Making communications land - Are they received and understood as intended? we...
IYP Global Fora
1. Engaging stakeholders on
the International Year of Pulses
through online dialogues
Renata Mirulla
Agricultural Development Economics Division, FAO
2. FAO’s online network for
knowledge sharing and
policy dialogue on food
security and nutrition
www.fao.org/fsnforum
TheGlobalForum
onFoodSecurityand
Nutrition(FSNForum)
3. FSN Forum activities for the IYP
Online discussions
• Pulses are praised for their health, environmental and
economic benefits. How can their full potential be tapped?
• Pulses: innovations from the field to the cooking pot
Webinars
• Pulses for food security and nutrition
• Pulses: innovations from the field to the cooking pot
4. • Awareness raising
• Involvement of stakeholders
• Gathering of and linking practical experiences and research
• Connecting virtual exchanges with face-to-face meetings
• Networking
• Collection of recipes
Outcomes
7. • Support seed systems which empower smallholders, improve availability of and access to
underutilized, high quality and climate-resilient varieties that are suited to local conditions.
• Promote mixed cropping systems that allow to take advantage of the beneficial impacts of pulses
(i.e. crop rotation, intercropping).
• Support access to markets and value addition, including processing and packaging of pulses at
the community level.
• Support stronger networks between the different actors in the pulse value chain, including
establishing cooperatives.
“We need marketing strategies to add value to local production of pulses, such as the
geographic origin protection, and investment in research and innovation to reduce the
yield gap between cereals and pulses” – Massimo Iannetta, ENEA, Italy
How to promote production?
8. Make pulses accessible and attractive, responding to the aspirations of consumers and tackling
new consumer trends:
• Raise awareness on the health and nutrition benefits of pulses in addressing malnutrition
(with a particular focus on children’s and women’s diets) and non-communicable diseases,
specifically by involving health professionals, dieticians, chefs, social media, etc.
• Incorporate pulses in food aid programmes, public distribution systems, public procurement
and school meals.
“In Burkina Faso and other countries of West Africa, we need: 1) communication to
reestablish the image of pulses emphasizing the beneficial effects on the present state of
health of the population, 2) establish a repertoire of improved local dishes …”
– Georges Bazongo, Tree Aid, Burkina Faso
How to promote consumption
in a context of changing consumer habits?
9. How to promote consumption
in a context of changing consumer habits?
• Invest in product innovation, broadening the range of commercial preparations and
diversifying the use and consumption of pulses, responding to needs of specific target
groups (e.g. athletes)
• Promote updated and innovative recipes
• Promote research and raise awareness on fast-cooking and fast-soaking methods
“Social media together with gastronomical innovation can help pulses
become 'the next quinoa’ ” – Sarah Najera, FAO, Italy