Learn the steps to select the best visuals for your display advertising campaign and multiply your conversion rates! Discover our tips: - Choose the right color - Show humans - Convey positive vibes - Give context to you product or service - Renew your visual regularity For more marketing tips get the full ebook: exclusive.eyeem.com/marketing-guide Learn how to select the right visuals for ALL your marketing campaigns: online ads, landing pages, social media and more

1. ONLINE
ADVERTISING
5 Golden Rules
to Select the
Best Visuals @alyonagamm

2. Putting a display advertising
campaign together and
not sure where to start?
The visual is your
most important
creative asset.
@AfterJoseph

3. Advertising platforms
are now allowing
marketers to test banners
alongside each other.
@viscountboymulcaster

4. And while your choice of
visuals could send the
final cost of your
campaign soaring … @graceyuwono

5. …it could also
help you get even
more clicks for
your budget.
@designwill

6. Follow our steps
carefully and learn
how to pick photos
that sell!
@thesebit

7. – 1 –
Choose the
right colour
@viscountboymulcaster

8. Choose the
complementary
colour of where
your ad is displayed.

9. If you’re advertising
on Facebook, with
its blue dominant
color, orange is the
complementary.

10. Get the Full Guide for FREE
Learn how to select the right visuals for ALL your marketing
campaigns: online ads, landing pages, social media and more.
DOWNLOAD FREE GUIDE
@el_anthonyg

11. – 2 –
Show humans
@Urbanjj

12. A user will be
more likely to click
on your ad if it
shows a human, the
reason being that he
or she identifies
with the person
represented.

13. – 3 –
Convey
positive vibes
@morazules

14. Ads evoking
pleasant feelings
resonate more
consistently
with consumers.
@kaimitt

15. Choose an image with a
human looking forward
and into the camera, as
eye contact conveys
trust and serenity.
@anacaprini

16. – 4 –
Give context to your
product or service
@legendaryalex

17. Show your
product being
concretely
used.

18. If your product is an
app, then make sure
to feature a visual of
the app displayed on
a smartphone held
in a person’s hand.

19. – 5 –
Renew your
visual regularly
@jayhaldon

20. Even the best
performing visual won’t
be able to maintain its
performance forever.
So change the visual
when the click-
through rate drops.

21. Get the Full Guide for FREE
Learn how to select the right visuals for ALL your marketing
campaigns: online ads, landing pages, social media and more.
DOWNLOAD FREE GUIDE
@el_anthonyg

22. AI-powered photo curation.
EyeEm has 80 million authentic
photos that are yours to licence.
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@rubervulpes

23. A Creative Resource
for Brands and Agencies
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