The document discusses the future of EMV adoption in the United States. While the liability shift deadline has passed, many small businesses have yet to become EMV compliant due to factors like lack of awareness, education and prioritizing other tasks over upgrades. However, experts predict EMV activity will gradually rise throughout 2016 as additional education is provided and pressure increases for merchants to upgrade their payment solutions.

1. The
Future
of
EMV®

2. • The
deadline
to
become
EMV®
compliant
has
come
and
gone;
yet
many
are
s<ll
in
process
of
integra<ng
EMV
solu<ons.
Delays
in
adop<ng
EMV
solu<ons
may
result
in
liability
to
businesses
and
cause
detrimental
harm
in
an
instance
of
fraud.
• Although
the
overall
number
of
merchants
becoming
EMV
compliant
is
s<ll
low,
the
U.S.
has
made
progress
the
past
several
months
to
migrate
to
EMV.
The
Future
of
EMV

3. Now
that
EMV
is
in
full
effect,
what
is
expected
for
the
future?
Take
a
look
at
the
projec<ons
of
how
EMV
will
affect
the
payments
industry.

4. Pressure
to
Become
Compliant
• The
payments
industry
has
voiced
the
importance
of
becoming
EMV
compliant
for
some
<me
now
and
has
expressed
the
consequences
of
what
could
occur
by
delaying
implementa<on.
• Yet,
even
though
the
liability
shiP
has
passed,
many
small
businesses
s<ll
have
not
made
the
switch
to
EMV
capable
solu<ons.

5. • Small
businesses
are
s<ll
hesitant
about
how
EMV
will
affect
them
and
if
poten<al
chargebacks
for
fraudulent
transac<ons
offset
the
cost
of
being
compliant.
• Consequently,
they
face
a
significant
amount
of
pressure
to
incorporate
EMV
into
their
payment
solu<ons.

6. • Neglec<ng
to
add
an
EMV
solu<on
could
leave
a
merchant
at
a
compe<<ve
disadvantage
by
projec<ng
an
image
that
their
system
is
not
up
to
par
with
the
latest
security
and
also
by
not
taking
advantage
of
NFC
technology,
which
is
typically
available
on
most
EMV
terminals.

7. • The
good
news
is
that
experts
predict
that
more
small
businesses
will
begin
integra<ng
EMV
solu<ons
the
early
part
of
this
year,
as
more
merchants
start
their
cer<fica<on,
training,
and
tes<ng
to
accept
EMV.

8. Addi<onal
EMV
Educa<on
Needed
• In
order
for
EMV
adop<on
to
con<nue
progressing,
there
needs
to
be
addi<onal
educa<on
on
EMV.
• Although
merchant
service
providers
and
sales
agents
are
working
to
educate
small
businesses
on
EMV,
there
is
s<ll
a
low
awareness
among
smaller
merchants.

9. • To
help
push
EMV
educa<on,
merchants
should
hold
a
training
session
with
their
employees
to
cover
the
basics
of
EMV
technology
and
how
to
process
a
transac<on
with
a
chip
card.
• Once
employees
receive
proper
training
from
their
employer,
they
will
be
beTer
prepared
to
help
consumers
with
any
issues
or
problems
that
occur
at
checkout.

10. EMV
Ac<vity
Gradually
Rising
• With
the
holiday
rush
over,
experts
predicted
an
increase
of
small
businesses
to
begin
upgrading
their
equipment
to
accept
EMV
and
have
no<ced
an
upward
trend
each
month
of
EMV
transac<ons
taking
place.
• The
end
of
2015
saw
a
low
rate
of
EMV
adop<on
due
to
several
factors

11. Holidays
• Many
retailers
held
off
on
upgrading
to
EMV
capable
solu<ons
prior
to
the
holiday
season,
as
EMV
transac<ons
have
been
reported
to
take
longer
to
process
than
standard
swipe
transac<ons.
• With
retail
lines
already
longer
due
to
more
shoppers,
most
merchants
did
not
want
to
add
a
new
payment
solu<on
in
with
the
mix
and
cause
even
longer
lines.
Factors
for
Low
Adop<on

12. Lack
of
Awareness
• Although
most
larger
retail
merchants
were
aware
and
made
an
investment
in
advance
for
the
liability
shiP,
smaller
businesses
rely
primarily
on
their
merchant
services
provider
to
educate
them
on
new
solu<ons.
• As
a
result,
many
small
businesses
lacked
awareness
on
the
importance
of
becoming
EMV
compliant
due
to
a
lack
of
their
own
resources
and
<me
to
invest
in
EMV-­‐capable
solu<ons
during
busy
fall
and
holiday
seasons.
Factors
for
Low
Adop<on

13. • As
the
migra<on
to
EMV
acceptance
con<nues
to
grow
in
the
U.S.,
small
businesses
and
payment
industry
experts
should
con<nue
to
push
the
adop<on
of
EMV
solu<ons.
• Throughout
2016,
there
will
be
an
increase
in
pressure
for
merchants
to
become
EMV
compliant,
addi<onal
EMV
educa<on
will
be
needed,
and
EMV
ac<vity
will
slowly
but
surely
con<nue
to
rise
in
use.

14. First
American
offers
processing
for
credit,
debit,
EMV,
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e-­‐commerce,
mobile
and
more,
and
provide
both
sales
and
leasing
on
a
wide
range
of
today's
most
advanced
and
secure
payment
equipment.
Begin
accep<ng
EMV
payments
today.
First
American
Payment
Systems