IAITAM Spring ACE, Extensis Presentation
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Fonts, you mean I have to worry about compliance there too?
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IAITAM Spring ACE, Extensis Presentation
- 1. FONTS? YOU MEAN I HAVE TO WORRY ABOUT COMPLIANCE THERE TOO? Presented by Jim Kidwell
- 2. 2 Jim Kidwell Senior Product Marketing Manager • Writer • Speaker – SXSW, Future of Web Design, Webvisions, TFM&A and many more • Design software expert • Font nerd • @jimkidwell on Twitter
- 3. 3 Agenda • What is compliance? • Risks of non-compliance • Real-world usage data and risks • How to build a compliance workflow • Techniques to use
- 4. 4 What is font compliance? • Fonts are licensed like software – EULA • Should be tracked the same as software • Need to be budgeted the same as software
- 5. 5 Top risks • Not understanding font EULAs • Using fonts for an unlicensed purpose • Transferring fonts improperly • Creating comps with unlicensed fonts • Improperly tracking
- 6. 6 What has happened? • Cher sued for $5 Million (1/2017) • NBCUniversal sued for $3.5 Million (7/2012) • TBS & TitleBoy sued: destruction of materials (2/2012) • Microsoft sued for $1.4 Million (4/2013) • NBCUniversal’s Wizarding World of Harry Potter sued for $1.5 Million + destruction of materials (7/2011) • Mixpanel sued for $2.0 Million (3/2013) • Rick Santorum’s agency sued for $2.0 Million (8/2011)
- 7. 7 DATA ABOUT EULAs (font licenses)
- 8. 8 Designers don’t read licenses
- 9. 9 Designers don’t read licenses
- 10. 10 When designers read them
- 13. 13 Personal fonts to the office
- 14. 14 Personal fonts to the office
- 15. 15 Have designers traded fonts?
- 16. 16 Have designers traded fonts?
- 17. 17 HOW TO CREATE DESIGN COMPS?
- 18. 18 How to create design comps • 93% Use fonts already have • 56% Download new free fonts • 26% Purchase fonts before client approval • 32% “Locate” a copy of the font online
- 20. 20 Many licenses = Problems tracking Do you have problems tracking what you are licensed to do with each of your fonts?
- 21. 21 Many licenses = Problems tracking Do you have problems tracking what you are licensed to do with each of your fonts?
- 22. 22 Employers aren’t making it clear Does your place of employment have a clear font licensing policy and font purchase procedure?
- 23. 23 Employers aren’t making it clear Does your place of employment have a clear font licensing policy and font purchase procedure?
- 24. 24 HOW TO MAINTAIN COMPLIANCE
- 25. 25 Font licensing policies 1. How do you buy new fonts? 2. How do you create comps? 3. Do you have existing procedures? 4. Who collects all the licenses, purchase records?
- 26. 26 Assess your existing collection 1. Do you have purchase records? 2. What are your rights and limits? • Number of licenses? • Packaging, Logos, PDF embedding? • Web Font use? • Embedded into Applications?
- 27. 27 Train everyone 1. Management 2. Procurement 3. Designers 4. New employees 5. External contractors
- 28. 28 Track usage and respond 1. Locate and track all license data 2. Implement periodic reporting 3. Number of licenses required 4. New or expanded use types 5. Act on findings
- 29. 29 Summary: What can you do? 1. Font licensing policy 2. Assess your current collection 3. Train everyone 4. Track your usage
- 30. 30 Techniques to use 1. Workgroup access 2. Permissions configuration 3. Periodic font usage reporting & true-up 4. Implementing a preview-only workgroup 5. Extending compliance to ALL users
- 31. 31 Preview-only font distribution 1. Sequester fonts of unknown origin 2. Research upon need 3. Contact foundry for records 4. Purchase if records not available
- 32. 32 Compliance for all users
- 34. 34 About Extensis • Founded in 1993 • 100+ employees worldwide • Support from locations in: USA UK France Germany Australia Latin America
Hinweis der Redaktion
- Designer Pirate Fonts. Or at least that’s what my original hypothesis was when building this presentation.
- Designer Pirate Fonts. Or at least that’s what my original hypothesis was when building this presentation.
- Only 17% read font licenses. That leaves a remaining 80% who fully admit that they don’t regularly read licenses.
- Only 17% read font licenses. That leaves a remaining 80% who fully admit that they don’t regularly read licenses.
- Only 9% of the respondents thought that EULAs were easy to understand.
- Taken as a group, 43% never bring fonts into the office. Yet, on the flip side, a full 50% responses had brought fonts from their collections into the workplace over their entire career. It’s these folks that could cause problems where inappropriately licensed fonts get into the workflow and used in commercial work.
- Taken as a group, 43% never bring fonts into the office. Yet, on the flip side, a full 50% responses had brought fonts from their collections into the workplace over their entire career. It’s these folks that could cause problems where inappropriately licensed fonts get into the workflow and used in commercial work.
- 93% use fonts that they already have 57% use new free fonts What’s interesting is the 32% that is willing to “locate” fonts and only purchase if client approves
- The vast majority of folks have at least some trouble tracking what they can do with their fonts.
- The vast majority of folks have at least some trouble tracking what they can do with their fonts.
- The vast majority of folks aren’t receiving direct instruction from employers about font license compliance Those who had been in industry long enough were more likely to have gotten a clear picture at some point in their career.
- The vast majority of folks aren’t receiving direct instruction from employers about font license compliance Those who had been in industry long enough were more likely to have gotten a clear picture at some point in their career.
- 93% use fonts that they already have 57% use new free fonts What’s interesting is the 32% that is willing to “locate” fonts and only purchase if client approves
- 93% use fonts that they already have 57% use new free fonts What’s interesting is the 32% that is willing to “locate” fonts and only purchase if client approves
- 93% use fonts that they already have 57% use new free fonts What’s interesting is the 32% that is willing to “locate” fonts and only purchase if client approves
- 93% use fonts that they already have 57% use new free fonts What’s interesting is the 32% that is willing to “locate” fonts and only purchase if client approves
- 93% use fonts that they already have 57% use new free fonts What’s interesting is the 32% that is willing to “locate” fonts and only purchase if client approves
- 93% use fonts that they already have 57% use new free fonts What’s interesting is the 32% that is willing to “locate” fonts and only purchase if client approves