Presentation by Arie Brienen UFI at XI UNIFIB Congress, 2-24 June, Exponor - Porto International Fair, Portugal

1. The exhibitions world: today
and tomorrow
ArieBrienen
President
UFI
UNIFIB Congress, Porto
June 2012

2. Today
Global overview & trends Looking to the future
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3. The exhibition world today
Approximately
30 700 Exhibitions
per year corresponding to
103 million sqm
of total net exhibition space
and where
2.8 million direct exhibiting
companies welcomed
260 million visitors
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4. The global top 10
Net space rented
(in million net sqm) Trend since 2008
1. USA 23,3 (*)- 7%
2. China 13,0 + 13%
3. Germany 8,8 - 5%
4. Italy 6,2 - 5%
5. France 5,4 - 8%
6. Spain 3,5 - 24%
7. Japan 3,2 - 3%
8. UK 2,8 - 6%
9. Russia 2,6 - 13%
10. Brazil 2,6 + 4%
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5. Exhibitions organized by UFI Organizers
Based on the data collected among 178 organizing companies (and their subsidiaries)
Breakdown by event location
Total net space rented
(indoor + outdoor, in million sqm)
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6. MAIN GLOBAL RESULTS of the
World Map of Venues
In 2011
• 1,197 venues(with a minimum
of 5,000 sqm indoor exhibition space)
identified worldwide
• Total indoor exhibition
space:32.6 million sqm
266

7. VENUES AND INDOOR EXHIBITION SPACE
IN 2011
Scale 496 venues
5 million sqm 15.6 million sqm
(48%)
389 venues
7.9 million sqm
(24%) 184 venues
6.6 million sqm
70 venues (20%)
1.3 million sqm 33 venues
(4%) 0.8 million sqm
25 venues (2%)
0.5 million sqm
(2%)
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8. Trends 2006-2012 for all UFI venues
Today, UFI Members operate 211 venues worldwide
(+12 since 2006)
Gross indoor exhibition space Increase of gross indoor exhibition space
(in million sqm) between 2006, 2010 & 2012
+ 0.9% per year
by region
+ 2.3% per year between 2010 & 2012
between 2006 & 2010
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9. How the industry has fared in
recent years
Findings from UFI’s latest Global
Barometer research (12-2011)

10. % of companies declaring an increase of their turnover
when compared to the same period the year before
(regardless of possible biennial effects)
100%
MIDDLE EAST & AFRICA
AMERICAS
ASIA & PACIFIC
50% EUROPE
0%
Before 1st half 2nd half 1st half 2nd half 1st half 2nd half 1st half 2nd half
Dec. 2009 2010 2011 2012
2008
As declared in previous surveys As declared in December 2011

11. Perception of the economic crisis December 2011
% of companies declaring – in the last 4 surveys - that the impact
of the “economic crisis” on their exhibition business is now over
100%
Americas
50% Asian Pacific
Europe
Middle East/Africa
0%
June 2010 December June 2011 December
2010 2011

12. Anticipatedending year of the impact of the “economic crisis” for those
who consider that it is not yet over
63%
46%
June 2011
27% December 2011
14% 14%
15%
9% 8%
4%
0%
2011 2012 2013 2014 2015

13. Distribution of all issues selected as the 3 most important ones
23%
21%
19%
18%
8%
6%
4%
1%
State of the Global economic Local/national Internal Environmental Competition with Integration with Other
national/regional uncertainty competition from management challenges other media (ex. other media (ex.
economy within the challenges (ex. (customer internet, virtual internet, virtual
exhibition finance, human expectations, trade shows, trade shows,
industry resources, staff, regulations, etc.) social media) social media)
training)

14. Help yourself!
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15. Based on UFI Delphi research and
member interviews

