1. Newspaper and magazine pubishers – a special breed
Newspaper and magazine publishers are a special breed of people. They tend to be actively
engaged in their local or niche community and ready to facilitate the community’s growth. Your
community might be a local bunch of suburbs, an industry in which you run a
business/organisation, or particular group of like-minded people who share a particular set of
interests, from Star Wars through to golf!
Publishing a newspaper or magazine for your community was once a very big deal, mostly the
privilege of generational publishing families and rarely a success story from an individual or
small group starting from scratch. Even as recently as 2004, when I launched my own
newspaper, all I had to sell were print ads. Later I had a basic website which ran a few ads, but
still that was a very narrow revenue base.
With the revolution in media software, hardware and business models, the doors are wide open
now to anyone with a sense of commitment and a mind for business. I learned the hard way
initially through trial and error. When I had the printed publication (35,000 copies, written entirely
by its local readers well before ‘citizen journalism’ was even coined!) running under its own
steam a couple of years later, I took 6-months away from the business to meet other publishers.
I travelled across Australia, Ireland, England, Scotland, Europe and the USA and met 214
publishers!
In 2008 I launched EzyMedia, with the idea that other publishers could learn from not only my
own experiences, but the notes I took from publishers around the world. How they dealt with
common challenges, creative solutions they had introduced to get ahead of their competitors.
Along the way I have recruited some very smart programmers and talented graphic designers.
Concurrently the marketplace has exploded with technology and new ways of producing and
receiving media. What an exciting time to be in the heart of one of the most vibrant and rapidly
evolving industries in the world!
At EzyMedia we know publishing. Our clients include individuals, small teams and very large
media companies with 100’s of publications and millions of unique visitors per month. You see,
we come at the publishing challenge from an obvious yet seemingly not-so ‘common’-sense
approach – leveraging relationships.
Traditional media serves up content to an audience in what has historically been a one-way
street; “Here, we know you’ll like this, so read it!” Of course more recently everyone is on the
ban-wagon for social media, audience dialogue and the really innovative with ‘online-first’. But
when was the last time you were invited to submit a full article with images, captions etc., not
just a comment, on any newspaper or magazine website? When did a friend or colleague last
tell you they uploaded an article to their local news site and saw it in print the following week?
EzyMedia has been approaching publishing in this way for 8 years now. And believe me, when
you open that door to your readers, be ready for the tidal wave of content and goodwill you will
receive.
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2. With our experience and know-how, you don’t need to be the expert. When you buy a car you
are not expected to know how to pull the engine apart and put it together, you go to a mechanic
for that… or you learn on the fly and risk breaking down on the highway. If you are serious about
entering the publishing business, why wouldn’t you go straight to the guys who have done it
and who help publishers every day achieve their own success stories, be they about fame,
fortune, lifestyle or simply independence.
EzyMedia offers franchise newspaper or magazine publishing packages for publishers who
have their own vision but wish to take advantage of Ezymedia’s publishing tools and services,
or for publishers who want an end-to-end publication business model that is based on our
branding and collateral.
The franchise model brings to the table a wealth of knowledge, services and software based on
our own real-life experience and the ever evolving wisdom of our customers who deploy our
recommended strategies. We can either support you with a pre-branded end-to-end newspaper
or magazine franchise, or bundle our products and services to support your own unique vision.
The EzyMedia Newspaper or Magazine franchise provides you with:
A complete brand
A library of in-house ads to build awareness and loyalty for your publication
Publishing Manual – how to start the business, the first 6-weeks, sales training and
more
Sales Kit – no, not a boring old media kit full left on the advertiser’s shelf, but a proven
sales tool and process that leads prospects to your purchase form
Sleek professional newspaper website or magazine website
Automated newsletter export from your website, driving traffic back to your site
Subscription-only content areas
Pageflipper for digital reproduction of your publication’s PDF
Amazing page layout that grabs your audience
Compelling ad design
Sophisticated sales and ad management tools with full reporting capability
Backend publisher administration system which manages everything from HR to
invoicing
Connection to media buyers around the world
One-on-one support from experienced publishers, designers and programmers
A turnkey business model that truly offers you a work-from-home lifestyle
See also our PACKAGES.
You will not find another publishing franchise opportunity like EzyMedia. Most offer
‘know-how’. Some offer a few services, some offer a website. EzyMedia delivers the best
technologies with the full suite of publishing services, at an extremely affordable franchise price.
I love a great deal, from garage sales to free tickets, and that’s why I have packed our
franchise opportunity with at least double anything else on the market. Google “newspaper
franchise” or “magazine franchise” and see what you come up with – I guarantee you will agree
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3. me.
This is not a “How to Publish” book with a ridiculous price tag, or a cookie-cut widget with a
ridiculous license fee. Your buy-in price covers a whole lot of real work by real people to bring
together a world-first publishing franchise for you. With an EzyMedia newspaper or magazine
franchise you have an instant publishing team behind you.
If you are interested in learning more about this wonderful opportunity, please contact
franchise@ezymedia.com
We wish you the very best in your publishing endeavours.
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