This document discusses using social media for events and businesses. It outlines that social media is now crucial for business communications as it allows for immediate, communal, and conversation-driven interactions. It then provides guidance on using key social media platforms like LinkedIn, Facebook, Twitter, YouTube and others to engage audiences, share content, and measure effectiveness. Emphasis is placed on consistency, engaging conversations, and bringing all social media efforts together through tools like Hootsuite.
2. 2!
Modern
‘GLOCAL’
Communica8ons
• With
the
rise
of
the
‘networked
individual’,
wide
spread
adop8on
of
smartphones,
and
the
burring
of
personal
and
professional
environments
–
social
media
key
to
business
communica8ons.
• Social
Media
is
immediate,
communal,
and
conversa8on
Social Media driven
through
networked
collabora8on
and
ac8ve
par8cipa8on.
3. 3!
• Low
entry
barriers,
ability
to
go
beyond
boundaries
of
exis8ng
ins8tu8ons
• ShiU
from
command
&
control
mass
produc8on
to
a
more
transparent,
customized
segmenta8on
outlook.
• Best
prac8ces
openly
shared
with
informal
membership
&
mentorship
–
rise
of
organiza8onal
crea8vity
&
individual
innova8on.
• Effec8ve
at
eleva8ng
personal
profile
and
contribu8ng
to
brand
value
• Creden8als
and
Personality
based.
4. 4!
Paper.li
LinkedIn
TwiGer
Groups
LinkedIn
Facebook
4Square
Profile
Facebook
Flikr,
Last
FM,
‘Fan’Page
Klout
Instagr.am
Hootsuite
Empire
YouTube
Avenue
Membership
Presence
Flavors. WEB
Passive
me
Blog
PAGE
Online
About. Social
Directories
me
Page
6. 6!
LinkedIN
• Develop
a
100%
Profile
• Power
of
Tes8monials
Important
• Join
&
Par8cipate
in
Linkedin
Groups
• Create
Business
LinkedIn
profile
• Share
Posts
across
Groups
7. 7!
• Separate
Personal
and
Professional
facebook
Space
through
Professional
‘Fan’
Page
• Encourage
fan
par8cipa8on,
fostering
dialogue,
polling
• Promote
through
targeted
adver8sement
and
own
broad
based
network
linking.
• Complement
Company
web
page
8. 8!
twitter
• Personal
&
Professional
Handles
• Limit
to
140
characters
but
use
less
for
RT
comments
• Employ
hashtags
for
industry
groups
such
as
#ISES
#Eventprofs
• Employ
tools
such
as
lists,
Twit
Cleaner,
TwitPic,
Paper.Li
to
be<er
op8mise
twibeeds
9. 9!
YouTUBE
• Create
YouTube
Channel
• Ensure
You
Have
Permissions
• Brand
Proprietary
Videos
• Give
Credit
and
be
Prepared
to
replace
soundtracks
• Consider
VIMEO
as
a
‘mirror’
11. 11!
Strong content =
strong presence
• Reflect
Your
Personality
• Have
an
Opinion
• Be
Entertaining
&
Informa8ve
• Always
Give
Credit
&
Play
Nice
• Imagery
IS
Everything
12. 12!
engagement
• Leverage
off
your
network’s
network
for
greater
coverage
• Avoid
‘me
toos’
• Avoid
‘spamming’
and
stalking
• Acknowledge
‘reach-‐outs’,
Extend
rela8onships
and
‘soU’
touch
regularly
• Don’t
waste
people’s
8me
13. 13!
Digital identity
• Be
Authen8c
–
be
consistent
with
your
brand
iden8ty,
the
culture
of
your
business
and
your
own
dis8nct
personality
• Make
dis8nc8ons
between
business
and
individual
presence
• Less
is
almost
always
More
14. 14!
ACTIVE
• Contribu8ng
construc8ve
comments
on
blogs,
Facebook
and
LinkedIn
Groups
• Employ
‘Gravatar’
for
branding
• Website
Blog
• Instant
Landing
Pages
–
about.me
PASSIVE
• Associa8on,
directory,
event
par8cipa8on
lis8ngs
–
be
astute
• Ac8vity
broadcasted
on
services
sites
such
as
LastFM,
Kiva
15. 15!
Bringing it all together
• Employ
Social
Media
dashboards
such
as
HootSuite
to
assist
in
the
distribu8on
and
management
of
your
communica8on
flow
• Determine
your
‘post’
frequency
• Determine
your
‘final’
network
des8na8on
-‐
which
should
be
your
company
website
or
instant
‘landing’
page.
16. 16!
Paper.li
LinkedIn
TwiGer
Groups
LinkedIn
Facebook
4Square
Profile
Facebook
Flikr,
Last
FM,
‘Fan’Page
Klout
Instagr.am
Hootsuite
Empire
YouTube
Avenue
Membership
Presence
Flavors. WEB
Passive
me
Blog
PAGE
Online
About. Social
Directories
me
Page
18. 18!
measurement
• Number
of
Followers/Likes
• Number
of
Conversa8ons
and
ul8mately
poten8al
business
• All
Social
Media
Plaborms
have
sta8s8cs
inbuilt
• Klout
–
reasonable
overview
• Empire
Avenue
–
odd
but…
19. 19!
Are you prepared
to invest the
time and the
effort?
Consistency is the key!
20. 20!
Social media Event practices
FOURSQUARE
-‐
GPS
des8na8on,
crowd
sourcing,
Badges
FACEBOOK
&
LinkedIN
–
event
scheduling/promo8on
–
imagery
TWITTER
–
event
dialogue
with
#
hash
tags
IML
Polling
–
Shakespeare
-‐
QR
Codes
21. 21!
Linkage
Social
Media
Dashboard
Twi<er
Tools
h<ps://hootsuite.com/login
h<p://paper.li/
COURTESY OF ISTOCK.COM
Online
Presence
h<p://thetwitcleaner.com/
h<ps://www.linkedin.com/
h<p://twitpic.com/
h<p://www.facebook.com/
Influence
Measurement
h<p://twi<er.com/
h<p://klout.com/home
h<p://www.youtube.com/
h<p://empireavenue.com/
STAFF IMAGES
h<p://instagr.am/
Instant
Social
Media
Page
h<p://www.flickr.com/
h<ps://about.me/
h<p://www.last.fm/home
h<p://flavors.me/