16. Key growth areas
• Emerging markets: take your acronym pick
– BRIC
– BIC
– BRICSA
– CIVET
– MINT
• Multi-dimensional, non-traditional events
– Including ‘hybrid’ events
– Integrating many elements into a single event
• Developing “content” around our events to
benefit the industries we serve
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17. Multi-dimensional events
Conference
Traditional
trade show Entertainment
floor
Successful
new-look
events
Unconventional
Live-streaming
layouts
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18. Key challenges for exhibitions
• Competition (in some markets) from over-capacity in
venues
• Online marketing and product news release
– Continued uncertainties over balance of internet and face-to-
face marketing
– The industry needs better to communicate how a combination
of these is the key to marketing effectiveness.
– In-house activities and product launches have eaten into
traditional events spend.
– Will this be the source of tomorrow’s competition?
• Targeting the Facebook generation with real world events.
• Pressures on business travel
– Cost controls
– Environmental constraints
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19. Evolution of trade fairs
Selling space Service CRM Thought
• Square metres orientation • Database leadership
• Complimentary • Integrated marketing
• New business
services services • Target group ideas for clients
• Catalogue entry • Stand building orientation
• Inter event
• Basic technical • Catering • Bundling activities
services • Exhibitor debit • Information
card broking
• Online reorder • Matchmaking
system
• Individual
placement of
stands
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20. The key trends
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21. Thought leadership
• “Together with exhibitors, visitors, specialized
associations and the media the leading brand
trade shows can become the place to meet all
year long”.
• “But we have to be careful: It is not just content,
but valuable content and leadership in new
ideas”.
• “The role of trade shows will be changing. Trade
shows will more and more act as community
integrators, knowledge providers, discussion
platforms, social network live grounds, etc.”
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22. UFI
Who we are and what we do

23. UFI is the Global Association of the Exhibition Industry, uniting the industry’s
organizers, venues, associations and partners of the industry
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24. UFI Impact
• 4,500 Exhibitions organised or hosted by UFI members
• UFI members in 85 countries including the 40 largest
economies
• 3 UFI Offices
– Headquarters in Paris,
– Regional Office Asia/Pacific in Hong Kong
– Regional Office in Middle East/Africa in Kuwait
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25. 593 Members
47 “Partners of
the Industry” (8%)
51 “Associations”
(9%)
72 “Venues
only” (12%)
305 “Organizer
only” (52%) 202 Members with
“venue” activity
(34%)
130 “Venue
& Organizer”
(22%)
435 Members with “Organizer”
February 2012 activity (74%)
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26. UFI Member Services
Networking
Research Expertise
Studies Cooperation
Statistics Education
Management Quality
What does UFI mean
for me?
Marketing Information
Communication Standards
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27. UFI Member Services
UFI Research and Studies
• 6th UFI-BSG Report on the Trade FairIndustry in Asia
• UFI Global Barometer
• Global Estimates
• UFI MemberActivity Report
• UFI Insight Reports
• Euro FairStatistics Report
• Delphi Study
• Tools for Tough Times
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28. UFI Member Services
Online Information
www.ufi.org
• Studies and Recommendations
• Online educational programme
• Database Access
• Industry information
• UFI Events and Meetings
- programmes & online registration
- speaker presentations
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29. UFI Member Services
UFI Professional
Recognition Awards
ICT
Operations
Marketing
Poster Competition
withInternational Fair Plovdiv
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30. UFI Member Services
The UFI “Community”
Congress Valencia = #ufivalencia
UCF CEO Forum = #uficeoforum
www.ufi.org/twitter
Asia Seminar = #ufishenzhen
www.twitter.com/ufilive
Seminar in the MEA = #uficapetown
Seminar in Europe = #ufihamburg
Focus meetings in Kiev = #ufiutrecht
www.ufilive.org
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31. UFI Member Services
UFI Education
opportunities
 Exhibition Management Degree (EMD)
150 hour post graduate education programme
 “Successful Exhibit Marketing”
 Updated “Exhibitions in the marketing mix” online course available for
freedownloading
 International Summer University, from 13 – 15 June in Cologne
What does UFI mean
for me?
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32. UFI WorkingCommittees
UFI Education
Committee
UFI Sustainable
Development UFI ICT Committee
Committee
UFI Operations UFI Marketing
Committee Committee
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33. UFI Member Services
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34. On Twitter @ufilive
Blogging at www.ufilive.org
LinkedIn – UFI Members’ Group
Facebook Events: UFI Congress 2011
Thank you
info@ufi.org
www.ufi.org
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