JMRX

1. Ray Poynter, The Future Place – JMRX Lectures 2015
Crea%ng
Be*er
Presenta%ons
Ray Poynter
The Future Place
JMRX
–
Tokyo
–
June,
2015

2. Ray Poynter, The Future Place – JMRX Lectures 2015
Agenda
1. There
is
no
single
best
style
2. Narra>ve
flow
3. Stories
and
devices
4. Body
language
5. Analysis
of
presenta>ons
6. The
Big
Picture
7. Ques>ons

3. Ray Poynter, The Future Place – JMRX Lectures 2015
There
is
no
‘Single
Best
Presenta%on’
• Who
are
the
audience?
What
do
they
need?
What
can
they
understand?
What
do
they
expect?
• What
is
the
message?
Good
news
or
bad
news?
A
simple
message
or
a
complex
one?
• Are
you
telling
them
facts,
teaching
them
something,
or
trying
to
change
their
minds?
• What
is
the
medium?
Face-­‐to-­‐face,
webinar,
conference
etc.
• What
works
best
for
you?

4. Ray Poynter, The Future Place – JMRX Lectures 2015
From:
hWps://hbr.org/2013/06/how-­‐to-­‐give-­‐a-­‐killer-­‐presenta>on

5. Ray Poynter, The Future Place – JMRX Lectures 2015

6. Ray Poynter, The Future Place – JMRX Lectures 2015
Some
Constant
Themes
• The
presenter
is
the
presenta>on
– Everything
else
is
there
to
support
the
presenter
• The
presenta>on
should
built
around
specific
and
iden>fied
objec>ves
• The
presenta>on
has
to
earn
its
place
– It
will
not
automa>cally
be
listened
to
or
consulted
• Presenta>ons
should
be
rehearsed
– Always
• The
key
feature
is
narra>ve
flow
– Linked
to
storytelling
• Perfect
is
the
enemy
of
good

7. Ray Poynter, The Future Place – JMRX Lectures 2015
Be
ready
to
tell
me
the
‘story’
a`er
watching
it

8. Ray Poynter, The Future Place – JMRX Lectures 2015
Hans
Rosling
is
the
best
guide
to
follow
And,
TED
the
best
source

9. Ray Poynter, The Future Place – JMRX Lectures 2015
Try
to
Watch
One
TED
Video
a
Week
Watching
them
in
a
group
at
work
delivers
extra
benefits
Consider:
– What
were
the
objec>ves
of
the
speaker?
– What
is
the
story?
– What
storytelling
and
presen>ng
‘devices’
has
the
speaker
used?
– What
has
the
speaker
le`
out,
to
make
the
story
clearer?

10. Ray Poynter, The Future Place – JMRX Lectures 2015
10
Tips
from
TED
for
Speaking
BADLY
1. Take
a
really
long
>me
to
explain
what
your
talk
is
about.
2. Speak
slowly
and
dram>cally.
3. Make
sure
you
let
everyone
know
how
important
you
are.
4. Refer
to
your
book,
or
even
quote
from
it.
5. Fill
your
slides
with
text,
bullets,
and
fonts

11. Ray Poynter, The Future Place – JMRX Lectures 2015
10
Tips
from
TED
for
Speaking
BADLY
6. Use
lots
of
technical
jargon
to
make
yourself
sound
clever
7. Speak
at
great
length
about
your
company
8. Don’t
bother
rehearsing
or
checking
length
9. Sound
like
you
are
reci>ng
it
from
memory
10. Avoid
eye
contact
with
the
audience

12. Ray Poynter, The Future Place – JMRX Lectures 2015
What
should
be
on
the
slide?
The
slide
is
there
to
provide
support
to
you
– You
are
the
presenta>on
Nothing
should
be
on
the
slide
if
it
not
helping
you
Things
should
appear
on
the
slide
when
they
help
– And,
they
should
go
when
they
no
longer
help.
Builds
are
a
useful
part
of
this
process

13. Ray Poynter, The Future Place – JMRX Lectures 2015
How
many
words
on
the
slide?
Seth
Godin
Modern
US
Business
Guru
Here
are
the
five
rules
you
need
to
remember
to
create
amazing
Powerpoint
presenta:ons:
1)
No
more
than
six
words
on
a
slide.
EVER.
There
is
no
presenta:on
so
complex
that
this
rule
needs
to
be
broken.

14. Ray Poynter, The Future Place – JMRX Lectures 2015
Seth
Godin
Presen%ng
hWp://www.ted.com/talks/seth_godin_on_sliced_bread

15. Ray Poynter, The Future Place – JMRX Lectures 2015
Seth
Godin
Presen%ng
1. What
worked?
For
you?
2. What
did
NOT
work?
For
you?
Seth
Godin
is
is
not
talking
about
a
market
research
debrief.
He
is
not
talking
about
passing
informa>on
to
the
audience.
He
is
talking
about
Keynote-­‐style
presen>ng.
An
American
talking
to
Americans.

