? Thursday, March 22, 12
  • 3. SAM CRITCHLEY @samcritch sam.critchley@spaaza.com DAVE SEVENOAKS @dave7oaks dave.sevenoaks@spaaza.com facebook.com/Spaaza Thursday, March 22, 12
  • 5. 97% of shoppers use online media to decide what to buy locally*. Most of the time they still want to buy in-store (93% of all sales are offline**) ? ...but don’t know where to find the products they want nearby. * BIA Kelsey, March 2011 ** Google, November 2011 Thursday, March 22, 12
  • 6. FUTURE OF SHOPPING: COMBINING THE BENEFITS OF ONLINE AND OFFLINE Thursday, March 22, 12
  • 8. Facebook app Check availability site plugin A social product catalog and Webshop product finder visitors can see for a your where to buy facebook page product nearby Google local shopping API: Build your products into apps Our API makes Spaaza makes it easy for your offline developers to inventory build your searchable on product data Google into mobile apps Thursday, March 22, 12
  • 11. SPAAZA IS A PLATFORM Shoppers Spaaza’s apps and integrations Build real time shopping data into your apps...coming soon API JSON format. Spilt into authenticated and public versions Manage and control publishing channels + analytics Spaaza Product index Shop (or chain) Works with independent shops and chains Thursday, March 22, 12
  • 12. TECH SETUP Frontend (inc. Facebook app): Rails Ruby EE, JQuery, manual OAuth API: JSON, PHP, MySQL Repo: Github Hosting: Hetzner (Germany) Thursday, March 22, 12
  • 14. SPAAZA’S ROLE IN THE FUTURE OF LOCAL SHOPPING Thursday, March 22, 12
  • 15. HELP SHOPS, SHOPPERS AND APP DEVELOPERS BY BECOMING THE SOURCE OF REAL-TIME INVENTORY AND PRODUCT INFORMATION Thursday, March 22, 12
  • 16. THE FUTURE: CLOSE THE LOOP BETWEEN ONLINE & OFFLINE Thursday, March 22, 12
  • 17. THE FUTURE: AUGMENTING DIGITAL ADS WITH OFFLINE DATA Thursday, March 22, 12
  • 18. THANKS AND QUESTIONS @spaaza spaaza www.spaaza.com (P.S. We are looking for FB/frontend developers) Thursday, March 22, 12