1. Ray Poynter Market Research in English
Course
July 2014
Quiz 07
Question 1
In a B2B study, which one of the following would you NOT expect to be interviewed?
1) CEO
2) Electrician
3) Accountant
4) Housewife
Question 2
Is online the best way to conduct B2B research?
1) Yes
2) No
3) Sometimes
Question 3
In B2B, what is the 80:20 rule?
1) Usually, 80% of the market is supplied by 20% of the suppliers.
2) That 80% of the market is always supplied by 20% of the suppliers.
3) That 80% of the interviews should be with 20% of the suppliers.
Question 4
Political polling is important to market research because:
1) It is a large proportion of market research revenue.
2) Most research companies conduct polling.
3) It is a very visible part of the research industry.
Question 5
How often are the polls right?
1) Always
2) Usually
3) About half the time
4) Occasionally
5) Never
Question 6
Does the market research industry support the right to conduct and publish polls?
1) Yes
2) No
3) It should be left up to each country to decide

2. Question 7
Can I ask the same questions in every country?
1) Yes, always
2) Only if the questions are very simple
3) Never
Question 8
Can multi-country research be conducted in English only?
1) Yes
2) It can be, but it is normally not a good idea
3) No
Question 9
What is the right way to manage an international research project?
1) Allocate it to one agency with operations in every country.
2) Allocate it to a lead agency, which will use third-parties in some countries.
3) Allocate the research to different agencies in different countries
4) There is no one method that is always best.
Question 10
Is it OK to use only online research to research education and schooling in a global study, if I want to
be able to compare the actual populations of the countries?
1. Yes
2. No

3. Answers 02
Part A
Q1 4
Q2 3
Q3 1
Q4 3
Q5 2
Q6 1
Q7 2
Q8 2
Q9 4
Q10 2