Extentia’s CEO Umeed Kothavala addressed students at the Department of Communication and Journalism, University of Mumbai on ‘Mobile Technology and Opportunities for the Media’. This session was about mobile technology, related facts, mobile media channels, consumption of news on mobile, social media and mobile news, and the impact of citizen journalism. Do let us know your comments/feedback on this presentation!

1. MOBILE TECHNOLOGY AND
OPPORTUNITIES FOR THE
MEDIA
www.extentia.com
January 2014

2. Coming Up







Mobile Technology – What is It?
Some Facts, More Facts
Mobile Media Channels
The News on Mobile
The Role of Social Media
The Citizen Journalist
Looking to the Future

3. Mobile Technology

4. Mobile Technology: What Is It?




Technology used for communication anywhere,
anytime – includes calling, messaging, and the
internet
Has evolved rapidly over the past decades with a
wide variety of devices available
Easy to use and is constantly available for users
Is incredibly popular!

5. Some Facts

6.8 billion mobile phones in use globally


56% of these are now smartphones
For 50% of these users, mobile is
the primary Internet source
Over 1.2 billion access the web via mobile
 Mobile traffic accounts for 15% of all Internet traffic


6. More Facts
Mobile web adoption is growing 8 times faster
than the regular web‟s adoption in the 1990s
 Mobile based searches make up one quarter of all
web searches
 80% of time on mobile is spent using apps
 44% of cell phone users sleep by their
devices to not miss notifications


7. Some More Facts



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57% of global mobile users say they will reject a
a business with a poorly designed mobile site
36% of shoppers search for store locations on
their phone while shopping in store
72% of tablet owners purchase online every week
By the end of 2014, there will be more mobile
devices globally than people!

8. Mobile Technology Adoption
Time it took to reach 50 million users
Angry Birds
0.35
Facebook
3.5
Internet
4
Tv
13
Radio
38
0
5
10
15
20
Years
25
30
35
40

9. Mobile Media Channels

What is available for consumption
Live event tweeting
 Live event blogs
 Instant video uploads from a location
 Newsfeeds and alerts
 Messaging applications
 Entire newspapers on mobile


10. What Enables Them

To enable this consumption
Smartphones of all kinds
 Tablets
 „Phablets‟
 High speed data networks
 The next portable communications gizmo


11. The News on Mobile

People open their news
apps more than 25
times per month
Over four minutes a day
spent using news apps,
on average – a minute
more than on other
apps
Time spent on apps
per day by category
Minutes

3.2
4.2
All Apps News Apps
Statistics for the United States

12. The News on Mobile
In-depth news read on tablets
Percent of news users who
check news headlines
32%
Sometimes
78%
35%
72%
53%
Regularly
57%
0%
40%
Smartphone
Pew Research
20%
Tablet
60%
78% read more
than one indepth article
during a sitting
72% read in-depth
articles they were
not initially looking
for

13. The News on Mobile

Consumption:
73% of adults who consume news on tablets read
in-depth articles
 61% of smartphone news consumers read longer
stories
 CJ (citizen journalism) is exploding – news sites look
to CJs for live updates


14. The News on Mobile
The Growing Mobile Landscape
70%
66%
64%
62%
60%
50%
50%
44%
40%
30%
22%
20%
10%
0%
Tablet
Smartphone
Ownership of devices in the U.S.
Either tablet or smartphone
Getting news on the devices
Pew Research

15. The News on Mobile

Consumption of news on
mobile:
47% of smartphone users
and 39% of tablet users
get news through a social
network
 9%
follow
news
recommendations
from
either Facebook or Twitter

People getting their news on
social networks
40
30
20
10
34
9
19
30
19
12
0
Total Popultaion
18-24 Year Olds
2010
30-39 Year Olds
2012
Pew Research

16. Hurricane Sandy on Mobile

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With no power, Internet access on mobile alone
News agencies turned to Twitter and other social
media to receive and deliver reports
Over 20 million storm related updates tweeted
Photos and videos shared, information
on missing people, survivors, damage,
delight, shock…