16. Ray Poynter, The Future Place – JMRX Lectures 2015
Reasons
for
Words
• Emphasis
• Memory
• Comprehension
– e.g.
language
issues
or
jargon
issues
• Credibility
– Numbers
and
quotes
from
memory
can
seem
suspect
• Precision
– This
is
not
approximate
E=MC2

17. Ray Poynter, The Future Place – JMRX Lectures 2015
If
people
don’t
see
speakers
from
your
country,
they
expect
the
research
to
be
of
a
lower
quality
NewMR
Survey,
May
2015,
N=133
(Non-­‐English
Speaking=43),
Popula>on
=
English
speaking
followers
of
NewMR
0%
10%
20%
30%
40%
50%
60%
70%
Want
to
see
more
speakers
from
Best
research
quality
Non-­‐English

18. Ray Poynter, The Future Place – JMRX Lectures 2015
Does
your
client
insist
on
seeing
the
data?
Country
Want
to
see
more
speakers
from
Best
research
quality
Non-­‐English
China
56%
3%
0%
Brazil
42%
3%
2%
Japan
36%
5%
7%
Australia
31%
15%
12%
Germany
25%
18%
21%
USA
21%
51%
51%
France
20%
7%
7%
UK
19%
63%
60%
Canada
15%
11%
14%
Italy
12%
2%
5%
Base
133
133
44
Include
slides
like
this,
but
hide
them

19. Ray Poynter, The Future Place – JMRX Lectures 2015
8
Devices
and
Tips
(ヒント)
1. Builds
2. Humour
3. Metaphor
(Aliens
=
Jaws
in
Space)
4. Classic
messages,
“First
I
will
tell
you
the
good
news
…”
5. Asking
the
audience
to
make
guesses
6. Making
the
audience
uncomfortable
7. Something
that
is
not
PowerPoint
8. Body
language

20. Ray Poynter, The Future Place – JMRX Lectures 2015
It’s
on
the
cards
男
女
A
B
AB
O
Other/DK
Height
cm

21. Ray Poynter, The Future Place – JMRX Lectures 2015
It’s
on
the
cards
男
女
A
?%
?%
40%
B
?%
?%
20%
AB
?%
?%
10%
O
?%
?%
30%
Other/DK
?%
?%
0%
日
本
人

22. Ray Poynter, The Future Place – JMRX Lectures 2015
It’s
on
the
cards
男
女
日
本
人
Class
Average
Height
?
?
?
Na>onal
Average
Height
158
172
165

23. Ray Poynter, The Future Place – JMRX Lectures 2015
Which
people
are
confident?
We
are
just
looking
at
the
speakers

24. Ray Poynter, The Future Place – JMRX Lectures 2015
Confident?

25. Ray Poynter, The Future Place – JMRX Lectures 2015
Confident?

26. Ray Poynter, The Future Place – JMRX Lectures 2015
Confident

27. Ray Poynter, The Future Place – JMRX Lectures 2015
Confident?

28. Ray Poynter, The Future Place – JMRX Lectures 2015
Truthful?

29. Ray Poynter, The Future Place – JMRX Lectures 2015
Some
other
body
issues

30. Ray Poynter, The Future Place – JMRX Lectures 2015
Listening,
eyes,
reduces
power
Speaking,
increases
power
Speaking
is
not
the
only
phase
of
a
presenta>on

31. Ray Poynter, The Future Place – JMRX Lectures 2015
Engaged?
Power/Authority?

32. Ray Poynter, The Future Place – JMRX Lectures 2015
When
to
shine,
and
when
to
re%re

33. Ray Poynter, The Future Place – JMRX Lectures 2015
Confident
Presenters
Push
Their
Groin!

34. Ray Poynter, The Future Place – JMRX Lectures 2015

35. Ray Poynter, The Future Place – JMRX Lectures 2015

36. Ray Poynter, The Future Place – JMRX Lectures 2015
Body
when
speaking
1. Stand
up
2. Don’t
back
away
3. Groin
to
the
front
4. Stand
straight
5. Smile
6. Hands
not
by
side
7. Don’t
protect
you
body
8. Some
anima>on
(walking
is
fine,
but
not
compulsory)

37. Ray Poynter, The Future Place – JMRX Lectures 2015
Body
Language
• My
material
=
intui>ve/observa>onal
• Amy
Cuddy
=
science

38. Ray Poynter, The Future Place – JMRX Lectures 2015
Amy
Cuddy
hWp://www.ted.com/talks/amy_cuddy_your_body_language_shapes_who_you_are

39. Ray Poynter, The Future Place – JMRX Lectures 2015
The
Big
Picture
• There
is
no
single,
‘best’
presenta>on
style
or
system
• Focus
on
the
audience
and
the
message
• Have
a
clear
objec>ve
for
the
presenta>on
• Develop
the
narra>ve
theme
(the
story)
• Use
‘devices’
to
make
it
flow
beWer
• Prac>ce
and
rehearse

40. Ray Poynter, The Future Place – JMRX Lectures 2015
Be
ready
to
tell
me
the
about
the
‘devices’
a`er
watching
it

41. Ray Poynter, The Future Place – JMRX Lectures 2015
Hans
Rosling
is
the
best
guide
to
follow
And,
TED
the
best
source

42. Ray Poynter, The Future Place – JMRX Lectures 2015
Thank
You!
Ques%ons?

43. Ray Poynter, The Future Place – JMRX Lectures 2015
The
Presenta%on
Style
Grid
Theatre
Formal
Big
Picture
Detail
Interna>onal
Conference
Japanese
Conference
Training
Session
?
?
?
?