http://www.fao.org/pulses-2016/en/ International year of Pulses 2016 - Global Dialogue - IYP Visibility - Claudia Nicolai

1. InternationalYear of Pulses 2016 promotion and visibility
The year in
review,
successes
and
highlights

2. IYP Logo
Translated in 33languages
“The official logo for the
International Year of Pulses
symbolizesthemanyadvantagesofpulses.
The pulses displayed in
vibrant colors represent the
numerousanddiversetypes andusesof
pulses, while the spoonrepresents
theirroleinanutritiousdiet.
Thepulsesthemselvesareshapedintoa
heart—anodtotheirhealthbenefits,
particularly in promoting
heart health and preventing
non-communicable diseases.”

3. Pulses-2016
Over 3200 email exchanges, 2261requests
received.“Dear FAO, I am a nutritionist
in New York [..] I work in an
underserved area where the
immigrantshavelimited
resourcesandeatingpulses
ratherthanmeatisagreat
practice.Havingthemsee
thatpulsesarevalidatedby
theFAOissogreat.”
Ms Solange Muller
02 November 2016 18:35

4. IYP website
The website is fully translated in 7
languages
Full coverage in Italian,
as result of a collaboration with UNRIC
(Release date: 25th May 2016).
Released in March2015,the website has
been the main IYP communication tool.
It has reached over halfamillionvisits as of
today - 63,436 of which in October 2016
only.
Totalpageviews~1,200,000.
On average its traffic has increasedby145%
compared to the previous international
year.

5. Highlights
Weekly posts since May 2015
in all FAO languages
More for than 80 highlights as of
today (November 2016)
Top 3 most viewed highlights:
• What are pulses?
~ 77,000 page views
• Around the world in dishes
made with pulses
~ 14,400 page views
• How to get kids to eat pulses
~ 11,300 page views

6. Blog
•Australia
•Benin
•Brasil
•Chile
•Canada
•France
•Italy
•Japan
•Russia
•Spain
•Turkey
•Uganda
•United Kingdom
•United States of America
•Zambia
Weekly posts and over 30submissions
from:

7. Recipe collection
Around 60recipes
received and
published from all
around the world.
Ordered by
ingredient/country.
Promoted on social
media.

8. Photo exhibit panels
Print-ready
files
available for
download.

9. Cookbook
Available in the all FAO languages for download and for sale

10. Publications
Top 3 IYP publications:
Pulses: Nutritious seeds for a sustainable future
~58,000views
Food Outlook: Biannual Report on Global Food
Markets. June 2016
~14,600views
Would you judge a book by its cover? Book
cover designs on pulses and legumes from the
FAO library collections – 2016
~2,300views

11. Leaflet
Available in the FAO + 6 additional languages

12. Fact sheets
Focusing on the IYP key messages:
• Nutritional benefits of pulses;
• Food security;
• Health benefits of pulses;
• Pulses and biodiversity.

13. Infographics
Available in the FAO + 7 languages
• Surprising facts about pulses
you might not know
• Nutritional benefits of pulses
• Pulses Contribute to Food
Security
• Health Benefits of Pulses
2 more in the pipeline.

14. Educational materials
Coming soon: FAOkids

15. Social media
• Social media cheat sheet was provided to all country and regional FAO offices managing social
media to ensure global coverage.
• Wikipedia entries in 8 languages were created
• All IYP related presentations are available from FAO SlideShare
• A playlist with all related videos is available from FAO YouTube channel
• Delicious was used to tag/share over 500 IYP related articles in all official languages
The Corporate FAO channels, with over 1.7 Million followers, were used to promote the IYP.
Content was promoted in English/Spanish/Arabic/French/Italian/Portuguese.

16. Social media coverage
The total number of posts made so far on Social Media on IYP2016 were:
• FB – ~ 200 posts
• Twitter – ~ 800 posts
• Google+ - ~85 posts
• LinkedIn - ~ 100 posts
• Instagram - ~ 60 posts
Two thunderclaps were organized:
• Launch of the IYP - https://www.thunderclap.it/projects/33705-int-year-of-pulses-
2016 * Reached ~ 6 Million people
• World Food Day 2016 - https://www.thunderclap.it/projects/47410-lovepulses-on-
world-food-day * Reached ~ 10 Million people
In addition, everything produced for social media was promote on the LED Wall
outside FAO.

17. Social media coverage
Examples of top
Facebook Posts

18. Social media coverage
Examples of top
Twitter Posts
Events were live tweeted
via @FAOKnowledge

19. Social media coverage
Examples of top
Instagram Posts

20. Multimedia
Interviews with FAO
experts
Short animationvideos
26videosandaudiofiles, 7
audio files from the
AMARCradiocampaign

21. Key exhibits
Pulses book exhibition was
set up last June 2016 and still
ongoing in the Flag Hall foyer,
FAO HQ.
A pulses market was
organized during the
Conference last June 2016.

22. Key events

23. Key events
Two online discussions hosted by FAO’s Global Forum on Food Security
and Nutrition (FSN Forum).
25.05.2016 - 19.06.2016
Pulses are praised for their health, environmental and economic benefits. How
can their full potential be tapped?
14.10.2016 - 04.11.2016
Pulses: Innovations from the field to the cooking pot