17. Hurricane Sandy on Mobile

Hurricane Sandy & Twitter
Hurricane Sandy conversations on
Twitter
6
Excitement
8
Political Commentary
13
Hopes and Prayers for Safety
14
Jokes
25
Photos and Videos
34
News and Information
0
10
20
30
40
Pew Research

18. The Role of Social Media



Social media is about interactions among people
in which they create, share, and/or exchange
information and ideas in virtual communities and
networks
A major tool for news dissemination
Most of it posted and accessed on mobile

19. The Role of Social Media

Individuals and communities share, co-create,
discuss, and modify user-generated content

21. Channels for the Media

There are many social media options

23. Using Social Media Effectively





Grow your information network (expand your
horizons)
Attract opportunities from news organizations
(inbound marketing)
Establish credibility (be the expert on the topic)
Increase your online clout
Securing work (reporting gigs, projects,
assignments)

24. Decide Wisely



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Limit the number of platforms you use to
communicate
Be deliberate
Keep consistent usernames
Consistent avatars

25. Social Media on Mobile

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40% of worldwide YouTube usage is on mobile
73% of Facebook users globally are on mobile
76% of users worldwide access Twitter on mobile
38% of traffic to LinkedIn comes from mobile

26. We‟re All Publishers Now


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Everyone can be a publisher of
news just being at the right
location – scene of an
accident, a sporting occasion,
a weather event
„Second screen‟ reporting
People who use the content
are also the ones who create it

27. We‟re All Publishers Now

28. The Citizen Journalist

Citizen Journalists (CJs)

The concept of citizen journalism (also known as
"public", "participatory", "democratic", "guerrilla" or
"street" journalism) is based upon public citizens
"playing an active role in the process of collecting,
reporting, analyzing, and disseminating news and
information.“ - Wikipedia

29. The Citizen Journalist

CJs post news, photos, videos about:
Celebrities spotted
 Governmental corruption
 Crimes
 Natural disasters
 Terrorist attacks
 Accidents


30. The Citizen Journalist

CJ – Pros:
No “us and them”, reporting is closer to
reality
 Instant/real time coverage in media
 A wide variety of „takes‟ on a situation
 Ability to reach areas/situations not
accessible by regular news crews


31. The Citizen Journalist

CJs – Cons:
Inaccuracy, errors in reporting facts
 Personal bias and opinions
 Desire for their „15 minutes
of fame‟


32. The Citizen Journalist

Breaking news :
Boston Marathon explosions – first tweets and
photos from a number of witnesses on the ground
 Egyptian uprising – first mobile reports on Facebook
 Protestors killed in Bahrain – first videos on
YouTube
 Osama bin Laden execution – first posted on Twitter


33. Looking to the Future

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User-generated content will continue to grow as
news organizations actively solicit CJ
participation
Reporting via Google Glass and similar wearable
devices
Improved visual and audio content
on mobile, more augmented reality
More paid news content consumed
on mobile

34. About Extentia and iXtentia
Established in 1998, Extentia is a global technology consulting organization
that delivers solutions to clients in 5 continents. With strong technical skills in
Microsoft and open source technologies, Extentia has experience across
multiple sectors including education, travel, healthcare and finance. Its much
acclaimed Design Studio is a graphics design and UI group that actively
supports a multi-skilled software development team. Extentia has offices in
India, the United States, the UAE, and the UK.
www.extentia.com
iXtentia is a division of Extentia that focuses on iOS, Android, Windows Mobile,
and other mobile technologies. It also offers consulting for mobile strategy and
marketing. Several iXtentia applications for the iPhone /iPad are listed among
the top 200 on the Apple App Store.
www.ixtentia.com

35. Contact Us
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Tel: +91-20-67285200 | +91-20-26610725 | +91-20-26610726
Email: inquiries@extentia.com